---
title: 'Sales Development Representive (SDR) at Niural'
canonical: 'https://feeny.ai/job/sales-development-representive-sdr-niural-san-francisco-ygqz971bct4b'
type: 'job'
last_seen: '2026-10-18'
---

# Sales Development Representive (SDR) at Niural

- **Company:** Niural
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-13
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.ashbyhq.com/niural/1809b9ba-b108-4948-a79c-d1cd2d584e88

## Job description

Sales Development Representative (SDR)

## About Niural

At Niural, we're not just building products; we're redefining how companies operate in a new era of the internet driven by AI. We're creating truly global solutions that empower businesses to thrive in the digital economy. If you're eager to join a relentlessly ambitious team, develop tools that will influence the flow of billions of dollars, and share in the asymmetric financial rewards of building foundational internet infrastructure, then come help us shape the future of finance.

## About the job

As a Sales Development Representative (SDR), you will play a crucial role in accelerating the growth of Niural's cutting-edge solutions, including US and global payroll and benefits, US PEO, Employer of Record (EOR), and bill pay products. Your primary responsibility will be to identify, engage, and cultivate relationships with potential clients across small, medium, and large businesses. You'll connect with key decision-makers such as Chief Financial Officers, Chief Operating Officers, Controllers, VPs of Finance, Payroll Directors, Human Resources Officers, and Business Owners to drive meaningful conversations that lead to sales. Your day-to-day will involve a mix of prospecting new clients and collaborating with your team to close deals. As you achieve success, you'll be rewarded with industry-leading compensation, comprehensive benefits, luxurious incentive trips, and prestigious awards. At Niural, we’re committed to your success. We provide top-tier sales training to ensure you are equipped to excel both financially and professionally. As part of the most innovative HR and Payroll technology company on the market, you’ll have limitless opportunities for career growth.

## Responsibilities

- Identify and research potential clients through various channels to build a robust sales pipeline.
- Execute outbound calls, emails, and social media outreach to generate new leads.
- Qualify inbound leads by assessing their needs, budget, and readiness to buy.
- Schedule appointments and demos with qualified leads for the senior sales team.
- Maintain accurate records of all sales activities in the company’s CRM system.
- Work closely with Account Executives to ensure a smooth handover of leads.
- Follow up with and nurture potential clients until they are ready to move forward.
- Meet or exceed individual and team sales targets and KPIs.
- Build and maintain relationships with potential clients, establishing trust early in the sales process.

## About you

You will succeed in this role if:

- You are highly motivated with a strong drive to achieve and exceed sales targets.
- Exhibit excellent communication skills, both verbal and written, to effectively engage prospects.
- Demonstrate resilience and persistence, particularly in handling rejections and objections.
- Quickly learn and adapt to new sales techniques, tools, and product knowledge.
- Show strong time management and organizational skills to efficiently manage a pipeline of leads.
- Display a positive attitude and a willingness to take initiative and go the extra mile.
- Be resourceful and proactive in identifying new opportunities and solving challenges.
- Collaborate effectively with team members, sharing insights and strategies for mutual success.
- Maintain a customer-centric approach, understanding and addressing the specific needs and pain points of each prospect.

## Requirements

A college degree is great but not required. If you don't have a college degree, other acceptable experience could include:

- 1-3 years of relevant experience in HR, technology, or software sales is preferred; however, equivalent experience or skills will be considered in lieu of a college degree.
- Demonstrated military experience with skills such as teamwork, resilience, negotiation, and trust-building, coupled with a strong "never give up" attitude.
- Experience in professional team sports during college, showcasing teamwork, discipline, and a competitive spirit, with a keen interest in starting a career in sales.

## What we offer

- Competitive salary plus commission package designed to reward your expertise and contributions.
- Access to continuous learning and career advancement programs.
- Supportive and collaborative work environment where ideas are valued and teamwork is encouraged.

## About Niural

## Company Overview
- **One-liner**: Niural provides a unified, AI-powered global HR, payroll, compliance, and payments platform for businesses to hire, manage, and pay workforces worldwide.
- **Entity Type**: Private (Series A)
- **Headquarters**: Lewes, Delaware, United States (with offices in New York, San Francisco, and Bangalore)
- **Founded**: 2022
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Global HR Tech, Payroll, Fintech, Compliance
- **Target customers**: B2B, specifically mid-market and enterprise companies with global or remote workforces looking to scale internationally.
- **Mission or purpose statement**: To modernize the outdated HR and payroll industry by bringing all the tools needed to hire, manage, and pay global workforces into one intelligent, cohesive platform.

## Products & Services
- **Global Payroll**: Automated payroll processing for both US and international employees, handling tax calculations, filings, and remittances.
- **Employer of Record (EOR)**: Hire employees in 150+ countries without setting up local entities.
- **Contractor Management**: Manage and pay contractors compliantly worldwide, including localized contracts and compliance documentation.
- **Payments**: Pay employees, contractors, vendors, and invoices in 100+ currencies and supported stablecoins.
- **Niural Wallet**: A multi-currency wallet for funding payroll and global payments with faster settlement and better FX rates.
- **HRIS**: Centralized HR platform for managing timesheets, PTO, expenses, onboarding, and HR workflows.
- **US PEO**: Professional Employer Organization services for US-based hiring.
- **AI-Powered Automation**: Automates HR admin tasks, invoice processing, and compliance updates.
- **Integrations**: Connects with accounting and ERP systems like QuickBooks and NetSuite.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Total funding raised is **$62.07M** (across multiple rounds), with a **$21M Series A** raised in mid-2026.
- **Notable Investors/Partners**: Not publicly listed on major databases, but the significant funding suggests backing from top-tier VCs.
- **Growth Signals**: Raised a substantial $21M Series A in June 2026; actively hiring across multiple offices (New York, San Francisco, Bangalore); growing headcount in engineering, product, sales, and finance.

## Competitive Advantages
- **Unified Platform**: Combines PEO, EOR, global payroll, contractor management, and payments—all in one system, eliminating the need for multiple vendors.
- **Native AI Integration**: Uses AI to automate administrative tasks, compliance updates, and invoice processing, a differentiator in a traditionally manual industry.
- **Enterprise-Grade FX**: Offers enterprise-level foreign exchange rates on international payments, a significant cost-saver for global businesses.
- **Crypto-Native Payments**: Supports stablecoin payments alongside fiat, appealing to modern, tech-forward companies.
- **Scalable Architecture**: Designed to grow with a company from its first hire to IPO, with no need to migrate platforms.

## Strategic Focus
- **Global Expansion**: Deepening its EOR capabilities in 150+ countries to capture the growing demand for remote and global hiring.
- **Product Integration**: Continuing to unify features (payroll, HRIS, payments, compliance) to be a single source of truth for global workforce management.
- **AI-First Automation**: Investing heavily in AI to reduce manual work for HR and finance teams, positioning itself as a next-generation platform.
- **Fintech Depth**: Expanding the Niural Wallet and payment capabilities to become a core financial operations hub for clients.

## Why Work Here
- **High Growth Trajectory**: A well-funded startup (Series A, $62M+ raised) in a massive market, offering significant career growth opportunities.
- **Innovative Tech Stack**: Opportunity to work on a modern platform integrating AI, global payments (including crypto), and complex compliance systems.
- **Hybrid & Remote Culture**: Roles are available as hybrid, on-site, and remote (e.g., a night-shift AI Product Operator role is remote), indicating flexibility.
- **Global Impact**: Work on products that directly enable companies to hire and manage talent anywhere in the world.
- **Ambitious Team**: The careers page describes the team as having "massive ambitions," suggesting a fast-paced, high-expectation environment.
- **Office Locations**: Presence in major tech hubs (NYC, SF, Bangalore) provides options for location preference.

## Sources
1. [niural.com](https://www.niural.com/)
2. [niural.com/careers](https://www.niural.com/careers)
3. [cbinsights.com](https://www.cbinsights.com/company/niural)
4. [linkedin.com](https://www.linkedin.com/company/niural)
5. [help.niural.com](https://help.niural.com/articles/8373249848-about-niural)

## Other roles at Niural

- [Benefits Customer Success Specialist](https://feeny.ai/job/benefits-customer-success-specialist-niural-new-york-9zx9an72x1d5) — New York, NY
- [Graphic Designer](https://feeny.ai/job/graphic-designer-niural-niural-nepal-3y5pkpxt68vx) — Niural Nepal
- [Manual QA](https://feeny.ai/job/manual-qa-niural-niural-nepal-mv67qhabbecy) — Niural Nepal
- [Customer Support Specialist](https://feeny.ai/job/customer-support-specialist-niural-india-bw7tnfqxg490) — India
- [Associate Product Manager](https://feeny.ai/job/associate-product-manager-niural-niural-nepal-j3hk5pesq13d) — Niural Nepal
- [Product Designer](https://feeny.ai/job/product-designer-niural-niural-nepal-eayqcyq07x60) — Niural Nepal
- [Software Engineer II - Frontend](https://feeny.ai/job/software-engineer-ii-frontend-niural-niural-nepal-k6hgmmvsrpb5) — Niural Nepal
- [Software Engineer II - Backend](https://feeny.ai/job/software-engineer-ii-backend-niural-niural-nepal-nyznjdk9hkj2) — Niural Nepal
- [Software Engineer - Applied AI](https://feeny.ai/job/software-engineer-applied-ai-niural-niural-nepal-z31yx4jtrpah) — Niural Nepal
- [Product Manager](https://feeny.ai/job/product-manager-niural-new-york-whm92sd35rt3) — New York, NY