---
title: 'Sales Director Europe at Rohlik'
canonical: 'https://feeny.ai/job/sales-director-europe-rohlik-london-19wsrmbmvwh8'
type: 'job'
last_seen: '2026-10-16'
---

# Sales Director Europe at Rohlik

- **Company:** Rohlik
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-10-16
- **Apply:** https://jobs.ashbyhq.com/rohlik/f18a4fec-52a2-4ffa-9a39-f50762394fa4/application

**Skills:** Enterprise SaaS sales, Supply chain technology sales, Logistics technology sales, CRM tools, AI tools, Salesforce, Pre-sales, Solution design, Estimating

> Lead Veloq's commercial motion in Europe by building a repeatable sales motion, closing major enterprise customers, and defining global sales strategy. This role combines enterprise hunting with commercial leadership, reporting directly to the CEO.

## Job description

About Veloq: Veloq is the software platform powering the next generation of grocery fulfilment. Built on Rohlik Group’s ([www.rohlik.group](https://www.rohlik.group/)) proprietary technology and operational, Veloq is the software platform behind our same-day grocery operation. It combines warehouse automation, e-commerce fulfilment and last-mile logistics in one system, and it runs today across five European markets serving 850,000+ customers. Veloq is now a standalone company taking that platform to grocers, retailers and 3PLs. You will lead its commercial push in Europe and close its first major enterprise customers.

## Why this role

A proven product. The platform already runs Rohlik's operations at scale. You sell something buyers can see working, not a roadmap. Real ownership. You work directly with the CEO on pricing and positioning, build the commercial team, and help shape how Veloq scales.

## What you will do

- Own the European revenue target and close Veloq's first major enterprise customers
- Advance an existing set of qualified accounts and open new ones across Europe
- Lead consultative, multi-stakeholder sales of warehouse automation and fulfilment software, built on a clear business case for each customer
- Shape pricing, commercial terms and major negotiations with the CEO
- Build the sales playbook, pipeline discipline and forecasting
- Hire and lead the commercial team as it grows
- Represent Veloq with senior buyers and at industry events

## What you bring

- A track record of closing complex enterprise deals with 6 to 18 month cycles, at or above quota
- Experience selling into grocery, retail or 3PL operations at VP and C-level
- Time as an early commercial hire, or building a sales function from zero
- Fluent English

## Nice to have

- Background in warehouse automation, WMS or supply chain technology
- Existing relationships with senior buyers at European grocers or 3PLs
- Experience leading a sales team
- Exposure to pre-sales or solution design
- German or another European language

## Why it is different

This is an early-stage build with proven technology and real operations behind it. You get more ownership and less infrastructure than at a scaled vendor.

## About Rohlik

## Company Overview
- **One-liner**: Rohlik Group is a European technology leader in e-grocery, offering fast, same-day delivery of up to 25,000 items through proprietary AI-powered logistics.
- **Entity Type**: Private – Unicorn (valuation >€1 billion as of July 2021)
- **Headquarters**: Prague, Czech Republic
- **Founded**: 2014
- **Founders**: Tomáš Čupr (Founder & Group Chief Executive Officer)

## Core Business
- **Primary industry**: E-grocery / Online food retail, with a strong technology and logistics foundation.
- **Target customers**: B2C (households and families across Europe) and B2B (retailers via Veloq platform).
- **Mission or purpose**: “Eat well, live well” – helping Europeans lead healthier and happier lives through a radically improved grocery experience.

## Products & Services
- **Rohlik.cz (Czechia)**: Flagship service – 17,000+ items, delivery in 60 minutes or within 15‑minute slots, same‑day delivery. Also offers private labels and farm‑to‑door local produce.
- **Kifli.hu (Hungary)**: Same model as Rohlik.cz, delivering to Budapest and surrounding areas.
- **Gurkerl.at (Austria)**: Vienna‑based e‑grocery service, re‑opened with ARCOS automation in October 2024.
- **Knuspr.de (Germany)**: Serving Munich, Frankfurt, Berlin – integrated with Amazon (store‑in‑store) and Wolt. Munich exceeding 100,000 monthly orders.
- **Sezamo.ro (Romania)**: Launched in early 2022, delivers 8,000+ products within 2‑hour windows.
- **Bringmeister (Germany)**: Acquired September 2023, operations transitioned to Knuspr’s automated fulfillment.
- **Veloq (B2B Platform)**: Standalone subsidiary launched in October 2025 – offers Rohlik’s full grocery operating system (including ARCOS, AI tools) to retailers worldwide.
- **Private Labels & Xtra Loyalty Program**: High‑quality own‑brand products; Xtra program offers 10% rebates on private label and organic items.

## Market Standing
- **Valuation**: >€1 billion unicorn (July 2021) – “reaching unicorn status with a valuation above €1 billion” [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf).
- **Key Metric (Revenue)**: €1.1 billion revenue in FY 2024/25 (+34% YoY); 17.5 million orders (+35% YoY); gross profit €389 million (+38% YoY) [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf).
- **Total Funding**: €481 million raised since 2021, including €121m (March 2021, Partech/Index Ventures), €220m Series D (June 2022, Sofina), and €160m (June 2024, EBRD) [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf).
- **Notable Investors/Partners**: Partech, Index Ventures, Sofina, European Bank for Reconstruction and Development (EBRD), Amazon, Wolt.
- **Growth Signals**: 34% revenue growth; Czechia delivered €58m adjusted EBITDA; group operating loss per order reduced by 39% YoY to €3.6; over 33% of last‑mile fleet electric; 11 fulfillment centers (6 automated); 7,000+ employees [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf).

## Competitive Advantages
- **Proprietary Technology**: ARCOS – AI‑driven warehouse control system (98% demand prediction accuracy, 30% efficiency gains); robotic picking lines (150–160 units/hour).
- **Speed & Reliability**: 15‑minute delivery windows with 97% reliability; 60‑minute standard delivery; Net Promoter Score of 70% across all countries.
- **Scale & Profitability Proof**: Czechia profitable (positive EBITDA); economics proven at scale – “the economics of e‑grocery work when powered by Rohlik technologies”.
- **Asset‑Light B2B Model**: Veloq platform enables near‑zero marginal cost software revenue, positioning the company as a tech platform rather than a pure retailer.
- **Sustainability**: Electric last‑mile fleet, reusable bags (48% in Czechia), upcycling category (first European retailer to launch dedicated upcycling category).

## Strategic Focus
- **International Expansion**: Targeting Germany (Europe’s largest economy) with Amazon and Wolt partnerships; potential further geographic growth.
- **AI & Automation**: Rolling out ARCOS and robotic picking to all fulfillment centers; continuous improvement in efficiency and cost reduction.
- **B2B Platform (Veloq)**: Monetizing Rohlik’s operating system for third‑party grocers – a high‑margin, scalable revenue stream.
- **Assortment Expansion**: Private label brands, local sourcing, upcycling products, and a growing loyalty program (Xtra).

## Why Work Here
- **Culture & Impact**: “Amaze the customer” ethos; 7,000+ colleagues from Amazon, Ocado, Netflix, SpaceX; entrepreneurial culture with global expertise [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf).
- **Work Flexibility**: “Work from anywhere” policy explicitly mentioned on career pages; offices in Prague, Vienna, Munich, Frankfurt, Budapest, Bucharest [career.rohlik.group](https://career.rohlik.group/group).
- **Growth Trajectory**: 34% revenue growth, expanding into new markets, launching B2B platform – high potential for career development.
- **Notable Perks**: Sustainability focus (electric fleet, upcycling), employee discounts (Xtra loyalty), modern offices (Prague office in Karlín district).
- **Engineering Environment**: Data‑led tech company; AI, robotics, and warehouse automation at core; strong emphasis on technology innovation.

## Sources
1. [rohlik.group (Company Overview)](https://www.rohlik.group/)
2. [rohlik.group (Business Fundamentals)](https://www.rohlik.group/business-fundamentals)
3. [career.rohlik.group (Careers & Culture)](https://career.rohlik.group/group)
4. [rohlik.fund (Annual Report FY 2025)](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf)

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