---
title: 'Sales Director Europe at Rohlik'
canonical: 'https://feeny.ai/job/sales-director-europe-rohlik-prague-19wsrmbmvwh8'
type: 'job'
last_seen: '2026-09-11'
---

# Sales Director Europe at Rohlik

- **Company:** Rohlik
- **Location:** Prague, Czech Republic
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-06-04
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/rohlik/f18a4fec-52a2-4ffa-9a39-f50762394fa4/application

**Skills:** Enterprise SaaS sales, Supply chain technology sales, Logistics technology sales, CRM tools, AI tools, Salesforce, Pre-sales, Solution design, Estimating

> Lead Veloq's commercial motion in Europe by building a repeatable sales motion, closing major enterprise customers, and defining global sales strategy. This role combines enterprise hunting with commercial leadership, reporting directly to the CEO.

## Job description

About Veloq: Veloq is the software platform powering the next generation of grocery fulfilment. Built on Rohlik Group’s ([www.rohlik.group](https://www.rohlik.group/)) proprietary technology and operational excellence across five European markets, Veloq is now a standalone technology company helping grocers transform warehouse operations and scale same-day e-grocery profitably. Our modular platform combines warehouse automation, e-commerce fulfilment and last-mile logistics into one system designed for real operational performance — not slideware. Rohlik Group already uses this technology at scale to serve 850,000+ customers across Europe. It works. Now we’re taking it to the market. We’re still early in the journey. That means real ownership, direct access to the CEO, and the chance to help build a category-defining company from the ground up.

## Why this role is exciting

- You won’t inherit a big, layered sales machine. You’ll help build it.
- You’ll sell a product that is already proven in real operations — not a concept.
- You’ll work directly with the CEO and shape pricing, positioning and commercial strategy from day one.
- You’ll lead Europe as a market, while helping define how Veloq sells globally in the future.
- This role combines real enterprise hunting with true commercial leadership.
- If you like startup energy, ownership and building things from scratch, this is exactly that kind of role.

What this role is about You will own Veloq’s commercial motion in Europe. We already have a defined ICP and an active pipeline. Your job is to deepen that pipeline, close the first major enterprise customers, and build a repeatable sales motion that can scale. You’ll lead consultative sales of warehouse automation and software solutions, working with operations, IT, finance and commercial stakeholders to turn complex capabilities into customer-specific value. Specifically, you will:

- Own the EU revenue target and pipeline, with focus on closing the first major enterprise customers and building the next wave of growth
- Take an existing set of qualified target accounts and deepen, expand and move them forward, while opening new enterprise opportunities across Europe
- Build and maintain a strong pipeline with clear deal discipline, healthy coverage and realistic forecasting
- Refine the sales playbook — from ICP and buyer personas to messaging, qualification and deal stages
- Lead consultative sales of complex warehouse automation and software solutions, translating technical capabilities into clear business value for each customer
- Build relationships with senior decision-makers across grocery, retail and 3PL — especially in operations, supply chain, finance and technology
- Work closely with the CEO on pricing, commercial terms and major negotiations
- Partner with Product, Partnerships, Operations, Legal and Finance to make sure deals are winnable, credible and smoothly handed over into implementation
- Represent Veloq externally at relevant industry events and forums, helping build both brand presence and pipeline
- Lead and develop the commercial team, setting high standards for execution, forecast discipline and customer engagement as the company scales

## What we’re looking for

- 10+ years in enterprise SaaS or supply chain / logistics technology sales
- At least 5 years in senior commercial and/or hunter roles
- Proven closer with a track record of hitting or exceeding quotas at €1M+ ARR level
- Strong experience selling into retail, grocery or logistics operations at C-level / VP level
- Strong understanding of warehouse automation and e-grocery economics
- Proven people management experience — coaching, performance management, building strong sales culture
- Consultative technical sales background — able to sell bespoke solutions with complex discovery and multi-stakeholder alignment
- Strong hunter mentality — comfortable building your own pipeline and using CRM / AI tools to move faster
- Comfortable with long and complex sales cycles (6–18 months)
- Fluent English. Other languages will be an advantage

## Nice to have

- Existing relationships with senior buyers at top European grocers or 3PLs
- Salesforce or similar CRM discipline
- Exposure to pre-sales, solution design or estimating teams
- Experience building a sales playbook from scratch

Why this is not a “corporate sales director” job

- You won’t step into a fully built organisation with fixed playbooks and polished processes.
- You’ll join a lean team, work close to the founders and leadership, and help define how Veloq sells, grows and wins. That means ambiguity, speed, pressure — and a huge amount of ownership.
- If that excites you more than it scares you, we should talk.

#Veloq

## About Rohlik

## Company Overview
- **One-liner**: Rohlik Group is a European technology leader in e-grocery, offering fast, same-day delivery of up to 25,000 items through proprietary AI-powered logistics.
- **Entity Type**: Private – Unicorn (valuation >€1 billion as of July 2021)
- **Headquarters**: Prague, Czech Republic
- **Founded**: 2014
- **Founders**: Tomáš Čupr (Founder & Group Chief Executive Officer)

## Core Business
- **Primary industry**: E-grocery / Online food retail, with a strong technology and logistics foundation.
- **Target customers**: B2C (households and families across Europe) and B2B (retailers via Veloq platform).
- **Mission or purpose**: “Eat well, live well” – helping Europeans lead healthier and happier lives through a radically improved grocery experience.

## Products & Services
- **Rohlik.cz (Czechia)**: Flagship service – 17,000+ items, delivery in 60 minutes or within 15‑minute slots, same‑day delivery. Also offers private labels and farm‑to‑door local produce.
- **Kifli.hu (Hungary)**: Same model as Rohlik.cz, delivering to Budapest and surrounding areas.
- **Gurkerl.at (Austria)**: Vienna‑based e‑grocery service, re‑opened with ARCOS automation in October 2024.
- **Knuspr.de (Germany)**: Serving Munich, Frankfurt, Berlin – integrated with Amazon (store‑in‑store) and Wolt. Munich exceeding 100,000 monthly orders.
- **Sezamo.ro (Romania)**: Launched in early 2022, delivers 8,000+ products within 2‑hour windows.
- **Bringmeister (Germany)**: Acquired September 2023, operations transitioned to Knuspr’s automated fulfillment.
- **Veloq (B2B Platform)**: Standalone subsidiary launched in October 2025 – offers Rohlik’s full grocery operating system (including ARCOS, AI tools) to retailers worldwide.
- **Private Labels & Xtra Loyalty Program**: High‑quality own‑brand products; Xtra program offers 10% rebates on private label and organic items.

## Market Standing
- **Valuation**: >€1 billion unicorn (July 2021) – “reaching unicorn status with a valuation above €1 billion” [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf).
- **Key Metric (Revenue)**: €1.1 billion revenue in FY 2024/25 (+34% YoY); 17.5 million orders (+35% YoY); gross profit €389 million (+38% YoY) [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf).
- **Total Funding**: €481 million raised since 2021, including €121m (March 2021, Partech/Index Ventures), €220m Series D (June 2022, Sofina), and €160m (June 2024, EBRD) [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf).
- **Notable Investors/Partners**: Partech, Index Ventures, Sofina, European Bank for Reconstruction and Development (EBRD), Amazon, Wolt.
- **Growth Signals**: 34% revenue growth; Czechia delivered €58m adjusted EBITDA; group operating loss per order reduced by 39% YoY to €3.6; over 33% of last‑mile fleet electric; 11 fulfillment centers (6 automated); 7,000+ employees [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf).

## Competitive Advantages
- **Proprietary Technology**: ARCOS – AI‑driven warehouse control system (98% demand prediction accuracy, 30% efficiency gains); robotic picking lines (150–160 units/hour).
- **Speed & Reliability**: 15‑minute delivery windows with 97% reliability; 60‑minute standard delivery; Net Promoter Score of 70% across all countries.
- **Scale & Profitability Proof**: Czechia profitable (positive EBITDA); economics proven at scale – “the economics of e‑grocery work when powered by Rohlik technologies”.
- **Asset‑Light B2B Model**: Veloq platform enables near‑zero marginal cost software revenue, positioning the company as a tech platform rather than a pure retailer.
- **Sustainability**: Electric last‑mile fleet, reusable bags (48% in Czechia), upcycling category (first European retailer to launch dedicated upcycling category).

## Strategic Focus
- **International Expansion**: Targeting Germany (Europe’s largest economy) with Amazon and Wolt partnerships; potential further geographic growth.
- **AI & Automation**: Rolling out ARCOS and robotic picking to all fulfillment centers; continuous improvement in efficiency and cost reduction.
- **B2B Platform (Veloq)**: Monetizing Rohlik’s operating system for third‑party grocers – a high‑margin, scalable revenue stream.
- **Assortment Expansion**: Private label brands, local sourcing, upcycling products, and a growing loyalty program (Xtra).

## Why Work Here
- **Culture & Impact**: “Amaze the customer” ethos; 7,000+ colleagues from Amazon, Ocado, Netflix, SpaceX; entrepreneurial culture with global expertise [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf).
- **Work Flexibility**: “Work from anywhere” policy explicitly mentioned on career pages; offices in Prague, Vienna, Munich, Frankfurt, Budapest, Bucharest [career.rohlik.group](https://career.rohlik.group/group).
- **Growth Trajectory**: 34% revenue growth, expanding into new markets, launching B2B platform – high potential for career development.
- **Notable Perks**: Sustainability focus (electric fleet, upcycling), employee discounts (Xtra loyalty), modern offices (Prague office in Karlín district).
- **Engineering Environment**: Data‑led tech company; AI, robotics, and warehouse automation at core; strong emphasis on technology innovation.

## Sources
1. [rohlik.group (Company Overview)](https://www.rohlik.group/)
2. [rohlik.group (Business Fundamentals)](https://www.rohlik.group/business-fundamentals)
3. [career.rohlik.group (Careers & Culture)](https://career.rohlik.group/group)
4. [rohlik.fund (Annual Report FY 2025)](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf)

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