--- title: 'Sales Director - Japan & Asia at Litmus' canonical: 'https://feeny.ai/job/sales-director-japan-asia-litmus-japan-apac-gp818agwva3s' type: 'job' last_seen: '2026-09-11' --- # Sales Director - Japan & Asia at Litmus - **Company:** Litmus - **Location:** Japan/apac - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-08-05 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.ashbyhq.com/litmus/a2250c34-6808-40c9-b23a-f4783949c01f ## Job description Who is Litmus Litmus is building the data foundation that powers industrial AI. AI doesn’t work without real-world, contextualized data - Litmus makes that data usable. As AI adoption accelerates, most industrial environments still can’t access or use their operational data. We solve that gap. We’re a growth-stage software company helping manufacturers access, structure, and use real-time data from machines, systems, and sensors at the edge. Our platform sits at the intersection of edge computing, AI, and industrial operations, enabling some of the world’s largest companies to run operations in real time, reduce downtime, and optimize production. Backed by leading investors and trusted by global manufacturers and partners like Google, Microsoft, Dell, Oracle, and Mitsubishi, Litmus is powering the shift toward software-defined manufacturing. ## Why join Litmus Build the infrastructure that makes industrial AI possible AI is moving beyond the cloud and into the physical world. At Litmus, you’ll build the infrastructure that enables real-time data to power AI and machine learning systems in production environments. Work on problems where software meets the real world Most AI systems fail without access to real-world data. You’ll build the layer that makes them viable in production. We solve challenges at the intersection of distributed systems, real-time data, and industrial constraints — where reliability, scale, and performance are non-negotiable. Have real impact, fast You’ll work on systems used by real customers in production, with direct impact on product and company trajectory. As a scaling company, we move quickly. You’ll have ownership, visibility, and the ability to shape both product and company as we scale. Join a high-performance team We’re building a team that holds a high bar and pushes each other to improve. You’ll work alongside experienced operators, engineers, and leaders who have done this before and are building again at scale. We hire people who take ownership, move quickly, and care about outcomes. No passengers. Our culture At Litmus, the team is collaborative, curious, and low ego. People are scrappy, take ownership, and look for ways to make an impact. We value empathy just as much as execution, whether that’s in how we build, how we communicate, or how we support each other. We’re a growing company, so things move quickly and not everything is perfectly defined. If you enjoy figuring things out, working closely with others, and making steady progress, you’ll do well here. As we continue to grow our global footprint, we are seeking a dynamic and experienced Sales Leader in North America to lead our regional commercial strategy, build a high-performing team, and accelerate adoption of the Litmus platform across the United States and Canada. Position Overview The Sales Director is a leadership role responsible for driving revenue growth, leading the regional sales organization, and expanding Litmus’ enterprise customer base across industrial markets in Japan and Asia (outside of India). You will own pipeline development, forecast accuracy, territory planning, and team performance while partnering closely with cross-functional GTM leaders. This is a unique opportunity to join a fast-growing industrial technology company and drive transformational impact for some of the world’s largest manufacturers. ## Key Responsibilities Leadership & Team Building - Build, lead, and scale a high-performing enterprise sales team across Japan and Asia. - Hire, onboard, coach, and mentor Account Executives, SEs, BDRs and regional leaders. - Foster a culture of accountability, collaboration, and excellence. - Implement consistent processes, sales cadences, and performance standards. Sales Strategy & Execution - Define and execute the regional go-to-market strategy aligned with corporate goals. - Drive predictable revenue generation through world-class sales processes and methodologies (including MEDDIC). - Develop regional growth plans, territory segmentation, and account prioritization. - Lead from the front by engaging directly with strategic enterprise accounts and executive stakeholders. Pipeline Development & Forecasting - Own pipeline creation, qualification, and progression across Japan and Asia. - Ensure rigorous adherence to the MEDDIC methodology for deal execution. - Deliver accurate monthly and quarterly revenue forecasts. - Identify gaps early and implement corrective actions to maintain target attainment. Cross-Functional Collaboration - Partner closely with Marketing, Customer Success, Product, and Partnerships to support regional growth. - Provide market insights to Product and Engineering teams to influence roadmap priorities. - Collaborate with the Partner ecosystem (GSIs, OEMs, technology partners) to scale market reach. - Work with Operations and Finance on pricing, contracts, forecasting, and deal structuring. Customer & Partner Engagement - Act as an executive sponsor for key enterprise manufacturing customers. - Support major customer meetings, executive briefings, and value assessments. - Build strong relationships with regional partners, distributors, and system integrators. - Represent Litmus at industry conferences, events, and thought leadership forums. Operational Excellence - Maintain a disciplined sales operating rhythm, including QBRs, pipeline reviews, and weekly deal inspection. - Optimize sales processes, tools (CRM), KPIs, and workflows for efficiency and scale. - Ensure compliance with all corporate policies, pricing guidelines, and commercial governance. Travel - Travel within Japan and Asia region frequently to meet customers and partners (up to 25–40%). - Occasional travel internationally, including to EMEA and APAC, for leadership meetings and company events. ## Qualifications & Experience Required - 10+ years of enterprise software sales experience, with at least 5 years in sales leadership roles covering Japan and Asia. - Proven track record of meeting or exceeding multi-million dollar revenue targets for new business acquisition. - Experience selling complex software solutions into manufacturing or industrial, markets. - Familiarity with the MEDDIC or MEDDPICC sales methodology and ability to coach teams in its use. - Demonstrated success building and scaling high-performance enterprise sales teams. - Strong experience managing long, complex sales cycles with C-level buyers. - Expertise in pipeline development, forecasting, and enterprise deal management. - Excellent communication, executive presence, and negotiation skills. - Bilingual language communication skills (Japanese and English mandatory) - Ability to operate in high-growth, fast-changing technology environments. ## Preferred - Background in industrial technology, IoT/IIoT, data platforms, analytics, or OT/IT integration. - Experience with manufacturing digital transformation programs or industrial automation ecosystems. - Success working with GSIs, technology alliances, and channel partners. Why Join Litmus? - Influence the strategy and growth of a rapidly scaling global organization. - Partner with some of the world’s most innovative manufacturers. - Work at the forefront of industrial digital transformation - Competitive compensation package including salary, performance bonus, and equity. ## About Litmus ## Company Overview - **One-liner**: Litmus is the modern industrial data foundation platform for AI, helping manufacturers connect industrial systems, standardize operational data, and deploy analytics and AI across plants. - **Entity Type**: Private (Growth Stage) - **Headquarters**: Santa Clara, California, USA - **Founded**: 2015 - **Founders**: Vatsal Shah (CEO), John Younes (COO), Sacha Sawaya (CFO) ## Core Business - Primary industry/industries: Industrial IoT / Industrial Data Platforms / Industrial AI - Target customers: B2B – Manufacturing operations, industrial teams (OEE, predictive maintenance, energy optimization, quality inspection), primarily Enterprise and SMB manufacturing - Mission or purpose statement: "Turn fragmented industrial data into a repeatable system for deploying AI across every plant." ## Products & Services - **[Litmus Edge](https://litmus.io/)** – The industrial edge data platform for connecting industrial assets, modeling operational data, and running edge applications, analytics, and AI. - **[Litmus Edge Manager](https://litmus.io/)** – Centralized management layer for deploying, monitoring, updating, and governing distributed Litmus Edge environments across sites. - **[Litmus Unify](https://litmus.io/)** – Governed industrial data exchange layer that standardizes, structures, secures, and distributes operational data across OT and IT systems through a Unified Namespace approach. - **[Litmus Data Catalog](https://litmus.io/)** – Industrial metadata visibility and governance platform for discovery, lineage, governance, observability, and AI-driven contextual intelligence. - **[Litmus MCP Server](https://litmus.io/)** – Open-source Model Context Protocol server for Litmus Edge that enables natural-language and AI-assisted interaction with industrial edge operations. ## Market Standing - **Valuation/Market Cap**: Not publicly available (Private company) - **Total Funding**: Not disclosed publicly; company has received investment from major ecosystem partners and venture investors - **Notable Investors/Partners**: Trusted by Google Cloud, Dell Technologies, HPE, Hitachi, Mitsubishi, and other global Fortune 500 companies. Partners include major cloud (AWS, Azure, Google Cloud, Oracle Cloud) and data platform providers (Databricks, Snowflake, InfluxData). - **Growth Signals**: - 95 sites deployed in 18 weeks for one customer (standardized industrial data architecture) - 126 edge deployments for another customer - $3M/month savings realized by one customer (optimized packing and volume tracking) - Headquartered in Santa Clara with global offices in Toronto, Munich, Tokyo, and Pune (100+ employees) - Strong hiring signal – active careers page with open roles ## Competitive Advantages - **One-Platform Approach**: Replaces site-by-site integration work and point solutions, combining connectivity, DataOps, UNS, governance, and AI in one architecture. - **Built for Industrial Edge**: Runs applications and AI close to machines, with support for offline and air-gapped environments. - **Multi-Site Scale**: Standardizes data models and deployments consistently across all plants. - **Open Ecosystem**: Integrates with existing OT/IT infrastructure, enterprise platforms, and cloud systems. - **Proven in Production**: Multiple verified large-scale customer deployments with measurable ROI. ## Strategic Focus - **Industrial AI Enablement**: Positioned as the foundational data layer for enabling Industrial AI use cases (OEE intelligence, energy optimization, predictive maintenance, quality inspection, anomaly detection, digital twin). - **Unified Namespace**: Pushing the Litmus Unify product as the standard for governed, standardized data exchange across OT and IT systems. - **Developer Experience**: Launching Litmus Edge Developer Edition (free, unlimited two-hour sessions) and Litmus MCP Server to attract and enable the developer community. - **Global Expansion**: Offices across North America, Europe, and Asia indicate a global growth strategy. ## Why Work Here - **Industry-leading AI/Industrial IoT focus**: Work at the intersection of manufacturing and cutting-edge AI technology. - **Proven traction**: Real customer deployments with measurable impact (millions in savings, hundreds of sites). - **Culture & Work Style**: Based on job postings, Litmus appears to be a hybrid/in-office company with on-site expectations in Santa Clara (HQ) and other global offices. - **Global Team**: Engineering and go-to-market presence across Silicon Valley, Toronto, Munich, Tokyo, and Pune, offering international collaboration opportunities. - **Career Growth**: Active hiring across multiple functions, suggesting the company is scaling and offers upward mobility. - **Meaningful Impact**: Directly enabling the manufacturing sector to become more efficient, reduce waste, and deploy AI – work that has tangible industrial and environmental benefits. ## Sources 1. [litmus.io](https://litmus.io/) 2. [litmus.io/en-US](https://litmus.io/en-US) 3. [jobs.ashbyhq.com (Litmus Careers)](https://jobs.ashbyhq.com/litmus) 4. [builtin.com (Litmus IO Profile)](https://builtin.com/company/litmus-io) 5. [linkedin.com (Litmus Automation)](https://www.linkedin.com/company/litmus-automation) ## Other roles at Litmus - [Sales Engineer](https://feeny.ai/job/sales-engineer-litmus-germany-qcqj03zd26vx) — Germany - [Business Development Representative](https://feeny.ai/job/business-development-representative-litmus-toronto-0cem8pd45m2t) — Toronto, Canada - [Senior Software Engineer - Industrial (Golang)](https://feeny.ai/job/senior-software-engineer-industrial-golang-litmus-santa-clara-6frw4dp6tqzx) — Santa Clara, CA - [QA Architect](https://feeny.ai/job/qa-architect-litmus-toronto-fqybnty9y0gk) — Toronto, Canada - [Senior Technical Writer](https://feeny.ai/job/senior-technical-writer-litmus-toronto-qgd8pghqkknz) — Toronto, Canada - [Customer Success Account Manager](https://feeny.ai/job/customer-success-account-manager-litmus-toronto-7exd7qraqsx1) — Toronto, Canada - [Strategic Partner Manager](https://feeny.ai/job/strategic-partner-manager-litmus-toronto-k10c5y3rg0sk) — Toronto, Canada - [Site Reliability Engineer, Litmus GCC](https://feeny.ai/job/site-reliability-engineer-litmus-gcc-litmus-pune-ftzvbmkgp5vx) — Pune, India - [Customer Success Application Engineer (Japan)](https://feeny.ai/job/customer-success-application-engineer-japan-litmus-japan-apac-ar55jg756065) — Japan/apac - [Customer Success Application Engineer (EMEA)](https://feeny.ai/job/customer-success-application-engineer-emea-litmus-germany-01a8n9d32j8q) — Germany