--- title: 'Sales Director, Japan at Equativ' canonical: 'https://feeny.ai/job/sales-director-japan-equativ-tokyo-whqa9aktym2m' type: 'job' last_seen: '2026-09-22' --- # Sales Director, Japan at Equativ - **Company:** Equativ - **Location:** Tokyo, Japan - **Work type:** hybrid - **Posted:** 2026-09-17 - **Last confirmed live:** 2026-09-22 - **Apply:** https://jobs.lever.co/equativ/daeee253-9a89-4158-b03a-0981556aa0b5 ## Job description Why Join Equativ? Be part of a fast-growing, independent ad tech leader with global reach and European roots with a team of more than 700 people in 20 offices. Work at the forefront of innovation creating a bespoke marketplace for luxury & tech Advertisers in Japan. Help create a more transparent, sustainable, and privacy-first advertising ecosystem. What’s in it for you? You will join Equativ at a key moment as we start our Japan operations and set up the founding team for the market. You will be a critical member to start our local demand-side business by taking onleading all sales activities and building the future of Equativ Japan! ## Key responsibilities In Japan, your primary objective will be to develop and execute the sales strategy to achieve revenue targets, drive business growth and support our demand partnership efforts: - Execute a sales and partnerships strategy by driving the relationship with media agencies and curators (programmatic resellers). - Present sales forecasts through CRM tools (salesforce) and ensure quality of the forecasting methodology. - Develop and nurture long-term relationships with key demand-side partners, including direct advertisers, agencies, and curators. Serve as the primary contact for top-tier clients, understanding their needs and offering tailored programmatic solutions. - Market the complete Equativ product offerings, including managed services and programmatic solutions. - Understand and follow through the deal flow from agency media planning teams, partnership teams, trading teams to expand Equativ presence in large agencies. - Collaborate with cross-functional teams, including product, marketing, and customer support, to ensure a seamless and integrated approach to client engagement. - Stay up-to-date with industry trends, competitive landscape, and emerging technologies in the Japan AdTech space. ## Key success metrics - Revenue attainment vs. target, plus year-over-year growth and average deal size - Pipeline health: coverage ratio, win rate, sales cycle length, forecast accuracy - New business vs. renewal revenue, retention/churn, & customer satisfaction (NPS) - Margin/profitability of the business driven (Net revenue), not just top-line revenue ## About you - 7+ years of experience delivering results in a sales or partnership development role at a digital ad tech company with a proven track record in consistently meeting or exceeding sales goals. - Proven experience working with DSPs, programmatic media-buying, or ad-tech platforms with a track record of scaling demand-side revenue. - Good knowledge of digital media, advertising technology and emerging trends. - Existing networks in Japanese agencies are a must. - Committed to continuous education through workshops, seminars and conferences. - Ability to communicate, present and influence credibly and effectively at all levels of the organization in both native Japanese and business level English. - Proven ability to drive the sales process from plan to close and motivate a sales team. - Strong business sense and industry expertise. - Fluent/native-level Japanese and business-level English, with the ability to communicate, present, negotiate, and influence credibly and effectively at all levels of an organization. ## About Equativ ## Company Overview - **One-liner**: Equativ is a global, independent end-to-end media platform that provides AI-driven ad tech solutions for advertisers, publishers, broadcasters, and retailers. - **Entity Type**: Private (Acquired by Bridgepoint in 2023; $406M in total funding) - **Headquarters**: Paris, France - **Founded**: 2005 (originally as Smart AdServer) - **Founders**: Not publicly available (born from within a premium publisher) ## Core Business - **Primary industry/industries**: Advertising Technology (AdTech), Digital Media, Programmatic Advertising - **Target customers**: B2B — serving advertisers, publishers, broadcasters, and retailers (50,000+ brands globally) - **Mission or purpose statement**: To make advertising better and smarter, leading to better marketing results while consumers benefit from an improved and elevated advertising experience. [equativ.com](https://www.equativ.com/company) ## Products & Services - **Maestro by Equativ**: A unified platform for buyers and sellers offering AI-powered optimization, real-time insights, and cross-channel campaign management with precision and safety. - **AI-Powered Programmatic Agents**: A suite of tools that automate planning, optimization, reporting, and campaign diagnostics, cutting planning time by up to 40%. - **Creative Ad Enhancements**: Proprietary technology that automatically enhances standard ad formats (CTV, Video, Display, Native) to boost engagement, comprehension, and conversions, powered by attention and cognitive behavior research. - **Retail Media Solutions**: Monetization tools for retailers and agencies to drive conversions and reach high-intent shoppers across on-site and off-site channels. - **CTV Stack**: Comprehensive connected TV offering including server-side ad insertion (SSAI), an ad server, and shoppable formats for a user-centric viewer experience. ## Market Standing - **Valuation/Market Cap**: Not disclosed (private company) - **Key Metric**: Annual Revenue of **€197.1M**; Total Funding of **$406M** - **Notable Investors/Partners**: Acquired by **Bridgepoint** (2023). Key acquisitions include LiquidM (2019) and Sharethrough. - **Growth Signals**: Headcount of ~596 (+18.3% YoY, +111 people); global team across 18 countries and 21 offices; serves 50,000+ brands globally. [linkedin.com](https://www.linkedin.com/company/equativ) ## Competitive Advantages - **Independence & Transparency**: One of the most trusted independent ad tech platforms, operating without the conflicts of ownership by a major walled garden. - **20+ Year Track Record**: Longevity and deep expertise in the ad ecosystem, having evolved from a premium publisher's internal ad server. - **Vertically Integrated & Comprehensive**: A single, unified platform covering supply, demand, data, and creative — from ad server to DSP to retail media. - **Attention-Focused Innovation**: Creative enhancement technology built on research into attention and cognitive behavior, providing a differentiated value proposition. ## Strategic Focus - **AI and Automation**: Heavy investment in AI-powered agents to streamline campaign management and reduce manual work for buyers and sellers. - **CTV Expansion**: Building out a comprehensive CTV stack with SSAI, shoppable ads, and enhanced viewability. - **Retail Media**: Scaling its retail media solution to help retailers and brands monetize inventory and connect with high-intent shoppers. - **Sustainability**: Offering sustainability-focused offerings as part of its platform. ## Why Work Here - **Culture & Values**: Emphasizes three core values: **Be Brave** (ownership, trust, continuous improvement), **Be Thoughtful** (work-life balance, DE&I, integrity), and **Be Stronger Together** (collaboration, global programs). [equativ.com](https://www.equativ.com/careers/culture) - **DE&I**: DEIB is at the forefront of company values, celebrating differences in age, ethnicity, race, religion, and more. - **Flexible Work**: Flexible work schedules and generous paid time off are offered. - **Global & Collaborative**: A team of 750+ people across 43 nationalities and 21 countries, with 17 offices globally. - **Benefits**: Includes career acceleration and global learning opportunities, family-focused leave benefits, country-specific pension plans, and a company-wide Globetrotter program. - **Engineering & Technical Focus**: 20% of the workforce is in technical roles (142 people), with opportunities for growth in a fast-moving AdTech environment. - **Work Model**: Promotes a hybrid/office policy with a flexible schedule. [equativ.com](https://www.equativ.com/careers) - **Headcount & Growth**: 596 employees (+18.3% YoY), indicating a scaling company with room for career advancement. [linkedin.com](https://www.linkedin.com/company/equativ) ## Sources 1. [equativ.com - Company Overview](https://www.equativ.com/company) 2. [equativ.com - Careers](https://www.equativ.com/careers) 3. [equativ.com - Culture](https://www.equativ.com/careers/culture) 4. [linkedin.com - Equativ Company Page](https://www.linkedin.com/company/equativ) 5. 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