---
title: 'Sales Director, Mid-Market at Nift'
canonical: 'https://feeny.ai/job/sales-director-mid-market-nift-united-states-b7nzw8x0h8d3'
type: 'job'
last_seen: '2026-09-18'
---

# Sales Director, Mid-Market at Nift

- **Company:** Nift
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-09-10
- **Last confirmed live:** 2026-09-18
- **Apply:** https://job-boards.greenhouse.io/nift/jobs/5235011007

## Job description

Nift is disrupting performance marketing, delivering millions of new customers to brands every month. We’re actively looking for a Sales Director, Mid-Market to lead our Mid-Market team. The Mid Market team is focused on acquiring new Mid-Market (MM) eCommerce and Direct-to-Consumer (DTC) brands / advertisers. As we continue to scale our revenue, this leader will play a critical role in expanding our footprint, building our team, and driving core growth.

In this role, you will manage, coach, and scale our team of Mid-Market Account Executives. You will drive a builder/player/coach model—hunting and managing your own accounts while equipping your team of AEs to prospect, pitch, close, and scale brands with the capacity to spend $50k–$200k (can be more) per month with Nift. You will train your team to effectively compete for performance marketing budgets against other paid social and digital performance marketing channels.

## Our Mission

Nift’s mission is to reshape how people discover and try new brands by introducing them to new products and services through thoughtful "thank-you" gifts. Our customer-first approach ensures businesses acquire new customers efficiently while making customers feel valued and rewarded. We are a data-driven, cash-flow-positive company that has experienced 731% growth over the last three years. Now, we’re scaling to become one of the largest sources for new customer acquisition worldwide.

Backed by [Spark Capital](https://www.sparkcapital.com/) &[Foundry](https://foundry.vc/) who also invested in Slack, Snap, SeatGeek, Fitbit, Warby Parker, Wayfair and Twitter, we are poised for exponential growth and ready to demonstrate impact on a global scale. Read more about our growth[here](https://www.businesswire.com/news/home/20251119582928/en/Nift-Ranked-Number-120-Fastest-Growing-Company-in-North-America-on-the-2025-Deloitte-Technology-Fast-500).

What you will do:

- Hire, onboard, build and lead a high-performing team of Mid-Market Account Executives. Set clear metrics, run pipeline reviews, and coach AEs through every phase of the sales cycle
- Coach up each AE and assist them with prospecting, discovery, pitches, and closing strategic and high-priority Mid-Market accounts, maintaining an active pipeline ensuring each team member achieves their revenue quota team targets
- Lead negotiations, including pricing and contract terms, to secure mutually beneficial agreements that align with the customer’s goals and Nift’s growth objectives
- Coach your AE team to articulate Nift’s value proposition to performance marketing leaders, successfully competing against paid social, display, and other digital performance marketing channels for DTC acquisition budgets
- Maintain accurate sales forecasts, manage team pipeline health, and report directly on acquisition metrics and revenue performance toward our target
- Work closely with teams in marketing, client success, data science, and operations to ensure smooth onboarding, pilot launch, and ongoing success
- Become a category and platform expert for Nift. Stay current with industry trends, competitive landscape, and market shifts to continuously refine sales strategies. Attend conferences and trade shows. Travel to prospective and existing clients.

What you need:

- 8+ years of total B2B sales experience, with at least 2+ years as a builder/player/coach, team lead, or frontline “hands on” sales leader role for a performance marketing or paid social platform or solution provider
- Demonstrated experience mentoring and leading Account Executives “hunters” running full-cycle motions (prospecting, qualification, closing, and onboarding)
- Proven track record selling solutions into performance marketing decision-makers (Heads of Acquisition, CMOs, Growth Leads) at DTC brands with monthly spend potential of $50k–$200k
- Experience working in an outbound driven, fast-paced startup / small company environments, going from initial playbook creation to scaling a sales team and revenue through significant growth milestones
- Rigorous approach to CRM management, deal coaching, pipeline metrics, and accurate sales forecasting

What you get:

- Competitive compensation, comprehensive benefits (401(k) with 4% match, Medical/Dental/Vision), and we offer full-time employees the potential to hold company equity
- Flexible remote work
- Unlimited Responsible PTO
- Great opportunity to join a growing, cash-flow-positive company while having a direct impact on Nift's revenue, growth, scale, and future success

## About Nift

## Company Overview
- **One-liner**: Nift helps platforms and brands turn moments of appreciation into powerful customer experiences by delivering AI-matched, personalized thank-you gifts that drive discovery and measurable business results.
- **Entity Type**: Private (Series A; total funding $19.5M)
- **Headquarters**: Boston, Massachusetts, United States
- **Founded**: 2014
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Performance marketing / advertising services (gift-based customer acquisition)
- **Target customers**: B2B (platforms like Afterpay, Klarna, Tripadvisor, Ticketmaster; brands like Fabletics, Chewy, Harry’s, HelloFresh)
- **Mission**: “Elevate gratitude through thoughtful gifts, forging meaningful connections, and empowering businesses to thrive together.”

## Products & Services
- **Nift Platform**: An AI-powered performance marketing platform that enables partner platforms to reward their users with curated gift cards from a network of thousands of brands. Consumers receive a “thank-you” gift after completing an action (purchase, signup, review, milestone); Nift’s proprietary AI matches each user with relevant gift options based on preferences and availability. The result is a measurable lift in customer acquisition and loyalty for brands, and higher engagement for platforms.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual revenue of $7M (LinkedIn estimate); $19.5M total funding raised across two seed rounds and a Series A
- **Notable Investors**: Spark Capital (seed), Foundry Group, Accomplice (Series A lead)
- **Notable Partners**: Afterpay, Klarna, Tripadvisor, Ticketmaster, Meetup, Mindbody, ParkMobile, iHeartRadio; brands include Fabletics, Chewy, Harry’s, HelloFresh, Allbirds, Rocksbox, Quip, Scentbird, LiquidIV, SiriusXM
- **Growth Signals**: Delivers 50 million+ thank-yous per month across the U.S., UK, and Canada; recognized by Deloitte as one of North America’s fastest-growing technology companies; headcount grew 22.3% YoY (to ~53 employees), operating in 7 countries; recent job postings up 240% year-over-year; expanding into EMEA (hiring General Manager, UK)

## Competitive Advantages
- **AI-driven matching** that increases conversion rates (up to 10%) and drives 70% of consumers to plan purchases from discovered brands
- **Network effects** – a curated marketplace of thousands of brands and millions of consumers, creating a “gratitude flywheel” that benefits all parties
- **Seamless integration** with high-engagement platforms, turning thank-you moments into incremental revenue streams
- **Proven outcomes** – 72% of consumers feel more positively about the platform that rewarded them

## Strategic Focus
- Deepen partnerships with leading consumer platforms and expand into new verticals and geographies (U.K., Australia, Canada)
- Scale the brand network and improve AI personalization to increase conversion and lifetime value
- Continue investing in data science and engineering to maintain competitive advantage in targeting and measurement

## Why Work Here
- **Culture**: Fully remote across all 50 U.S. states (and Israel); emphasis on innovation, transparency, respect, and data-driven decision-making
- **Benefits**: Comprehensive health, dental, vision insurance; equity for all full-time employees; unlimited responsible PTO; quarterly team meetups, trivia nights, and an annual company-wide offsite
- **Growth**: Opportunities for advancement based on performance and impact; roles in data science, sales, finance, people, and more
- **Team**: ~53 employees (LinkedIn) with a flat structure; rated 3.9/5 on employer reviews with a 4.3/5 for work-life balance
- **Values**: “We treat everyone with respect. Period.” – a strong commitment to diversity and inclusion

## Sources
1. [Greenhouse Jobs Page](https://job-boards.greenhouse.io/nift)
2. [Nift Careers Page](https://www.gonift.com/business/careers/)
3. [Nift Main Website](https://www.gonift.com/)
4. [LinkedIn Company Page](https://www.linkedin.com/company/nift-networks)
5. [Built In Boston Profile](https://www.builtinboston.com/company/nift)

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