---
title: 'Sales Director, Middle East at Rwazi, Inc.'
canonical: 'https://feeny.ai/job/sales-director-middle-east-rwazi-inc-global-kk8v2230bvfs'
type: 'job'
last_seen: '2026-09-15'
---

# Sales Director, Middle East at Rwazi, Inc.

- **Company:** Rwazi, Inc.
- **Location:** Global
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-02-28
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.ashbyhq.com/rwazi/11174635-8366-43b2-a3c6-76c14734942f

## Job description

Sales Director, Middle East

Team: Monetization Location: Middle East Reporting to: Head of Monetization

## Role Overview

Rwazi sells enterprise AI-powered decision intelligence subscriptions. The Sales Director, Middle East owns new revenue execution across the Middle East market. This role lands new enterprise accounts and expands existing subscriptions through structured pipeline discipline, executive engagement, and value-based selling. This is revenue ownership, not relationship management.

Core Mandate The Sales Director, Middle East is accountable for:

- Closing new enterprise subscription revenue
- Expanding ARR within existing accounts
- Driving pipeline-to-close efficiency
- Maintaining structured deal discipline
- Representing Rwazi at executive buyer level

## Key Responsibilities

- Own full-cycle enterprise sales (land and expand)
- Maintain predictable forecast accuracy
- Navigate complex buying committees
- Align product capabilities with enterprise pain points
- Close multi-year subscription contracts
- Drive expansion within multi-department enterprise accounts

## Role Impact

- Increased ARR
- Higher win rates
- Larger deal sizes
- Stronger Middle East market penetration

## About Rwazi, Inc.

## Company Overview
- **One-liner**: Rwazi is a decision AI platform that helps global brands turn real-time, zero-party consumer data into strategic actions to optimize product-market fit and campaign performance.
- **Entity Type**: Private (Series A)
- **Headquarters**: Los Angeles, California, United States
- **Founded**: 2021
- **Founders**: Joseph Rutakangwa

## Core Business
- Primary industry/industries: Consumer insights, market intelligence, AI-driven analytics
- Target customers: Fortune 500 brands across industries like consumer packaged goods, retail, and technology; primarily B2B, serving enterprise clients.
- Mission or purpose statement: "Helping global brands grow with AI trained on zero-party consumer data." [rwazi.com](https://rwazi.com/)

## Products & Services
- **Sena (Decision AI)**: World’s first Decision AI built on real-world data. It combines proprietary CRM/finance/product data (e.g., HubSpot, Google Sheets, SAP S/4HANA, Snowflake) with billions of verified, voluntarily shared consumer signals from 195+ countries. Users can ask a single question and get an executable decision—designed to reduce customer acquisition cost, increase customer lifetime value, and capture/grow market share. [rwazi.com](https://rwazi.com/)
- **Zero-Party Data Collection**: A system that captures real-time consumer activity (what, when, where, how often, why) both online and offline across 5 million+ retail and digital locations, analyzing over 1 billion products. Data is voluntarily shared, audit-ready, and provenance-locked. [rwazi.com](https://rwazi.com/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**:
  - **Total Funding**: $20.0 million (across 4 rounds) [weforum.com](https://www.linkedin.com/company/rwazi)
  - **Annual Revenue**: $5.0M – $25.0M (estimated by external data providers) [apify.com](https://www.linkedin.com/company/rwazi)
- **Recent Funding (Series A)**: $12 million led by Bonfire Ventures (Aug 2025). [cbinsights.com](https://www.cbinsights.com/company/rwazi)
- **Notable Investors/Partners**: Bonfire Ventures (lead), Techstars, Jobtech Innovation Lab [apify.com](https://www.linkedin.com/company/rwazi)
- **Growth Signals**:
  - Headcount grew 42% year-over-year (from 26 to 47 employees). [apify.com](https://www.linkedin.com/company/rwazi)
  - LinkedIn followers grew 68% year-over-year (7,510 followers). [apify.com](https://www.linkedin.com/company/rwazi)
  - Featuring on the "UrbanGeekz 50 2025: AI & Machine Learning" list. [rwazi.com](https://rwazi.com/)

## Competitive Advantages
- **Ground-Truth Data**: Unlike generic AI models that reason over synthetic or web-scraped data, Sena is built on real-world signals directly and voluntarily shared by consumers. Every data point is traceable, consented, and audit-ready. [rwazi.com](https://rwazi.com/)
- **Multi-Source Fusion**: Combines proprietary company data (CRM, financials) with billions of consumer signals—enabling an intersection of internal and external data for the first time. [rwazi.com](https://rwazi.com/)
- **Global Scale**: Active in 190+ countries, spanning 5 million+ retail/digital locations, and analyzing 1 billion+ products. [rwazi.com](https://rwazi.com/)

## Strategic Focus
- Expanding enterprise adoption among Fortune 500 brands (especially as compliance-heavy industries are a key target). [rwazi.com](https://rwazi.com/)
- Continuing to build out the "Decision AI" category, replacing intuition-based decisions (gut calls) with data-driven, executable plans. [yahoo.com](https://rwazi.com/about)
- International growth: maintaining and scaling teams in the US, Kenya, Nigeria, Vietnam, India, and other countries. [apify.com](https://www.linkedin.com/company/rwazi)

## Why Work Here
- **Culture & Growth**: Fast-growing startup (42% headcount growth YoY) with a globally distributed team across 14+ countries. Recent $12M Series A indicates strong financial backing and runway. [cbinsights.com](https://www.cbinsights.com/company/rwazi)
- **Remote/Hybrid Policy**: Distributed workforce with a significant presence in the US (Los Angeles HQ) and a strong engineering/data team in Africa (Kenya, Nigeria). Likely supports remote/hybrid work given the global nature of the team. [apify.com](https://www.linkedin.com/company/rwazi)
- **Notable Perks/Engineering Culture**: Focus on building at the frontier of AI and real-world data. Department breakdown shows a mix of General Management (11%), Research (10%), Technical (10%), and Marketing (8%). A meaningful share of the team is in Research and Engineering roles. [apify.com](https://www.linkedin.com/company/rwazi)

## Sources
1. [Company Website](https://rwazi.com/)
2. [About Page](https://rwazi.com/about)
3. [Company LinkedIn Profile](https://www.linkedin.com/company/rwazi)
4. [CB Insights Profile](https://www.cbinsights.com/company/rwazi)
5. [Jobs / Careers Page](https://jobs.ashbyhq.com/rwazi)

## Other roles at Rwazi, Inc.

- [Operations & Delivery Project Manager (LATAM)](https://feeny.ai/job/operations-delivery-project-manager-latam-rwazi-inc-global-0d4zn29barqt) — Global
- [AI Engineer – Marketing & GTM Systems](https://feeny.ai/job/ai-engineer-marketing-gtm-systems-rwazi-inc-global-hceg2a7pmyrd) — Global
- [Problem Solver](https://feeny.ai/job/problem-solver-rwazi-inc-global-f7frk2vnf5bg) — Global
- [Growth Hacker (B2C)](https://feeny.ai/job/growth-hacker-b2c-rwazi-inc-global-7j5mkf1d00da) — Global
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-rwazi-inc-global-nz1zyfh823h0) — Global
- [Director of Product Design (SaaS)](https://feeny.ai/job/director-of-product-design-saas-rwazi-inc-global-nrpfngn3y4d2) — Global
- [Community Growth Manager](https://feeny.ai/job/community-growth-manager-rwazi-inc-global-vnf6kjzvrmq5) — Global
- [Senior Community Manager](https://feeny.ai/job/senior-community-manager-rwazi-inc-global-4pzg755sh043) — Global
- [Executive Assistant (CEO Office)](https://feeny.ai/job/executive-assistant-ceo-office-rwazi-inc-global-qhcg5h6w2st0) — Global
- [Events Lead (Monetization)](https://feeny.ai/job/events-lead-monetization-rwazi-inc-global-xbf9ysvrc4n9) — Global