--- title: 'Sales Director at Upwave' canonical: 'https://feeny.ai/job/sales-director-upwave-new-york-3xq1ttv8273s' type: 'job' last_seen: '2026-09-13' --- # Sales Director at Upwave - **Company:** Upwave - **Location:** New York, NY - **Posted:** 2026-09-09 - **Last confirmed live:** 2026-09-13 - **Apply:** https://job-boards.greenhouse.io/survata/jobs/8789886002 ## Job description Upwave: The Brand Outcomes Measurement Platform Upwave is a leading measurement company entirely focused on measuring and optimizing upper funnel campaigns.. The world’s leading advertisers, agencies, and media partners trust Upwave’s robust, AI-driven platform to bring science to the top of the funnel. With Upwave, marketers maximize the effectiveness of brand spend. Upwave measures Brand Lift, validates Brand Reach, and surfaces Brand Optimization opportunities in one, dynamic platform with cross-channel brand measurement for CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio and more. We’re a profitable, growth-stage company backed by leading venture investors (Y Combinator, Uncork Capital, Bloomberg Beta, Initialized Capital, PivotNorth, Ridge Ventures, Industry Ventures, Conductive Ventures,) and leading AdTechfounders & CEOs. We’re a humble but ambitious team that takes its work seriously but never ourselves.  Come join us. We're hiring a Sales Director to join our buy-side business: brands and the agencies that support them. This is a revenue-growth oriented role and it comes with an unusual advantage. Hundreds of major brands already run Upwave studies every quarter through Upwave’s platform partners (DSP’s, RMN’s & Publishers). The objective of this role is to help Upwave grow via direct brand and agency partnerships. This role will be based in New York. ## What you'll do Own a named list of brands and their agencies. Win new logos and grow existing customers Sell measurement, not media. Our customers are brand and insights leads, media directors, and the teams who execute for them Build and manage a robust pipeline through proactive prospecting, relationship development, and consultative solution selling Partner closely with internal teams (Marketing, Product, and Customer Success) to ensure seamless onboarding and customer satisfaction. Represent Upwave in market — industry events, trade press, the rooms where brand measurement gets discussed ## About you You have 8+ years selling in digital media, adtech or measurement, with a track record of closing new business You have real relationships on the buy side — brand marketers, insights leaders, and the agency planners and investment teams who sit between them You've sold measurement, not impressions You know what brand lift is and can hold a credible conversation about methodology without reaching for a solutions engineer on the first call You can make complexity sound simple. Our product is genuinely technical and our buyers are genuinely busy. Both things have to be true at once in how you manage pitch conversations Bonus points - You understand how platform buying has changed who actually holds the measurement decision - You've worked with linear or cross-platform measurement - You use AI tools with real fluency and have found leverage with them in a previous role - You care about the underlying problem: helping advertisers prove that brand spend worked Additional Information: The annual base salary range for this role is $125,000 to $150,000, plus commission, equity and benefits.. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for the new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Upwave is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. ## About Upwave ## Company Overview - **One-liner**: Upwave provides a brand outcomes measurement platform that uses attitudinal data and machine learning to measure Brand Lift, validate Brand Reach, and surface optimization opportunities for advertisers. - **Entity Type**: Private (Funding Stage: Loan; Total Raised: $23.22M) - **Headquarters**: San Francisco, California, USA - **Founded**: 2012 - **Founders**: Chris Kelly (CEO) ## Core Business - **Primary industry/industries**: Advertising Technology (AdTech), Marketing Analytics, Brand Measurement - **Target customers**: B2B; Fortune 500 companies across CPG, technology, and financial services; global advertising agencies; media publishers and platforms - **Mission or purpose statement**: To bring science to top-of-funnel advertising, making brand advertising more impactful by measuring, validating, and optimizing brand outcomes. ## Products & Services - **Brand Outcomes Measurement Platform**: A unified, real-time dashboard that measures Brand Lift, validates Brand Reach, and provides optimization recommendations across CTV, Digital, Social, Linear, Addressable, Retail Media, and Streaming Audio. - **Bayes (AI Agent)**: An AI-powered agent that helps customers turn data into digestible, on-demand insights, available in-platform and for download. - **Brand Optimization**: Purpose-built tools for decision makers to understand over- and under-performing tactics without needing a statistician. - **Cross-Channel Coverage**: Unified measurement across CTV, Digital, Social, Linear, Addressable, Retail Media, and Streaming Audio with privacy-safe data. ## Market Standing - **Valuation/Market Cap**: Not publicly available (Private company) - **Key Metric**: Total Funding of $23.22M (latest round: Loan, $1.5M raised 6 years ago) - **Notable Investors/Partners**: Y Combinator, Uncork Capital, Bloomberg Beta, PivotNorth, Ridge Ventures, Conductive Ventures, leading MarTech founders. Key partner: MNTN (Connected TV advertising platform). - **Growth Signals**: - Expanded partnership with MNTN in June 2026 to scale Brand Outcomes measurement on Connected TV. - 94% of nearly 50 MNTN campaigns (over 1 billion impressions) generated positive lift in at least one brand KPI. - 85% of campaigns outperformed Upwave Norms. - Serves Fortune 500 companies and the largest global advertising agencies. ## Competitive Advantages - **Proprietary Methodology**: Uses real attitudinal data and machine learning with a high-quality, census-representative sample that is clean of bias. - **Real-Time Insights**: Provides actionable insights during live campaigns, unlike traditional studies that deliver results weeks later. - **Cross-Channel Coverage**: Measures brand impact across virtually all major advertising channels (CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio) in a single platform. - **AI-Powered Optimization**: Bayes AI Agent and granular cut-level controls allow marketers to optimize at a tactical level without a statistician. - **Privacy-Safe Data**: Methodology is designed to be clean of bias and interference, using privacy-safe data collection. ## Strategic Focus - **Deepening CTV Integration**: The expanded partnership with MNTN (June 2026) signals a strong push to make brand measurement seamless and self-serve for Connected TV advertisers. - **Self-Serve & Accessibility**: Moving toward a click-to-measure experience to make brand outcomes measurement more accessible and actionable for a wider range of advertisers. - **AI-Driven Insights**: Continued investment in AI (Bayes Agent) to turn complex data into digestible, on-demand insights for decision-makers. ## Why Work Here - **Remote-First Culture**: All roles are remote within the US. The company provides a work-from-home equipment stipend and internet/cell phone reimbursement. - **Comprehensive Benefits**: 100% employer-paid health, dental, and vision insurance; 401(k); Open PTO; Parental Leave; FSA Plan; Health & Wellness Stipend; Personal budget for professional development. - **Culture & Values**: Core values include "Unusually Caring," "Play Nice with Others," "Bias Toward Action," and "Upwave Matters." The company emphasizes diversity and inclusion (DEI), community involvement (Upwave Momentum), and team bonding (Upwave United, Upwave Way). - **Team Size**: 71 total employees (per Built In). - **Engineering Culture**: Described as "proudly wonkish," with a logical, structured approach to problem-solving. The team values curiosity, crisp communication, and collaboration. ## Sources 1. [upwave.com](https://www.upwave.com/) 2. [upwave.com/careers](https://www.upwave.com/careers/) 3. [upwave.com/company](https://www.upwave.com/company/) 4. [builtin.com](https://builtin.com/company/upwave) 5. [cbinsights.com](https://www.cbinsights.com/company/survata) ## Other roles at Upwave - [Marketing Programs Manager](https://feeny.ai/job/marketing-programs-manager-upwave-new-york-vhpn7c249prb) — New York, NY - [Director, Product Management](https://feeny.ai/job/director-product-management-upwave-united-states-90q3dkkc4x6h) — United States - [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-upwave-united-states-4bc0dfthgm4a) — United States - [Sales Director](https://feeny.ai/job/sales-director-soundhound-ai-united-states-kq9ktqmv8tgw) — United States - [Sales Director](https://feeny.ai/job/sales-director-relay-technologies-london-2tbjjqxw517e) — London, United Kingdom - [Sales Director](https://feeny.ai/job/sales-director-encord-new-york-fbfzamax5s0z) — New York, NY - [Sales Director](https://feeny.ai/job/sales-director-adlook-prague-jkqje7cfr7q9) — Prague, Czech Republic - [Sales Director](https://feeny.ai/job/sales-director-cloudbeds-australia-new-zealand-hp79se0k6pcy) — Australia / New Zealand - [Sales Director](https://feeny.ai/job/sales-director-fireblocks-dubai-kr6cawbxrnq3) — Dubai, United Arab Emirates - [Sales Director](https://feeny.ai/job/sales-director-conveo-ai-london-xyy18gqd50nj) — London, United Kingdom