---
title: 'Sales Director US at Rohlik'
canonical: 'https://feeny.ai/job/sales-director-us-rohlik-new-york-b1f68k559v51'
type: 'job'
last_seen: '2026-09-11'
---

# Sales Director US at Rohlik

- **Company:** Rohlik
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-06-18
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/rohlik/46201742-2d74-48d0-949c-158a1a860968/application

**Skills:** Enterprise SaaS sales, Supply chain technology sales, Logistics technology sales, Warehouse automation, E-grocery economics, CRM tools, AI tools for outbound sales, Salesforce, Solution design, Estimating, Pre-sales engineering

> Own Veloq's commercial motion in the US, leading a senior hunter role and people leadership function. Responsible for closing enterprise accounts, building pipeline, and shaping the sales playbook for warehouse automation and software solutions.

## Job description

Company Overview Veloq is the software platform powering the next generation of grocery fulfilment. Born from Rohlik Group's proprietary technology and operational excellence across five European markets, we are now a standalone technology company empowering grocers to transform their warehouse operations and scale their same day e-grocery offering. Our modular platform spans automated picking, e-commerce fulfilment, and last-mile logistics and is built to power online grocery profitably. Today, Rohlik Group serves 850,000+ customers across Europe using this technology. We have proven it works at scale. Now we are bringing it to the world. We’re only at the beginning of the journey. This is a chance to join a lean team and help build the operations engine, shape how we run and build the business, and scale a category-defining company from the ground up. You will have real ownership over your function, direct access to the CEO, and equity in a company at the beginning of a major growth curve.

## Role Overview

You will own Veloq's commercial motion in United States. This is both a senior hunter role and a true people leadership role: you will lead the commercial function, manage the team, and build the next layer of sales capability as the business scales. You will lead consultative technical sales of bespoke warehouse automation and software solutions, working closely with operations, IT, finance, and commercial stakeholders to shape customer-specific outcomes. You will develop and close high-value enterprise relationships, refine the sales playbook, and shape how Veloq sells to grocers and logistics operators in Europe. We already have a clear ICP and an active set of target accounts in the pipeline. Your job is to take that foundation, deepen the pipeline, close the first major accounts, and build the next wave of enterprise revenue. You report directly to the CEO and will influence pricing, positioning, and commercial terms from day one.

## What We Expect From You

1. Revenue & Pipeline

- Own the US revenue target for Veloq's warehouse automation SaaS — including closing the first enterprise account(s) and building the FY27 pipeline.
- Progress and expand an existing set of qualified target accounts already in motion, while adding new enterprise opportunities in EMEA.
- Build a qualified pipeline of enterprise accounts with a minimum 3:1 pipeline coverage ratio maintained at all times.
- Develop a repeatable, scalable sales motion that can be handed off to future hires as the business grows.

1. Sales Motion & Playbook

- Refine the US ICP: target verticals, buyer personas, account profiles, and deal stages.
- Develop the sales narrative for each buyer persona — COO, VP Supply Chain, and CFO — anchored in warehouse economics, labour productivity, fulfilment cost per order, and same-day capability.
- Translate complex technical capabilities into customer-specific value propositions, including tailored warehouse automation designs and implementation approaches.
- Maintain deal discipline through consistent go-to-market engagement, account planning, proposal quality, and competitive positioning.

1. Enterprise Relationships & Events

- Build and manage relationships with enterprise retail and 3PL decision-makers across Europe.
- Represent Veloq at relevant grocery, supply chain, and logistics forums to build brand presence and pipeline.
- Develop strategic accounts into multi-FC, multi-year contracts.

1. GTM & Cross-Functional Collaboration

- Work with the CEO on pricing strategy and major contract negotiations.
- Collaborate with the Head of Partnerships on SI and co-sell opportunities.
- Partner with product leadership on solution roadmap, competitive positioning, and market feedback — feeding buyer objections, competitive threats, and emerging trends back into the business.
- Work cross-functionally with Operations, Legal, and Finance to ensure seamless handover from sale to implementation, reducing rework and improving customer satisfaction.

1. Leadership & Talent Development

- Coach, develop, and elevate the performance of the commercial team; set high standards for sales culture, activity discipline, and customer engagement.
- Build succession plans and hire high-potential talent as the function scales — bringing in the right people at the right time.
- Implement and uphold a consistent sales operating rhythm: pipeline reviews, deal qualification, forecast calls, and win/loss debriefs.
- Optimise deployment of pre-sales, solution design, and business development resources across the account base.

## What We Are Looking For

Must Have

- 10+ years in enterprise SaaS or supply chain / logistics technology sales, with at least 5 years in senior commercial or hunter roles.
- Proven closer with a track record of hitting or exceeding quotas at or above €1M ARR.
- Experience selling into retail, grocery, or logistics operations at C-suite or VP level, with a strong understanding of warehouse automation and e-grocery economics.
- Proven people management experience, including coaching, performance management, and building a high-performing sales culture.
- Consultative technical sales experience: the ability to sell bespoke solutions requiring discovery, solution design, and alignment across operational and technical stakeholders.
- Hunter mentality: you build your own pipeline and thrive using CRM and AI tools to accelerate outbound sales motion
- Comfortable with long, complex sales cycles (6–18 months) across multiple stakeholders including operations, IT, finance, and legal.
- Based in Prague, Berlin, or Vienna; fluent English.

## Nice to Have

- Existing relationships with senior buyers at top US grocers or 3PLs.
- Familiarity with CRM tools (Salesforce preferred) and pipeline forecasting disciplines.
- Exposure to solution design, estimating, or pre-sales engineering teams.
- Track record of building or formalising a sales playbook from scratch.

## #LI-ML1

## About Rohlik

## Company Overview
- **One-liner**: Rohlik Group is a European technology leader in e-grocery, offering fast, same-day delivery of up to 25,000 items through proprietary AI-powered logistics.
- **Entity Type**: Private – Unicorn (valuation >€1 billion as of July 2021)
- **Headquarters**: Prague, Czech Republic
- **Founded**: 2014
- **Founders**: Tomáš Čupr (Founder & Group Chief Executive Officer)

## Core Business
- **Primary industry**: E-grocery / Online food retail, with a strong technology and logistics foundation.
- **Target customers**: B2C (households and families across Europe) and B2B (retailers via Veloq platform).
- **Mission or purpose**: “Eat well, live well” – helping Europeans lead healthier and happier lives through a radically improved grocery experience.

## Products & Services
- **Rohlik.cz (Czechia)**: Flagship service – 17,000+ items, delivery in 60 minutes or within 15‑minute slots, same‑day delivery. Also offers private labels and farm‑to‑door local produce.
- **Kifli.hu (Hungary)**: Same model as Rohlik.cz, delivering to Budapest and surrounding areas.
- **Gurkerl.at (Austria)**: Vienna‑based e‑grocery service, re‑opened with ARCOS automation in October 2024.
- **Knuspr.de (Germany)**: Serving Munich, Frankfurt, Berlin – integrated with Amazon (store‑in‑store) and Wolt. Munich exceeding 100,000 monthly orders.
- **Sezamo.ro (Romania)**: Launched in early 2022, delivers 8,000+ products within 2‑hour windows.
- **Bringmeister (Germany)**: Acquired September 2023, operations transitioned to Knuspr’s automated fulfillment.
- **Veloq (B2B Platform)**: Standalone subsidiary launched in October 2025 – offers Rohlik’s full grocery operating system (including ARCOS, AI tools) to retailers worldwide.
- **Private Labels & Xtra Loyalty Program**: High‑quality own‑brand products; Xtra program offers 10% rebates on private label and organic items.

## Market Standing
- **Valuation**: >€1 billion unicorn (July 2021) – “reaching unicorn status with a valuation above €1 billion” [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf).
- **Key Metric (Revenue)**: €1.1 billion revenue in FY 2024/25 (+34% YoY); 17.5 million orders (+35% YoY); gross profit €389 million (+38% YoY) [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf).
- **Total Funding**: €481 million raised since 2021, including €121m (March 2021, Partech/Index Ventures), €220m Series D (June 2022, Sofina), and €160m (June 2024, EBRD) [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf).
- **Notable Investors/Partners**: Partech, Index Ventures, Sofina, European Bank for Reconstruction and Development (EBRD), Amazon, Wolt.
- **Growth Signals**: 34% revenue growth; Czechia delivered €58m adjusted EBITDA; group operating loss per order reduced by 39% YoY to €3.6; over 33% of last‑mile fleet electric; 11 fulfillment centers (6 automated); 7,000+ employees [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf).

## Competitive Advantages
- **Proprietary Technology**: ARCOS – AI‑driven warehouse control system (98% demand prediction accuracy, 30% efficiency gains); robotic picking lines (150–160 units/hour).
- **Speed & Reliability**: 15‑minute delivery windows with 97% reliability; 60‑minute standard delivery; Net Promoter Score of 70% across all countries.
- **Scale & Profitability Proof**: Czechia profitable (positive EBITDA); economics proven at scale – “the economics of e‑grocery work when powered by Rohlik technologies”.
- **Asset‑Light B2B Model**: Veloq platform enables near‑zero marginal cost software revenue, positioning the company as a tech platform rather than a pure retailer.
- **Sustainability**: Electric last‑mile fleet, reusable bags (48% in Czechia), upcycling category (first European retailer to launch dedicated upcycling category).

## Strategic Focus
- **International Expansion**: Targeting Germany (Europe’s largest economy) with Amazon and Wolt partnerships; potential further geographic growth.
- **AI & Automation**: Rolling out ARCOS and robotic picking to all fulfillment centers; continuous improvement in efficiency and cost reduction.
- **B2B Platform (Veloq)**: Monetizing Rohlik’s operating system for third‑party grocers – a high‑margin, scalable revenue stream.
- **Assortment Expansion**: Private label brands, local sourcing, upcycling products, and a growing loyalty program (Xtra).

## Why Work Here
- **Culture & Impact**: “Amaze the customer” ethos; 7,000+ colleagues from Amazon, Ocado, Netflix, SpaceX; entrepreneurial culture with global expertise [rohlik.fund](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf).
- **Work Flexibility**: “Work from anywhere” policy explicitly mentioned on career pages; offices in Prague, Vienna, Munich, Frankfurt, Budapest, Bucharest [career.rohlik.group](https://career.rohlik.group/group).
- **Growth Trajectory**: 34% revenue growth, expanding into new markets, launching B2B platform – high potential for career development.
- **Notable Perks**: Sustainability focus (electric fleet, upcycling), employee discounts (Xtra loyalty), modern offices (Prague office in Karlín district).
- **Engineering Environment**: Data‑led tech company; AI, robotics, and warehouse automation at core; strong emphasis on technology innovation.

## Sources
1. [rohlik.group (Company Overview)](https://www.rohlik.group/)
2. [rohlik.group (Business Fundamentals)](https://www.rohlik.group/business-fundamentals)
3. [career.rohlik.group (Careers & Culture)](https://career.rohlik.group/group)
4. [rohlik.fund (Annual Report FY 2025)](https://www.rohlik.fund/public/files/ke-stazeni-en/rohlik-group-annual-report-fy-2025.pdf)

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