---
title: 'Sales Enablement Lead at Laurel'
canonical: 'https://feeny.ai/job/sales-enablement-lead-laurel-new-york-0cfbfavwjbpt'
type: 'job'
last_seen: '2026-09-11'
---

# Sales Enablement Lead at Laurel

- **Company:** Laurel
- **Location:** New York, NY
- **Compensation:** $185k–$210k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-04
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/laurel/dbde4c5b-f3f9-4d4c-92c6-0e7fd7d7aab8/application

**Skills:** B2B SaaS, Sales Enablement, Sales Training, Project Management, Program Management, Stakeholder Management, Facilitation, Pitch Deck Creation, Talk Track Development, Training Material Creation, Pipeline analysis, Win/loss data analysis, Conversion metrics analysis

> As a founding enablement hire, you will build and own the sales enablement program for a B2B SaaS company. You will design training, create content, coach sellers, and partner with cross-functional teams to drive revenue growth and improve sales performance.

## Job description

Laurel is on a mission to return time. As the leading AI Time platform for professional services firms, we’re transforming how organizations capture, analyze, and optimize their most valuable resource: time. Our proprietary machine learning technology automates work time capture and connects time data to business outcomes, enabling firms to increase profitability, improve client delivery, and make data-driven strategic decisions. We serve many of the world's largest accounting and law firms, including EY, Aprio, Crowell & Moring, and Frost Brown Todd, and process over 1 billion work activities annually that have never been collected and aggregated before Laurel’s AI Time platform.

Our team comprises top talent in AI, product development, and engineering—innovative, humble, and forward-thinking professionals committed to redefining productivity in the knowledge economy. We're building solutions that empower workers to deliver twice the value in half the time, giving people more time to be creative and impactful. If you're passionate about transforming how people work and building a lasting company that explores the essence of time itself, we'd love to meet you.

The Opportunity This is a founding enablement hire reporting directly to the Head of Business Development & Sales Enablement. You'll be the first person fully dedicated to making our sales team better – building the programs, owning the content, and staying close enough to the field that you know what's actually working. The team is 30+ reps and growing. We need someone who can build the system, bring rigor to each program, and scale the motion as the team grows – making sure it works in practice, not just on paper. The number one trait this hire brings is curiosity. This person wants to deeply understand the product, the buyer, and the industry – not just well enough to build slides, but well enough to coach a rep through a stuck deal. You'll spend time with product, engineering, and customer-facing teams learning how things work and why customers buy. We want someone who builds the content, facilitates training and coaching, and is embedded with the team on the ground: watching calls, giving feedback, running workshops. Most importantly, you genuinely care whether individual reps get better, not just whether the program ran.

## What You'll Do

- Onboarding: Own and continuously improve the new hire ramp program across Business Development, Sales, and Customer Success. Assess what works, cut what doesn't, and make it something people actually reference after their first month.
- Content and Pitch Library: Build and maintain a library of pitch decks, talk tracks, demo flows, and playbooks across buyer personas and use cases. Keep them current as the product and competitive landscape evolve.
- Certification: Design and run a rigorous certification program: rubric, scoring, and follow-through for reps who don't pass. Not a quiz but a rep-by-rep assessment with feedback loops.
- Coaching: Sit in on calls, debrief with sellers, run small group workshops. Be the person reps come to when a deal is stuck or a renewal is at risk and they need help sharpening their narrative.
- Competitive and Product Readiness: Translate new features, roadmap updates, and competitive moves into crisp seller briefs. Keep the team sharp without making them read documentation.
- Enablement Cadence: Win/loss reviews, deal storytelling sessions, rep spotlights, peer learning. Build the cadence of enablement that the team actually looks forward to.
- Cross-functional Partnership: Work closely with Product Marketing, RevOps, and Sales leadership to connect pipeline data, win/loss patterns, and field signals to enablement priorities. Be the voice of the field back to the business.

## Minimum Qualifications

- 5+ years in sales enablement, sales training, or a closely adjacent GTM role at a B2B SaaS company; or 3+ years of sales enablement experience with 2+ years of direct selling experience
- Has built or meaningfully rebuilt an enablement program, not just maintained inherited content
- Has directly coached sellers one-on-one, not just built content for them
- Strong verbal and written communicator who can author pitch decks, talk tracks, and training materials that reps actually use
- Expert at project + program management with strong stakeholder management skills
- Skilled facilitator comfortable running workshops, certifications, and internal training sessions
- Comfortable in fast-moving environments where the product and GTM strategy shift frequently
- Scrappy and execution-oriented: high ownership, low ego, willing to be in the weeds

## Preferred Qualifications

- 2+ years of direct selling experience in SaaS
- Experience in a high-growth B2B SaaS environment with a technical or AI-adjacent product
- Familiarity with enterprise sales cycles involving multiple stakeholders, legal review, and security assessments
- Has designed and run a certification program with evaluation criteria
- Skilled at enabling sellers to be credible with skeptical, detail-oriented buyers
- Experience enabling both new logo and expansion/renewal motions simultaneously
- Comfortable using pipeline analysis, win/loss data, and conversion metrics to prioritize enablement work

Why join Laurel:

- To date, we've secured significant funding from renowned venture capitalists (Google Ventures, IVP, Anthos, Upfront Ventures), as well as notable individuals like Marc Benioff, Gokul Rajaram, Kevin Weil, and Alexis Ohanian
- A smart, fun, collaborative, and inclusive team
- Great employee benefits, including equity and 401K
- Bi-annual, in-person company off-sites, in unique locations, to grow and share time with the team
- An opportunity to perform at your best while growing, making a meaningful impact on the company's trajectory, and embodying our core values: understanding your "why," dancing in the rain, being your whole self, and sanctifying time

We encourage diverse perspectives and rigorous thinkers who aren't afraid to challenge the status quo. Laurel is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are not able to support visa sponsorship or relocation assistance.

If you think you'd be a good fit for this role, we encourage you to apply, even if you don’t perfectly match all the bullet points in the job description. At Laurel, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. Every day, we aim to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!

## About Laurel

## Company Overview
- **One-liner**: Laurel provides an AI-powered timekeeping and work intelligence platform that automates timesheets for professional services firms, enabling them to increase profitability and gain operational insights.
- **Entity Type**: Private (Series C, 2025)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2018 (some sources list 2016; the company’s website and LinkedIn use 2018) [laurel.ai](https://www.laurel.ai/) | [linkedin.com](https://www.linkedin.com/company/laurel-ai)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: AI-powered time tracking and work analytics for professional services (legal, accounting, consulting)
- **Target customers**: B2B – law firms, accounting firms, and consulting firms (enterprise and mid-market)
- **Mission statement**: “Create a world in which people work 50% less—while producing 100% more.” [laurel.ai](https://www.laurel.ai/)

## Products & Services
- **Laurel AI Time Platform** (SaaS): Automates timesheet creation by capturing work activity, intelligently grouping tasks, and generating AI narratives. Includes point-of-entry compliance to maximize billable hours.
- **Signal – Work Intelligence Platform** (SaaS): Provides operational analytics to help firm leaders understand the true cost of service delivery, optimize pricing, capacity planning, and measure ROI of AI investments. [laurel.ai](https://www.laurel.ai/)

## Market Standing
- **Valuation**: Not disclosed (private company)
- **Key Metrics**:
  - Annual Revenue: ~$27.8M (as of 2026) [linkedin.com](https://www.linkedin.com/company/laurel-ai)
  - Total Funding: $231.7M across 9 rounds [linkedin.com](https://www.linkedin.com/company/laurel-ai)
  - Latest Round: Series C – $100M (June 2025) with 13 investors [linkedin.com](https://www.linkedin.com/company/laurel-ai)
  - Previous Round: Series B – $36.5M (March 2022) led by Anthos Capital and ACME Capital [linkedin.com](https://www.linkedin.com/company/laurel-ai)
- **Notable Investors/Partners**: Anthos Capital, ACME Capital, and over 40 other investors (per PitchBook) [pitchbook.com](https://pitchbook.com/profiles/company/168829-30)
- **Growth Signals**:
  - Headcount: 138 employees (+109.1% YoY); operates in 11 countries (US, UK, Canada, Sri Lanka, Sweden, Hong Kong, Brazil, Denmark, Netherlands, Ecuador, etc.) [linkedin.com](https://www.linkedin.com/company/laurel-ai)
  - Acquired Quantime Inc. in 2023 to expand capabilities [linkedin.com](https://www.linkedin.com/company/laurel-ai)
  - Active job postings: 23 (up 1050% YoY) [linkedin.com](https://www.linkedin.com/company/laurel-ai)
  - Achieved ISO 42001 certification for AI trustworthiness [laurel.ai](https://www.laurel.ai/)

## Competitive Advantages
- **Firm-specific AI models**: Each customer’s AI is trained on their own data only, ensuring privacy and relevance.
- **Enterprise-grade security**: SOC 2 Type II certified, HIPAA compliant, and GDPR/Canada/US privacy law compliant.
- **Deep domain focus** on legal and accounting workflows, differentiating from generic time-tracking tools.
- **Work intelligence layer (Signal)** that goes beyond time capture to provide strategic operational insights.

## Strategic Focus
- **Product expansion**: Launching and scaling Signal, the work intelligence platform, to help firms optimize pricing and capacity.
- **Geographic growth**: Active hiring in APAC (e.g., Founding Customer Success Manager, APAC) and presence in 11 countries.
- **AI leadership**: Continued investment in AI/ML to improve automation and analytics, with a focus on measuring and maximizing AI ROI for clients.

## Why Work Here
- **Culture**: “Tight teams with high performers” – the company values results over hours and hires people smarter than themselves. Emphasis on autonomy and impact. [laurel.ai](https://www.laurel.ai/careers)
- **Work model**: Hybrid – offices in New York, Los Angeles, and San Francisco. “Work from one of our offices” suggests regular in-office presence is expected. [laurel.ai](https://www.laurel.ai/careers)
- **Benefits**:
  - Competitive salary and generous equity
  - Flexible PTO and sick leave, 14 paid company holidays
  - Generous parental leave
  - Excellent medical, dental, vision coverage; FSA and DCFSA
  - Life insurance and long-term disability
  - 401(k) savings plan with company contributions
  - Commuting cost offsets
  - Discretionary budgets for professional development
  - Bi-annual, in-person offsites with peers [laurel.ai](https://www.laurel.ai/careers)
- **Engineering culture**: Strong focus on AI/ML, data science, and platform engineering (roles like Staff AI Platform Engineer, Senior ML Data Scientist). The team is 35% technical. [linkedin.com](https://www.linkedin.com/company/laurel-ai)
- **Employee ratings**: 4.4/5.0 on LinkedIn (14 reviews) across work-life, compensation, culture, and career growth. [linkedin.com](https://www.linkedin.com/company/laurel-ai)

## Sources
1. [laurel.ai](https://www.laurel.ai/) – Company website (product, mission, security, customers)
2. [laurel.ai/careers](https://www.laurel.ai/careers) – Careers page (benefits, culture, values)
3. [linkedin.com](https://www.linkedin.com/company/laurel-ai) – LinkedIn company page (financials, headcount, growth, employee data)
4. [pitchbook.com](https://pitchbook.com/profiles/company/168829-30) – PitchBook profile (funding history, investors, employee count)

## Other roles at Laurel

- [Senior/Staff Forward Deployed Engineer](https://feeny.ai/job/senior-staff-forward-deployed-engineer-laurel-san-francisco-los-angeles-hn64pcz2ae0h) — San Francisco Los Angeles, NY
- [Field Marketing Manager](https://feeny.ai/job/field-marketing-manager-laurel-london-england-13x8s82nbgby) — London England, United Kingdom
- [Enterprise Business Development Representative](https://feeny.ai/job/enterprise-business-development-representative-laurel-new-york-kc07yh3k9hh8) — New York, NY
- [SAP Implementation Engineer](https://feeny.ai/job/sap-implementation-engineer-laurel-united-states-tx5abfcfgeyr) — United States
- [Senior Technical Project Manager](https://feeny.ai/job/senior-technical-project-manager-laurel-london-england-be11ng481svj) — London England, United Kingdom
- [Senior Technical Project Manager](https://feeny.ai/job/senior-technical-project-manager-laurel-united-states-h0scnt6ht5p4) — United States
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-laurel-san-francisco-1802293qn8fq) — San Francisco, CA
- [Field Marketing Manager - North America](https://feeny.ai/job/field-marketing-manager-north-america-laurel-new-york-xvm5hd8n0nw5) — New York, NY
- [Senior Account Executive - North America](https://feeny.ai/job/senior-account-executive-north-america-laurel-new-york-p2bd4jard30z) — New York, NY
- [Controller](https://feeny.ai/job/controller-laurel-new-york-fbzfpsjryf4t) — New York, NY