---
title: 'Sales Engineer at HONK'
canonical: 'https://feeny.ai/job/sales-engineer-honk-remote-kdd6dkerh7x2'
type: 'job'
last_seen: '2026-09-13'
---

# Sales Engineer at HONK

- **Company:** HONK
- **Location:** Remote
- **Compensation:** $120k–$165k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-06-08
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/honkforhelp/a093942a-8912-4dc3-8085-e37e25db0ba1

## Job description

Honk is a technology-driven roadside assistance platform that connects enterprise customers (insurance carriers, auto clubs, warranty companies, and fleet operators) with a nationwide network of independent service providers. We have a simple, yet challenging, goal to ensure every motorist gets the help they need in a timely fashion We don’t own trucks, but we have built the marketplace, the dispatch engine, and the technology infrastructure that makes it work. We’re PE-backed, scaling fast, and aggressively investing in automation and AI to widen the gap between legacy operators and us, still running on phone trees and spreadsheets.

## The Role

The Sales Engineer serves as the technical bridge between prospective customers and HONK’s Product, Engineering, and Operations teams. Working closely with Account Directors, you will help customers evaluate HONK’s platform, design solutions that align with their operational needs, and guide opportunities from initial discovery through implementation planning.

This role combines technical expertise, consultative problem-solving, and strong business acumen. You’ll help shape complex enterprise opportunities by understanding customer workflows, validating requirements, assessing technical feasibility, and ensuring internal alignment before a deal is closed. Your work will directly influence HONK’s ability to win new business, expand strategic accounts, and deliver successful customer outcomes.

Responsibilities:

- Partner closely with Account Directors throughout the sales cycle to understand customer objectives, operational challenges, and success criteria.
- Lead discovery sessions, product demonstrations, and technical evaluations to help prospective customers assess HONK’s platform and services.
- Collaborate with customers to define business requirements, document workflows, and design solutions that align with their operational needs and strategic goals.
- Serve as the technical lead during the evaluation process, guiding security reviews, integration discussions, workflow validation, and other due diligence activities.
- Assess the feasibility of customer requests and proposed solutions, working closely with Product, Engineering, and Operations teams to ensure alignment with current capabilities and future roadmap priorities.
- Support RFP responses, security questionnaires, technical documentation requests, and other pre-sales activities required to advance opportunities.
- Act as the primary liaison between Sales and internal stakeholders, ensuring cross-functional alignment on new business and expansion opportunities.
- Provide customer feedback, market insights, and emerging requirements to Product and Engineering teams to help inform future product development.
- Maintain accurate documentation of customer requirements, proposed solutions, technical dependencies, and implementation considerations throughout the sales process.
- Ensure a seamless transition from pre-sales to onboarding by documenting technical requirements, customer expectations, and implementation plans for Account Directors, Account Managers, and Operations teams.

Qualifications:

- 3+ years of experience in Sales Engineering, Solutions Consulting, Technical Account Management, Product Operations, or a related customer-facing technical role.
- Ability to translate complex technical concepts into clear business value for both technical and non-technical audiences.
- Experience leading discovery sessions, workflow assessments, and solution design discussions with enterprise customers.
- Strong communication and presentation skills with the ability to influence stakeholders across multiple functions.
- Experience working closely with Product and Engineering teams in a SaaS or technology-driven environment.
- Proven ability to manage multiple opportunities simultaneously while maintaining attention to detail.
- Experience supporting enterprise software evaluations, integrations, APIs, or operational workflows is preferred.
- Automotive, roadside assistance, logistics, fleet, mobility, or marketplace experience is a plus.

At HONK, we're a community of diverse and passionate individuals who believe in the power of remote work and the strength of inclusivity. As a remote-first company, we embrace the boundless possibilities of collaboration and flexibility, allowing our team members to thrive from anywhere in the US.

HONK is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions at HONK are based on merit, qualifications, and business needs without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic as outlined by law.

## About HONK

## Company Overview
- **One-liner**: HONK provides an AI-driven, cloud-based platform that redefines roadside assistance for insurance companies, fleets, automotive OEMs, and retailers.
- **Entity Type**: Private (Series B, $31.8M total funding)
- **Headquarters**: Los Angeles, California, United States
- **Founded**: 2014
- **Founders**: Corey Brundage (CEO)

## Core Business
- **Primary industry**: Information Technology & Services (roadside assistance technology)
- **Target customers**: B2B – insurance companies, automotive OEMs, fleet/rental companies, collision repair & salvage, and membership organizations
- **Mission statement**: “Help people get moving again and turn stressful situations into positive, brand-defining experiences.”

## Products & Services
- **HONK Core / Enhanced / Enterprise**: Tiered, white-labeled roadside assistance platforms with AI-powered dispatch, real-time tracking, and customer communication tools.
- **Specialized Vehicle Services**: Tailored roadside assistance for motorcycles, EVs, and RVs with advanced digital integrations.
- **Accident & Vehicle Release Management**: Rapid tow truck dispatch and streamlined vehicle release using digital pathways and automation.
- **Catastrophe Event Management**: Real-time vehicle logistics during disaster recovery (e.g., hurricanes, floods).
- **Vehicle Logistics**: Efficient towing solutions for bulk vehicle movements with advanced coordination.
- **Reimbursement Solutions**: White-labeled, digital interfaces for quick customer reimbursements and fraud prevention.

## Market Standing
- **Valuation**: Not publicly disclosed (private company)
- **Key Metrics**:
  - Annual Revenue: $17M (as of 2026)
  - Total Funding: $31.8M across 6 rounds (Seed, Series A, Series B, Debt)
  - Headcount: 75 employees (+2.3% YoY)
  - NPS: 83+ (industry high) | CSAT: 4.7 | Complaint rate: <0.5%
- **Notable Investors/Partners**: Lead investors include Altpoint Ventures (led Series A and Series B). Parent company: Frontenac Company. Serves “some of the nation’s largest insurers, fleets, automotive OEMs, and retailers.”
- **Growth Signals**: 50% reduction in wait time; highest customer satisfaction ratings in the industry; expanded to Philippines and Japan offices; ongoing investment in AI-driven platform.

## Competitive Advantages
- **Proprietary Technology**: 10+ years of developing a purpose-built, AI-driven, cloud-based platform that integrates seamlessly with insurance claims systems.
- **Network Effect**: Largest network of service vehicles nationwide, enabling fast, reliable dispatch.
- **Customer Loyalty**: Industry-leading NPS (83+) and CSAT (4.7) create a strong retention moat.
- **Data & Insights**: Unmatched access to real-time data and analytics, helping partners optimize costs and improve customer experience.

## Strategic Focus
- **Current priorities**: Deepening AI capabilities, expanding into specialized vehicle services (EV, RV, motorcycle), and scaling enterprise partnerships with insurance and automotive clients.
- **Growth direction**: International expansion (already in Philippines and Japan) and continued product innovation to reduce response times and automate claims processes.

## Why Work Here
- **Culture**: Emphasizes five core values (not specified but implied from “few, but mighty”). High employee rating of 3.9/5.0 on LinkedIn (80 reviews) with strong marks for Work-Life (3.9), Culture (3.9), and Career (3.8).
- **Remote/Hybrid**: Multiple roles listed as remote (e.g., Sales Engineer, Software Engineer - Full Stack Ruby, Dispatch & Escalations Supervisor). HQ in Los Angeles with on-site roles available (e.g., Sr. Analyst, Strategic Finance in Chicago).
- **Notable Perks**: Opportunity to work on a platform that serves millions of roadside calls; high-impact engineering role (full-stack Ruby); commitment to “turning stressful situations into positive experiences.”
- **Engineering Culture**: AI-driven, cloud-based tech stack; focus on reliability and real-time systems.

## Sources
1. [honkforhelp.com](https://www.honkforhelp.com/about)
2. [honkforhelp.com](https://www.honkforhelp.com/careers)
3. [honkforhelp.com](https://www.honkforhelp.com/)
4. [linkedin.com](https://www.linkedin.com/company/honk-technologies)
5. [jobs.lever.co](https://jobs.lever.co/honkforhelp/)

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