---
title: 'Sales Engineer at Podium Automation'
canonical: 'https://feeny.ai/job/sales-engineer-podium-automation-new-york-za04g3ewsf81'
type: 'job'
last_seen: '2026-09-13'
---

# Sales Engineer at Podium Automation

- **Company:** Podium Automation
- **Location:** New York, NY
- **Compensation:** $100k–$130k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-05-28
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/podium-automation/58bdff6d-de99-4cec-aa55-00edcc84b5c3/application

**Skills:** Industrial control panels, Motor controls, PLCs, VFDs, Electrical equipment, Single-line diagrams, BOMs, RFQs, UL 508A standards

> Join the commercial team as a Sales Engineer to serve as the technical backbone of the sales motion. You will translate customer electrical specifications into accurate quotes, partner with engineering to scope projects, and help define scalable commercial processes.

## Job description

[Podium Automation](http://www.podiumautomation.com/) is reimagining industrial control panel manufacturing through software-enabled design and automated fabrication. We're building technology to create a new industrial supply chain - reducing lead times for critical electrical equipment from months to days. We've raised over $23M from top-tier investors including Construct Capital, Andreessen Horowitz, Transition Ventures, Sunflower Capital, Banter Capital, and SV Angel. We're hiring a Sales Engineer to join our commercial team and serve as the technical backbone of our sales motion. You'll be the first technical voice customers hear, translating their electrical specifications, single-line diagrams, and project requirements into accurate quotes and clear proposals. This is a high-impact role at the intersection of engineering and commercial teams, where the speed and quality of your work directly shapes how quickly we can deliver critical infrastructure to our customers. You'll work closely with our sales, engineering, and operations teams to scope projects, run discovery calls, develop quotes, and shepherd opportunities from first contact through handoff to production. As one of the first members of our commercial team, you'll also help define the playbooks, tooling, and processes that scale with us.

## What You'll Do

- Lead first calls with prospective customers to understand their control panel needs, project timelines, and technical requirements
- Review customer-provided documentation (single-line diagrams, BOMs, specifications, RFQs) and translate it into standard inputs that drive our quoting process
- Partner with our engineering team to scope complex or non-standard builds
- Own the quote-to-close technical workflow, including follow-ups, clarifications, and revisions
- Build and refine internal software tooling and processes that make our quoting motion faster and more accurate
- Serve as the technical bridge between customers and our internal design and manufacturing teams
- Contribute customer insights back to product and engineering to inform our roadmap

## What We're Looking For

- 3+ years in a sales engineering, applications engineering, or technical pre-sales role, ideally in industrial automation, electrical equipment, power distribution, or related fields
- Strong working knowledge of industrial control panels, motor controls, PLCs, VFDs, or related electrical equipment. You can read a single-line diagram and ask the right questions
- Excellent written and verbal communication, you can explain technical tradeoffs to both engineers and non-technical buyers
- Customer-obsessed mindset with a track record of building trust with technical buyers

## Nice to Have

- Background in electrical engineering, mechatronics, or a related technical discipline
- Experience selling into industrial end markets (data centers, utilities, manufacturing, energy, water/wastewater)
- Familiarity with UL 508A standards

## About Podium Automation

## Company Overview
- **One-liner**: Podium Automation reimagines control panel manufacturing by combining proprietary software and automation to deliver custom UL 508A cabinets in weeks instead of months.
- **Entity Type**: Private (Seed stage; $5M raised)
- **Headquarters**: Brooklyn, New York, United States
- **Founded**: 2024
- **Founders**: Jamie Niu Serota (Co‑Founder & CEO), Jacob Buser (Co‑Founder & CTO)

## Core Business
- **Primary industry**: Industrial automation / Control panel manufacturing (Automation Machinery Manufacturing)
- **Target customers**: B2B – industrial end‑users, system integrators, OEMs needing custom electrical control panels
- **Mission**: “Building the Backbone of Industrial Innovation” – to eliminate long lead times and manual processes in the control panel industry, helping rebuild America’s industrial base.

## Products & Services
- **Custom UL 508A Control Panels**: Fully designed, fabricated, and tested control cabinets shipped within four weeks. Includes point‑to‑point continuity testing, full power‑on testing by a UL Manufacturer Technical Representative, and a two‑year warranty.
- **Panel Design Service**: Flat‑fee design covering full panel layout, electrical schematic, and bill of materials. Customers own the drawings and can choose to build with Podium or elsewhere.
- **Software‑Driven Automation**: Proprietary design software that automates component selection, identifies issues early, and manages supply chain and build tracking for full transparency.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private)
- **Key Metric**: Total Funding – $5.0M (Seed round, March 2025)
- **Notable Investors/Partners**: a16z (Andreessen Horowitz), SV Angel, Banter Capital
- **Growth Signals**:
  - Headcount grew 166.7% YoY (15 employees as of mid‑2026)
  - Active job postings for 6+ roles (Engineering, Operations, Sales, Recruiting)
  - New factories planned in the US beyond the first co‑located factory in Brooklyn
  - LinkedIn followers increased 121.8% in the last year

## Competitive Advantages
- **Speed**: 4‑week lead time vs. industry standard 8–12 weeks
- **Software‑first approach**: Proprietary design software reduces errors, automates wiring, and enables rapid quoting (custom pricing in ~24 hours)
- **Transparency**: Flat‑fee design, real‑time build tracking, and customer‑owned drawings
- **Quality**: UL 508A and UL 698A certification; machine‑augmented with human verification

## Strategic Focus
- Scaling its automated panel factory model to new US locations
- Continuing to invest in software automation to further reduce lead times and variability
- Expanding the team across hardware engineering, software engineering, operations, and sales

## Why Work Here
- **Small, growing team with real impact** – employees make decisions that directly shape the company and product
- **On‑site in Brooklyn, NY** – situated in a vibrant maker/artist/engineering community
- **Competitive pay and benefits** – transparent compensation; 50% down / 50% on shipping payment terms for customers, but internally the company emphasizes fair pay
- **Engineering culture** – “Machine‑augmented. Human verified.”; hands‑on work with hardware and software; opportunities to design and build the next generation of industrial infrastructure
- **Values**: High integrity, grit & velocity, customer‑first, win as a team

## Sources
1. [podiumautomation.com](https://www.podiumautomation.com/) – Company overview, product details, pricing, testing process
2. [podiumautomation.com/careers](https://www.podiumautomation.com/careers) – Career page, open roles, culture highlights
3. [podiumautomation.com/about](https://www.podiumautomation.com/about) – Mission, team, investors (a16z, SV Angel, Banter Capital)
4. [linkedin.com/company/podium-automation](https://www.linkedin.com/company/podium-automation) – Headcount, funding, employee growth, industry classification
5. [jobs.ashbyhq.com/podium-automation](https://jobs.ashbyhq.com/podium-automation) – Active job postings list

## Other roles at Podium Automation

- [Associate Sales Engineer](https://feeny.ai/job/associate-sales-engineer-podium-automation-new-york-njx81a19rz2b) — New York, NY
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- [Supply Chain Operations Lead](https://feeny.ai/job/supply-chain-operations-lead-podium-automation-new-york-83e24xtjdyf5) — New York, NY
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