--- title: 'Sales Lead at Banyan Software' canonical: 'https://feeny.ai/job/sales-lead-banyan-software-netherlands-npa0njws5g4w' type: 'job' last_seen: '2026-09-21' --- # Sales Lead at Banyan Software - **Company:** Banyan Software - **Location:** Netherlands - **Posted:** 2026-09-15 - **Last confirmed live:** 2026-09-21 - **Apply:** https://job-boards.greenhouse.io/banyansoftware/jobs/5236710007 ## Job description Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world. ## About Anago At Anago, more than 55 colleagues have been making a daily impact on society for over 25 years. Our software helps public organisations plan better, prioritise more effectively, and deploy capacity efficiently — enabling faster decisions, more effective use of resources, and better responses to societal challenges. Think: faster procedures for asylum seekers, improved preventive healthcare, and better allocation of education budgets. We have built a strong position in the Netherlands and are now actively expanding internationally, including into the United Kingdom. The coming years will be defined by scaling up, broadening our market presence, and further professionalising our commercial organisation. At Anago, we work on impact - combining smart working with a warm, collaborative culture. The Role: As Sales Lead, you are responsible for Anago’s commercial growth across various sectors in the Netherlands and the United Kingdom, leading a small team of 2 and reporting to the CEO. In the Netherlands, we are working hard to expand our strong market position in education, while also actively pursuing business development in government and public health. A significant portion of your focus will be on generating revenue within these sectors. The United Kingdom plays an important role in Anago’s next growth phase. In this role, you will have significant scope to work with the local team to further develop our commercial position, strengthen strategic client relationships, and identify new growth opportunities. You will combine strategic insight with a hands-on approach and drive the further professionalisation of our commercial organisation. You set the commercial direction and ensure it is executed. You lead the sales team while also actively working to close deals and deepen client relationships and partnerships. In close collaboration with marketing and product development, you translate market insights into product improvements that our current and future clients need. In your day-to-day work, you leverage AI tooling for prospecting, pipeline analysis, and sales forecasting. Qualifications for success: - University degree level of thinking and working - 5–8+ years of commercial experience - Experience with SaaS sales processes, preferably in a B2B environment within the public sector - Experience with complex sales cycles such as tenders and public procurement. You understand how decision-making works within larger organisations and can navigate multiple stakeholders with ease. - You sell using a consultative selling approach grounded in content, trust, and strategic advice rather than quick transactions - Experience in both the Dutch market and the UK - Willingness to travel - Ability to move comfortably between setting strategic direction and hands-on daily execution - You combine commercial sharpness with a connecting and coaching leadership style - Excellent presentation skills in both English and Dutch What you can expect from us: You will work in an organisation focused on substance, where collaboration and long-term impact are central. - A key role within the organisation and the management team - A great deal of freedom and responsibility. In this role, you have significant autonomy and direct influence over commercial strategy, market development, and the further professionalisation of sales at Anago - Personal development in AI applications. We continuously invest in innovation and see AI as a key development for strengthening our software and services. Your skills will grow alongside us - A strong and talented team working in a positive culture - An OTE annual salary of approximately €115,000, depending on experience, knowledge, and skills. The commission structure has no cap, meaning total income can significantly exceed OTE - The variable component is made up of a combination of commissions based on personal and team results - Mobility budget of €750 per month and/or a public transport business card - Financial support for personal development from our shared training budget (3% of payroll) - Net phone and internet allowance - Holiday allowance of 8% - 26 holiday days with the option to purchase 6 additional days or 13 time-off-in-lieu (ATV) days - Flexible working hours and the possibility to work hybrid; our office is located near Den Bosch Central Station where you can work flexibly. You also have the option to work from home with a fully equipped home workspace and a working-from-home allowance - A contribution-free pension - Top-up of paid parental and partner leave to 100% - A delicious prepared lunch at the office every day (for a small contribution) - Regular team outings, drinks, table football, and activities — including regular contributions back to society Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance. Please Note: Banyan Software does not accept unsolicited resumes or applications submitted via email, LinkedIn, or other direct channels. All candidates must apply through our official Careers site to be considered for employment. Applications submitted outside of our applicant tracking system will not be reviewed. Recruitment Notice Banyan Software may use artificial intelligence (AI) tools to assist in screening and/or assessing applicants during the recruitment process. All hiring decisions are made by our team. Personal information submitted through your application will be collected and used for recruitment purposes in accordance with applicable privacy laws. Contact us at any time with questions about our process or to request accommodation. Beware of Recruitment Scams We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment. Protect yourself by following these steps: - Verify that all communications from our recruiting team come from an @banyansoftware.com email address. - Remember, employers will never request payment or banking information during the hiring process. - If you receive a suspicious message, do not respond — instead, forward it to careers@banyansoftware.com and/or report it to the platform where you received it. Your safety and security are important to us. Thank you for staying vigilant. ## About Banyan Software ## Company Overview - **One-liner**: Banyan Software is a permanent holding company that acquires and grows successful enterprise software businesses, providing them with long-term operational support and applied AI expertise. - **Entity Type**: Private (funding stage not disclosed) - **Headquarters**: Atlanta, Georgia, USA - **Founded**: 2016 - **Founders**: David Berkal ## Core Business - **Primary industry**: Vertical/enterprise software acquisition and operation (holding company) - **Target customers**: B2B – niche software businesses serving specialized industries, and their end customers - **Mission**: To acquire, build, and grow great software businesses worldwide, helping them modernize through shared AI expertise and operational discipline while preserving their legacy. ## Products & Services Banyan Software does not sell a single product; instead, it offers a **permanent home model** for acquired software companies. Key offerings include: - **Acquisition & Hold Strategy**: Buys software businesses with no intention to resell; over 100 companies acquired, zero sold. - **Growth Operations (Growth Ops)**: Shared services in AI, talent, sales & marketing, payments, product, finance, cybersecurity, and legal to accelerate portfolio companies. - **AI-Native Transformation**: Helps portfolio companies build AI-native businesses, unlock customer value, and drive new revenue. - **CEO Peer Network**: Decentralized model keeps local teams in control while providing access to a network of 100+ software leaders. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Over **100 companies acquired** and **zero sold**; portfolio spans North America, UK, Europe, and APAC. - **Notable Investors/Partners**: Raised capital from a “world-class group of entrepreneurs” (names not disclosed); no public list of institutional investors. - **Growth Signals**: - Five-time Inc. 5000 honoree - Top 10 on the Deloitte Technology Fast 500 - Great Place to Work Certified (89% of employees say it’s a great place to work vs. 57% typical) - Double-digit organic growth across portfolio - Endowed the Banyan Software Foundation with $100 million in company stock ## Competitive Advantages - **Permanent ownership model**: Unlike private equity, Banyan never sells its businesses, allowing long-term investment and stability. - **100% referenceable** with past sellers – a strong trust signal. - **Decentralized autonomy**: Portfolio companies retain their own culture and day-to-day control while accessing shared expertise. - **Applied AI focus**: Dedicated team helping portfolio companies rearchitect and ship with velocity in the AI era. - **Global reach**: Offices and teams across USA, Canada, Brazil, UK, Europe, and Australia. ## Strategic Focus - **Continued acquisition** of leading niche software businesses worldwide. - **AI integration** across the portfolio to drive customer value and new revenue. - **Scaling shared operating services** (Growth Ops) to support double-digit organic growth. - **Expanding geographic footprint** (recently added Brazil, APAC). ## Why Work Here - **Culture**: Great Place to Work Certified; 89% employee satisfaction. Values include authentic leadership, enduring impact, accountable ownership, radical candor, and win-as-a-team mentality. - **Benefits**: Comprehensive health/dental/vision insurance, retirement contribution plan, paid parental leave, learning & development fund, employee hardship fund, two paid volunteer days per year, annual global HQ summit. - **Work Model**: Hybrid/office presence likely – local teams and offices in multiple countries; remote flexibility not explicitly stated but global roles exist. - **Career Growth**: Opportunities across M&A, finance, legal, HR, IT, and operating company leadership (CEO, CTO roles). The company emphasizes “career gets bigger here” with exposure to senior leaders and cross-industry learning. - **Impact**: Work within a portfolio of mission-critical software businesses; the Banyan Software Foundation focuses on technology for a greener, more equitable world. ## Sources 1. [Banyan Software Homepage](https://banyansoftware.com/) 2. [Banyan Software About Page](https://banyansoftware.com/about/) 3. [Banyan Software Careers Page](https://banyansoftware.com/careers/) 4. [Jobs at Banyan Software (Greenhouse)](http://job-boards.greenhouse.io/banyansoftware) 5. 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