---
title: 'Sales Lead, Full Time - Broadway Plaza at Reformation'
canonical: 'https://feeny.ai/job/sales-lead-full-time-broadway-plaza-reformation-walnut-creek-xm0p5gqz113d'
type: 'job'
last_seen: '2026-09-14'
---

# Sales Lead, Full Time - Broadway Plaza at Reformation

- **Company:** Reformation
- **Location:** Walnut Creek, CA
- **Posted:** 2026-08-27
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/reformation/jobs/8160760

## Job description

Who we are:

Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of [Fast Company’s Brands That Matter](https://www.fastcompany.com/91235976/brands-that-matter-2024) and winning a [Best Carbon Footprint](https://www.linkedin.com/posts/reformation_we-won-the-award-for-best-carbon-footprint-activity-7069721913526255617-Fz9M/) award, we have big goals like being [Climate Positive by 2025](https://www.thereformation.com/sustainability/climate-positive-roadmap.html?srsltid=AfmBOorhdm3aft0gzf4GzVF8U8qS_eZIefxpuPmL2UPkMg2hjMzTla6f), [Circular by 2030](https://www.thereformation.com/circularity.html), and pushing the whole industry forward along the way. Our work has gotten love in [Drapers](https://www.drapersonline.com/insight/analysis/reformations-award-winning-circularity-ambitions) and [Sourcing Journal](https://sourcingjournal.com/sustainability/sustainability-news/reformation-sustainability-rivet-it-girl-los-angeles-spending-sensitivity-recycling-ref-529521/), and [TIME](https://time.com/7023465/hali-borenstein/) wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.

We're a global brand with 50+ stores (and counting) around the world, and our own [sustainable factory in LA](https://www.thereformation.com/sustainability/we-are-reformation.html). We innovate across categories like [accessories](https://wwd.com/accessories-news/handbags/reformation-accessories-expansion-shoes-bags-1236447322/), [swimwear](https://www.elle.com/fashion/shopping/a60229509/reformation-swimwear-launch-2024/), and [sleepwear](https://hypebae.com/2025/4/reformation-good-in-bed-pyjama-collection-campaign), and we reach millions of people with campaigns like [this](https://www.vogue.co.uk/article/laura-harrier-reformation), [this](https://www.youtube.com/watch?v=1EsJTIttah8) and [this](https://www.elle.com/fashion/a46873554/monica-lewinsky-reformation-voting-campaign-interview-2024/).

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

Work Location/ Schedule:

- Available to work a minimum of 30 hours per week, but up to 40 hours per week
- Daily open availability across a full 7 day work week
- Able to work flexible schedule (days, nights, weekends, & holidays if required to meet the needs

Full Time Sales Lead

At Reformation, the sales lead is an elite sales professional and a central figure in the Reformation store ecosystem. This is an elevated, commission-based role designed for a high-performing entrepreneur who views retail as a career. You are a Wardrobe Consultant, responsible for managing a private book of business, driving exceptional SPH, and acting as a trend authority. You don't just facilitate transactions; you foster long-term loyalty through expert service and sophisticated clienteling leading to transformational experiences.

Reporting to the Store Manager, essential responsibilities include but are not limited to:

## What You’ll Do

Drive Performance & Revenue

- Own Your Business: Consistently meet and exceed individual sales goals with a relentless focus on driving a high SPH (Sales Per Hour) and KPI’s.
- Customer Mindset: Act as an entrepreneur within the store, leveraging your product expertise to maximize every customer interaction.
- Proven Excellence: Maintain extraordinary customer feedback scores (NPS) by delivering an elevated service level that surprises and delights.
- Strategic Styling: Move beyond single-item requests to provide styling consultations, anticipating your client's needs for their entire seasonal wardrobe.

Sales & Operational Ownership (Keyholder):

- Opening & Closing: Ensure the store is ready for business the day of and for the next morning, according to the opening and closing checklist. Serve as a trusted keyholder responsible for opening and closing of the store, ensuring all operations, and visual standards are flawlessly executed.
- Safety & Compliance: Act as the primary leader for facility issues, loss prevention incidents, and emergency procedures during assigned shifts.
- Seamless Sales Leadership: Maintain sales floor energy and service standards during your segments, acting as the point of contact for the team and customers ensuring flawless store operations that keeps our elevated service seamless from open to close.
- Transition Management: Conduct chat-ins and handovers during segment changes to communicate key information, ensuring no service gaps occur during staff breaks by maintaining a minimum coverage ratio on the sales floor.
- Floor Leadership: Lead the sales floor energy and adjusting staff in real-time to balance task business needs, serving as the leader for customer escalations and employee inquiries, and maintaining a solutions-first mindset to keep store energy high.
- Visual Excellence: Uphold the VM Guidelines throughout your segment, ensuring recovery during time periods.
- Performance Coaching: Provide in-the-moment coaching and support to associates to ensure sales and service align with the Ref’s service model.

Master Clienteling & Retention

- Build and Manage a Book: Actively generate and manage a personal client database using Endear and other digital tools to drive repeat business and private appointments.
- Clienteling: Execute personalized, product-focused, and purposeful outreach strategy to ensure your clients are the first to know about new drops and community activations  tailored to the client’s specific "Ref Journey" and life milestones.
- Wardrobe Curation: Go beyond the "plus-one", style head-to-toe looks that anticipate your client's needs for their entire lifestyle.
- Appointment Culture: Proactively schedule and host one-on-one styling appointments, providing an elevated, "white-glove" experience that secures customer retention.

Brand & Product Authority

- Sustainability Educator: Act as a brand ambassador, sharing the Reformation story and educating customers on our mission to be a circular, climate-positive leader.
- Product Expert: Share deep product knowledge with genuine enthusiasm, translating technical sustainability details into benefits for the customer.
- Feedback Loop: Communicate high-level product feedback to leadership to help continuously improve our merchandising and assortment.
- Team Mentorship: Lead by example on the floor, modeling the sales and service model and sharing pro-tips with the broader team to elevate the collective service level.

Operational Excellence

- Floor Standards: Ensure the selling floor reflects brand standards at all times, including meticulous attention to visual merchandising and steaming.
- Integrity: Understand and uphold inventory accuracy, loss prevention standards, and a professional, productive work environment.

## What You’ll Bring

- Proven Track Record: At least 2–3 years of experience in a high-volume, sales-driven, or commission-based luxury/premium retail environment with a history of consistently hitting or exceeding SPH and personal sales targets.
- Interpersonal Mastery: Exceptional communication skills and emotional intelligence with the ability to build instant rapport and navigate diverse personalities with ease and professionalism.
- Wardrobing Expertise: A deep passion for styling with a proven ability to "edit" collections for clients based on body type, occasion, and personal style.
- Self-Starter Mentality: A driven approach to challenges and the self-motivation to treat your role like a career, not just a job.

Compensation:

At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base hourly range is $22 - $28 per hour depending on a variety of factors, including but not limited to relevant experience, skills, qualifications, and internal compensation equity.

Please note that compensation decisions are made thoughtfully and may vary from the listed range to reflect individual circumstances and evolving business needs. Our total rewards package also includes benefits, perks, and opportunities for growth that contribute to overall compensation.

Benefits & Perks:

- Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
- We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.
- We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds.
- We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.
- You’ll get access to fertility care support through [Carrot](https://www.get-carrot.com/), and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
- We care about the causes our employees care about so we donate to community efforts on a yearly basis.
- We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!

Reformation is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team that reflects the world we want to live in. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status—in accordance with applicable international, federal, state, and local laws.

If you require accommodations during the application or interview process, please let us know. We’re here to ensure you have what you need to show up as your best self.

Still don’t know if you should apply? We get it—[studies](https://hbr.org/2014/08/why-women-dont-apply-for-jobs-unless-theyre-100-qualified) show that many women and individuals from historically underrepresented communities hold back from applying unless they meet every single requirement. At Reformation, we’re all about growth, not gatekeeping. If you’re passionate about the role and excited about making fashion more sustainable, we’d love to hear from you. If this role doesn’t totally excite you, consider applying to our [general application.](https://www.thereformation.com/career-listing.html?gh_jid=6749039)

Want some more?! -https://www.forbes.com/sites/eshachhabra/2019/02/21/why-this-la-fashion-brand-went-carbon-neutral-and-wants-customers-to-as-well/#4563df3e37e6[Sustainability](https://www.thereformation.com/sustainability.html), [Forbes](https://www.forbes.com/sites/eshachhabra/2019/02/21/why-this-la-fashion-brand-went-carbon-neutral-and-wants-customers-to-as-well/#4563df3e37e6),https://media.thereformation.com/image/upload/v1645463347/pdfs/Reformation_2021%20Benchmark%20Assessment%20Report_January_2022.pdf[Fast Company](https://www.fastcompany.com/90815341/reformation-doubling-down-sustainability)

California Applicant Privacy Notice [found here](https://www.thereformation.com/notice-at-collection-privacy-policy.html)

## About Reformation

## Company Overview
- **One-liner**: Reformation is a sustainable women's fashion brand that combines vintage-inspired designs with eco-friendly practices, aiming to prove fashion and sustainability can coexist.
- **Entity Type**: Private (acquired by Permira in 2019)
- **Headquarters**: Vernon, California, United States
- **Founded**: 2009
- **Founders**: Not publicly available from provided sources

## Core Business
- Primary industry/industries: Retail Apparel and Fashion
- Target customers: B2C (women seeking stylish, sustainable clothing and accessories)
- Mission or purpose statement: "Bringing sustainable fashion to everyone" – with commitments to become Climate Positive (achieved by 2025) and Circular by 2030.

## Products & Services
- **Women's Clothing**: Dresses, tops, bottoms, outerwear, denim, swim, sleepwear, and bridal – all designed with sustainable materials (deadstock, organic, recycled, regenerative).
- **Accessories**: Handbags, shoes, and jewelry – with a focus on recyclability and responsible sourcing (e.g., shoes made in Brazil with traceable materials).
- **RefScale**: A proprietary tool that tracks the environmental impact (carbon, water, waste) of each product, shared publicly on product pages.
- **Retail X**: An in-store tech concept that brings the e-commerce experience (magic wardrobes, customizable lighting) to physical stores.
- **RefRecycling**: A textile-to-textile recycling program powered by SuperCircle, allowing customers to return old garments for recycling.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company; acquired by Permira in 2019 for an undisclosed amount)
- **Key Metric**: Annual Revenue: USD $100 million (as of latest available data)
- **Notable Investors/Partners**: 
  - Prior investors: 14W, Stripes (led Series A and B rounds, total $37M)
  - Parent company: Permira (acquired in 2019)
  - Partnership with SuperCircle for recycling
- **Growth Signals**: 
  - Workforce grew 18.5% YoY to ~825 employees (as of mid-2026)
  - International expansion: stores in Canada, United Kingdom, France, and plans for more (e.g., Paris, Toronto, London)
  - Opened 50th store in Vancouver; new flagships in Beverly Hills and SoHo
  - Launched new product categories: swim (2026), bridal (2023), denim (2024), shoes (2025)
  - Achieved Climate Positive certification and 100% carbon-neutral since 2015

## Competitive Advantages
- **Sustainability leadership**: One of the first fashion brands to become Climate Positive (verified by science-based targets) and publicly share environmental impact via RefScale.
- **Vertical integration**: Owns a sustainable factory in Los Angeles (since 2017) and controls production in Vernon, CA, enabling quality and traceability.
- **Brand authenticity**: Vintage-inspired aesthetic combined with a strong, proven sustainability narrative that resonates with eco-conscious consumers.
- **Omnichannel innovation**: Blends digital and physical retail with "Retail X" technology, creating a unique in-store experience.

## Strategic Focus
- **Circular economy**: Moving toward circularity by 2030 – using zero virgin materials where possible, making all products recyclable, and reducing waste.
- **Global expansion**: Opening new stores in key international markets (recent focus on Europe and North America) while growing e-commerce.
- **Sustainability R&D**: Continuing to invest in innovative materials (recycled cashmere, bio-based fabrics) and supply chain carbon reduction.
- **Product diversification**: Expanding into new categories (swim, denim, bridal, shoes, bags) to capture more of the wardrobe.

## Why Work Here
- **Culture & impact**: Employees are part of a mission-driven brand that is "one of the first fashion brands to reduce our footprint in line with science-based targets" ([thereformation.com/timeline](https://www.thereformation.com/timeline.html)).
- **Growth opportunities**: Rapidly growing company (+18.5% headcount YoY) with roles in design, retail, finance, logistics, e-commerce, and sustainability.
- **Remote/hybrid**: Some roles are remote (e.g., Seasonal Customer Love Associate – Remote TX) ([job-boards.greenhouse.io/reformation](http://job-boards.greenhouse.io/reformation)).
- **Benefits & perks**: Not explicitly detailed, but the company invests in sustainable infrastructure, factory tours, and a tech-forward retail experience. 78 active job postings (as of mid-2026) across multiple departments and locations.

## Sources
1. [thereformation.com](https://www.thereformation.com/?smsclickid=28a72ef0-2930-451e-97b0-2cef075086e0)
2. [thereformation.com/careers](https://www.thereformation.com/careers.html)
3. [thereformation.com/timeline](https://www.thereformation.com/timeline.html)
4. [linkedin.com/company/reformation](https://www.linkedin.com/company/reformation)
5. [job-boards.greenhouse.io/reformation](http://job-boards.greenhouse.io/reformation)

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