---
title: 'Sales Lead at Playbook'
canonical: 'https://feeny.ai/job/sales-lead-playbook-united-states-pdgx94hmd7wx'
type: 'job'
last_seen: '2026-09-08'
---

# Sales Lead at Playbook

- **Company:** Playbook
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-01
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.ashbyhq.com/playbook/18fe6511-3572-4ae5-8faa-78d18f2ed634

## Job description

## ABOUT THE ROLE

We're building out a dedicated sales function at Playbook and need a Sales Lead to own it. This person runs our creator acquisition pipeline end-to-end — from sourcing leads to closing deals — and also manages and develops the team doing it. Every new Creator Manager (CM) coming into Playbook will report through this function until we scale further.

If you love data, accountability, and driving a team to hit meaningful numbers, read on.

## WHAT YOU'LL OWN

Daily Reporting

- Track sourcing engine output: new leads added to the database daily
- Report on leads contacted, replied, on-call, and closed
- Maintain clean, organized database with proper tagging and labeling

Day-to-Day Operations

- Morning stand-up and team check-ins
- Call reviews — listen, coach, improve
- Ongoing reporting on pipeline health and conversion rates

Systems & Tools

- Own the CRM — keep it clean and up to date
- Manage the databasing and lead tracking tool
- Oversee analytics, outreach scripts, pitch decks, and closing materials
- Handle contracts and closing process

Training & Enablement

- Build and maintain sourcing SOPs — how we find, qualify, and approach creators
- Own the Creator Manager onboarding and ramp-up process
- Own the implementation of the Creator Manager onboarding process of new creators

## Team Leadership

- Hire, manage, and replace as needed — you own performance on this team
- Monitor team capacity and flag when we need more resources
- Own the goal: drive X closes per period and hold the team accountable to it

## WHO YOU ARE

- A proven sales operator — you've run a pipeline, hit quotas, and managed a team
- Data-driven and process-obsessed — you live in the CRM and know your numbers cold
- A strong coach — you can listen to a call, diagnose what went wrong, and fix it
- Comfortable owning outcomes, not just activities
- Experience in creator economy, influencer, talent, or marketplace sales is a strong plus

## About Playbook

## Company Overview
- **One-liner**: Playbook is a creator economy platform that helps fitness, wellness, and sports creators scale their subscription, one-time-purchase, and challenge offerings through a branded mobile app experience.
- **Entity Type**: Private (Series A; $19.3M total funding)
- **Headquarters**: New York, United States
- **Founded**: 2017
- **Founders**: Michael LoFaso, Michael Wojcieszek

## Core Business
- **Primary industry**: Health, Wellness & Fitness (creator economy / SaaS)
- **Target customers**: Fitness creators (trainers, athletes, coaches, yogis, nutritionists, sports coaches, etc.) – B2B platform for creators; creators serve end consumers (B2B2C).
- **Mission**: “To turn your iPhone training content into a meaningful income” by providing the tools to build and monetize a fitness business.

## Products & Services
- **Subscription Management**: Creators set monthly/annual prices; subscribers get exclusive content; 80% revenue share (minus processing fees).
- **One-Time Purchases**: Sell individual programs, guides, or challenges at any price point.
- **Challenges**: Run time‑limited transformation challenges with dedicated landing pages and automated tools.
- **Community**: Forum, group calls, direct messaging for engagement and retention.
- **CRM**: Manage user emails, send win‑back campaigns, track retention.
- **Landing Page Builder**: Customizable sales page with branded banners and colors.
- **Content Templates**: Clips (gym), Tabata (timer‑based), Classes (full‑length), Running (distance/time audio), Livestream, PDFs, and guides.
- **Analytics**: Detailed metrics on content performance, subscriber behavior, and revenue.
- **Data & Content Ownership**: Creators own all content and client data; Playbook never uses data without permission.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Total funding of **$19.3M** (including $9.3M Series A in October 2020 from 8 investors)
- **Notable Investors/Partners**: Series A had 8 investors (names not publicly listed); tech stack includes Stripe, HubSpot, Intercom, Snowflake, Databricks, etc.
- **Growth Signals**:
  - 46 employees (+11.5% YoY)
  - Operations in 6 countries (USA, Poland, UK, Guatemala, Netherlands, Portugal)
  - 61,046 LinkedIn followers (+22% yearly)
  - 8 active job postings (quarterly +100%, yearly +100%)
  - 17,400+ creators on the platform (per website)

## Competitive Advantages
- **Full content & data ownership**: Creators keep IP and client lists; no lock‑in contracts.
- **Transparent economics**: 80% revenue share with clear fee structure.
- **Branded app experience**: Customizable colors, banners, and landing pages.
- **No upfront cost**: Zero‑risk model to start.
- **24/7 creator support** and dedicated launch coaching.

## Strategic Focus
- Scaling the platform with new features (e.g., multiple subscription tiers “coming soon”)
- Expanding into broader sports and wellness verticals
- Investing in engineering and product talent (hiring for Senior Fullstack Engineer, Engineering Team Lead, Product Designer, Head of Content Marketing)
- Strengthening creator acquisition and retention through CRM and analytics tools

## Why Work Here
- **Culture**: Creator‑first, transparent, and supportive – “we walk you through how to choose the best business model”
- **Remote/Hybrid**: Distributed team across 6 countries; likely remote‑friendly with a hub in New York
- **Engineering**: Modern tech stack (React, Node.js, GraphQL, PostgreSQL, Kubernetes, Snowflake, Databricks) and a small, growing engineering team (11 technical staff)
- **Growth Opportunity**: Rapidly scaling company with double‑digit headcount growth and active hiring across product, engineering, and marketing
- **Perks**: Not explicitly listed, but the company emphasizes “no lock‑in contracts” and “data control” for creators – similar values likely apply to employees.

## Sources
1. [joinplaybook.com](https://www.joinplaybook.com/)
2. [linkedin.com/company/playbooktechnologies](https://www.linkedin.com/company/playbooktechnologies)
3. [startupintros.com](https://startupintros.com/orgs/playbook-technologies-inc)
4. [leadiq.com](https://leadiq.com/c/playbook/5a1dac352300005e00a166cf/employee-directory)

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- [Premium Creator Account Manager](https://feeny.ai/job/premium-creator-account-manager-playbook-united-states-dtweaheexj21) — United States
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