---
title: 'Sales Manager, B2C at Colibri Group'
canonical: 'https://feeny.ai/job/sales-manager-b2c-colibri-group-1-7d4r698ecq81'
type: 'job'
last_seen: '2026-09-10'
---

# Sales Manager, B2C at Colibri Group

- **Company:** Colibri Group
- **Location:** 1
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-27
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/colibrigroup/113082f0-3c40-48fc-8ed6-ca506cc9a94e

## Job description

At Colibri Group, culture is at the heart of everything we do. Our values Love, Joy, Boldness, Teamwork, and Curiosity guide how we work together, support our customers, and make a difference in the communities we serve. Colibri Group is a leader in online professional education, serving more than one million learners each year across a family of trusted education brands. This role supports our consumer sales organization, helping ensure prospective learners receive a consistent, high quality sales experience while our frontline teams have the coaching, tools, processes, and support they need to perform at their best. Come Build What’s Next We’re looking for a Sales Manager, B2C to lead, coach, and support a nationally distributed team of frontline consumer sales professionals across our real estate education brands. First and foremost, this is a coaching and people leadership role. You will work with an experienced and highly tenured sales team, helping strong performers continue to grow while identifying opportunities to improve conversion, customer conversations, productivity, and overall sales performance. You will also play an important role in the day-to-day operation of the business. Our teams work across multiple time zones, nine brands, several systems, and four different point-of-sale platforms. The right person will be comfortable learning quickly, removing roadblocks, using data to understand what is happening within the business, and helping the team navigate a complex environment. We are not looking for someone to come in and change everything that already works. We are looking for a thoughtful, hands-on leader who can build trust, strengthen performance, and help an established team reach the next level without micromanaging them.

## What You’ll Do

Lead, coach, and develop a nationally distributed B2C sales team of approximately 12 to 20 professionals through regular one-on-ones, call coaching, performance conversations, and individualized development Track daily, weekly, monthly, and quarterly performance across revenue, conversion, inbound and outbound activity, productivity, and other key sales measures, using those insights to guide coaching and action Listen to customer conversations, identify patterns and opportunities, and provide practical feedback that helps experienced sales professionals improve their performance Support the day-to-day execution of teams working across multiple time zones, helping remove operational or system roadblocks and ensuring the team has the support and coverage needed to serve customers effectively Reinforce strong CRM and sales process discipline while learning and navigating HubSpot, multiple point-of-sale systems, reporting tools, and processes across several brands Partner closely with Sales Leadership, Marketing, Finance, HR, Talent Acquisition, Operations, Systems, and Site Leadership on hiring, onboarding, workforce planning, reporting, process improvements, and broader business priorities

## What You’ll Bring

4+ years of experience in B2C sales, inside sales, contact center sales, enrollment sales, or another consumer sales environment, including direct experience leading frontline sales professionals A strong coaching mindset with demonstrated success developing sales talent, improving performance, and creating accountability without relying on a micromanagement approach Direct experience owning measurable team outcomes such as revenue, conversion, sales activity, productivity, or other performance goals Strong comfort with sales technology and CRM platforms such as HubSpot, Salesforce, or comparable systems, along with the ability to learn new tools and processes quickly Experience using sales reports, performance data, call insights, and customer behavior to identify trends, communicate recommendations, and improve team execution Comfort leading a nationally distributed team across multiple time zones and the flexibility to support a consumer sales environment that may occasionally require availability outside traditional business hours Tools, Platforms, and Methodologies You May Use Experience with every tool or platform below is not required. We are most interested in your ability to learn quickly, use technology confidently, and turn sales data and customer conversations into meaningful coaching and better performance. HubSpot, Salesforce, or comparable CRM platforms Sales reporting, dashboarding, conversion analysis, and performance measurement tools Call recording, conversation intelligence, and quality assurance platforms Multiple point-of-sale systems and sales technology environments AI, automation, workforce planning, and productivity tools that support sales coaching, reporting, and operational efficiency

## Why You’ll Love Working Here

Take meaningful ownership of a nationally distributed frontline sales team and have a direct impact on how the team performs and develops Coach an experienced group of sales professionals and help strong, tenured team members continue growing without disrupting what already works Work across sales performance, conversion, customer experience, coaching, technology, and operational improvement Build broad exposure across multiple education brands, systems, customer groups, and business partners Partner closely with leaders across Sales, Marketing, Finance, HR, Operations, and Systems while bringing your own judgment and leadership to highly visible work We Encourage You to Apply You may not check every preferred box, and that is okay! Candidates may come from B2C or inside sales leadership, enrollment or admissions sales, contact center sales, consumer services, professional education, or other consumer-facing sales environments where they have been accountable for developing people and delivering measurable results. HubSpot experience is preferred, but experience with Salesforce or another comparable CRM can translate well. This role does require recent experience directly leading or coaching frontline sales professionals. If your background has primarily focused on sales operations, CRM administration, analytics, reporting, or enablement without hands-on responsibility for developing a sales team and influencing its performance, this may not be the right opportunity. Because our sales teams operate nationally across multiple time zones, this role also requires flexibility. Consumer sales activity does not always fit neatly within traditional business hours, and there may be times when the team needs leadership support during evenings, weekends, or other high-demand periods. If you enjoy developing people, digging into the numbers to understand what is happening, helping experienced sellers get even better, and jumping in when your team needs you, we would love to hear from you. What You Can Expect From Our Hiring Process We want our interview process to give you a clear picture of the role, the team, and what it’s like to work at Colibri while giving us the opportunity to understand your experience, leadership style, and what you’re looking for next. While the exact process may vary slightly, you can generally expect: Recruiter Conversation An introductory conversation with a member of our Talent Acquisition team to learn more about your experience, career goals, and interest in Colibri. We’ll also share more about the role, team, compensation, and what to expect throughout the process. Hiring Manager Conversation A deeper conversation focused on your career experience, sales leadership, coaching approach, performance ownership, and how you have supported teams through growth, challenges, and change.

## Team and/or Leadership Interviews

You may meet with additional leaders or cross-functional partners to explore the skills and experiences most relevant to the position and learn more about how the team works together. Final Conversation and Decision Depending on the interview team, there may be a final conversation with an additional leader or stakeholder. Our Talent Acquisition team will keep you informed about next steps and timing throughout the process. Our goal is to make the experience thoughtful, respectful, and transparent. We encourage you to ask questions throughout the process. We’re evaluating the opportunity together. Our Commitment to Inclusion Colibri Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels welcome, respected, and empowered to do their best work. We encourage qualified candidates from all backgrounds, experiences, and career paths to apply.

## About Colibri Group

## Company Overview
- **One-liner**: Colibri Group is a professional learning company that provides licensing, continuing education, test preparation, and career advancement solutions for licensed professionals across multiple regulated industries.
- **Entity Type**: Private (owned by Gridiron Capital; last PE round led by Neuberger Berman in 2023)
- **Headquarters**: St. Louis, Missouri, United States
- **Founded**: Not publicly available (earliest acquisitions date to 2016, but the company may have been formed earlier)
- **Founders**: Not publicly available

## Core Business
- Primary industry: Professional Training and Coaching (online education for licensed professionals)
- Target customers: B2B (enterprise accounts for companies and associations) and B2C (individual professionals seeking licensure, continuing education, or career advancement)
- Mission statement: “To lead people to achieve more, adapt and thrive in their careers”

## Products & Services
Colibri operates through a portfolio of 30+ brands serving specific professions:
- **Real Estate**: Licensing and continuing education (e.g., Hondros Education Group, Gold Coast Schools, ASREB)
- **Healthcare**: CE for pharmacists, nurses, nurse practitioners, physicians, and therapists (e.g., TRC Healthcare, HomeCEU, Fitzgerald Health Education Associates)
- **Accounting**: CPA Exam Review, CMA Exam Review, and CPE (Becker Professional Education)
- **Financial Services**: Securities, insurance, banking, mortgage, and wealth management licensing and CE (e.g., Securities Training Corporation, XCEL Testing Solutions, OnCourse Learning, Boston Institute of Finance)
- **Teacher Education**: Technology-centric teacher certification (TeachNow)
- **Construction**: Exam prep and continuing education (e.g., Florida Plumbing Exam Prep Instructor materials)

All offerings are delivered as online learning (SaaS/platform) with some instructor-led components.

## Market Standing
- **Valuation**: Not disclosed (private company; Gridiron Capital acquired a majority stake in 2019)
- **Key Metric**: Annual revenue of **$112.5M** (estimated) – [LinkedIn](https://linkedin.com/company/colibrigroup)
- **Notable Investors/Partners**: Gridiron Capital (majority owner), Neuberger Berman (led 2023 PE round)
- **Growth Signals**:
  - Headcount growth: **+16.7% YoY** (519 employees as of early 2026)
  - Expanded into financial services in 2025 with acquisition of Boston Institute of Finance
  - Served **15+ million professionals** to date
  - Job postings active across 15+ roles, including AI-focused positions (e.g., AI Ecommerce Product Manager, Sr. Product Manager Education, AI & Professional Development)

## Competitive Advantages
- **Deep portfolio of 30+ trusted brands** covering multiple regulated professions (real estate, healthcare, accounting, financial services, construction, teacher education) – reduces churn and creates cross-sell opportunities.
- **Established B2B relationships** with enterprise accounts (e.g., medical centers, associations) alongside a strong B2C direct-to-learner channel.
- **Early adoption of AI**: Company explicitly states it is “harnessing AI to empower learners” and is hiring for AI product and education roles.
- **Scale and reach**: Over 15 million professionals served, giving significant data and brand recognition.

## Strategic Focus
- **AI integration**: Embedding AI into learning platforms to personalize content and improve learner outcomes.
- **Portfolio expansion**: Continuing to acquire complementary brands in adjacent licensed professions (e.g., recent Boston Institute of Finance acquisition).
- **Enterprise growth**: Deepening B2B relationships with companies and associations that require bulk licensing and CE.

## Why Work Here
- **Culture & values**: Emphasizes “Love, Joy, Boldness, Teamwork, Curiosity” – a collaborative and supportive environment.
- **Work model**: Multiple location types available – remote, hybrid, and on-site (St. Louis HQ, plus offices in New York, Ormond Beach, Warren, and others). Many roles are fully remote.
- **Growth**: High YoY headcount growth and active investment in AI suggest strong career advancement opportunities for engineers, product managers, and education professionals.
- **Purpose-driven**: Mission to help professionals adapt and thrive in their careers, especially in a rapidly changing AI landscape.
- **Diversity**: Employees are distributed across 11 countries, though the majority are in the US.

## Sources
1. [colibrigroup.com](https://www.colibrigroup.com/working-at-colibri/)
2. [colibrigroup.com](https://www.colibrigroup.com/about-us/)
3. [linkedin.com](https://linkedin.com/company/colibrigroup)
4. [jobs.lever.co](https://jobs.lever.co/colibrigroup)

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