---
title: 'Sales Manager at dmg events'
canonical: 'https://feeny.ai/job/sales-manager-dmg-events-hanoi-2yp2gzs8429s'
type: 'job'
last_seen: '2026-09-11'
---

# Sales Manager at dmg events

- **Company:** dmg events
- **Location:** Hanoi, Vietnam
- **Posted:** 2026-07-07
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/dmgevents/jobs/8048240

## Job description

Job Purpose:

The Sales Manager will be responsible for retention and growth of key accounts as well as the generation of revenue from new businesses for a greenfield education exhibition and conference. This role will close high-value deals with school groups, education suppliers, EdTech companies, training providers and industry associations at senior management or director level. This role has no direct management responsibility at the outset but will involve mentoring of early career team members, and will carry a widening scope of commercial and operational ownership as the show is built out.

Key Accountabilities:

- Managing a portfolio of key accounts with five and six figure contract value effectively
- Cultivate strong relationships with multiple senior stakeholders across the education ecosystem with a consultative approach
- Achieving and exceeding agreed show and personal revenue and profit targets
- Undertaking research to understand the market objectives, aims and ambitions of your client base, including schools, education suppliers, EdTech providers and associations
- To work closely with and within each business to identify its aims, objectives and requirements
- Tailor opportunities available, creating strong partnership propositions across exhibition, sponsorship and conference formats
- To identify new sales opportunities and develop them into long-term relationships
- Coordinate with the content, marketing and operations teams on show-wide planning, timelines and cross-functional deliverables
- Contribute to floor plan and exhibition space planning in coordination with the Event Director, balancing commercial priorities with visitor and exhibitor experience
- Support stakeholder engagement and liaison activity relevant to exhibitor, sponsor and partner relationships, including coordination with government and association contacts as required
- Attend events and liaising with exhibitor and sponsor clients onsite to ensure that their contract is fulfilled and all their concerns and needs are addressed.
- Keep up to date via a wide range of material including various industry publications relevant to the topic areas and audiences of assigned conferences for developments and trends in the industry.
- Provide market intelligence, competitor analysis and client feedback to inform overall show strategy and positioning
- Open to taking on leadership and support of leadership roles on occasion
- Open to mentoring others, including day-to-day guidance and coaching Sales Executives

Job Context:

We are looking for an experienced and influential individual with excellent working relationships within the exhibition and events sector, with proven business development skills, ideally with exposure to the education ecosystem or related B2B markets.  We expect the new team member to be a proactive hunter, an ambitious individual to help build a greenfield show from the ground up, with attractive rewards for meeting and exceeding targets. Given the early-stage nature of this launch, the role carries broader exposure to commercial planning, partner relationships and operational delivery than a typical sales role, and there is robust opportunity to grow into a broader leadership role over time, were this your next career objective.

Qualifications, Experience, & Skills:

## Key requirements for the role

- Extensive experience (4 years) in B2B sales.
- Strong knowledge of and familiarity with the dynamics throughout the events sector preferred but not essential
- Experience within the education ecosystem or sector (schools, EdTech, education suppliers, or training providers) is highly preferable but not essential.
- A solid understanding of the event market from both commercial and technical perspectives
- Previous senior responsibility for ambitious sales targets, demonstrating ability to consistently meet and exceed these targets
- Previous experience having trained salespeople and having developed a methodology/material that are instrumental in this process
- Ability and proven experience of working with a wide range of cultures Personal Attributes
- Customer Focused – put the customer at the heart of everything we do, rapport building, post-sale relationship management, account management
- Harding working - Strong work ethic representing our industry leading brands
- Studious - Desire to learn and embrace best practice within your discipline
- Respectful – demonstrate consistency and reliability in all areas
- Collaborative – display open communication and innovation
- Proactive – take initiative on opportunities and test your ideas
- Efficient – display excellent time management and prioritisation
- Effective – focusing on the right things at the right time to deliver the best results
- Entrepreneurial - agile, adaptable, innovative, proactive
- Professional – accountable, responsible, reliable, consistent, attention to detail, trustworthy
- Disciplined – time management, drive, focus, organised, work ethic, efficiency
- Positive – resilient, adaptable, flexible, energy, passion Technical abilities
- Sales ability – questioning skills, proposal writing, objection handling, urgency, presentation skills, closing, building value, negotiating
- Pipeline management/forecasting
- Sales planning – lead sourcing, researching, market mapping, positioning
- Business Insight – market/industry, product, customer
- IT Skills – MS Office, CRM systems

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.

## About dmg events

## Company Overview
- **One-liner**: dmg events is a global organizer of over 115 face-to-face exhibitions, conferences, and awards ceremonies and a publisher of trade magazines, operating across key industry sectors including construction, energy, food & hospitality, and coatings.
- **Entity Type**: Private (wholly-owned subsidiary of Daily Mail and General Trust (DMGT))
- **Headquarters**: Dubai, United Arab Emirates
- **Founded**: 1989
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Events & Exhibitions, Trade Media & Publishing
- **Target customers**: B2B, serving professionals, businesses, and government entities across diverse sectors including construction, energy, food & hospitality, coatings, interiors, and education.
- **Mission or purpose statement**: "To accelerate business growth by fostering unparalleled opportunities through face-to-face events" [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)

## Products & Services
- **Exhibitions**: Large-scale trade shows that "bring businesses, products, and people together, fostering innovation and forging new partnerships." Flagship events include the Big 5 Construct series (Saudi, Global), NOG Energy Week, Asia Pacific Coatings Show, and Saudi Wood Expo. [dmgevents.com](https://www.dmgevents.com/)
- **Conferences**: Strategic and technical conferences that "tackle the biggest issues across diverse industries, bringing together leading minds to bring about collective change." [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Awards Ceremonies**: Programs that "honor those who drive change, innovate, and excel within their fields, celebrating their outstanding contributions." [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Digital News Platforms**: Includes "Energy Connects," a global digital news platform providing curated content and thought-leadership. [dmgevents.com](https://www.dmgevents.com/)
- **Trade Magazines**: Print and digital publications serving their core sectors.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (dmg events is a subsidiary of DMGT, an international portfolio with total revenues of around £1 billion). [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Key Metric**: Organizes over 115 events annually, attracting more than 650,000 visitors. Operates with 13 offices in 10 countries (including Saudi Arabia, UAE, Egypt, South Africa, UK, Canada, and Singapore). [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Notable Investors/Partners**: Wholly-owned subsidiary of DMGT (Daily Mail and General Trust).
- **Growth Signals**: Strong global expansion through "geo-adapting" flagship events to new markets (e.g., Big 5 Construct Saudi, Vietnam Manufacturing). Has set a public target to halve Scope 1, 2, and 3 greenhouse gas emissions by 2030 and achieve Net Zero by 2050. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)

## Competitive Advantages
- **Global Scale & Local Presence**: With offices in 10 countries, the company combines a global portfolio of over 115 events with deep local market understanding, allowing them to "geo-adapt" core event brands to new regions. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **DMGT Backing**: As a subsidiary of a major international media group (DMGT), dmg events has the financial stability and strategic resources to pursue acquisitions and long-term growth.
- **Multi-Sector Diversification**: The company is not reliant on a single industry, operating across construction, energy, hospitality, coatings, education, and more, which provides resilience against sector-specific downturns.

## Strategic Focus
- **Sustainability**: A core strategic priority with a clear target to halve greenhouse gas emissions by 2030 and achieve Net Zero by 2050. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **International Expansion**: Continued growth through strategic acquisitions and geo-adaptation of flagship events into new and emerging markets.
- **Diversity & Inclusion**: Designing events "with a focus on diversity, inclusion, and equality" and creating a culture of belonging internally. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Youth Empowerment**: Running youth programs designed to "empower the next generation" with tools and opportunities. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)

## Why Work Here
- **Global & Dynamic Environment**: Work across a portfolio of world-class events in diverse industries (construction, energy, hospitality, etc.) with colleagues in 10 countries.
- **Culture & Values**: Emphasizes integrity, accountability, and ethical standards. The company states its mission is to "build a supportive and dynamic workplace that prioritizes employees." [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
- **Employee Development**: Actively invests in talent development, providing opportunities for upskilling, people management, and becoming industry experts. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
- **Wellbeing & Recognition**: Promotes a healthy work-life balance through initiatives like "Wellness Week," and has a culture of recognizing and rewarding excellence. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
- **Diversity & Inclusion**: Committed to creating a culture of "diversity, inclusion, and belonging," recognizing that different perspectives bring value. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
- **Work Policy**: Offices in Dubai, London, Riyadh, Hanoi, Singapore, and more. Roles are posted with specific locations (e.g., Dubai, London, Riyadh, Hanoi), suggesting a preference for in-office or hybrid work depending on the role and location. [job-boards.greenhouse.io/dmgevents](https://job-boards.greenhouse.io/dmgevents)

## Sources
1. [dmgevents.com](https://www.dmgevents.com/)
2. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
3. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
4. [job-boards.greenhouse.io/dmgevents](https://job-boards.greenhouse.io/dmgevents)

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