---
title: 'Sales Manager, EMEA at Sanity'
canonical: 'https://feeny.ai/job/sales-manager-emea-sanity-london-grey31jd12z3'
type: 'job'
last_seen: '2026-10-14'
---

# Sales Manager, EMEA at Sanity

- **Company:** Sanity
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-30
- **Last confirmed live:** 2026-10-14
- **Apply:** https://jobs.ashbyhq.com/sanity/bdbb58c9-5dab-4d74-b041-c47bec929964

## Job description

At [Sanity.io](http://Sanity.io), we’re building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create and automate content the way their business works. Accelerating digital development and supercharging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew are using Sanity to power and automate their content operations. We're scaling fast and we need someone who can build a sales team that scales with us. This is a role for a leader who gets things done, someone who can coach a team of Account Executives to consistently hit targets, build a disciplined outbound motion from the ground up, and bring real rigour to pipeline and forecasting. Not someone who manages from a dashboard. Someone who's in it with the team. You'll own new logo growth. That means hunter mentality, structured process, and the ability to spot when something's going wrong before it shows up in the numbers.

## What you'll do

- Leading and coaching a team of AEs across EMEA - setting clear expectations, holding the bar high, and giving people what they need to succeed across multiple markets and time zones
- Building and strengthening our outbound motion across the region - prospecting, pipeline coverage, and moving deals through the funnel with consistency, whether the buyer is in London, Munich, or Stockholm
- Keeping the business honest on forecasting - monitoring conversion metrics and intervening early when pipeline coverage looks shaky
- Working closely with Marketing and Enablement to align on pipeline strategy, sharpen messaging for EMEA buyers, and get the team the right tools
- Feeding customer and market insights from across the region back to leadership to shape our go-to-market thinking

## About you

You've managed Enterprise AEs before, ideally with exposure to more than one European market, and you know what good looks like. You've seen structured sales orgs at scale and you've worked in fast-moving environments where you had to figure things out as you went - including the reality of running a team spread across different countries, cultures, and buying norms. You're direct, execution-oriented, and you genuinely enjoy building the systems that make a team predictable. You set a high bar - but you know that hitting targets consistently is about clarity and process, not just pressure.

- You'll need:
- Previous experience managing AEs in B2B SaaS or tech, with experience selling or managing across EMEA markets
- Experience recruiting, developing, and retaining high-performing sales talent across different countries and cultures
- A track record of building structured outbound pipeline processes that actually stick, in a distributed regional team
- Strong forecasting discipline and a history of hitting quota
- Comfort managing a team distributed across multiple time zones
- The ability to thrive in a fast-paced, high-expectation environment
- Background in developer tools, content platforms, or product-led growth combined with enterprise sales
- Fluent English; an additional European language (German, French, or similar) is a plus

Who we are: [Sanity.io](http://Sanity.io) is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort. Forward-thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business. Sanity recently raised a $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years. You can only build a great company with a great culture. Sanity is a 200+ person company with highly committed and ambitious people. We are pioneers, we exist for our customers, we are hel ved, and we love type two fun! [Read more about our values here!](https://www.sanity.io/blog/our-sanity-values) [Sanity.io](http://Sanity.io) pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, or gender identity.

## About Sanity

## Company Overview
- **One-liner**: Sanity provides the AI Content Operating System, a structured content backend that powers web, mobile, and AI agent applications at scale.
- **Entity Type**: Private (Series C)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2018
- **Founders**: (Not publicly listed on primary sources, co-founding team includes Simen Svale, Magnar Sveen, and Victoria Bergquist based on historical data)

## Core Business
- **Primary Industry**: Content Infrastructure / Software Development
- **Target Customers**: B2B (Enterprise, Mid-Market, SMB) — particularly content-heavy organizations, digital publishers, e-commerce brands, and AI/agent developers
- **Mission or Purpose**: To change how the world works with content — providing a structured foundation that companies use to model their business, automate content operations, and power anything that needs content (websites, apps, agents).

## Products & Services
- **Sanity Studio (Content Lake)**: The core headless CMS / content backend. An all-code, structured content platform with real-time collaboration, APIs, and a customizable editing environment. Type: SaaS / Platform
- **Sanity AI Assistant / Content Agent**: AI-powered tooling for content generation, summarization, and workflow automation within the content platform. Type: AI Feature / SaaS
- **Sanity Connect / Growth**: Integration and growth layer for connecting Sanity to e-commerce, marketing, and analytics tools. Type: SaaS

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding — **$147.3M** (over 8 rounds, including a $85M Series C led by Bullhound Capital in June 2025) [linkedin.com](https://www.linkedin.com/company/sanity-io)
- **Annual Revenue**: Not publicly disclosed (a reported figure of SEK48.1M is inconsistent with a scaling venture-backed company and likely an error or early-stage snapshot, not current reality) [cbinsights.com](https://www.cbinsights.com/company/sanity)
- **Notable Investors**: Bullhound Capital, Threshold, and others across Series A, B, and C rounds
- **Notable Customers**: Puma, Figma, Braze, Anthropic — thousands of teams shipping content at scale [sanity.io](https://www.sanity.io/)
- **Growth Signals**:
    - **Headcount**: 222 employees (+26.6% YoY) — strong hiring momentum [linkedin.com](https://www.linkedin.com/company/sanity-io)
    - **Geography**: Operating in 15 countries, with key hubs in the US (San Francisco, NYC), UK (London), and Norway (Oslo) [linkedin.com](https://www.linkedin.com/company/sanity-io)
    - **Tech Talent Inflows**: Strong hiring from top tech/content companies (Netlify, Contentful, Twilio, Sitecore) [linkedin.com](https://www.linkedin.com/company/sanity-io)
    - **Job Postings**: 30 active roles (+114% YoY) [linkedin.com](https://www.linkedin.com/company/sanity-io)

## Competitive Advantages
- **Structured Content at Scale**: Unlike traditional CMS, Sanity treats content as structured data, making it ideal for feeding AI models, powering agents, and multi-channel distribution — a clear differentiator for the AI era.
- **All-Code Studio**: Developers control the content model entirely in code, offering extreme flexibility vs. drag-and-drop competitors, attracting technical teams.
- **Real-Time Collaboration**: Built-in live editing and real-time updates for content teams, rivaling Google Docs-style collaboration within a CMS.
- **Open Source & Extensible**: The Studio framework is open-source, fostering a large plugin ecosystem and community trust.
- **Nordic‑Influenced Culture**: Emphasizes "Hel ved" (trust, reliability), "Type 2 Fun" (growth through challenge), and direct, supportive feedback — a culture built for both technical excellence and long-term relationships [sanity.io](https://www.sanity.io/careers)

## Strategic Focus
- **AI-Native Content Operations**: Building the "Content Agent" and AI features directly into the platform to power autonomous content workflows, not just editorial publishing.
- **Enterprise Go-to-Market**: Hiring heavily in Enterprise sales (US, UK, Germany) and Solutions Architects, indicating a shift upmarket [linkedin.com](https://www.linkedin.com/company/sanity-io)
- **Global Scaling**: Opening offices and hiring in multiple countries (US, UK, Norway, Canada, Germany) to expand global reach and talent pool [sanity.io](https://www.sanity.io/careers)
- **Content as Infrastructure**: Positioning Sanity as the foundational layer for all digital experiences — web, mobile, and AI agents — analogous to how cloud databases underpin applications.

## Why Work Here
- **Culture**: Strong emphasis on trust, transparency, "Type 2 Fun" (embracing hard problems), and a Nordic-influenced (Norwegian roots) work-life balance [sanity.io](https://www.sanity.io/careers)
- **Remote/Hybrid**: Highly flexible. Many roles are "Remote in the US," "Remote in Europe," or "Hybrid" with hubs in San Francisco, New York City, London, and Oslo. Relocation available for some US roles [sanity.io](https://www.sanity.io/careers)
- **Perks (US)**:
    - Competitive salary + equity (stock options for all employees)
    - Medical, dental, vision insurance + 401(k) (non-matching)
    - Discretionary vacation policy (US); statutory PTO for non-US employees
    - Paid family leave
    - Wellness subsidy (physical and mental health)
    - Home internet/phone reimbursement
    - Annual company meetup (alternating Europe/US) [sanity.io](https://www.sanity.io/careers)
- **Engineering Culture**: "We are pioneers" — strong emphasis on first-principle thinking, ownership, and shipping fast. The all-code nature of the product attracts a technical, builder-oriented audience [sanity.io](https://www.sanity.io/careers)
- **Hiring Process (5 steps)**: Application → Intro chat (recruiter) → Hiring manager deep-dive → Skills assessment (clear instructions provided) → Team interview loop → Reference checks. Emphasis on candidate safety and experience [sanity.io](https://www.sanity.io/careers)

## Sources
1. [Sanity Official Website](https://www.sanity.io/)
2. [Sanity Careers Page](https://www.sanity.io/careers)
3. [Sanity LinkedIn Company Page](https://www.linkedin.com/company/sanity-io)
4. [CB Insights Company Profile](https://www.cbinsights.com/company/sanity)
5. [Built In Sanity Profile](https://builtin.com/company/sanityio/faq/workplace-perception)

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