---
title: 'Sales Manager, Leasing at Flow'
canonical: 'https://feeny.ai/job/sales-manager-leasing-flow-miami-dvz1ma46sq5w'
type: 'job'
last_seen: '2026-10-17'
---

# Sales Manager, Leasing at Flow

- **Company:** Flow
- **Location:** Miami, FL
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-08
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.lever.co/flowlife/6ddee73d-a824-4f9c-8733-11976d35b53b

## Job description

## About the Company

At Flow, we’re reimagining what it means to live, work, and connect. More than just a real estate company, Flow is a brand, a technology platform, and an operations ecosystem spanning condominiums, hotels, multifamily residences, and office spaces. We’re building a new kind of living experience: one that’s flexible, connected, and designed to create genuine community and real value for the people who call Flow home.

Our mission is oneness:  prioritizing our residents and their experiences, and fostering connection with ourselves, their neighbors, and the natural world. By putting people at the center of everything we do, we’re creating vibrant, human-centered communities where life, work, creativity, and play all come together in one place.

## About the Role

The Sales Manager (Leasing) is responsible for implementing a leasing strategy to maximize residential rental income. They will manage a team of leasing specialists to verify that the leasing strategy is being executed to plan and ensure that all leads are being fielded in a timely manner. This role will perform and communicate local market research to guide rental rates and concession offerings, as well as prepare all advertising materials needed with the assistance of the Community Manager. The Sales Manager (Leasing) will report directly to the Regional Leasing Manager.

Responsibilities: Lead, Coach & Develop the Team

- Own the performance and development of the leasing team, establishing clear expectations and holding team members accountable to individual and team goals.
- Lead, coach, and develop Leasing Specialists through regular one-on-ones, observation, feedback, role-playing, mentorship, and hands-on training.
- Set clear performance and developmental goals for each team member and create action plans to address performance gaps.
- Identify opportunities to help team members improve their sales skills, product knowledge, customer interactions, follow-up, and closing abilities.
- Assist with recruiting, onboarding, training, developing, and retaining a diverse, high-performing team.
- Build a culture of accountability, collaboration, continuous learning, and high performance.
- Recognize strong performance and provide timely, constructive feedback when expectations are not being met.
- Lead by example and model the behaviors, standards, and customer experience expected from the team.

Drive Leasing & Sales Performance

- Own the execution of the property’s leasing strategy and ensure the team is aligned with Flow’s occupancy, leasing, revenue, and performance goals.
- Monitor leasing performance and key metrics, identify opportunities and challenges, and take action to improve results.
- Ensure all leads are being responded to and followed up with in a timely and effective manner.
- Actively participate in tours and prospect interactions, modeling what good looks like and helping the team convert opportunities into leases.
- Perform general leasing responsibilities when needed, including tours, prospect communication, follow-up, lease execution, and closing.
- Partner with the Community Manager and property leadership to evaluate rental rates, concessions, availability, and leasing strategy.
- Maintain extensive knowledge of the property, local market conditions, competitive properties, rental rates, concessions, occupancy, and leased percentages.
- Conduct local market and competitive research to identify trends and opportunities that can improve leasing performance.
- Establish relationships with major corporations, local businesses, preferred employers, and other community partners to generate leasing opportunities.

Own the Neighbor Experience

- Serve as a key point of contact for prospects and residents throughout the leasing journey, including renewals, transfers, move-ins, and move-outs.
- Address customer concerns and escalations effectively and partner with property leadership when appropriate.
- Build strong relationships with prospects and residents and ensure the leasing experience reflects Flow’s standards and culture.
- Support resident retention efforts, including proactive renewal outreach and follow-up.
- Maintain a strong understanding of Flow’s culture, application process, lease documents, rules and regulations, and applicable state and local requirements.

Execute Operationally

- Ensure all leasing activity, prospect follow-up, resident interactions, and required activity are accurately recorded and completed daily.
- Maintain accurate records of executed leases and rentable items issued.
- Regularly walk available units, models, and tour routes to ensure the property is tour-ready and the customer experience is consistently represented at a high standard.
- Identify and immediately communicate maintenance, safety, presentation, or liability concerns.
- Maintain accurate leasing reports and communicate performance, market insights, and opportunities to property and regional leadership.
- Respond to emails and internal communications in a timely and professional manner.
- Maintain and uphold company policies, procedures, and standards while protecting confidential customer, team member, financial, and business information.
- Perform other responsibilities as needed to support the property and broader Flow team.

Ideal Background:

- 3+ years of experience in leasing, sales, multifamily, residential real estate, hospitality, retail, or a related customer-facing industry, with experience leading or managing a team.
- Demonstrated ability to coach, develop, and motivate a team while driving performance against business goals.
- Strong understanding of sales, leasing, customer experience, and performance management.
- Experience in Class A multifamily, high-rise, luxury residential, hospitality, or another high-touch customer experience environment preferred.
- Strong verbal and written communication skills with the ability to build trust and effectively communicate with team members, customers, and business partners.
- Highly organized, accountable, and comfortable working in a fast-paced, constantly changing environment.
- Strong judgment and problem-solving skills with the ability to make decisions, navigate challenges, and hold others accountable.
- Proficiency with Google Workspace and Microsoft Office.
- Ability to work a flexible schedule based on business needs, including evenings, weekends, and holidays.
- Spanish language skills are a plus.

## Benefits

We take care of our people so they can do their best work. Health and Wellness  Comprehensive medical, dental, vision, disability, and life insurance and parental leave benefits. On-staff doctor, free therapy through SpringHealth, acupuncture, an Employee Assistance Program, and other wellness offerings. Time Off  PTO and paid holidays. Financial  401(k) retirement plan, healthcare and dependent care FSAs, HSA-compatible plan options with annual employer HSA funding and pre-tax commuter benefits. Life at Flow  Weekly catered lunches, wellness classes and employee discounts on Flow hotel stays, grocer products, and merch.

Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.

## About Flow

## Company Overview
- **One-liner**: Flow is a vertically integrated residential real estate company that owns, operates, and builds communities designed to connect people with themselves, their neighbors, and nature.
- **Entity Type**: Private (Funding Stage: Series B)
- **Headquarters**: Bay Harbor Islands, Florida (Greater Miami), USA
- **Founded**: 2022
- **Founders**: Adam Neumann

## Core Business
- **Primary Industry**: Residential Real Estate (Owner, Operator, Developer, Technology Innovator)
- **Target Customers**: Residents (renters) and guests (hotel stays) seeking community-oriented, design-forward living spaces; targets professionals, expats, and creatives.
- **Mission or Purpose Statement**: "To create communities designed to connect you with yourself, your neighbors, and the natural world" – guided by a mission of "Oneness."

## Products & Services
- **Flow Residences (Rentals)**: Furnished and unfurnished apartment homes in owned and operated communities across U.S. cities (Nashville, Atlanta, Miami, Fort Lauderdale) and Saudi Arabia (Riyadh). Offerings include studios to three-bedrooms, rooftop pools, co-working spaces, Technogym fitness centers, and community events.
- **Flow Hospitality (Hotel Stays)**: Short-term, elevated hotel-style stays within Flow communities.
- **Flow Riyadh (MENA Region)**: A major focus, with multiple properties open (Flow Olaya, Flow Science Park) and a strategic partnership with Rawajeh Group to co-develop branded residential communities across Saudi Arabia. Flow is one of the largest owners/operators of residential real estate in the country.
- **Flow by Design (Physical Products & Apparel)**: Expresses the brand’s lifestyle ethos, offering curated furniture and apparel under the "Flow" brand.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Annual Revenue of **USD 4.5 million** | Total Funding: **USD 450 million** (2 rounds)
    - **Venture Round (Aug 2022)**: USD 350M led by **Andreessen Horowitz (a16z)**
    - **Series B (May 2025)**: USD 100M led by **Andreessen Horowitz (a16z)**
- **Notable Investors/Partners**: Andreessen Horowitz (lead in both rounds), Rawajeh Group (strategic partnership in Saudi Arabia)
- **Growth Signals**:
    - **Headcount**: 249 employees (+40.9% YoY)
    - **Geographic Expansion**: Entry into the UAE (Dubai/Abu Dhabi) with a commercial license from the Dubai International Financial Centre (DIFC), first properties expected in 2027.
    - **U.S. Growth**: Opened "Flow Wynwood" in Miami in July 2026 (82,000 sq ft).
    - **Saudi Arabia Dominance**: Rapidly becoming a top residential operator in the kingdom; new property "Flow Science Park" in Riyadh opening Fall 2026.
    - **Active Hiring**: 43 active job postings (+48.3% YoY).

## Competitive Advantages
- **Massive Capital Backing**: With $450M from a16z alone, Flow has the war chest to acquire, develop, and operate at scale.
- **Vertically Integrated Model**: They own, operate, design, and manage the technology for their communities, controlling the entire resident experience from leasing to daily life.
- **Brand & Lifestyle Focus**: The company is building a powerful lifestyle brand around community, design, and wellness—differentiating it from traditional apartment REITs.
- **Founder Credibility & Network**: Adam Neumann’s prior experience building WeWork provides deep expertise in scaling a community-driven real estate business, investor trust, and a global network.
- **First-Mover in MENA Market**: Flow is aggressively building a dominant position in Saudi Arabia (and now UAE), a vast, growing market for high-quality, branded residential living.

## Strategic Focus
- **International Scale-Up**: Massive push into the MENA region (Saudi Arabia and UAE) as a primary growth driver.
- **Vertical Integration**: Deepening ownership of design, construction, technology, and property management to ensure a unified resident experience.
- **Community Building**: Moving beyond just providing a dwelling to creating a "community" with shared spaces, events, and a lifestyle brand (apparel, content).
- **Technology and Operations**: Using technology to enhance property management, leasing, and community engagement.

## Why Work Here
- **High Growth Environment**: The company is growing rapidly (40% headcount growth, new markets opening). This offers significant career acceleration and responsibility.
- **Global & Diverse Work**: Operations span the U.S., Saudi Arabia, UAE, and beyond. Employees work across 21 countries, offering a highly international experience.
- **Mission-Driven Work**: The company’s focus on community, design, and "Oneness" creates a strong cultural identity that appeals to those wanting purpose in their work.
- **Engineering & Design Culture**: A significant portion of the company is in Technical (59 people) and Design (22 people) roles, indicating a strong product and technology focus.
- **Office Policy**: Not explicitly stated as fully remote, but employs people globally. Key offices are in Miami (HQ) and Riyadh.
- **Notable Perks**: Access to Flow communities and a design-forward, wellness-focused work environment.
- **Caution**: Employee reviews are very low (1.7/5.0) on sites like Wellfound, with specific criticism on work-life balance (1.2) and culture (1.9), while compensation (3.4) is rated higher. This suggests a high-pressure, demanding environment typical of a hyper-growth startup.

## Sources
1. [Wellfound (AngelList) - Flow](https://wellfound.com/company/flow-life)
2. [CB Insights - Flow](https://www.cbinsights.com/company/flow-life)
3. [LinkedIn - Flow](https://linkedin.com/company/live-life-in-flow)
4. [Flow Careers Page (Lever)](https://jobs.lever.co/flowlife)
5. [Flow Official Website](https://www.flow.life/)
6. [Flow Mission & Values Page](https://flow.life/en/mission-and-values)

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