---
title: 'Sales Manager - West Coast at Luma'
canonical: 'https://feeny.ai/job/sales-manager-west-coast-luma-los-angeles-qdhxhg06y85x'
type: 'job'
last_seen: '2026-09-11'
---

# Sales Manager - West Coast at Luma

- **Company:** Luma
- **Location:** Los Angeles, CA
- **Compensation:** $138k–$175k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-06-23
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.gem.com/lumalabs-ai/am9icG9zdDrQeIs6w_45TnbytHMJknO1

## Job description

Where You Come In

This is a rare, foundational opportunity to lead Luma's West Coast presence and shape how we sell our frontier creative AI technology to the world's leading brands and agencies. As our West Coast Sales Manager, you will influence our ever-changing sales playbook in real-time, navigating a high-velocity, ambiguous environment where impact is the only metric that matters. You will act as a strategic force multiplier, leveraging your deep industry network to place Luma's technology at the heart of the global creative ecosystem.

## What You'll Do

This is not a maintenance role; it is a 0-to-1 opportunity to scale a market.

You will:

- Own the full sales cycle for strategic accounts—from prospecting and running demos to closing high-impact deals—with leading brands and advertising agencies across the West Coast.
- Hire, mentor, and lead a high-performing team of 5+ Account Executives, providing day-to-day coaching, removing roadblocks, and fostering a culture of excellence.
- Pioneer and manage a robust pipeline of advertiser and agency accounts, turning ambiguity into closed enterprise partnerships.
- Translate Luma's advanced creative AI tools into clear, actionable value and ROI for marketing, brand, and creative teams.
- Partner closely with marketing, product, and customer success teams to refine our go-to-market motion and feed market insights back into product development.
- Influence and scale the West Coast sales engine, refining the foundational playbooks that will grow our regional footprint.

## Who You Are

- 8+ years of sales experience, with a proven track record of hitting and exceeding quota, ideally selling creative/marketing tools, MarTech, or media.
- 3+ years of recent sales management experience, with a track record of hiring, onboarding, and leading sales professionals.
- Deeply networked within the West Coast advertising, brand, and agency ecosystem, with an active Rolodex of decision-makers.
- A proven "builder" with a player-coach mindset—excited to roll up your sleeves and close deals today, with the strategic capability to manage and scale a team.
- Comfortable with ambiguity and operating in an early-stage, high-growth environment where you must influence an ever-changing playbook rather than follow one.
- Based in the Los Angeles Metro Area or the San Francisco Bay Area (or willing to relocate).

What Sets You Apart (Bonus Points)

- Experience working at a high-growth generative AI, media, AdTech, or frontier creative technology startup (e.g., Runway, Pika, Jasper).
- A deep personal passion for the creative potential of AI and a strong understanding of multimodal technology.
- Experience navigating complex, multi-stakeholder enterprise sales cycles with creative directors and agency holdcos.

## About Luma

## Company Overview
- **One-liner**: Luma builds multimodal AI models that can generate, understand, and operate in the physical world, shipping them in products like Dream Machine for creators and teams.
- **Entity Type**: Private (Series C)
- **Headquarters**: Redwood City, California, USA
- **Founded**: 2021
- **Founders**: Not publicly listed on official sources

## Core Business
- **Primary industry**: Artificial Intelligence / Generative AI / Creative AI
- **Target customers**: B2B (enterprises, agencies, developers) and B2C (creators, filmmakers)
- **Mission or purpose statement**: To build unified general intelligence that can generate, understand, and operate in the physical world.

## Products & Services
- **Luma Dream Machine**: Consumer-facing product for turning ideas into compelling visuals (video, image, audio, text) using generative AI.
- **Ray 3.2 API**: Production-grade video generation API with full creative control—multi-keyframe (up to 16), V2V up to 20 seconds, reframe, 1080p output, native HDR, and 16-bit EXR export.
- **Uni-1.1 API**: Multimodal reasoning model API for image generation (text-to-image, reference-guided) and natural-language image editing, with up to nine reference inputs per request.
- **Luma Agents**: Agentic creative workflows that plan, generate, iterate, and refine across every stage of creative work—available in the Luma App and trusted by teams at Publicis Groupe, Serviceplan, Mazda, Dentsu, and Humain.
- **Open Physical AI Lab**: An open science effort to solve generalization in physical AI, built in the open for the benefit of all humanity.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metrics**: Total Funding: $1.3B+ (official site) / $1.057B (LinkedIn); Annual Revenue: $5M (LinkedIn estimate); Users worldwide: 30M+; Team Members: 250+
- **Notable Investors/Partners**: HUMAIN (led Series C), Andreessen Horowitz (led Series B), Amplify Partners (led Series A), Matrix (led Seed Round). Partners include Envato, Comfy, Runware, Flora, Krea, Magnific, Fal, LovArt.
- **Growth Signals**: 250+ team members, 30M+ users, $1.3B+ total funding, 45% yearly LinkedIn follower growth, recent product launches (Ray3.2, Uni-1.1, Luma Skills, Wonder Project partnership), $900M Series C raised November 2025.

## Competitive Advantages
- **Full-stack AI**: Luma builds its own foundation models end-to-end, rather than wrapping third-party models—giving it unique control over quality, latency, and cost.
- **Multimodal reasoning**: Uni-1 understands intention and responds to direction, not just prompts—offering brand intelligence at the model level.
- **Cinematic-grade output**: Ray 3.2 delivers 1080p, native HDR, 16-bit EXR export—production-ready for professional film and advertising pipelines.
- **Open science commitment**: The Open Physical AI Lab publishes research openly, attracting top-tier research talent and fostering community trust.
- **Speed & cost**: Claims less than half the price and latency of comparable models.

## Strategic Focus
- **Scaling enterprise adoption**: Custom deployment for creative teams at scale across advertising, film, and gaming production pipelines.
- **Agentic workflows**: Building Luma Agents as a force multiplier for creative teams—automating repetitive tasks while maintaining brand consistency.
- **Physical AI research**: Advancing the Open Physical AI Lab to solve generalization in physical AI, bridging digital generation with real-world operation.
- **API ecosystem growth**: Expanding the developer platform with two tiers (Build and Scale) and SDKs for Python and JavaScript/TypeScript.

## Why Work Here
- **Culture & mission**: "We believe real-world physics is the path to general intelligence. We unite research, product, and go-to-market into one engine." Described as a "lean, high-achieving team" building the future of creative intelligence.
- **Compensation & benefits**: Competitive compensation, 100% covered medical/dental/vision for employee and family, $1,500/year learning stipend, catered meals, team events, home office setup.
- **Work mode**: On-site roles in Redwood City, CA with additional offices in New York, NY; Los Angeles, CA; and international locations (Munich, Paris, London, Berlin).
- **Engineering culture**: Emphasis on shipping frontier research directly into products—"frontier research ships straight into the hands of working creatives." Hiring across research, systems engineering, infrastructure, design, and product.
- **Hiring process**: Transparent and fast—aims to complete within 2-3 weeks. Application review within a week, then recruiter screen, hiring manager interview, and team/leadership interviews.
- **Employee ratings**: 4.1/5.0 on LinkedIn (9 reviews)—Work-Life: 3.6, Compensation: 4.4, Culture: 4.1, Career: 4.2.
- **Open roles**: 46+ open positions including Forward Deployed Engineer, Research Scientist, Software Engineer, Robotics Engineer, Simulation Researcher, Site Reliability Engineer, Product Marketing Manager, Enterprise Account Executive, and more.

## Sources
1. [lumalabs.ai - Careers](https://lumalabs.ai/careers)
2. [lumalabs.ai - Official Site](https://lumalabs.ai/)
3. [lumalabs.ai - LLM Info](https://lumalabs.ai/llm-info)
4. [LinkedIn - Luma](https://linkedin.com/company/lumalabsai)

## Other roles at Luma

- [Research Scientist / Engineer – Reinforcement Learning Infrastructure](https://feeny.ai/job/research-scientist-engineer-reinforcement-learning-infrastructure-luma-sf-bay-v3kqd6ee41ag) — Sf Bay Area, CA
- [Tech Lead Manager, Inference](https://feeny.ai/job/tech-lead-manager-inference-luma-sf-bay-area-wv3qjs47nghh) — Sf Bay Area, CA
- [Creative Technologist](https://feeny.ai/job/creative-technologist-luma-london-1edm2ph4be1t) — London, United Kingdom
- [Forward Deployed Engineer (EU)](https://feeny.ai/job/forward-deployed-engineer-eu-luma-london-h5nr5x8w2bhd) — London, United Kingdom
- [Product Manager, Applied Research](https://feeny.ai/job/product-manager-applied-research-luma-sf-bay-area-tgmbcragfeqt) — Sf Bay Area, CA
- [Product Manager, Core Product](https://feeny.ai/job/product-manager-core-product-luma-sf-bay-area-dx7f4b6fnr4d) — Sf Bay Area, CA
- [Social Media Editor](https://feeny.ai/job/social-media-editor-luma-los-angeles-ekyz2de2wh6f) — Los Angeles, CA
- [Senior Video Editor](https://feeny.ai/job/senior-video-editor-luma-los-angeles-1ynx82dj6hbw) — Los Angeles, CA
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-luma-sf-bay-area-s0n3bqsd0qy1) — Sf Bay Area, CA
- [Applied Research Scientist / Engineer](https://feeny.ai/job/applied-research-scientist-engineer-luma-new-york-2k805g9e3656) — New York, NY