---
title: 'Sales Manager at Wolt'
canonical: 'https://feeny.ai/job/sales-manager-wolt-reykjavik-nmd4cqp1s4rr'
type: 'job'
last_seen: '2026-09-06'
---

# Sales Manager at Wolt

- **Company:** Wolt
- **Location:** Reykjavik, Iceland
- **Posted:** 2026-06-09
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.greenhouse.io/wolt/jobs/7988832

## Job description

## About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.

Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

Are you motivated by building new business and taking ownership of your results? At Wolt, we are looking for a  Sales Manager who thrives on proactive outreach, values structure and enjoys turning opportunities into signed partnerships.

Wolt’s mission is to make cities better places to live through technology. Since 2014, we have expanded to 30 countries and serve more than 40 million users. From restaurants to retail and Wolt Market, we are building the everything app that brings the best of your city straight to your door.

At Wolt, the Sales Manager plays a key role in growing our business and strategically building a market-leading offer for our customers by signing new merchant partners. The Sales Manager becomes an expert within their assigned area, geographically and/or functionally, and manages a pipeline of small to medium-sized restaurant and retail partners.

The Sales Manager applies strong commercial thinking to identify the most relevant partners across various verticals and uses excellent communication, negotiation, and presentation skills to demonstrate the value Wolt brings to the industry and to merchants. As the primary local representative for SMB sales in Iceland, the Sales Manager develops a deep understanding of the local market, identifies high-potential partnership opportunities, and contributes to the growth and development of Wolt's SMB merchant portfolio.

The Sales Manager works closely with local commercial teams, regional stakeholders, and colleagues across Wolt to support the execution of Wolt’s commercial strategy and strengthen Wolt’s position across relevant merchant segments. In addition, the Sales Manager takes ownership of strategic sales projects and initiatives that contribute to Wolt’s growth and profitability while acting as a role model for more junior team members through knowledge sharing and best-practice development.

This individual works closely with stakeholders in Iceland, Norway, and across Wolt globally and always acts in Wolt’s best interests.

What You Will Be Doing:

- Define and develop a local market sales strategy to meet objectives set by the management team, strategically identifying high-potential partnerships and applying data and logic to assess potential partner performance and unit economics.
- Contribute to Wolt’s overall sales strategies to accelerate market entry in new markets and strengthen Wolt’s position in existing markets.
- Develop a deep understanding of the competition and retail verticals in the market, knowing the structure of each vertical and identifying which players are “must-haves” for Wolt.
- Act as the primary local representative for SMB sales in Iceland, building strong market expertise, identifying growth opportunities, providing local market insights, and collaborating with local commercial teams and regional stakeholders to drive merchant acquisition and support Wolt’s commercial objectives within the SMB segment.
- Target new partners in line with company strategy to meet strategic and operational objectives within the assigned geographical and/or functional scope.
- Build and systematically manage a pipeline of new potential partnerships, tailoring the approach to position Wolt as a partner of choice.
- Work with new potential partners and manage the full sales cycle, including researching leads, prospecting, conducting meetings and market visits, negotiating terms, and closing deals.
- Apply data-driven decision-making and strong commercial judgment to evaluate opportunities, assess market potential, and optimize partner performance.
- Own and lead projects and initiatives that contribute to Wolt’s growth and market position, working collaboratively with Sales and other relevant functions.
- Contribute to capability development within the Sales team by mentoring junior team members and helping build a best-in-class sales organization.

What We Are Looking For:

- A strong track record in B2B new sales and field sales, ideally combined with knowledge of the restaurant and/or retail industry.
- Demonstrated ability to juggle multiple priorities and deliver results in a fast-paced, dynamic environment.
- Experience with CRM tools is an advantage.
- Proven experience in setting direction for sales initiatives.
- A natural hunter with the drive to build a merchant portfolio and overcome bottlenecks and objections.
- Strong consultative selling skills with the ability to build relationships and tailor commercial offerings to each partner.
- Strong communication, negotiation, networking, and presentation skills.
- A strategic mindset with the ability to prioritize time and resources toward the highest-potential opportunities.
- Strong analytical capabilities and an ability to understand sales metrics, commission structures, market potential, and commercial performance.
- A proactive, self-motivated, and solutions-oriented approach combined with a strong sense of ownership.
- A collaborative team-player who enjoys sharing knowledge and supporting the development of colleagues.
- Tech-savvy, curious, adaptable, and comfortable working in a fast-paced environment.
- Fluency in Icelandic and English is required to connect effectively with local merchant partners. Norwegian is considered an advantage when collaborating with regional stakeholders.

KPIs the Employee Will Be Measured Against:

- Monthly and quarterly sales targets.
- Penetration targets in assigned areas.
- Market-leading selection breadth and depth within assigned areas.
- Excellent pipeline management and active use of CRM tools and systems.
- Venue commission levels within agreed ranges.

KPIs may vary over time as business needs evolve. Each project or initiative may also have its own specific KPIs.

Why This Role Is Important:

The Sales Manager is a key contributor to Wolt’s continued growth and market leadership in Iceland. Through strong commercial execution, strategic market understanding, and effective partnership development, the role helps strengthen Wolt’s merchant ecosystem, improve customer choice, and drive sustainable business growth across the market.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Beware of recruitment scams: DASH Brands will never ask you to pay money or share sensitive financial information during hiring — learn more about DASH Brands' legitimate recruiting process at [careersatdoordash.com/recruitment-scam-awareness](http://careersatdoordash.com/recruitment-scam-awareness).

## About Wolt

## Company Overview
- **One-liner**: Wolt is a Helsinki-based technology company that connects people ordering food, groceries, and other goods with courier partners and merchants, enabling rapid delivery in over 1,000 cities across 30+ countries.
- **Entity Type**: Private (acquired by DoorDash in 2022 for approximately €7 billion)
- **Headquarters**: Helsinki, Finland
- **Founded**: 2014
- **Founders**: Miki Kuusi (CEO), Elias Aalto, Juhani Mykkänen, Petri Rahja, Lauri Andler, Mikael Matikainen, and Oskari Pétas

## Core Business
- **Primary Industry**: On-demand delivery (food, groceries, and retail goods) / Logistics Technology
- **Target Customers**: B2C (consumers ordering delivery), B2B (merchants/restaurants using the platform), and B2B (courier partners earning through deliveries)
- **Mission Statement**: "We create technology that brings joy, simplicity and earnings to the neighborhoods of the world."

## Products & Services
- **Wolt App (Consumer Platform)**: A mobile and web application allowing users to order food, groceries, and other goods from local restaurants, stores, and Wolt Market for rapid delivery.
- **Wolt Market**: The company’s own network of dark stores (small fulfillment centers) that stock groceries and everyday essentials, enabling delivery in minutes.
- **Wolt for Merchants**: A B2B SaaS platform and partnership program for restaurants and stores to manage orders, menu, and delivery logistics.
- **Wolt Drive**: A logistics API and service enabling businesses to integrate Wolt's delivery network for their own orders (white-label delivery).
- **Courier Platform**: The technology and operational system that connects and manages the fleet of 180,000+ active courier partners globally.

## Market Standing
- **Valuation/Market Cap**: Acquired by DoorDash in 2022 for ~€7 billion. Current standalone valuation not publicly available.
- **Key Metrics**: 
    - **290,000+** active venues (restaurants and stores) on the platform
    - **50+** million customers
    - **180,000+** active courier partners
    - **15,000+** employees
- **Notable Investors/Partners**: DoorDash (parent company), Prosus, ICONIQ Capital, 83North, Highland Europe, EQT Ventures, Goldman Sachs, and others (pre-acquisition).
- **Growth Signals**: Since joining DoorDash, Wolt has expanded rapidly across Europe, the Middle East, and Asia, launching in new countries and doubling down on grocery (Wolt Market) and retail delivery.

## Competitive Advantages
- **Strong Local Brand & Culture**: Wolt has built a highly regarded, "no-politics" culture with a strong emphasis on ownership, kindness, and excellence, making it a top employer in Finland and across its markets.
- **Technology-First Approach**: The company is deeply engineering-driven, with a focus on building its own logistics, routing, and marketplace technology from the ground up, rather than relying on third parties.
- **Operational Excellence**: Known for a meticulous, data-driven approach to local operations, balancing rapid growth with high-quality execution ("do common things uncommonly well").
- **DoorDash Backing**: As part of the DoorDash group, Wolt has access to massive capital, global expertise, and a shared technology stack, allowing it to compete aggressively with rivals like Uber Eats and Delivery Hero.

## Strategic Focus
- **"Deliver (Almost) Everything"**: Wolt is actively expanding beyond food delivery into grocery, convenience, pharmacy, and other retail categories through Wolt Market and merchant partnerships.
- **Geographic Expansion**: Continuing to launch in new cities and countries, particularly in Central & Eastern Europe, the Middle East, and Asia, leveraging the DoorDash playbook.
- **Deepening Merchant & Courier Relationships**: Investing in tools, earnings, and support for both merchants and courier partners to maintain a high-quality, reliable network.
- **Product Innovation**: Building new features for the consumer app, improving logistics algorithms, and developing autonomous delivery capabilities in partnership with DoorDash.

## Why Work Here
- **Culture**: Wolt is famous for its low-ego, high-performance culture. The company emphasizes "heart" (treating people kindly), "ambition" (thinking big but staying humble), and "attitude" (taking ownership beyond the obvious). It’s described as a safe space to express opinions, with a no-blame environment.
- **Impact & Ownership**: Employees are given significant autonomy and are expected to take ownership of projects from start to finish. The company prides itself on being a place where you can "learn more, build more, and ship more" than elsewhere.
- **Diversity**: The team includes over 100 nationalities, with a strong commitment to diversity, equity, and inclusion.
- **Work Model**: Wolt supports a hybrid work model (mix of office and remote), though specific policies vary by team and location. Engineering teams are known for having a strong in-office culture in Helsinki, but remote roles exist.
- **Perks**: Competitive compensation, stock options (historically), a "twinkle in the eye" atmosphere, and the chance to work on a product used by millions daily.

## Sources
1. [Wolt Careers - Overview](https://careers.wolt.com/en/)
2. [Wolt Careers - Welcome to Wolt](https://careers.wolt.com/en/welcome-to-wolt)
3. [Wolt Careers - Culture](https://careers.wolt.com/en/culture)
4. [Wolt Careers - Teams](https://careers.wolt.com/en/teams)
5. [Wolt Careers - Jobs](https://careers.wolt.com/en/jobs)

## Other roles at Wolt

- [Asc. Operations Manager, Supply Acquisition & Activation](https://feeny.ai/job/asc-operations-manager-supply-acquisition-activation-wolt-bratislava-znehpzhg9ah9) — Bratislava, Slovakia / Warsaw, Poland / Wien, Austria / Zagreb, Croatia
- [Partnership Manager](https://feeny.ai/job/partnership-manager-wolt-vilnius-pprm23wnavrg) — Vilnius, Lithuania
- [Software Engineer](https://feeny.ai/job/software-engineer-wolt-finland-9gk3kjcbpx5e) — Finland
- [FullStack Engineer](https://feeny.ai/job/fullstack-engineer-wolt-tallinn-ywjmytstkhx0) — Tallinn, Estonia
- [Staff Software Engineer, iOS](https://feeny.ai/job/staff-software-engineer-ios-wolt-helsinki-b8fnf0vgm28p) — Helsinki, Finland
- [Grocery Associate - Wolt Market (full-time)](https://feeny.ai/job/grocery-associate-wolt-market-full-time-wolt-baku-jdh1p88tv113) — Baku, Azerbaijan
- [Retail Grocery Assistant](https://feeny.ai/job/retail-grocery-assistant-wolt-limassol-gt15kx7rv5k9) — Limassol, Cyprus
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- [People Associate (Fixed-Term Contract)](https://feeny.ai/job/people-associate-fixed-term-contract-wolt-budapest-za32352c3p7k) — Budapest, Hungary
- [Store Manager (WM)](https://feeny.ai/job/store-manager-wm-wolt-riga-j7s724qza9wp) — Riga, Latvia