---
title: 'Sales Operations Analyst - Payward Services at Kraken'
canonical: 'https://feeny.ai/job/sales-operations-analyst-payward-services-kraken-europe-kyhv5662x65b'
type: 'job'
last_seen: '2026-11-06'
---

# Sales Operations Analyst - Payward Services at Kraken

- **Company:** [Kraken](https://feeny.ai/companies/kraken)
- **Location:** Europe
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-11-02
- **Last confirmed live:** 2026-11-06
- **Apply:** https://jobs.ashbyhq.com/kraken.com/26678506-a9b0-431a-8675-a689d6f19137

## Job description

Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

The team Payward Services is an enterprise infrastructure platform that enables companies to seamlessly integrate trading, payments, funding, and digital asset services through a single unified system. It provides coordinated liquidity, custody, compliance, risk management, and settlement capabilities, reducing operational complexity for fintechs, banks, brokerages, and payment providers. As the first dedicated Sales Operations Analyst on the team, you’ll support Business Development across PWS and xStocks so our salespeople can spend their time selling. You’ll run RFP and DDQ responses from start to finish, prepare the team for diligence meetings, qualify and route inbound leads, and keep our CRM, pipeline reporting, and customer insights accurate. You’ll report to PWS sales leadership and work closely with Business Operations, Solutions, Legal, Compliance, and Product.

The opportunity

- Own RFP and DDQ responses for PWS and xStocks from kickoff through submission: triage incoming questions, route technical and compliance items to Solutions and Compliance, and make sure answers are validated before they go out
- Coordinate contributions from Legal, Compliance, Security, Product, Engineering, and other internal teams, establishing deadlines and driving follow-up to ensure timely, complete responses
- Oversee document assembly and final formatting to ensure every submission is accurate, polished, and delivered on schedule
- Lead internal preparation and alignment for major client presentations, particularly RFP due diligence meetings, and track action items through to resolution
- Qualify inbound leads, including follow-up qualifying questions where needed, and route them promptly to the right salesperson or to self-serve onboarding
- Maintain Attio CRM data integrity, ensuring accounts, contacts, deal stages, and client outreach activity are accurate and consistent with Salesforce and other teams’ systems
- Build and maintain pipeline reporting in Attio, including stage definitions, funnel metrics, and forecast inputs, and prepare materials for weekly pipeline reviews
- Manage the handoff from signed deal to onboarding, confirming contracts, pricing, and billing details are in place so Solutions and Finance can start without chasing information
- Produce weekly customer insights from call notes and CRM activity, summarizing product requests, competitor feedback, and pricing feedback, and communicate emerging trends to Sales, Product, and leadership
- Develop and maintain a library of approved RFP and DDQ responses, and use it with AI tools to draft accurate, consistent first-pass answers
- Identify process gaps and implement better workflows, automating repetitive work where possible
- Perform additional duties and responsibilities as assigned

## What you bring

- 3+ years of experience in sales operations, sales support, or proposal management, ideally within banking, fintech, financial services, or crypto
- Experience managing RFPs, DDQs, security or compliance questionnaires, or other complex documents with many contributors
- Proven ability to drive deadlines and coordinate cross-functional stakeholders across Legal, Compliance, Security, Product, and other teams
- Hands-on experience with a CRM platform (Attio experience is a plus; Salesforce or HubSpot experience is transferable)
- Comfort building simple reports and dashboards
- Excellent writing, editing, and document formatting skills
- Clear, confident communication with senior internal stakeholders and external clients
- Understanding of institutional and B2B sales cycles in financial services
- Interest in crypto and digital assets (prior industry experience is not required)
- Proactive, process-oriented approach, with the ability to identify issues and implement effective solutions
- Rigorous attention to detail

Nice to haves

- Background in banking, institutional sales, or B2B infrastructure and API products
- Familiarity with vendor due diligence and security questionnaires
- Experience using AI tools or workflow automation to speed up repetitive sales or operations work

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Our commitment Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

Stay connected [Follow us on Twitter](https://twitter.com/krakenfx) [Learn on the Kraken Blog](https://blog.kraken.com/#:~:text=Enter%20your%20email%20address) [Connect on LinkedIn](https://www.linkedin.com/company/kraken-exchange/)

[Candidate Privacy Notice](https://www.kraken.com/legal/candidate-privacy-notice)

## About Kraken

## Company Overview
- **One-liner**: Kraken is a global cryptocurrency exchange and technology platform that provides secure trading, custody, and financial services for retail and institutional clients.
- **Entity Type**: Private (last known valuation ~$10B as of 2023; multiple funding rounds from investors including Tribe Capital, Bessemer Venture Partners, and others)
- **Headquarters**: San Francisco, California, USA (operates as a fully remote-first organization)
- **Founded**: 2011
- **Founders**: Jesse Powell (CEO)

## Core Business
- Primary industry: Cryptocurrency exchange, digital asset custody, and financial technology.
- Target customers: B2C (retail investors, professional traders) and B2B (institutions, family offices, hedge funds).
- Mission: "Accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion."

## Products & Services
- **Spot & Margin Trading**: Buy/sell 200+ cryptocurrencies with advanced order types and leverage.
- **Kraken Pro**: Professional-grade trading interface for active traders with low fees and deep liquidity.
- **Futures & Derivatives**: Regulated crypto derivatives trading (Kraken Futures) for institutional and qualified retail clients.
- **Kraken Staking**: Earn rewards by staking supported assets directly on the platform.
- **Kraken NFT Marketplace**: Buy, sell, and mint NFTs across multiple blockchains.
- **Kraken Bank (US)**: Wyoming-chartered Special Purpose Depository Institution (SPDI) offering custody and banking services for digital assets.
- **Kraken Wallet**: Self-custodial mobile wallet for managing crypto and NFTs.
- **Kraken Institutional**: Dedicated suite for institutions including OTC trading, custody, and prime brokerage.

## Market Standing
- **Valuation**: Not publicly disclosed; last reported private valuation of approximately $10 billion in a 2023 secondary transaction (conflicting reports suggest a lower valuation in 2024 due to market conditions).
- **Key Metrics**: Over 10 million users globally; one of the longest-operating exchanges (since 2011); industry-first Proof of Reserves audit; $50+ billion in quarterly trading volume (estimated).
- **Notable Investors/Partners**: Tribe Capital, Bessemer Venture Partners, Blockchain Capital, Fidelity, Human Capital, and others.
- **Growth Signals**: Grew from ~3,000 to over 4,000+ employees since 2020; entered new markets (e.g., stock and ETF trading in 2024); expanded into NFT marketplace and bank charter; consistently ranked among top trusted exchanges by security and transparency.

## Competitive Advantages
- **Security & Transparency**: Longest-running Proof of Reserves program; never suffered a major security breach; regulated in multiple jurisdictions (US, UK, EU, Canada).
- **Global Remote Culture**: Fully remote-first since inception, hiring top talent from 70+ countries without location constraints.
- **Crypto-Native**: Leadership deeply embedded in crypto ethos; products built for both beginners and advanced traders.
- **Regulatory Compliance**: Licensed in key markets and operates a US bank, giving it an edge as regulatory scrutiny increases.

## Strategic Focus
- **Expand Product Suite**: Moving beyond pure crypto into stocks, ETFs, and traditional finance integration (via Kraken Bank).
- **Institutional Growth**: Doubling down on prime brokerage, custody, and OTC services to capture institutional flows.
- **Global Licensing**: Securing regulatory approvals in more jurisdictions (e.g., EU MiCA, UK FCA) to serve local markets.
- **Self-Custody & DeFi**: Investing in wallet infrastructure and decentralized finance capabilities for user sovereignty.

## Why Work Here
- **Culture**: Kraken describes itself as "remote-first, not remote-friendly." Asynchronous communication, radical transparency, and extreme ownership are core. Team members from 70+ countries.
- **Work Arrangement**: Fully remote globally; no headquarters attendance required. Flexible schedule with async workflows.
- **Compensation & Benefits**: Competitive salary regardless of location; option to be paid in crypto; equity grants; flexible PTO; wellness program (fitness coach, wellbeing apps); mental health coaching for employees and dependents; remote workstation setup bonus.
- **Hiring Process**: Structured, fully virtual process including CV screen, talent screen, role-specific interviews, and a practical case study. Emphasis on crypto conviction, self-starters, and collaborative humility.
- **Engineering Culture**: High ownership, autonomy, and impact. Decisions documented in writing; performance evaluated on output rather than hours. "Dogfooding" the product is encouraged.

## Sources
1. [Kraken Careers](https://www.kraken.com/careers)
2. [Kraken Job Listings (Ashby)](https://jobs.ashbyhq.com/kraken.com)
3. [Kraken Culture Page](https://www.kraken.com/culture)
4. [The Kraken Employee Value Proposition - Kraken Blog](https://blog.kraken.com/news/the-kraken-employee-value-proposition)
5. [Remote isn’t a perk. It’s how Kraken operates. - Kraken Blog](https://blog.kraken.com/news/industry-news/remote-is-how-kraken-operates)

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