---
title: 'Sales Operations Associate – CALI / COLOMBIA at Velocity Electronics'
canonical: 'https://feeny.ai/job/sales-operations-associate-cali-colombia-velocity-electronics-cali-e1nv9qfdbj5h'
type: 'job'
last_seen: '2026-09-12'
---

# Sales Operations Associate – CALI / COLOMBIA at Velocity Electronics

- **Company:** Velocity Electronics
- **Location:** Cali, Colombia
- **Posted:** 2026-07-09
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/velocityelectronics/jobs/8052491

## Job description

Supporting Sales. Driving Customer Success. — We are seeking an Associate Specialist Sales Operations in Cali, Colombia to provide support to Velocity's sales team, helping deliver exceptional customer experiences and enabling outstanding business results.

This role will provide administrative and operational support to Velocity's sales organization by coordinating order processes, maintaining accurate ERP records, supporting data management activities, and ensuring timely and accurate execution of sales transactions. If you are organized, detail-oriented, and passionate about supporting sales teams while contributing to operational efficiency — we want to meet you.

What can you expect to do?

Order Administration

- Create and maintain Sales Orders, Purchase Orders, Service Orders, and RMAs.
- Process order changes, cancellations, and revisions.
- Link related transactions and maintain accurate records.
- Manage stock allocations and lot assignments.

Data Management

- Enter and maintain customer, supplier, and business partner information.
- Ensure ERP data accuracy and completeness.
- Assist with account profile maintenance.

Compliance & Accuracy

- Maintain accurate records in accordance with company policies.
- Identify and escalate discrepancies or system issues.
- Ensure transactions are completed within established service levels.

What experience and knowledge will help you succeed in this role?

- Preferred but not required Bachelor’s degree in Business, Administration, or a related field
- 1+ years of office administration, customer service, or sales support experience.
- Experience working with ERP systems and proficiency in Microsoft Excel.
- Strong organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment.
- Intermediate to advanced English proficiency.

This is an onsite position based in Cali - Colombia placing you at the center of where global collaboration meets operational excellence.

## About Velocity Electronics

## Company Overview
- **One-liner**: Velocity Electronics is a global electronic component distributor and trusted supply chain partner that provides sourcing, quality inspection, and inventory management solutions to OEMs and contract manufacturers.
- **Entity Type**: Private
- **Headquarters**: Austin, Texas, United States
- **Founded**: 1999
- **Founders**: Not publicly disclosed (President & CEO is Kris Kelly)

## Core Business
- **Primary industry**: Electronic component distribution / Semiconductor supply chain
- **Target customers**: B2B – OEMs, contract manufacturers, and high-tech organizations
- **Mission/purpose**: “Deliver exceptional experiences and outcomes both internally and externally” by increasing the pace of innovation for customers through reliable supply chain solutions.

## Products & Services
- **Component Sourcing & Shortage Management**: Sourcing hard-to-find, end-of-life (EOL), and shortage components from a global network of vetted suppliers.
- **Quality Inspections**: Industry-leading counterfeit avoidance and detection protocols, with over 55,000 sq. ft. of secure inspection and warehousing space.
- **Obsolescence Management**: Extends equipment life by locating EOL components.
- **Capital Recovery / Excess Inventory Mitigation**: Helps customers recover capital from excess or obsolete electronic inventory.
- **Proprietary Software Suite**: Integrated platform for procurement, inventory tracking, and supply chain visibility.
- **Third-Party Procurement, Warehousing & Logistics**: Custom programs to reduce costs, increase inventory turns, and improve cash-to-cash cycles.

## Market Standing
- **Valuation**: Not publicly available (private company)
- **Key Metric**: Annual Revenue – **$652 million** (LinkedIn estimate, 2025/2026)
- **Key Metric**: Total Employees – **153** (as of mid-2026, +5.9% YoY)
- **Notable Recognition**: Ranked **#16** in *Source Today*’s Top 50 Electronics Distributors (2026), up 10 spots from the prior year.
- **Global Presence**: Operates in 17 countries with 3 global distribution centers; employees represent 20 nationalities and speak 19 languages.

## Competitive Advantages
- **Counterfeit Avoidance**: Rigorous quality assurance protocols and certifications that provide unmatched supply chain security.
- **Global Scale**: 55,000 sq. ft. of secure inspection/warehousing; presence in the Americas, Europe, Asia Pacific, and Middle East & Africa.
- **Integrated Technology**: Proprietary software suite for real-time procurement and logistics management.
- **Trusted Partnerships**: Long-standing relationships with leading OEMs and contract manufacturers.

## Strategic Focus
- **Growth & Expansion**: Continued geographic expansion (recent growth in Mexico, Colombia, and APAC) and climbing the *Source Today* rankings.
- **Supply Chain Resilience**: Deepening capabilities in shortage mitigation, obsolescence management, and counterfeit detection.
- **Employee Empowerment**: Investing in personal and professional development programs to retain talent and drive innovation.

## Why Work Here
- **Culture**: Described as “distinctive” and “family spirit” – employees are empowered to take calculated risks, celebrate successes, and learn from mistakes.
- **Diversity**: 20 nationalities, 19 languages spoken; teams across 17 countries.
- **Career Development**: “Create your own journey” philosophy; performance recognition programs; opportunities to move across departments (Sales, Operations, Finance, Quality, etc.).
- **Global Opportunities**: Roles in Austin, Boston, Singapore, Shanghai, Munich, Guadalajara, and more.
- **Work Policy**: Not explicitly stated as remote/hybrid; many roles appear office-based at distribution centers or regional hubs.
- **Perks**: Not detailed, but emphasis on personal and professional development, recognition, and a supportive environment.

## Sources
1. [velocityelectronics.com](https://velocityelectronics.com/)
2. [LinkedIn – Velocity Electronics](https://www.linkedin.com/company/velocityelectronics)
3. [Built In – Velocity Electronics](https://builtin.com/company/velocity-electronics)
4. [Greenhouse – Velocity Electronics Jobs](https://job-boards.greenhouse.io/velocityelectronics/jobs/7505082)

## Other roles at Velocity Electronics

- [Quality Inspector](https://feeny.ai/job/quality-inspector-velocity-electronics-singapore-q09t9h0fg0rd) — Singapore
- [Quality Inspector](https://feeny.ai/job/quality-inspector-velocity-electronics-amsterdam-rrqpct6pwy67) — Amsterdam, Netherlands
- [Program Support Executive](https://feeny.ai/job/program-support-executive-velocity-electronics-singapore-m3ppmf073jy8) — Singapore
- [Accounting Specialist](https://feeny.ai/job/accounting-specialist-velocity-electronics-singapore-zs22249gw4qz) — Singapore
- [Strategic Account Manager](https://feeny.ai/job/strategic-account-manager-velocity-electronics-taiwan-q9pqqcg8hfc1) — Taiwan
- [Strategic Account Manager - SCANDINAVIA/BALTICS REGION](https://feeny.ai/job/strategic-account-manager-scandinavia-baltics-region-velocity-electronics-2v638fqxj7ke) — Scandinavia / Baltics
- [Strategic Account Manager - DACH REGION](https://feeny.ai/job/strategic-account-manager-dach-region-velocity-electronics-austria-cqk86wjd6jph) — Austria
- [Business Development Manager - EASTERN EUROPE](https://feeny.ai/job/business-development-manager-eastern-europe-velocity-electronics-poland-vpyrs9t52vg8) — Poland
- [Business Development Manager - BENELUX](https://feeny.ai/job/business-development-manager-benelux-velocity-electronics-netherlands-z6c1c3yqa1kv) — Netherlands
- [Business Development Manager - EASTERN EUROPE](https://feeny.ai/job/business-development-manager-eastern-europe-velocity-electronics-hungary-gccyep9p1n6j) — Hungary