---
title: 'Sales Operations Manager at BDA'
canonical: 'https://feeny.ai/job/sales-operations-manager-bda-luton-bedford-hg2vf0d37hn1'
type: 'job'
last_seen: '2026-09-12'
---

# Sales Operations Manager at BDA

- **Company:** BDA
- **Location:** Luton Bedford, United Kingdom
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/bdainc/jobs/5232659007

## Job description

Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.

​​The Sales Operations Manager is responsible for leading a high-performing Sales Operations team, ensuring operational excellence, and driving collaboration with Sales to optimize efficiency, accuracy, and scalability. The ideal person in this role is a proactive leader with strong analytical skills, a passion for process improvement, and a commitment to building and developing talent.

​ ​A successful Sales Operations Manager thrives in a fast-paced environment, excels at balancing multiple priorities, and takes an ownership mindset in solving complex challenges. They will drive the team toward achieving measurable KPIs, fostering a culture of accountability, and continuously identifying opportunities to streamline operations and improve customer experience.

LOCATION: This role is based in Luton, UK. During the six-month probationary period, successful candidates are expected to work onsite 5 days per week. Following probation, the role offers a flexible hybrid schedule of 4 days per week in the office and one day working remotely. To be considered, applicants must reside within a reasonable commuting distance of Luton, as regular in-person collaboration is an important aspect of the position.

Duties and responsibilities

Operational Leadership & Process Optimization

- Oversee the day-to-day operations of the sales operations team to ensure resources are used effectively and in alignment with BDA policies and procedures.
- Analyze key performance indicators (KPIs) and operational trends to make data-driven decisions that support business objectives.
- Implement and refine processes that enhance efficiency, accuracy, and team productivity.
- Collaborate with cross-functional teams to drive alignment between Sales Operations, Sales, and other business units.
- Act as a primary problem solver, identifying operational bottlenecks and implementing solutions that improve workflow and output.

## Team Development & Performance Management

- Set clear performance expectations and hold team members accountable for delivering results.
- Provide continuous coaching, mentorship, and career development opportunities to strengthen the team’s skill set.
- Conduct performance reviews, establish goals, and drive engagement to ensure the team is motivated and high performing.
- Address workload challenges, interpersonal conflicts, and performance issues proactively, fostering a culture of open communication and accountability.
- Develop future leaders within the team by instilling a growth mindset and encouraging professional development.

Collaboration & Strategic Execution

- Partner closely with Sales Leaders to align Sales Operations strategies with overall business goals.
- Lead the execution of Wildly Important Goals (WIGs) and key company initiatives, ensuring timely and effective implementation.
- Build strong relationships with Account Managers and Sales Directors, acting as a trusted partner in delivering operational excellence.
- Serve as the escalation point for complex order processes, cross-functional coordination, and customer resolution.
- Maintain a pulse on industry trends, emerging technologies, and best practices to continuously elevate the Sales Operations function.

Required Skills & Attributes

- Growth Mindset: Actively seeks opportunities for professional development, embraces challenges, and takes the initiative to improve processes and outcomes.
- Solution-Oriented: Proactively addresses issues with a problem-solving mindset, assuming positive intent and driving constructive resolutions.
- Professional Maturity: Demonstrates transparency, respect, and accountability in all interactions while maintaining a high standard of professionalism.
- Adaptability to Change: Thrives in fast-paced environments, remains flexible, and adjusts quickly to evolving priorities and business needs.
- Strong Leadership & People Management: Ability to develop, mentor, and motivate a high-performing team while holding individuals accountable for their contributions.
- Time Management & Prioritization: Effectively manages multiple projects and competing priorities without compromising quality or deadlines.
- Attention to Detail & Quality of Work: Ensures accuracy and precision in processes, reports, and customer interactions.
- Customer-Centric Approach: Prioritizes internal and external customer needs by delivering timely and effective solutions.
- Technical Proficiency: Strong expertise in Salesforce, Microsoft Office Suite (Excel, PowerPoint, Outlook, Teams), Tableau, and other industry-standard tools.
- Sales Orientation: Understands sales processes, demonstrates negotiation skills, and contributes to driving revenue and operational efficiency.

## Experience Requirements

- 5+ years of experience managing a team of 10 or more employees.
- 5+ years of experience in Sales Operations, Sales, or Customer Service Management.
- Proven track record of driving operational improvements, leading process optimizations, and executing strategic initiatives.
- Experience utilizing data analytics and reporting tools to support business decisions and drive efficiency.
- University degree preferred but not required.

We are pleased to share the base salary range for this position is £55,000 to £60,000. If you are hired at BDA, your compensation will be determined by factors such as skills, education, and experience, while also taking internal equity and pay fairness into account. In the spirit of transparency, the range listed represents the full base salary range for the role, with starting salaries typically set within this range to allow room for growth over time.

#LI-Onsite

## #LI-RB1

BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.

BDA Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law. https://kraken-bdainc.icims.com/jobs/introConnect With Us! Not ready to apply? [Connect with us](https://international-bdainc.icims.com/connect?back=intro&hashed=-435620418) for general consideration.

For more information:

[www.bdainc.com](https://www.bdainc.com)

For information about BDA's privacy policy for job applicants click [here](https://www.bdainc.com/privacypolicy).

Must be 18 years or older to apply.

## About BDA

## Company Overview
- **One-liner**: BDA (Bensussen Deutsch & Associates) is a global Merchandise Agency™ that creates branded merchandise, promotional products, and gifting experiences for Fortune 1000 enterprises and iconic sports/entertainment properties.
- **Entity Type**: Private (Privately Held; received $75M in Private Equity funding in 2014)
- **Headquarters**: Woodinville, Washington, United States
- **Founded**: 1984
- **Founders**: Jay Deutsch and Barry Deutsch

## Core Business
- **Primary industry**: Advertising Services / Branded Merchandise / Promotional Products
- **Target customers**: B2B, Enterprise (Fortune 1000), Sports & Entertainment properties
- **Mission or purpose statement**: To elevate brands with custom merchandise that engages, inspires, and creates lasting connections.

## Products & Services
- **Merchandise Agency™ Services**: Full-service strategy, design, sourcing, and distribution of branded merchandise and promotional products for enterprise clients.
- **BDA Self-Service (SwagUp)**: An easy, flexible self-service solution for companies to order branded merchandise on their own terms.
- **Premium Gifting**: High-end, curated gifting programs for employee engagement, client appreciation, and event activations.
- **Fulfillment & Logistics**: End-to-end global fulfillment, warehousing, and distribution services across 75+ countries.
- **E-Commerce & Digital Storefronts**: Custom online stores for employee swag, event merchandise, and retail.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held)
- **Key Metric**: Annual Revenue of **$512.2M** (latest estimate) [linkedin.com](https://www.linkedin.com/company/bdainc)
- **Total Funding**: $75M (Private Equity round led by American Capital in 2014) [linkedin.com](https://www.linkedin.com/company/bdainc)
- **Notable Investors/Partners**: American Capital (lead investor in 2014 PE round). Clients include Caterpillar, and other Fortune 1000 brands across automotive, sports, technology, and entertainment.
- **Growth Signals**: Revenue of $512M; 621 employees (+8.4% YoY); operates in 23 countries; acquired SwagUp in Dec 2024; 37 active job postings (+164.3% YoY).

## Competitive Advantages
- **Scale & Independence**: The largest independently owned branded merchandise agency, offering global reach (75+ countries) with the agility of a private company.
- **The Merchandise Agency™ Model**: A differentiated, high-value approach that blends creative strategy, sourcing, and logistics under one roof, moving beyond simple promotional product distribution.
- **Iconic Client Roster**: Deep relationships with Fortune 1000 and major sports/entertainment properties provide a strong moat and recurring revenue.
- **Proprietary Technology**: Self-service platform (SwagUp) and custom e-commerce storefronts create a sticky, scalable digital layer on top of physical merchandise.

## Strategic Focus
- **Growth via Acquisition**: Actively acquiring complementary agencies (SwagUp in 2024, Idea Planet in 2022) to expand capabilities and market share.
- **Digital Transformation**: Investing in self-service platforms and e-commerce technology to scale beyond traditional agency services.
- **Global Expansion**: Deepening fulfillment and operational footprint across 23 countries to serve multinational clients.
- **Talent Development**: Heavy investment in learning (37,500+ hours/year) and internal promotion (average time to promotion is 1.5 years) to build a performance-driven culture.

## Why Work Here
- **Culture & Values**: Describes itself as a "family" with a "work hard, play hard" ethos. Core values include "Total Client Affinity & Advocacy," "Entrepreneurial Spirit," and "Love Fuels Our Team and Family." [bdainc.com](https://www.bdainc.com/careers/)
- **Diversity & Inclusion**: 73% of leadership roles are held by women; 42% of the team are from underrepresented groups. [bdainc.com](https://www.bdainc.com/careers/)
- **Career Growth**: Average time to promotion is 1.5 years. The team logs over 37,500 hours of learning per year, with professional development reimbursement offered. [bdainc.com](https://www.bdainc.com/careers/)
- **Work Environment**: Described as a "family" culture with a "work hard, play hard" ethos. Offers paid volunteer days (12,000+ hours of community service annually). [bdainc.com](https://www.bdainc.com/careers/)
- **Remote/Hybrid/Office**: Likely hybrid/office-based given the fulfillment and client-service nature. Headquarters in Woodinville, WA, with major hubs in Plainfield, IN, Chicago, IL, and Dallas, TX.
- **Benefits**: Medical, Dental, Vision, 401(K), Life/AD&D, FSA, EAP, Short/Long-Term Disability, Mental Wellness, Child/Eldercare Network, Pet Insurance, Discounted Home/Auto Insurance. [bdainc.com](https://www.bdainc.com/careers/)
- **Notable Perks**: Paid volunteer days, strong internal promotion track record, and a "family" culture.

## Sources
1. [bdainc.com - Careers Page](https://www.bdainc.com/careers/)
2. [bdainc.com - Homepage](https://www.bdainc.com/)
3. [linkedin.com - BDA Company Profile](https://www.linkedin.com/company/bdainc)
4. [greenhouse.io - BDA Job Board](https://job-boards.greenhouse.io/bdainc)
5. [bdainc.com - Leadership Page](https://www.bdainc.com/about-us/history-leadership/)

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