--- title: 'Sales Planning Specialist at FloSports, Inc.' canonical: 'https://feeny.ai/job/sales-planning-specialist-flosports-inc-austin-h5rpavxw7qmr' type: 'job' last_seen: '2026-10-21' --- # Sales Planning Specialist at FloSports, Inc. - **Company:** FloSports, Inc. - **Location:** Austin, TX - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-10-20 - **Last confirmed live:** 2026-10-21 - **Apply:** https://jobs.ashbyhq.com/flosports/aaa33238-6348-4841-be55-87299d25b5d5 ## Job description FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners. FloSports is creating the home for college conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling, and more, and we are looking for innovative and passionate people like you to help us! ## THE ROLE: FloSports is looking for a detail-oriented, creative, and analytical Sales Planning Specialist to join our growing team in Austin, TX. In this role, you'll work closely with our Sales team to develop advertising and sponsorship proposals for brands looking to connect with passionate sports audiences. You'll help bring partnership opportunities to life through media planning, audience insights, creative presentations, and cross-functional collaboration. This is a great opportunity for someone who enjoys combining creativity with data, managing multiple projects, and supporting a fast-paced sales team while growing their career in sports media and advertising. ## RESPONSIBILITIES: - Sales Planning & Proposal Development: Partner with the Sales team to develop customized advertising and sponsorship proposals that align with client objectives and FloSports' offerings. - RFP Coordination: Coordinate responses to requests for proposals (RFPs), ensuring proposals are accurate, compelling, and delivered on time. - Pitch Decks & Presentations: Create and organize sales presentations, pitch decks, and supporting materials that showcase FloSports' audiences and partnership opportunities. - Audience Research & Insights: Gather and analyze audience data, market research, and industry trends to support proposals and advertising recommendations. - Cross-Functional Collaboration: Work with Sales, Marketing, Content, and other internal teams to gather information and coordinate proposal deliverables. - Media Planning Support: Assist with advertising packages, inventory recommendations, pricing inputs, and campaign planning. - Process & Organization: Maintain proposal templates, sales resources, and planning documentation to help improve the efficiency of the sales process. ## KNOWLEDGE, SKILLS AND ABILITIES: - 2–4 years of experience in media planning, advertising, sales planning, sales support, account management, or a related field. - Experience creating client-facing presentations, proposals, or marketing materials. - Strong PowerPoint or Google Slides skills, with an eye for storytelling and visual presentation. - Excellent organizational skills and the ability to manage multiple projects and deadlines. - Comfort working with data and translating insights into clear recommendations. - Strong written and verbal communication skills. - A collaborative mindset and willingness to work across different teams. - Interest in sports, digital media, advertising, or sponsorships. ## OUR COMMITMENT TO DIVERSITY: At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential. ## OUR BENEFITS: - Recognized three years in a row as a Top Workplace by the Austin-American Statesman - Flexibility at work - you can take control of your profession and personal schedule - All-hands events hosted annually in beautiful Austin, Texas - Annual equity awards for all top performers - Competitive and comprehensive medical, dental and vision plans - Peace of mind through company-paid short-term disability, long-term disability and life insurance - Generous 401(K) company match vested immediately - Progressive parental leave policies - Flexible paid time off - Hack-a-thons and a full calendar of team-building and social events - Company donation to youth teams and leagues that our employees coach - Stocked snack bar, catered lunch and breakfast tacos every week ## About FloSports, Inc. ## Company Overview - **One-liner**: FloSports is a global independent sports media company that delivers live event streaming, original content, and comprehensive sports data solutions to passionate and underserved sports communities. - **Entity Type**: Private (Series D) - **Headquarters**: Austin, Texas, United States - **Founded**: 2006 - **Founders**: Mark Floreani, Martin Floreani, Madhu Venkatesan ## Core Business - **Primary Industry**: Spectator Sports / Sports Media & Entertainment - **Target Customers**: B2C (passionate sports fans and athletes in underserved sports), B2B (rights holders, leagues, advertisers) - **Mission/Purpose**: To serve passionate and underserved sports communities by providing a platform to connect with the sports they love through live competition, original content, and owned events. ## Products & Services - **Live Event Streaming**: Streaming over 100,000 events per year across more than 20 sports, including motorsports, wrestling, hockey, track & field, cheer, and NCAA athletics. - **On-Demand Video Content**: A library of replays, highlights, and original programming for subscribers. - **Original Video Programming**: Production of documentaries and studio shows focused on various sports. - **Athlete Profiles and Stats**: Detailed profiles, performance history, and rankings for athletes. - **FloCollege**: A dedicated vertical for college sports coverage and data solutions. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. - **Key Metric**: Annual Revenue of **$110.0M** (latest estimate) [growjo.com]. Total funding raised: **$104.4M** across 5 rounds [growjo.com]. - **Notable Investors/Partners**: Dream Sports (led Series D in 2025), World Wrestling Entertainment, Warner Bros Discovery, Causeway Media Partners, DCM Ventures, 1745 Ventures, Fertitta Capital [growjo.com, crunchbase.com]. - **Growth Signals**: - Revenue of $110M with 558 employees (+8.3% YoY headcount growth) [growjo.com]. - Raised a $25M Series D round in April 2025 led by Dream Sports, signaling continued investor confidence and growth capital [growjo.com]. - Recently promoted Mark Floreani to President and is investing $75M into its platform for a significant growth phase [flosports.tv]. - Operates in 12 countries and has made several strategic acquisitions (HockeyTech, DirtonDirt, MileSplit, Speed Shift TV) [growjo.com]. ## Competitive Advantages - **Deep Niche Focus**: Dominates the streaming and content space for underserved, passionate sports communities (wrestling, track & field, cheer, hockey, motorsports) that are often ignored by larger broadcasters. - **Vertical Integration**: Owns and operates events, produces original content, and streams live competitions, creating a self-reinforcing ecosystem. - **Scale of Content**: Streams over 100,000 events per year across more than 20 sports, creating a massive, defensible content library [crunchbase.com]. - **Strategic Acquisitions**: Has acquired key players in niche sports (HockeyTech, MileSplit, DirtonDirt, Speed Shift TV) to consolidate market share and data [growjo.com]. ## Strategic Focus - **Platform Investment**: Investing $75M into its technology platform to enhance the user experience and scale its streaming capabilities [flosports.tv]. - **Expansion of FloCollege**: A dedicated vertical for college sports, led by a VP & General Manager, indicating a push into the collegiate market [growjo.com]. - **Deepening Niche Dominance**: Continuing to acquire and build out content for underserved sports like wrestling, hockey, track & field, and motorsports. - **Global Reach**: Expanding its international footprint, currently operating in 12 countries [growjo.com]. ## Why Work Here - **Mission-Driven Work**: Opportunity to build products for deeply passionate, underserved sports communities where your work has a direct impact on fan and athlete engagement. - **Growth Trajectory**: The company is at an inflection point, investing $75M into its platform and recently raising a Series D, indicating strong momentum and resources for ambitious projects [flosports.tv]. - **Engineering & Product Focus**: With a large technical team (67 people) and active roles for Staff Software Engineers and Engineering Managers, there is a clear focus on building and scaling a complex streaming platform [growjo.com]. - **Culture**: The company emphasizes a "FloCulture" built around five elements as detailed by the CEO, focusing on serving underserved audiences and building a passionate team [flosports.tv]. - **Work Policy**: Based in Austin, TX with multiple offices in the city. The specific remote/hybrid policy is not explicitly stated but likely varies by role. - **Notable Perks**: Opportunity to work on a platform that serves over 100,000 events annually for deeply passionate fan bases. The company is at an inflection point with significant investment, offering the chance to work on high-impact projects. ## Sources 1. [flosports.tv](https://www.flosports.tv/about) 2. [flosports.tv](https://www.flosports.tv/careers) 3. [growjo.com](https://growjo.com/company/FloSports) 4. [linkedin.com](https://www.linkedin.com/company/flosports) 5. [crunchbase.com](https://www.crunchbase.com/organization/flosports) 6. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/flosports) ## Other roles at FloSports, Inc. - [Senior Financial Analyst - FP&A](https://feeny.ai/job/senior-financial-analyst-fp-a-flosports-inc-austin-b8q9j50gqvb4) — Austin, TX - [Director of Performance Marketing](https://feeny.ai/job/director-of-performance-marketing-flosports-inc-austin-ray6b2bh3f4b) — Austin, TX - [Senior Director of Performance Marketing](https://feeny.ai/job/senior-director-of-performance-marketing-flosports-inc-austin-fb0d1w96whgr) — Austin, TX - [Global Partnerships Coordinator](https://feeny.ai/job/global-partnerships-coordinator-flosports-inc-austin-tzq6hvdkf8fe) — Austin, TX - [Director, Rights Acquisition](https://feeny.ai/job/director-rights-acquisition-flosports-inc-austin-ka88njfxrdb8) — Austin, TX - [Manager, Content Partnerships](https://feeny.ai/job/manager-content-partnerships-flosports-inc-austin-w49j5cpfts26) — Austin, TX - [Senior Accountant](https://feeny.ai/job/senior-accountant-flosports-inc-austin-1kczkypsx1v5) — Austin, TX - [Associate Content Creator, FloTrack](https://feeny.ai/job/associate-content-creator-flotrack-flosports-inc-austin-aw5v7nzg7r71) — Austin, TX - [Content Creator, FloBikes](https://feeny.ai/job/content-creator-flobikes-flosports-inc-austin-82bf0nextt7r) — Austin, TX - [Lead Content Creator, FloLacrosse](https://feeny.ai/job/lead-content-creator-flolacrosse-flosports-inc-austin-2yvfcqbk7wnx) — Austin, TX