---
title: 'Sales at The Path'
canonical: 'https://feeny.ai/job/sales-the-path-san-francisco-1s6kdwgf7r0z'
type: 'job'
last_seen: '2026-09-09'
---

# Sales at The Path

- **Company:** The Path
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-06
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/pathos/56561256-e107-4625-b3b0-e3c0613ea683

## Job description

## MISSION

Build The Path's B2B revenue engine from zero. You personally take our first deals from initial conversation to signature across employers, providers, and strategic partners, converting warm introductions and outbound hustle alike into signed six- and seven-figure contracts. Because we are early, every deal is also evidence: you work with the founders to figure out which channels convert, at what price, and on what cycle, so the company knows where to double down. As the motion proves out, you document the playbook and hire the team that scales it.

## WHO YOU ARE

You were an early or senior sales leader at a digital health or behavioral health company that grew from zero to real revenue. You sold into employers, you know the benefits consultants and brokers, and you have personally closed six- and seven-figure contracts for a product that was new to its buyers. You are comfortable being the entire sales function for a while: sourcing your own pipeline, running your own process, and closing without support. You want to run that arc again from the beginning, with more ownership, in a category that matters.

## OUTCOMES

- Close the first contracts: Personally sign our first customers within 12 months, a mix of paid pilots and six- and seven-figure contracts, including at least one flagship account that expands.
- Convert VIP introductions into contracts: Take CEO-level introductions from founders and advisors and personally run them to signature without hand-holding.
- Determine where we win: Within 12 months, establish from real deal evidence which channels convert, at what price, and on what sales cycle.
- Build the repeatable motion: Maintain an honest pipeline with real forecasts, and document the playbook (targeting, pitch, pricing, proposal, close) so the reps you later hire can run it.

## COMPETENCIES

- Proven Digital Health Hunter: 10+ years personally sourcing and closing six- and seven-figure deals, selling digital health or benefits products into employers. You generate your own pipeline; you are not a sales ops person or an account manager.
- Deal-Risk Savvy: You know where these deals die (security review, legal, clinical scrutiny, budget cycles) and you address those risks early.
- Comfortable at Altitude: Credible and composed with Fortune 500 CEOs, celebrity founders, and billionaire investors, and you convert those rooms into next steps and contracts.
- Strategic and Operational on the Same Day: You can pressure-test pricing and channel strategy in the morning and send thirty researched outreach emails in the afternoon.
- Autonomous and Disciplined: You operate at high velocity in ambiguity with zero hand-holding, and your pipeline stages, forecasts, and follow-ups are always real.
- Team Builder: You have hired and managed sellers and can build the team once the motion is proven. A path to revenue leadership exists if you earn it, but you are hired to sell.
- Genuine Conviction: You care about mental health and it shows. Buyers can sense whether it is real.

## GREAT TO HAVE

- Sold into, against, or through EAPs; relationships with benefits consultants and brokers.
- Breadth beyond employers: providers, health systems, payers, or distribution partnerships.
- Sold clinical or evidence-based products where outcomes data is part of the sale.
- First sales hire at an early-stage startup.
- Personal connection to therapy, coaching, or mental health.

## LOGISTICS

- San Francisco, hybrid (Tue-Thu in office). Not remote. Full-time.
- Reports to the CEO.

## About The Path

## Company Overview
- **One-liner**: The Path is an AI therapy and coaching app built by a neuroscientist and psychologist, co-founded with Tony Robbins, that delivers challenge-based mental health support personalized to each user.
- **Entity Type**: Private (product launched April 2026)
- **Headquarters**: San Francisco, California, USA
- **Founded**: Not publicly disclosed
- **Founders**: Dr. Anson Whitmer (CEO & Co-Founder), Tony Robbins (Co-Founder), Tyler Sheaffer (CTO & Co-Founder)

## Core Business
- **Primary industry**: Digital mental health / AI therapy
- **Target customers**: B2C – individuals seeking therapy, coaching, and personal growth
- **Mission**: To build the world’s most effective AI therapist by combining neuroscience research with proven coaching frameworks, moving users forward instead of keeping them engaged on the app.

## Products & Services
- **The Path App (Consumer)**: An AI-powered therapy and coaching platform available in 50 languages. Offers 11 distinct AI therapist personalities with different styles (e.g., direct, warm, results-focused). Uses proprietary AI built on Dr. Whitmer’s research on attentional scope and rumination, and Tony Robbins’ State → Story → Strategy and 6 Human Needs frameworks. Includes proactive check-ins, session-length limits, daily challenges, and a rich personal profile that adapts over time.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metrics**: 50K+ active members, 2.5M+ sessions completed, 2,700+ reviews with a 4.9★ App Store rating, 42× more compute per session than general use AI.
- **Notable Investors/Partners**: Co-founded with Tony Robbins. Clinical oversight by Medical Director Dr. Dean Ornish, M.D. (Clinical Professor of Medicine at UCSF). The team includes PhDs in psychology, neuroscience, and machine learning.
- **Growth Signals**: Rapid adoption since April 2026 launch; 2.5M sessions completed; expanding AI therapist personalities (including a Tony Robbins AI in development); 4.9★ rating with high user retention.

## Competitive Advantages
- **Unique founding team**: A neuroscientist CEO with 2,600+ research citations in rumination and executive control, combined with Tony Robbins’ 45 years of coaching methodology.
- **Challenge-based design**: The Path intentionally breaks the engagement-loop pattern common in wellness apps by limiting session length and proactively challenging users, based on peer-reviewed research.
- **Individual-level personalization**: Builds a model of each user rather than applying population-level averages, leading to compounding insight over time.
- **Clinical credibility**: Overseen by Dr. Dean Ornish, whose lifestyle-medicine research is reimbursed by Medicare, and a team of licensed clinicians.

## Strategic Focus
- Scaling the platform to serve millions, with a continued emphasis on personalization and outcome measurement.
- Launching a Tony Robbins-specific AI therapist for relationship and career coaching.
- Deepening clinical validation and integrating evidence-based protocols (CBT, ACT, solution-focused therapy, motivational interviewing).

## Why Work Here
- **Team & culture**: “Small, in-person-first team in San Francisco” – a highly collaborative, mission-driven environment where every role (engineering, clinical, design, operations) directly shapes mental health access.
- **Engineering & AI**: Build the proprietary AI engine from the ground up, working at the intersection of neuroscience, machine learning, and clinical research.
- **Values**: Emphasis on “exceptional ability” and mission alignment; the company prioritizes real outcomes over vanity metrics.
- **Perks**: Likely includes meaningful equity in a fast-growing startup, direct exposure to world-class research and coaching frameworks, and the chance to define the next era of therapy.

## Sources
1. [thepath.ai](https://www.thepath.ai/)
2. [thepath.ai/careers](https://www.thepath.ai/careers/)
3. [thepath.ai/about](https://www.thepath.ai/about/)
4. [thepath.ai/about/our-team](https://www.thepath.ai/about/our-team/)
5. [Ashby Jobs – AI Research Engineer](https://jobs.ashbyhq.com/pathos/fbec38e7-d55b-4bb3-8c74-644d75626c82)

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