---
title: 'Sales Training Specialist at Tenna'
canonical: 'https://feeny.ai/job/sales-training-specialist-tenna-nationwide-1mz4bd4nv6zs'
type: 'job'
last_seen: '2026-09-12'
---

# Sales Training Specialist at Tenna

- **Company:** Tenna
- **Location:** Nationwide
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-12
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/tenna/2cf6f4aa-8c49-4543-b926-e16249ca2b6b

## Job description

Position Description Tenna is searching for a Sales Training Specialist to build and deliver training programs that get our sales team up to speed quickly and keep them sharp. You will design curriculum specific to construction workflows and our products, create training materials such as presentations and videos, deliver sessions to new and tenured reps, and provide one-on-one coaching through shadowing and feedback. You will also measure how well the training is working using data on ramp time, quota attainment, and rep feedback, then adjust the program as needed. This role requires hands-on sales experience, ideally in SaaS, along with solid knowledge of the construction industry and proven experience training or developing others. Ideal candidates should be comfortable using training platforms and tools, capable of producing video and multimedia content, and skilled at analyzing training metrics to improve programs. If you care deeply about results and want to build a sales team that actually wins, this role might be perfect for you.

Why Tenna? At Tenna, we believe the best is right in front of all of us, and that each day holds more potential than the one before. We believe every new discovery can lead to something better than we thought possible. When we boil it down, the top five qualities that define the Tenna Team are quality-obsessed, gritty, continuous learners, collaborative problem solvers, and just plain awesome. Sound like you? Join us as we empower our customers to control their mixed assets on one comprehensive platform anytime, anywhere. Apply now!

Your Responsibilities:

- Owns the new hire onboarding curriculum end to end, covering product knowledge, sales methodology, systems and tools, company policies, and construction industry fundamentals including project lifecycles, buyer personas, and the workflows our customers live in every day.
- Creates original course content in multiple formats, including presentations, e-learning modules, videos, scripts, role-play scenarios, job aids, and assessments, built specifically around Tenna's products and the construction buyer.
- Delivers training in classroom, virtual, and on-the-floor settings for both new and tenured representatives, adapting facilitation style to different experience levels and learning preferences.
- Shadows live sales calls and meetings to provide individualized coaching and feedback, with particular focus on how reps translate product capabilities into construction-specific business value.
- Designs and runs ongoing education programs, including product launch training, refreshers, and skill-building workshops, keeping the team current as products, messaging, and market conditions change.
- Builds and maintains a documented library of training materials, playbooks, job aids, and assessments, with a defined review cadence so content never goes stale.
- Owns training measurement end to end: tracks trainee progress, ramp time, quota attainment, and assessment results, identifies knowledge gaps, and adjusts curriculum based on what the data shows.
- Conducts structured interviews with new reps at 30, 60, and 90 days to surface curriculum gaps and validate that training holds up against the realities of the job.
- Partners with sales leadership, product, and the Employee Education Program Manager to keep training aligned with revenue goals, quota expectations, the product roadmap, and evolving construction market conditions.
- Stays current on construction industry trends, competitor offerings, and modern sales methodology, and builds relationships with internal subject matter experts to keep training grounded in real practice.
- Uses Tenna-approved AI tools to accelerate content drafting, assessment generation, video production, and documentation, with all AI-assisted material reviewed for accuracy before it reaches a learner.

Qualifications:

- 4+ years in a quota-carrying sales role with a demonstrated track record of strong performance; SaaS sales experience strongly preferred.
- 2+ years of formal training, instructional design, or curriculum development experience is required, such as an L&D role, corporate trainer, sales enablement, online course design, or training program management.
- Experience in or working knowledge of the construction industry, such as prior construction sales, construction technology, or hands-on industry experience, is strongly preferred.
- Demonstrated experience building training content from scratch, including presentations, e-learning modules, facilitator guides, and training videos.
- Hands-on experience with Learning Management Systems such as Cornerstone, Docebo, Moodle, or Absorb, including course build, assignment, and reporting.
- Experience creating, editing, and producing training video or multimedia content is required.
- Demonstrated ability to analyze training data, ramp metrics, and performance analytics, and to translate findings into curriculum changes.
- Strong facilitation and presentation skills, with comfort leading groups of varying experience levels and seniority.
- Proven coaching ability: patient and encouraging, paired with the willingness to hold people accountable to performance standards.
- Ability to translate complex product functionality and construction industry context into clear, actionable training a rep can use the next day.
- Proficiency with content creation tools such as PowerPoint, Canva, video editing software, and authoring or LMS platforms.
- Fluency with AI-assisted content tools, with sound judgment about reviewing and validating generated material for accuracy.
- Clear written communication and strong documentation habits, with the ability to build repeatable processes.
- Highly organized and self-directed, comfortable owning programs from concept through measurement with minimal oversight.
- Experience working cross-functionally with sales, product, and leadership teams.
- Bachelor's degree in business, education, communications, or a related field is required, or equivalent demonstrated experience.

Benefits, Perks, & Additional Information:

- Full-time opportunity.
- Location: Remote – Nationwide.
- Travel is required, up to 30%.
- Competitive compensation packages offered.
- Opportunities for growth and personal development within a highly dynamic team.
- Robust, low-cost benefit packages offered.
- Benefit coverage begins on the first date of employment.
- Dependent Care offered.
- 401k match.
- Employee referral bonuses.

As an Equal Opportunity Employer, Tenna is committed to building a diverse team. We welcome different perspectives and opinions to foster innovation, authenticity, and excellence across all parts of our company and are committed to providing employees with a work environment free of discrimination and harassment.

## About Tenna

## Company Overview
- **One-liner**: Tenna provides a construction operations software and technology platform that goes beyond basic equipment tracking to connect every aspect of fleet management—from field to shop to office.
- **Entity Type**: Private (listed as a subsidiary of Deere & Company on LinkedIn) [linkedin.com](https://www.linkedin.com/company/tennaco)
- **Headquarters**: New Hope, Pennsylvania, United States (with an additional office in Edison, New Jersey) [linkedin.com](https://www.linkedin.com/company/tennaco) [builtin.com](https://builtin.com/company/tenna)
- **Founded**: 2015 (originally founded as BuildSourced, later renamed Tenna) [tenna.com](https://www.tenna.com/about-us/)
- **Founders**: Not publicly disclosed in available sources

## Core Business
- **Primary industries**: Construction technology, IoT/telematics, equipment fleet management, safety & compliance
- **Target customers**: B2B — mid-size to large-scale construction contractors, equipment fleet operators, and firms managing mixed (owned + rental) fleets [tenna.com](https://www.tenna.com/about-us/)
- **Mission/purpose**: To help contractors gain control over their mixed fleets through integrated hardware and software solutions that reduce costs, drive productivity, and increase profitability [tenna.com](https://www.tenna.com/about-us/)

## Products & Services
- **Tenna Platform (Software Suite)**: Cloud-based construction fleet management platform with modules for Equipment Maintenance, Safety & Compliance, Construction Resource Management (requesting, planning, dispatching), Cost Codes, Mechanic Time Cards, Parts Inventory Management, and a Reporting Engine with construction-specific reports [tenna.com](https://www.tenna.com/about-us/)
- **TennaMINI GPS Tracker**: Ultra-small GPS hardware for tracking heavy equipment, replacing older TennaGO hardware [tenna.com](https://www.tenna.com/about-us/)
- **TennaCAM 2.0 (Heavy Equipment Camera)**: Dual-facing dash camera with AI technology for mitigating risk and monitoring driver behavior on construction jobsites; includes a first-to-market Safety and Operations Scorecard (launched May 2025) [tenna.com](https://www.tenna.com/about-us/)
- **TennaINTEL Smart Equipment Tracker**: Tracks equipment and also reads surrounding BLE-tagged assets [tenna.com](https://www.tenna.com/about-us/)
- **TennaBLE RT1 & Steel Puck SP2**: BLE beacons for tracking tools and miscellaneous small assets; SP2 launched April 2025 [tenna.com](https://www.tenna.com/about-us/)
- **Integrations & Ecosystem**: Integrations with Procore, Viewpoint Vista, Sunbelt Rentals, Boom & Bucket, and OEM telematics systems per ISO 15143-3 (AEMP 1.2/2.0) standards [tenna.com](https://www.tenna.com/about-us/)
- **Action QR**: Feature that shortcuts field workers directly to forms or screens to speed up daily recurring tasks [tenna.com](https://www.tenna.com/about-us/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual revenue estimated at $3.5M (per LinkedIn company data) [linkedin.com](https://www.linkedin.com/company/tennaco)
- **Notable Investors/Partners**: Deere & Company (listed as parent company), Sunbelt Rentals, Procore, Viewpoint Vista (Trimble), Boom & Bucket [linkedin.com](https://www.linkedin.com/company/tennaco) [tenna.com](https://www.tenna.com/about-us/)
- **Growth Signals**: 
  - Serving 650+ customers [tenna.com](https://www.tenna.com/about-us/)
  - Headcount: 124 employees, up 16.7% YoY (+23 people) [linkedin.com](https://www.linkedin.com/company/tennaco)
  - LinkedIn followers grew 34.9% year-over-year [linkedin.com](https://www.linkedin.com/company/tennaco)
  - Continuous product launches: Safety & Operations Scorecard (May 2025), Steel Puck SP2 (April 2025), TennaINTEL, Action QR, enhanced Reporting Engine — all in 2024–2025 [tenna.com](https://www.tenna.com/about-us/)
  - Expanding OEM integrations and rental house partnerships [tenna.com](https://www.tenna.com/about-us/)

## Competitive Advantages
- **Deep industry roots**: Over 100 years of combined construction experience on the team — building technology as insiders, not outsiders [tenna.com](https://www.tenna.com/about-us/)
- **Integrated hardware + software suite**: Covers tracking, safety cameras, BLE asset tracking, maintenance, and resource management in one platform — beyond pure telematics [tenna.com](https://www.tenna.com/about-us/)
- **OEM-agnostic mixed fleet support**: Works with diverse fleets including owned and rental assets, with standards-based OEM integrations (AEMP 1.2/2.0) [tenna.com](https://www.tenna.com/about-us/)
- **First-to-market innovations**: Recent releases like the Safety & Operations Scorecard and the dual-facing heavy equipment camera demonstrate product leadership [tenna.com](https://www.tenna.com/about-us/)
- **Hands-on customer partnership**: In-house customer success teams travel onsite; strong communication and follow-through are core to their model [tenna.com](https://www.tenna.com/about-us/)

## Strategic Focus
- **Expanding AI and safety capabilities**: Continued investment in AI-driven dash cameras, safety scorecards, and risk mitigation tools [tenna.com](https://www.tenna.com/about-us/)
- **Deepening integrations**: Growing partnerships with rental houses (e.g., Sunbelt Rentals) and OEMs to provide unified visibility across owned and rented assets [tenna.com](https://www.tenna.com/about-us/)
- **Enhancing operational planning tools**: Building out Construction Resource Management with scheduling, cost codes, and robust reporting [tenna.com](https://www.tenna.com/about-us/)
- **Extending asset tracking ecosystem**: Launching next-gen BLE beacons and trackers for tools and small assets to complement heavy equipment tracking [tenna.com](https://www.tenna.com/about-us/)

## Why Work Here
- **Remote-friendly**: Many open roles are listed as Remote – Nationwide across the U.S. [tenna.com](https://www.tenna.com/careers/) [jobs.lever.co](https://jobs.lever.co/tenna)
- **Impactful mission**: Opportunity to directly improve construction safety, efficiency, and profitability through technology used in the field, shop, and office [tenna.com](https://www.tenna.com/about-us/)
- **Multifaceted team**: Roles span software engineering, product management, customer success, design, and more — with an emphasis on collaboration and industry expertise [tenna.com](https://www.tenna.com/careers/)
- **Commitment to DE&I**: Partnering with local community organizations and focused on building a diverse, equitable, inclusive team [tenna.com](https://www.tenna.com/careers/)
- **Benefits & support**: Competitive benefits including 401(k) and HSA, plus discount programs [tenna.com](https://www.tenna.com/careers/)
- **Culture & ratings**: LinkedIn employer rating of 3.1/5 (44 reviews) with compensation at 3.9/5, work-life balance 3.1/5, culture 3.0/5, and career growth 3.2/5 — best rated for compensation, with candid feedback from employees [linkedin.com](https://www.linkedin.com/company/tennaco)

## Sources
1. [tenna.com — About Us](https://www.tenna.com/about-us/)
2. [tenna.com — Careers](https://www.tenna.com/careers/)
3. [jobs.lever.co — Tenna](https://jobs.lever.co/tenna)
4. [linkedin.com — Tenna](https://www.linkedin.com/company/tennaco)
5. [builtin.com — Tenna](https://builtin.com/company/tenna)

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