---
title: 'Salesforce Marketing Cloud Developer at Betsson Group'
canonical: 'https://feeny.ai/job/salesforce-marketing-cloud-developer-betsson-group-malta-vkc1xaw1p1ye'
type: 'job'
last_seen: '2026-09-07'
---

# Salesforce Marketing Cloud Developer at Betsson Group

- **Company:** Betsson Group
- **Location:** Malta
- **Posted:** 2026-07-30
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/betsson/jobs/8074167

## Job description

Our Engagement Product Development team is growing and we are now looking for a Senior Salesforce Marketing Cloud Developer to join! Engagement at Betsson Group ensures our customers come back for more. It’s all about loyalty. We provide a world class customer experience beyond the game play featuring Tournaments, Dynamic personalized campaigns and much more!

A taster of what you will be involved with:

- Act as a consultant and technical expert on the Salesforce platform by providing support to stakeholders and users.
- Closely collaborate with experts from other areas to leverage on the Salesforce technologies through integrations with other solutions.
- Setting up new business units in SFMC that include but not limited to the configuration of the data points and FTP locations.
- Use AMP script to develop dynamic content in SFMC.
- Use SSJS to develop new custom applications in Journey Builder including leveraging the REST & SOAP APIS by creating installed packages.
- Build targeted audience segments based on email behavioral data and CRM attributes using Data Extensions and SQL Setup.
- Leveraging on the capabilities provided by Journey Builder, Automation Studio, Interaction Studio, Content Builder, Email Studio, and other solutions to deliver multi-touch communications.
- Campaigns and Triggered sends: being able to oversee complex campaign workflow rules and data segmentation.
- Oversee the ETL of multiple business units that include suggesting best practices on daily automations.
- Configuring the database environment by creating the data model using data extensions and Contact Builder inside the Data Designer.
- Define data validation, cleansing, deduplication rules and processes in SFMC.
- Define data connectors for data ingestion into Salesforce across Betsson’s technical ecosystem, partnering with CRM and Data teams, as needed.
- Assist in the technical and architectural framework for the SFDC applications.
- Ensuring scalability of all the solutions developed.
- Serve as the subject matter expert for SFMC for the internal stakeholders that include managers and end-users.
- As an expert on SFMC, it is expected to gather requirements, discuss, and implement them based on best practices.
- Able to communicate technical and business solutions by developing and presenting information to multiple audiences.

## What we are looking for

- University degree in Computer Science, Information Systems, or a related field.
- Salesforce Certified Marketing Cloud Developer (or equivalent certification).
- At least 3 years of hands-on experience with Salesforce Marketing Cloud.
- Strong knowledge of Salesforce administration (minimum 1 year).
- Solid understanding of SQL, data modeling, and integration methods.
- Strong documentation and knowledge-sharing mindset.
- Ability to stay updated on industry trends, emerging technologies, and third-party solutions.
- Excellent communication skills with the ability to explain complex technical concepts to both technical and non-technical audiences.
- Experience with JavaScript
- Experience with Salesforce Service Cloud and Sales Cloud is a plus.

## What we offer

Much like a rollercoaster, life at Betsson Group is fast-paced, full of twists and turns, and always exciting. With more than 2,800 colleagues representing over 75 nationalities across a global network of offices - including 1,500 at our operational headquarters in Malta - every day brings new challenges and opportunities to grow. It may not be for the faint-hearted, but if you thrive on innovation, enjoy pushing boundaries and want to be part of a diverse, international team, then you’ll fit right in at Betsson.

Challenge accepted?

If you are interested to learn more, please apply with your CV in English.

By submitting your application, you understand that your personal data will be processed as set out in our [Privacy Policy](https://betssongroup.com/privacy-notice/)

## About Betsson Group

## Company Overview
- **One-liner**: Betsson Group is a global iGaming operator offering sportsbook, casino, and gaming products through a portfolio of well-known brands, powered by a proprietary technology platform.
- **Entity Type**: Public (wholly owned by Betsson AB, listed on Nasdaq Stockholm Large Cap; ticker: BETSSON B)
- **Headquarters**: Malta (with offices in Stockholm, Budapest, Tallinn, Athens, Buenos Aires, and more)
- **Founded**: 1963 (heritage as a pioneering gaming company; Betsson AB established in 2001)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: iGaming (online sports betting, casino, and interactive gaming)
- **Target customers**: B2C (players), with growing B2B sportsbook platform offering to other operators
- **Mission statement**: "To deliver the best customer experience in the gaming industry."
- **Vision**: "To be a long-term, leading online gaming company."

## Products & Services
- **Betsson**: Flagship online casino and sportsbook brand, operating in multiple regulated markets.
- **Betsafe**: Sportsbook and casino brand with a strong presence in the Nordics, Baltics, and other European markets.
- **NordicBet**: Casino and sports betting brand primarily serving Scandinavian customers.
- **StarCasino**: Casino brand focused on the Italian and other regulated markets.
- **InkaBet**: Sportsbook and casino brand targeting South American markets, e.g., Peru.
- **Zecure Gaming**: B2B platform and white-label solutions for partner operators.
- **Proprietary Platform**: End-to-end technology (sportsbook trading, casino aggregation, payments, responsible gaming tools) developed and operated in-house.

## Market Standing
- **Valuation/Market Cap**: Parent Betsson AB is publicly traded; market cap varies (approx. SEK 20-25 billion as of H1 2025). Exact figure not provided in search results.
- **Key Metric**: Annual Revenue – Not directly available in provided sources; Betsson AB reports publicly (e.g., Q1 2025 revenue was €238.4 million). For latest, refer to parental financial reports.
- **Notable Investors/Partners**: Betsson Group is wholly owned by Betsson AB, whose largest shareholders include Nordea, Swedbank Robur, and other institutional investors.
- **Growth Signals**: 3,000+ employees across 20 offices; 75 nationalities; expansion into new regulated markets (e.g., Greece, Brazil, Peru); B2B sportsbook platform now offered to third parties; robust headcount growth and continuous hiring.

## Competitive Advantages
- **Proprietary technology** built over decades, giving full control over product roadmap, scalability, and security.
- **First‑mover heritage** (since 1963) and deep regulatory expertise across dozens of licensed markets.
- **Diverse brand portfolio** allows local adaptation while leveraging a common platform and operational excellence.
- **Strong focus on responsible gaming** and compliance, building trust with regulators and players.
- **Agile, cross‑functional teams** and a “One Betsson” culture that fosters collaboration and innovation.

## Strategic Focus
- **Talented People**: Invest in hiring, retention, and internal mobility (promotion rates, rotations, leadership programs).
- **Quality Products**: Continue to enhance the proprietary platform and launch new features for sportsbook and casino.
- **Operational Excellence**: Scale efficiently while maintaining high uptime, security, and customer experience.
- **Geographic Expansion**: Enter high‑potential regulated markets (e.g., Latin America, Southern Europe) and grow B2B partnerships.

## Why Work Here
- **Culture**: International, inclusive, and collaborative – 75 nationalities represented, 40% women in workforce. “One Betsson” spirit emphasizes teamwork and innovation.
- **Work‑life balance**: Hybrid model – 3 days in office / 2 days remote; flexible hours; home‑office allowance; wellness support.
- **Growth**: Internal recruitment priority; job rotations, training, leadership programs; real career progression.
- **Perks**: Private health insurance, wellness benefits, learning opportunities, and a dynamic environment where “passion meets purpose.”
- **Tech hubs**: Engineering teams in Malta, Stockholm, Budapest, Tallinn, and Athens, working on a high‑traffic proprietary platform.

## Sources
1. [betssongroup.com – About Us](https://betssongroup.com/about-us/)
2. [betssongroup.com – Home](https://betssongroup.com/)
3. [betssongroup.com – Careers Overview](https://betssongroup.com/careers/)
4. [betssongroup.com – Why Betsson?](https://betssongroup.com/careers/why-betsson/)
5. [betssongroup.com – Available Jobs](https://betssongroup.com/careers/available-jobs/)

## Other roles at Betsson Group

- [HR Generalist [Part Time]](https://feeny.ai/job/hr-generalist-part-time-betsson-group-sao-paulo-tgcrenrv9gcq) — São Paulo, Brazil
- [Paid Social Coordinator](https://feeny.ai/job/paid-social-coordinator-betsson-group-malta-rgwxr7hxy9g3) — Malta
- [Sponsorships Coordinator - Southern Europe](https://feeny.ai/job/sponsorships-coordinator-southern-europe-betsson-group-malta-zarr6jmhjsz7) — Malta
- [Platform Engineering Tech Lead, Cloud - Infra](https://feeny.ai/job/platform-engineering-tech-lead-cloud-infra-betsson-group-malta-f2hx3szqynt3) — Malta
- [Engineering Manager, Platform Engineering - Infra](https://feeny.ai/job/engineering-manager-platform-engineering-infra-betsson-group-malta-8rf11kr0rm25) — Malta
- [Partner Relationship Manager](https://feeny.ai/job/partner-relationship-manager-betsson-group-malta-cjgw5y5nvzk0) — Malta
- [Technical Support Engineer](https://feeny.ai/job/technical-support-engineer-betsson-group-malaga-29nmnhg1aav8) — Malaga, Spain
- [Reception & Office Coordinator](https://feeny.ai/job/reception-office-coordinator-betsson-group-malta-c6t1czc35gx2) — Malta
- [Marketing Coordinator](https://feeny.ai/job/marketing-coordinator-betsson-group-croatia-nqq7xcz5sz87) — Croatia
- [Sportsbook Settlement Coordinator](https://feeny.ai/job/sportsbook-settlement-coordinator-betsson-group-malta-f47x7wdmr56k) — Malta