--- title: 'Salesforce Product Lead at GWI' canonical: 'https://feeny.ai/job/salesforce-product-lead-gwi-london-zvs7pzbwbgbv' type: 'job' last_seen: '2026-09-09' --- # Salesforce Product Lead at GWI - **Company:** GWI - **Location:** London, United Kingdom - **Posted:** 2026-08-25 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/globalwebindex/jobs/8745734002 ## Job description Location: London Department: Revenue Operations Weekly office requirement: 2 days per week Employment type: Full Time Language: All stages of the recruitment process will be conducted in English At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Salesforce Product Lead to play a key role in our Revenue Operations team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary. As our Salesforce Product Lead you'll: As a Salesforce Product Lead, you’ll be taking the lead on supporting the Global GWI team in maintaining and enhancing our CRM, as well as owning any tool integrations. You’ll report into the Senior Director of Revenue Operations, owning data accuracy, efficiency, and ongoing optimization of Salesforce.com for all operations teams. You will be involved in a wide range of projects and will have the opportunity to make an impact within the wider organisation by helping us improve our CRM to drive efficiencies across the revenue team (e.g. minimise time syncs and improve data quality). Sounds great, what will I be doing? 🤔 - Systems Governance & Cross-Functional Alignment: Oversee Salesforce and its integrated products, keeping systems scalable, well-integrated and aligned to business goals. Act as the bridge between RevOps, Sales, Finance, Product and Marketing, driving data consistency, revenue reporting and system capability to support fast, data-driven decision-making. - Team Development & Leadership – Support a high-performing team of 6 (3 internal Salesforce admins and 3 junior contractors) and their professional growth, provide coaching, fostering collaboration, growth, and operational excellence. - Change Management & Adoption – Ensure seamless rollout and adoption of new system enhancements, driving effective communication, training, and enablement across commercial teams. - Project & Roadmap Ownership – Manage the Salesforce roadmap and oversee key system projects, ensuring strategic alignment and efficient delivery across revenue systems. What do I need to bring with me? 🧳 You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for in you: Technical - Deep expertise in the Salesforce platform and object model, with a proven ability to architect custom applications, objects, fields and end-to-end processes at enterprise scale. This includes designing and improving complex automation such as advanced flows, validation rules, formula fields and data model relationships. - Extensive command of Salesforce automation capabilities, best practices and order of operations, with a demonstrable track record of setting the standard for how automation is designed, deployed and governed across the organisation and of coaching others to build to it. - Proven success leading integrations across the revenue tech stack (e.g. Tableau, Docusign CLM, SalesLoft, and similar platforms) - Salesforce Advanced Administrator Certification or Sales/Experience/Revenue Cloud Certifications highly desirable; willingness to gain Revenue Cloud certification as part of the role Strategic leadership - Ability to define and own the Salesforce product roadmap, aligning platform capabilities with business strategy and revenue growth objectives - Exceptional critical thinking and analytical skills with a strong commercial lens — you’ll translate business problems into scalable technical solutions and set priorities across competing demands - Experience developing and presenting business cases for platform investment, including ROI analysis, build-vs-buy decisions, and resource planning People and stakeholder management - Proven success in managing, mentoring, and developing Salesforce Administrators and technical team members, setting clear expectations and creating pathways for growth - Strong internal or external stakeholder management skills with the ability to influence at senior leadership level, aligning cross-functional teams around a shared platform vision - A collaborative, inclusive leadership style that builds trust across teams and empowers others to take ownership Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, and they’re a big part of what we’re looking for in you. ## What We Offer 🧘 At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes: - Time to recharge – 25 days’ annual leave, plus office closures over the holidays. - Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support. - Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success. - Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget. - Career growth – Accredited learning, leadership development, and global career mobility. - Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving. Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked. Diversity, Equity & Inclusion 🫶 Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver. As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you. We actively encourage applications from underrepresented and marginalised communities. At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully. #li-hybrid ## #LI-LV1 ## About GWI ## Company Overview - **One-liner**: GWI provides a global consumer insights platform that delivers verified, anonymized human data to power smarter business decisions and more reliable AI. - **Entity Type**: Private (Series B) - **Headquarters**: London, UK (with hubs in New York, Athens, Prague, and Singapore) - **Founded**: 2009 - **Founders**: Tom Smith (CEO) ## Core Business - **Primary Industry**: Market Research & Consumer Insights / AI Data Infrastructure - **Target Customers**: Brands, agencies, media companies, and tech firms (B2B Enterprise). - **Mission**: To provide the human truth behind the numbers, making AI smarter, more reliable, and grounded in real human behavior. ## Products & Services - **GWI Global Human Insights Platform**: A subscription-based SaaS platform that allows users to explore consumer attitudes, interests, and behaviors across 50+ markets. It provides trended data and deep analysis tools. - **GWI Spark (Agent Spark)**: An AI-powered analyst tool that allows users to query the company's 35 billion data points using natural language, getting instant, data-backed answers. It is designed to integrate with other AI tools like ChatGPT and Claude. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (classified as a "Soonicorn" by Sifted in 2024). - **Key Metric**: **$100M in total bookings** (achieved in 2025). Total funding raised: **$180M** (Series B in 2022). - **Notable Investors/Partners**: Not explicitly listed in the provided sources, but the company is backed by institutional investors following its $180M Series B. - **Growth Signals**: Hit $100M in total bookings in 2025. Recognized by the Financial Times as one of Europe’s Long-Term Growth Champions (2024). Featured on Sifted’s “Soonicorns to watch” list (2024). Processes 35 billion data points and 2M+ interviews annually. ## Competitive Advantages - **Scale of Proprietary Data**: 35 billion data points from 2M+ interviews annually across 50+ markets, providing a massive, defensible dataset. - **Verification & Authenticity**: Unlike web-scraped data used by many AI models, GWI’s data is sourced from verified, anonymized survey respondents, making it more reliable and accurate for human truth. - **First-Mover in AI Integration**: Launching "Agent Spark" positions them at the intersection of market research and the AI agent ecosystem, making their data a critical input for enterprise AI applications. ## Strategic Focus - **AI-Native Product Development**: Transforming from a traditional insights platform into an AI-powered data infrastructure company. The launch of GWI Spark and making data available inside AI tools are key priorities. - **Expanding Data Monetization**: Moving beyond direct subscriptions to licensing data for use within third-party AI models and tools. - **Global Reach**: Continued expansion into key markets like APAC (Singapore office opened in 2021). ## Why Work Here - **Culture**: Described as open, autonomous, and trust-based. Values include curiosity, collaboration, and a genuine commitment to DEI. - **Work Environment**: Flexible working hours and a hybrid/office model with hubs in London, New York, Athens, Prague, and Singapore. The company emphasizes that work-life balance is a core principle, not a perk. - **Growth & Rewards**: Offers bespoke personal development, accredited leadership training, and a data-led rewards program. The company has a "scale-up mindset" with world-changing ambition. - **Engineering Culture**: Focus on building the "missing element" for the next generation of AI, offering engineers the chance to work on cutting-edge problems at the intersection of data science and AI. ## Sources 1. [gwi.com](https://www.gwi.com/) 2. [gwi.com/careers](https://www.gwi.com/careers) 3. [gwi.com/about-us](https://www.gwi.com/about-us) 4. [en.wikipedia.org](https://en.wikipedia.org/wiki/GWI_(company)) 5. [linkedin.com](https://www.linkedin.com/company/gwidotcom) ## Other roles at GWI - [Senior People Business Partner](https://feeny.ai/job/senior-people-business-partner-gwi-london-fp1fgmcaxdkw) — London, United Kingdom - [Sales Development Representative](https://feeny.ai/job/sales-development-representative-gwi-london-9zh0hp36p21r) — London, United Kingdom - [VP of Research and Insights](https://feeny.ai/job/vp-of-research-and-insights-gwi-new-york-h6e63ykqg8d9) — New York, NY - [VP Customer Success](https://feeny.ai/job/vp-customer-success-gwi-london-vrdy342mxy3w) — London, United Kingdom - [Senior Product Experience Executive](https://feeny.ai/job/senior-product-experience-executive-gwi-athens-6rbv34xpd66v) — Athens, Greece - [Product Experience Executive](https://feeny.ai/job/product-experience-executive-gwi-athens-85n0f2842t1a) — Athens, Greece - [Commercial Customer Success Manager](https://feeny.ai/job/commercial-customer-success-manager-gwi-london-nyzqnj625zfh) — London, United Kingdom - [Mid-Market Account Executive](https://feeny.ai/job/mid-market-account-executive-gwi-london-qdr9sb2tjs1a) — London, United Kingdom - [Technical Product Manager (Data Platform)](https://feeny.ai/job/technical-product-manager-data-platform-gwi-athens-remq9n7bfeg5) — Athens, Greece - [Marketing Operations Executive](https://feeny.ai/job/marketing-operations-executive-gwi-london-h8ebamesm5px) — London, United Kingdom