---
title: 'SDR Lead at Goodlord'
canonical: 'https://feeny.ai/job/sdr-lead-goodlord-london-8xtxmmqc5f8a'
type: 'job'
last_seen: '2026-09-09'
---

# SDR Lead at Goodlord

- **Company:** Goodlord
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-16
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/goodlord/8819a1fe-fc50-4a66-91d2-7e46975836f5/application

**Skills:** B2B SaaS Sales Development, Salesforce, HubSpot, Outreach, Salesloft, AI Sales Automation, PropTech sector knowledge

> The SDR Lead will build the Sales Development function from the ground up, creating strategy, playbooks, and processes for a new early-careers team. This role involves coaching and mentoring raw talent, experimenting with AI and automation tools, and balancing Enterprise and Mid-Market outbound motions to drive...

## Job description

📍 London Office (Aldgate East, E1) | Hybrid - 3 days in the office, 2 days from home

The opportunity

Goodlord's mission is to become the gold standard platform for renting, and we're looking for an SDR Manager to build our Sales Development function from the ground up.

Reporting directly to the Head of Sales, this is a genuine blank-canvas opportunity. You'll define the strategy, build the playbook, select the tooling and hire a brand-new early careers SDR team, creating the future commercial talent pipeline for Goodlord.

We're investing heavily in our commercial organisation, giving you the opportunity to shape how we generate pipeline for years to come.

In this role you'll:

- Play a key role in shaping one of Goodlord's most important growth functions, with the freedom to test ideas, move quickly and make a genuine impact.
- Build the SDR function from the ground up, creating the strategy, playbook, processes and team instead of inheriting someone else's.
- Balance both Enterprise and Mid-Market outbound motions, helping us figure out what great looks like across different customer segments.
- Experiment with tooling, automation and AI to help the team work smarter, generate better conversations and create more pipeline.

Success won't just be measured by pipeline - you'll also be responsible for developing the next generation of Account Executives, Account Managers and Commercial Leaders at Goodlord.

What we need from you:

The most important part of this role is coaching, mentoring and developing early careers talent. You will genuinely love nurturing raw talent e.g. graduates, school & college leavers and transforming them into high-performing commercial professionals.

- A proven track record of managing, mentoring, and developing inexperienced hires, building their confidence and core commercial skills.
- Proven experience in a B2B SDR environment, whether as an SDR Lead, Team Lead, Player-Coach or Senior SDR with responsibility for coaching and developing others.
- A Builder Mindset: Comfortable with ambiguity and highly motivated to create structure, strategies, and playbooks where none exist.
- Deep familiarity with tools like Salesforce/HubSpot and Outreach/Salesloft, paired with a genuine enthusiasm for AI sales automation

Note: Whilst you won't carry an individual quota, this isn't a role for someone who wants to manage from the sidelines. We need a leader who is happy to demonstrate what good looks like and help a brand-new team develop into high-performing SDRs.

It would also be great if you have:

- Prior experience navigating the fast-paced environment of a rapidly evolving scale-up.
- An awareness or understanding of the PropTech sector.

## WHY YOU'LL LOVE BEING A GOODLORDIAN

Aside from the role, the people, our culture and our mission, we have some other things that make Goodlord a pretty awesome place to be. Here’s a few favourites amongst Goodlordians (check out our careers page for more info).

- Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified https://www.greatplacetowork.co.uk/certified-company/1558877. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally!
- Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health
- 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.
- Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals
- Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics

WHAT’S NEXT?

If you’re ready to help us on our mission to be the gold standard platform for renting, then click apply (2-3 minutes)!

A full job spec is available on request.

Goodlord wants applicants from all backgrounds and walks of life; we are an equal opportunity employer committed to creating an inclusive environment.

Creating a space where everyone feels included is central to who we are. Because we're an open book and we learn from each other, we actively champion diverse perspectives and unique life experiences. If there is anything you need to participate fully in the interview process, we'd love to hear about that too - please include it in your application.

** Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer.

No agencies please - we have tried and trusted partners we would turn to should we require support.

## About Goodlord

## Company Overview
- **One-liner**: Goodlord provides a cloud-based platform that digitizes and streamlines the entire tenancy journey for letting agents, landlords, and tenants across the UK.
- **Entity Type**: Private (Growth Stage)
- **Headquarters**: London, United Kingdom (with offices in Sheffield and Lincoln)
- **Founded**: 2014
- **Founders**: William Reeve (CEO), Tom Mundy, and Richard White

## Core Business
- **Primary industry**: Property Technology (PropTech) / Real Estate Software
- **Target customers**: B2B – Primarily letting agents and landlords in the UK; also serves tenants as end-users of the platform.
- **Mission or purpose statement**: "Making renting better, for everyone" – to transform the way people let and rent properties, building better experiences for agents, landlords, and tenants alike.

## Products & Services
- **Goodlord Platform (Core SaaS)**: An all-in-one platform that handles the entire tenancy lifecycle, from offer letters and online contract generation to tenant referencing, compliance checks, rent collection, and insurance products. Trusted by over 3,500 agencies.
- **Referencing**: Comprehensive tenant referencing services, including IDVT (Identity Document Validation Technology), PEPs (Politically Exposed Persons), and Sanctions Checks.
- **Insurance**: Rent Protection Insurance, Guarantor Insurance, and other products designed to protect landlords and agents, recently upgraded in line with the Renters' Rights Act.
- **Rosewood (Platform Edition)**: A new edition of the platform launched in 2025 to help customers comply with the Renters' Rights Act.
- **AI-Powered Tools (Internal & Product)**: An "AI Everywhere" programme has produced tools like **Ren AI** (an intelligent agent for Renters' Rights Act compliance queries), a real-time digital competitor battlecard for sales, and an AI-powered ecard platform.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: **£37 million in revenue** (as of 2025). The company has over 300 employees and serves over 3,500 letting agency brands.
- **Notable Investors/Partners**: Key investors include **Rocket Internet**, **Octopus Ventures**, and **Global Founders Capital**. Notable partners include insurance providers and broadband/energy companies integrated into the platform.
- **Growth Signals**: 
  - Hit £37M in revenue in 2025.
  - Launched Rosewood platform edition and upgraded insurance products in response to the Renters' Rights Act.
  - Appointed **Alex Depledge MBE** (former CEO of Resi and BullionByPost) as a Non-Executive Director.
  - Ranked **#23 in the UK's Great Place to Work Awards** and recognized as one of the **UK's Top 10 Most Inclusive Companies** by Flexa Awards 2026.
  - Opened a new office in Lincoln for the Insurance team.

## Competitive Advantages
- **End-to-End Platform**: Unlike point solutions, Goodlord covers the entire tenancy lifecycle (referencing, contracts, payments, insurance, compliance) in one integrated system, creating a strong lock-in for agencies.
- **Regulatory Expertise**: Deep specialization in UK rental law, particularly the Renters' Rights Act, with proactive product updates (Rosewood) and AI tools (Ren AI) to help agents stay compliant.
- **Scale & Trust**: Over 3,500 agencies use the platform, giving it a significant network effect and data advantage in the UK lettings market.
- **AI-First Culture**: The "AI Everywhere" programme is not just a product feature but a company-wide initiative, with teams across departments building and deploying AI tools, fostering a culture of innovation and efficiency.

## Strategic Focus
- **AI Integration**: Embedding AI across the platform to automate compliance, reduce manual work, and improve agent efficiency. The AI Guild and AI Everywhere programme are central to this.
- **Regulatory Compliance**: Continuously updating products to meet new regulations like the Renters' Rights Act, positioning Goodlord as the go-to platform for compliant lettings.
- **Revenue Diversification**: Expanding insurance and tenant services (broadband, energy) to create additional revenue streams for agents and for Goodlord.
- **Talent & Culture**: Investing in a strong, inclusive culture (Great Place to Work certified, Flexa Certified) to attract and retain top talent across engineering, product, sales, and operations.

## Why Work Here
- **Culture & Values**: Goodlord is recognized as a **Great Place to Work** (#23 in UK) and a **Top 10 Most Inclusive Company** (Flexa Awards 2026). Values include "We set the pace," "We stand up and deliver," "We're an open book," "We listen, learn, and improve," and "We bring our whole selves to work." The culture is described as fast-paced, ambitious, and transparent.
- **AI-First Engineering**: The company is "AI-first," with an engineering-led AI Guild that upskills people across all departments. Employees are encouraged to build and ship AI-powered tools, offering a unique opportunity to work on cutting-edge technology regardless of role.
- **Learning & Development**: 
  - £1,000 annual development budget for courses, skills, or training.
  - Sanctus coaching (performance and wellbeing).
  - Learnerbly access (books, webinars, podcasts).
  - Manager Training and Insights Discovery™ sessions.
  - Lunch & Learns and Fireside sessions with industry leaders.
- **Perks & Benefits**:
  - 25 days holiday + bank holidays, rising to 32 with service.
  - Up to 2 days per year for volunteering.
  - Enhanced parental leave.
  - Dog-friendly office in London.
  - Hybrid working pattern.
  - Performance-related pay, pension plan, Cycle to Work scheme, retail discounts, and salary sacrifice perks.
  - Office snacks, quarterly socials, and annual parties.
- **Locations**: Offices in **London** (Aldgate East, near Brick Lane), **Sheffield** (Fargate), and **Lincoln** (newest office). Hybrid working is standard.
- **Interview Process**: Typically includes a first conversation with the hiring manager, a 90-minute "Deep Dive" session (split into role-focus and values interviews), and potentially a take-home exercise or meet-the-team session. The process is designed to be fair and consistent.

## Sources
1. [goodlord.com](https://www.goodlord.com/about)
2. [goodlord.com](https://www.goodlord.com/about/careers)
3. [linkedin.com](https://uk.linkedin.com/company/goodlord)
4. [greatplacetowork.co.uk](https://www.greatplacetowork.co.uk/certified-company/1558877)
5. [goodlord.com](https://www.goodlord.co/careers)
6. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/goodlord)

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