---
title: 'SDR Manager at Niural'
canonical: 'https://feeny.ai/job/sdr-manager-niural-san-francisco-wb3c8j96qkpz'
type: 'job'
last_seen: '2026-10-18'
---

# SDR Manager at Niural

- **Company:** Niural
- **Location:** San Francisco, CA
- **Compensation:** $100k–$130k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-30
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.ashbyhq.com/niural/97ddfd13-0bee-4863-8a39-f592503cdae3

## Job description

## About Niural

Niural is the AI-native global PEO for the modern workforce. Our mission is to give every growing company enterprise-grade payroll, benefits, and compliance without the enterprise overhead. Built from scratch rather than retrofitted onto legacy systems, Niural combines payroll, PEO/ASO, global EOR, benefits, and vendor payments into one intelligent platform. Powered by EMMA, our AI coworker that executes — not just advises — Niural runs payroll and compliance across 150+ countries with near-perfect accuracy. Backed by a $52M Series A and $200M+ in annualized gross revenue on our PEO product alone, we're building the financial infrastructure that companies run their businesses on.

## About the job

As SDR Manager, you'll lead the team responsible for filling the top of Niural's sales funnel across our US and global payroll and benefits, US PEO, Employer of Record (EOR), and bill pay products. You'll hire, coach, and manage a team of Sales Development Representatives who prospect and qualify leads among CFOs, COOs, Controllers, VPs of Finance, Payroll Directors, HR leaders, and business owners. This is a player-coach role: you'll build the systems, cadences, and coaching muscle that turn a group of individual SDRs into a high-performing pipeline engine, while staying close enough to the work to jump in on calls, refine messaging, and troubleshoot deals in real time. You'll partner closely with Sales leadership and Account Executives to make sure the leads your team generates convert into real pipeline and revenue.

## Responsibilities

- Hire, onboard, and develop a team of SDRs, building a bench that can grow with the company.
- Set and manage individual and team targets, tracking activity, pipeline, and conversion metrics against goals.
- Coach reps on outbound strategy, objection handling, and qualification through call reviews, role-play, and side-by-sides.
- Build and refine outbound playbooks, sequences, and messaging across calls, email, and social.
- Own the SDR-to-AE handoff process, working with Account Executives to make sure qualified leads convert into pipeline.
- Manage the team's use of the CRM and sales engagement tools, keeping activity and data clean and reportable.
- Report on team performance to Sales leadership, flagging risks and opportunities early.
- Stay close to the front line: jump into calls, prospecting, and outreach when it helps the team or a specific deal.
- Continuously test and improve outbound tactics as products, markets, and buyer personas evolve.

## About you

You will succeed in this role if:

- You've carried an SDR or sales quota yourself and know what great outbound looks like from the inside.
- You have experience managing, coaching, or mentoring a sales development team, or you've clearly demonstrated leadership as a top performer ready for the next step.
- You're a strong communicator who can coach reps on both the art and the science of outbound.
- You're data-driven, comfortable living in the CRM, and able to turn activity metrics into coaching priorities.
- You're resilient and persistent, and you help your team stay that way through rejection and ramp-up.
- You're organized enough to manage a team's pipeline and your own priorities at the same time.
- You lead with a customer-centric mindset, helping your team understand and speak to real prospect pain points.
- You're proactive, resourceful, and comfortable building process where none exists yet.

## Requirements

A college degree is great but not required. If you don't have a college degree, other acceptable experience could include:

- 5+ years of relevant experience in HR, technology, or software sales, including at least 1-2 years in a leadership, mentorship, or management capacity.
- Demonstrated military experience with skills such as teamwork, resilience, negotiation, and trust-building, coupled with a strong "never give up" attitude.
- Experience in professional team sports during college, showcasing teamwork, discipline, and a competitive spirit, with a proven track record of leading others.

## What we offer

- Competitive salary plus commission/bonus package designed to reward your expertise and your team's results.
- Access to continuous learning and career advancement programs.
- Supportive and collaborative work environment where ideas are valued and teamwork is encouraged.

## About Niural

## Company Overview
- **One-liner**: Niural provides a unified, AI-powered global HR, payroll, compliance, and payments platform for businesses to hire, manage, and pay workforces worldwide.
- **Entity Type**: Private (Series A)
- **Headquarters**: Lewes, Delaware, United States (with offices in New York, San Francisco, and Bangalore)
- **Founded**: 2022
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Global HR Tech, Payroll, Fintech, Compliance
- **Target customers**: B2B, specifically mid-market and enterprise companies with global or remote workforces looking to scale internationally.
- **Mission or purpose statement**: To modernize the outdated HR and payroll industry by bringing all the tools needed to hire, manage, and pay global workforces into one intelligent, cohesive platform.

## Products & Services
- **Global Payroll**: Automated payroll processing for both US and international employees, handling tax calculations, filings, and remittances.
- **Employer of Record (EOR)**: Hire employees in 150+ countries without setting up local entities.
- **Contractor Management**: Manage and pay contractors compliantly worldwide, including localized contracts and compliance documentation.
- **Payments**: Pay employees, contractors, vendors, and invoices in 100+ currencies and supported stablecoins.
- **Niural Wallet**: A multi-currency wallet for funding payroll and global payments with faster settlement and better FX rates.
- **HRIS**: Centralized HR platform for managing timesheets, PTO, expenses, onboarding, and HR workflows.
- **US PEO**: Professional Employer Organization services for US-based hiring.
- **AI-Powered Automation**: Automates HR admin tasks, invoice processing, and compliance updates.
- **Integrations**: Connects with accounting and ERP systems like QuickBooks and NetSuite.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Total funding raised is **$62.07M** (across multiple rounds), with a **$21M Series A** raised in mid-2026.
- **Notable Investors/Partners**: Not publicly listed on major databases, but the significant funding suggests backing from top-tier VCs.
- **Growth Signals**: Raised a substantial $21M Series A in June 2026; actively hiring across multiple offices (New York, San Francisco, Bangalore); growing headcount in engineering, product, sales, and finance.

## Competitive Advantages
- **Unified Platform**: Combines PEO, EOR, global payroll, contractor management, and payments—all in one system, eliminating the need for multiple vendors.
- **Native AI Integration**: Uses AI to automate administrative tasks, compliance updates, and invoice processing, a differentiator in a traditionally manual industry.
- **Enterprise-Grade FX**: Offers enterprise-level foreign exchange rates on international payments, a significant cost-saver for global businesses.
- **Crypto-Native Payments**: Supports stablecoin payments alongside fiat, appealing to modern, tech-forward companies.
- **Scalable Architecture**: Designed to grow with a company from its first hire to IPO, with no need to migrate platforms.

## Strategic Focus
- **Global Expansion**: Deepening its EOR capabilities in 150+ countries to capture the growing demand for remote and global hiring.
- **Product Integration**: Continuing to unify features (payroll, HRIS, payments, compliance) to be a single source of truth for global workforce management.
- **AI-First Automation**: Investing heavily in AI to reduce manual work for HR and finance teams, positioning itself as a next-generation platform.
- **Fintech Depth**: Expanding the Niural Wallet and payment capabilities to become a core financial operations hub for clients.

## Why Work Here
- **High Growth Trajectory**: A well-funded startup (Series A, $62M+ raised) in a massive market, offering significant career growth opportunities.
- **Innovative Tech Stack**: Opportunity to work on a modern platform integrating AI, global payments (including crypto), and complex compliance systems.
- **Hybrid & Remote Culture**: Roles are available as hybrid, on-site, and remote (e.g., a night-shift AI Product Operator role is remote), indicating flexibility.
- **Global Impact**: Work on products that directly enable companies to hire and manage talent anywhere in the world.
- **Ambitious Team**: The careers page describes the team as having "massive ambitions," suggesting a fast-paced, high-expectation environment.
- **Office Locations**: Presence in major tech hubs (NYC, SF, Bangalore) provides options for location preference.

## Sources
1. [niural.com](https://www.niural.com/)
2. [niural.com/careers](https://www.niural.com/careers)
3. [cbinsights.com](https://www.cbinsights.com/company/niural)
4. [linkedin.com](https://www.linkedin.com/company/niural)
5. [help.niural.com](https://help.niural.com/articles/8373249848-about-niural)

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