--- title: 'SEM Director at PMG' canonical: 'https://feeny.ai/job/sem-director-pmg-dallas-12m5z9qgnmdx' type: 'job' last_seen: '2026-10-15' --- # SEM Director at PMG - **Company:** PMG - **Location:** Dallas, TX / New York, NY - **Posted:** 2026-10-08 - **Last confirmed live:** 2026-10-15 - **Apply:** https://job-boards.greenhouse.io/pmg/jobs/8853363002 ## Job description We are PMG PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years. Who You Will Be Working With As our Paid Search Marketing (SEM) Director, you’ll join a talented and collaborative team dedicated to building innovative search strategies that drive meaningful business results for our clients. Our SEM team works at the intersection of data, technology, strategy, and creativity, partnering across media, creative, analytics, and client teams to uncover opportunities and deliver measurable impact. This is a team that values curiosity, fresh perspectives, and continuous improvement. Together, we challenge established approaches, explore emerging capabilities, and use technology and insights to evolve how search connects brands with their audiences. In this role, you’ll provide strategic leadership across paid search programs, strengthen senior client relationships, and guide the development of team members. Your leadership will help shape the direction of our SEM practice while ensuring our teams continue to deliver innovative, high-quality work for clients. ## What You’ll Be Doing - Provide strategic leadership across complex paid search programs, ensuring campaign strategies, investments, and execution align with client business objectives and deliver measurable results. - Lead the development and implementation of advanced paid search strategies across platforms including Google Ads and Microsoft Ads, translating channel performance into actionable business recommendations. - Serve as a senior strategic partner to clients, connecting paid search performance, consumer behavior, and market dynamics to broader business and marketing priorities. - Oversee paid search performance and optimization across client portfolios, guiding teams on bidding strategies, audience segmentation, keyword expansion, creative experimentation, and other opportunities to improve outcomes. - Lead paid search planning and budget strategy, helping teams allocate investments effectively while identifying opportunities to drive incremental growth and maximize business impact. - Establish and advance test-and-learn frameworks across paid search programs, using experimentation and analysis to inform strategy and scale successful approaches. - Guide measurement and reporting strategies, ensuring teams move beyond platform metrics to deliver clear insights, recommendations, and narratives that connect paid search activity to client outcomes. - Build and maintain strategic relationships with search platforms and industry partners, identifying opportunities to bring new capabilities, insights, and innovation to clients. - Partner with leaders across media, creative, analytics, strategy, and technology to develop cohesive cross-channel approaches and strengthen the role of paid search within broader marketing programs. - Drive adoption and strategic use of PMG’s proprietary platform, Alli, partnering cross-functionally to identify opportunities for automation, optimization, and greater efficiency across paid search programs. - Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making across the SEM practice. - Stay at the forefront of search industry developments, platform changes, consumer behavior, and emerging technologies, translating relevant trends into opportunities for clients and the broader team. - Mentor and develop team members, providing coaching, technical guidance, and strategic context that supports professional growth and builds deeper paid search expertise across the organization. - Help establish best practices, operating standards, and strategic priorities for the SEM discipline, identifying opportunities to continuously improve how the team works and delivers value. ## What You’ll Bring - 10+ years of experience in paid search, digital media, performance marketing, or a related field, with a bachelor’s degree or equivalent experience. - Advanced expertise in paid search strategy and activation across platforms such as Google Ads and Microsoft Ads, with experience leading sophisticated programs focused on measurable business outcomes. - Demonstrated experience providing strategic leadership across large or complex client engagements, connecting paid search investments and performance to broader marketing and business objectives. - Advanced proficiency in data analysis, measurement, forecasting, budget management, and performance reporting, with the ability to translate complex information into clear strategic recommendations. - Deep understanding of advanced paid search strategies, including bidding optimization, audience segmentation, keyword strategy, automation, creative experimentation, and test-and-learn frameworks. - Experience developing experimentation strategies, including A/B testing and other structured approaches to identifying and scaling opportunities for performance improvement. - Strong cross-channel perspective with the ability to integrate paid search strategy with broader media and marketing efforts, including social, programmatic, creative, analytics, and other disciplines. - Proficiency with tools such as Microsoft Excel and Google Analytics, with the ability to leverage data and technology to uncover insights, improve performance, and support strategic decision-making. - Advanced relationship-building and communication skills, with experience developing trusted partnerships with senior clients, platform partners, and cross-functional stakeholders. - Demonstrated experience mentoring and developing talent, building team capabilities, and creating an environment where people can contribute, learn, and grow. - A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of search and media innovation while prioritizing client success with a Customer-Focused mindset that identifies opportunities to deliver meaningful value. - A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and building strong relationships that empower others to excel. ## What We Offer - Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support. - Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones. - Parental Leave: We provide paid parental leave to support your family during important life events. - Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching. - Fertility and Family Support: Access fertility benefits for all team members and their spouses. - Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography. - Pet Insurance: Protect your pet's health and your finances. - Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being. - Commuter Benefits: Access support for travel and commuting needs, where available. - Annual Bonus: All employees are eligible for an annual bonus. - Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities. - AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety. Benefits vary by country, location, and geography to reflect local laws, norms, and expectations. What Sets Us Apart Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way. In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. ## About PMG ## Core Business - Primary industry: Advertising, Marketing, and Marketing Technology (Martech) - Target customers: B2B, enterprise brands (ambitious, growth-oriented companies) - Mission / Purpose: "Unlocking potential for people and brands." The company describes itself as "Engineered for Impact." ## Products & Services - **Alli (Proprietary Operating System)**: A unified platform that integrates data, tools, and human expertise for planning, execution, and measurement. Alli includes an Intelligence Core (data unification, forecasting, generative personas), an Engine (automation, real-time measurement), and connects to a curated ecosystem of applications. - **Growth Blueprinting**: Strategy and transformation service that aligns brand positioning, category disruption, loyalty/community solutions, and martech/adtech audits. - **Intelligence Core**: Data, media, creative, market, and audience intelligence service that powers integrated planning, measurement, and activation. - **Marketing Orchestration**: Full-funnel media leadership, always-on optimization, commerce-connected media strategies, and omnichannel customer experience mapping. - **Momentum Lab**: Rapid innovation service using agility sprints, test-and-learn frameworks, and co-created programs. - **Signal-Led Creativity**: Data-informed brand storytelling, creator amplification, addressable creative production, and dynamic creative orchestration. ## Market Standing - **Valuation**: Not disclosed (private company) - **Key Metric**: $7B+ in annual media spend managed globally (per PMG’s About page) - **Notable Investors/Partners**: Google Premier Partner, Amazon Advanced Partner, TikTok Badged Partner, Truthset, LiftLab, Attain - **Growth Signals**: - Expanded global footprint with new offices in Mexico City and Toronto (announced February 2026) - Expanded AI offerings with new solutions and leadership (February 2026) - Named one of Ad Age’s Best Places to Work for 10 consecutive years (as of September 2024) - Ranked #44 on Fast Company’s 100 Best Workplaces for Innovators (2024) ## Competitive Advantages - Proprietary Alli operating system that unifies data, tools, and people – reducing operational friction and providing a single source of truth. - Deep, exclusive relationships with major platforms (Google, Amazon, TikTok) enabling early access to betas, custom executions, and dedicated support. - Integrated model combining strategy, intelligence, creativity, and technology under one roof, rather than siloed agency services. - Culture of innovation and continuous improvement, reflected in multiple workplace awards and a focus on experimentation (Momentum Lab). ## Strategic Focus - Expanding AI capabilities (new AI solutions and leadership hires announced in early 2026) - Global geographic expansion (new offices in Latin America and Canada in 2026) - Continued investment in proprietary technology (Alli) to automate and optimize marketing execution - Deepening platform partnerships to offer clients first-mover advantages ## Why Work Here - **Culture**: Award-winning workplace (Ad Age Best Places to Work for 10 years, Fast Company Best Workplaces for Innovators). Strong emphasis on inclusion, with Employee Resource Groups (ERGs) for BIPOC, remote/hybrid employees, and others. Structured development programs, mentorship, and enterprise AI tools available to all employees. - **Work Model**: Hybrid/remote-friendly – offices in Dallas, Austin, Fort Worth, Atlanta, New York, Boston, Cleveland, London, Brighton, Düsseldorf, San José, Toronto, Mexico City. A dedicated ERG supports remote and hybrid employees. - **Perks & Benefits**: - Minimum 4 weeks paid time off, plus personal days and holidays - Company-paid disability coverage - Paid parental leave (birth, adoptive, foster, intended parents) and fertility/surrogacy/adoption support - Competitive retirement matching with immediate vesting - Annual bonus opportunities tied to company performance - Comprehensive medical, dental, vision, and pet insurance - Monthly lifestyle accounts, stocked offices, baristas, team celebrations - **Career Development**: Graduate Leadership Program for recent grads; structured career paths; access to AI tools for skill-building. 65 open positions across Client Services, Commerce, Creative, Customer Operations, Data & Technology, Media, and People & Culture. ## Sources 1. [pmg.com](https://www.pmg.com/) – Company homepage and overview 2. [pmg.com/about](https://www.pmg.com/about) – About page (mission, founder, Alli, $7B+ media spend) 3. [pmg.com/what-we-do](https://www.pmg.com/what-we-do) – Detailed service offerings and partnerships 4. [pmg.com/team-and-culture](https://www.pmg.com/en-gb/team-and-culture) – Culture, benefits, awards, inclusion, ERGs 5. [pmg.com/job-openings](https://www.pmg.com/team-and-culture/job-openings) – Careers page listing 65 open positions ## Other roles at PMG - [Influencer and Branded Content Associate](https://feeny.ai/job/influencer-and-branded-content-associate-pmg-dallas-gy142g8wdk2d) — Dallas, TX / Chicago, IL / New York, NY - [Product Principal](https://feeny.ai/job/product-principal-pmg-dallas-vrnn9a54qzz0) — Dallas, TX / New York, NY - [AI & Software Engineering Senior Manager](https://feeny.ai/job/ai-software-engineering-senior-manager-pmg-dallas-9fzzty0panzw) — Dallas, TX - [Analytics Senior Director, Measurement](https://feeny.ai/job/analytics-senior-director-measurement-pmg-dallas-atb8m3vq9jzv) — Dallas, TX - [SEM Manager](https://feeny.ai/job/sem-manager-pmg-dallas-wvps66rzybk0) — Dallas, TX - [SEM Senior Lead](https://feeny.ai/job/sem-senior-lead-pmg-dallas-ag9n9zm15sxr) — Dallas, TX - [Resource Management Lead, Media & Marketing](https://feeny.ai/job/resource-management-lead-media-marketing-pmg-dallas-f4xyhsmtenf2) — Dallas, TX - [AI & Software Engineering Lead](https://feeny.ai/job/ai-software-engineering-lead-pmg-mexico-city-8w5wccs6h32w) — Mexico City, Mexico - [Programmatic Senior Lead](https://feeny.ai/job/programmatic-senior-lead-pmg-dallas-d9ta6dt62hs4) — Dallas, TX - [Creative Copywriting Senior Associate](https://feeny.ai/job/creative-copywriting-senior-associate-pmg-dallas-vz2v0z924ctp) — Dallas, TX