---
title: 'SEM Intelligence Specialist at Okanagan College'
canonical: 'https://feeny.ai/job/sem-intelligence-specialist-okanagan-college-kelowna-xq5fd005g96h'
type: 'job'
last_seen: '2026-11-08'
---

# SEM Intelligence Specialist at Okanagan College

- **Company:** Okanagan College
- **Location:** Kelowna, Canada
- **Work type:** onsite
- **Posted:** 2026-11-06
- **Last confirmed live:** 2026-11-08
- **Apply:** https://jobs.lever.co/okanagan/4ba0b50e-b8ca-4a41-b39a-4460dfa82acf

## Job description

When you join Okanagan College, you’re joining a team that’s transforming lives and communities. Every course you create, every student you support and every connection you build, it all matters. Be a part of a vibrant campus community, where the work you do every day truly makes a difference.

## Your Opportunity

The Strategic Enrolment Intelligence Specialist reports to the Director, Strategic Enrolment Management, and serves as the senior analytical intelligence advisor within the SEM portfolio.

Working from certified institutional data, the Specialist analyzes, forecasts, and visualizes enrolment data to support evidence-based decisions across recruitment, admissions, conversion, retention, and market positioning. The Specialist leads market and competitive intelligence activities to identify emerging opportunities, risks and trends affecting enrolment strategy.

The role partners closely with the Registrar’s Office, Domestic and International Recruitment, Admissions, Communications & Marketing, Data Analytics and Reporting (DAR), Finance, and academic leadership. As a key source of enrolment intelligence for senior leadership and governance bodies, the role requires exceptional analytical acumen, strategic judgment, and discretion. The accuracy and integrity of its work have direct implications for institutional reputation, fiscal planning, and equitable student access.

Functions and Duties

- Enrolment reporting & analysis: Lead the design, development and maintenance of enrolment reporting, scorecards, and recurring analytical products   including application trackers, conversion-funnel analyses, monthly enrolment summaries and FTE and revenue forecasts Integrate and analyze data from DAR, Student Information Systems (SIS), CRM platforms, and external sources to meet SEM’s operational and strategic information needs.
- Decision support: Produce ad hoc analysis executive-ready briefs and support materials for the Director, Enrolment Council, senior leadership, and Board.

Ensure analytical accuracy, consistency, and integrity through rigorous validation and resolve data discrepancies with DAR and the Registrar’s Office.

- Data visualization & dashboards: Design, develop and maintain interactive dashboards and reports for Enrolment and Provost Councils and other leadership audiences using tools such as Power BI Tableau in collaboration with DAR. Apply current visualization and accessibility standards; enable governed self-service reporting, make responsible, validated use of AI-assisted analytics, and translate complex data into clear narratives for audiences from frontline recruiters to the Board.
- Conversion funnel & student journey: Map and analyze the funnel from inquiry through registration and retention, identifying drop-off points and conversion drivers, supporting A/B testing and outcome measurement, and serving on the Conversion Task Force and SEM Operations team.
- Forecasting & scenario modelling: Develop and maintain enrolment forecasting models, planning documents, and best-/most-likely-/worst-case scenarios to support SEM, Enrolment Council, and Provost Council planning, including providing analytical support for FTE and revenue planning with Finance and Institutional Research.
- Market & competitive intelligence: Conduct primary and secondary research on demographic, labour-market, and competitor trends across the BC Interior and Canadian post-secondary sector; produce intelligence briefs and maintain a repository to inform enrolment-territory and program-portfolio decisions.
- Data stewardship & governance: Act as the SEM portfolio’s data steward, ensuring compliance with data-governance standards, privacy legislation (FIPPA), and ethical, equity-informed data use that supports Indigenous and underrepresented learners; align definitions with partners and document methodologies.
- Institutional enablement: Build the data capability of the SEM portfolio and the wider leadership team through guidance and training, and stay current with advances in analytics, BI tools, and market-research methods to continuously improve reporting and decision-making.

Education and Experience

- Undergraduate degree in Data Science, Statistics, Economics, Business Analytics, Computer Science, Marketing Research, or a related field.
- Minimum 3–5 years of progressive experience in a data-analyst, business-intelligence, or market-research role or enrolment/planning analytics preferably within Canadian post-secondary education or a similarly data-intensive, multi-stakeholder environment.
- Demonstrated proficiency with data-visualization and BI tools (Power BI, Tableau, advanced Excel), SQL, and Python or R for data analysis.
- Experience in market research design, execution, and synthesis (competitive analysis, survey research, trend analysis).
- Familiarity with Student Information Systems (e.g., Banner), CDP and CRM platforms (e.g., Slate, HubSpot, Salesforce).
- Experience producing executive-facing reports, presentations, and data narratives for senior leadership and governance audiences.
- Combination of education and experience

## Skills and Abilities

- Advanced knowledge of data analytics, statistical methods, and research design, with deep understanding of data-visualization, information-design, and data-storytelling best practices, including accessibility standards.
- Knowledge of Canadian post-secondary education systems, enrolment-management concepts, and the student lifecycle.
- Familiarity with data-governance frameworks, privacy legislation (FIPPA), responsible-AI principles, and ethical data handling.
- Expertise designing clear, decision-oriented dashboards, reports, and visualizations for diverse audiences.
- Strong written and verbal communication; able to explain complex analytical concepts in accessible language and influence without authority.
- Sound judgment interpreting data and managing ambiguity, clearly communicating limitations and confidence levels.
- Excellent project management across competing priorities; meticulous attention to detail and discretion with confidential information; works independently while seeking stakeholder alignment.

Other Requirements

- Valid BC Class 5 Driver’s License and access to a vehicle for inter-campus travel.
- Ability to work occasional evenings and weekends as required to support reporting deadlines and governance cycles.
- Occasional travel to community campuses and participation in sector conferences or professional development.

## Our Values

Students first: Creating meaningful life-long educational opportunities of the highest quality for alumni, current, and future students is at the heart of everything we do. Community: We are one College. We enthusiastically embrace the opportunity to work with, learn from, and support everyone we encounter collaboratively and collegially. Respect: We welcome, embrace, and celebrate that which make us unique in creating an environment in which every individual is valued, affirming our commitment to human dignity for all. Courage: We are courageous in our actions in areas that contribute to positive change in our communities and beyond. We have the courage to be vulnerable. We are truthful, sincere, and act ethically with honesty and fairness. Relationships: We steward meaningful relationships built on a foundation of reciprocity. We are compassionate, empathic, and care for the holistic well-being of students, employees, community members, and the land. Distinction: We choose activities in which we can achieve excellence and positively impact society.

Okanagan College is committed to increasing the equitable and inclusive participation of marginalized people in all aspects of college life. We welcome and encourage applications from Indigenous Peoples, Black People, members of racialized groups/visible minorities, people with disabilities and people with diverse gender identities or expressions. People with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, AccessibilityHR@okanagan.bc.ca.

## About Okanagan College

## Company Overview
- **One-liner**: Okanagan College is a public post-secondary institution in British Columbia, Canada, offering flexible, hands-on learning across arts, business, health, science, technology, and skilled trades to prepare students for meaningful careers.
- **Entity Type**: Public (Government-funded)
- **Headquarters**: Kelowna, British Columbia, Canada
- **Founded**: 1963 (as Okanagan Regional College) – not explicitly confirmed in provided sources; widely reported.
- **Founders**: Government of British Columbia

## Core Business
- **Primary industry**: Post-secondary education
- **Target customers**: Students (B2C), plus employers and community partners (B2B/G)
- **Mission**: “Transform lives and communities” by providing outstanding learning experiences and supporting social and economic change.

## Products & Services
- **Academic Programs**: Over 120 programs including diplomas, certificates, bachelor’s degrees, and continuing education in arts, business, health, science, technology, and skilled trades.
- **Campus Locations**: Four regional campuses (Kelowna, Penticton, Vernon, Salmon Arm) and a centre in Revelstoke.
- **Student Services**: Career advising, co-op placements, Indigenous student support, and campus recreation.
- **Employer & Community Training**: Customized workforce development, contract training, and partnership programs.

## Market Standing
- **Valuation/Market Cap**: Not applicable (public institution)
- **Key Metric**: 15,900+ students annually (7,988 FTE); 1,200+ employees; 1,515 Indigenous students.
- **Notable Investors/Partners**: Funded by the Government of British Columbia; works with regional employers, Indigenous communities, and industry partners.
- **Growth Signals**: Serves the largest number of post-secondary students in the B.C. Interior; continuous program expansion and community-responsive initiatives.

## Competitive Advantages
- **Hands-on learning**: Industry-experienced instructors and small class sizes (average 18 students).
- **Regional focus**: Deep ties to Okanagan, Shuswap, and Similkameen valleys, with flexible delivery (on-campus, online, hybrid).
- **Affordability & accessibility**: Lower tuition compared to universities; strong Indigenous student support.

## Strategic Focus
- Responding to local labour market needs through new program development.
- Expanding partnerships with industry and Indigenous communities.
- Building a resilient future for the Okanagan region through innovation and sustainability.

## Why Work Here
- **Culture**: Collaborative, learner-centred environment with a focus on professional development and career growth.
- **Work arrangements**: Flexible work options available to support work-life balance.
- **Benefits**: Comprehensive package including generous vacation (25+ days), supplemental employment benefit (SEB) for maternity/parental leave, tuition waiver for employees, and pension plans (College Pension Plan / Municipal Pension Plan).
- **Perks**: Employee and Family Assistance Program (EFAP) via Homewood Health; on-site roles across multiple campuses.
- **Engineering/tech culture**: Not a tech company, but IT and administrative roles support a modern educational environment.

## Sources
1. [okanagancollege.ca - Careers at OC](https://www.okanagancollege.ca/people-services/careers-at-oc)
2. [jobs.lever.co - Okanagan College job postings](https://jobs.lever.co/okanagan)
3. [okanagancollege.ca - About OC](https://www.okanagancollege.ca/about-oc)
4. [okanagancollege.ca - People Services](https://www.okanagancollege.ca/people-services)
5. [linkedin.com - Okanagan College](https://linkedin.com/company/okanagan-college)

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