--- title: 'SEM Manager at Easygenerator' canonical: 'https://feeny.ai/job/sem-manager-easygenerator-dubai-cbgvjbrr1j2c' type: 'job' last_seen: '2026-09-05' --- # SEM Manager at Easygenerator - **Company:** Easygenerator - **Location:** Dubai, United Arab Emirates - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-07-29 - **Last confirmed live:** 2026-09-05 - **Apply:** https://jobs.ashbyhq.com/easygenerator/da745d04-24d2-46e3-ba22-d2b953c860d7 ## Job description Join Easygenerator in Dubai and own the paid search engine driving our growth Step into an exciting role with an innovative e-learning software company in the EdTech space as our SEM Manager. Easygenerator is a fast-growing scale-up revolutionizing e-learning with our award-winning authoring tool. We're looking for an advanced, data-obsessed SEM Manager to take full ownership of our paid search program across Google Ads and Microsoft Advertising, in Dubai and measured on pipeline and revenue efficiency, not vanity clicks. ## What you will be doing - Own our paid search strategy and daily execution across Google Ads and Microsoft Ads, spanning Search, Performance Max, Demand Gen, and Shopping. - Run multilingual campaigns across multiple markets. - Use AI to scale smarter, steering Smart Bidding and Performance Max, and using tools like scripts and LLMs to expand keywords, test ad copy, and flag anomalies. - Push us toward value-based bidding, connecting ad accounts to our CRM so algorithms optimize for real pipeline and revenue. - Own conversion tracking and data quality, including Enhanced Conversions, server-side tracking, and attribution. - Own landing pages and CRO, running A/B tests with content, design, and product marketing to lift conversion rate. - Run structured experiments and turn results into an ongoing optimization roadmap. - Manage budget, forecasting, and monthly spend. - Build dashboards that turn CAC, CPL, ROAS, and pipeline data into clear insights. - Keep an eye on the market through keyword research and competitor tracking. ## What you will bring - 5+ years in SEM / paid search, with advanced, at-scale experience in Google Ads (Microsoft Ads a plus). - Hands-on experience using AI to scale campaigns, Smart Bidding, Performance Max, scripts, or similar tools. - Strong CRO skills and experience testing landing pages. - Sharp analytical skill, comfortable in Looker Studio, or similar (SQL or spreadsheet modelling a plus). - Solid understanding of conversion tracking, attribution, and value-based bidding. - Experience running campaigns across multiple markets and languages. - Background in a tech start-up or scale-up, ideally B2B SaaS, with a good grasp of the full funnel and unit economics (CAC, LTV, payback). - Bachelor's or higher in marketing or another quantitative, test-driven field. - Excellent written and spoken English; German, French, or Italian is a plus. - A genuine growth mindset, you experiment fast, learn from what doesn't work, and keep pushing performance further. Ready to Join Us? If you're passionate about owning paid search end to end and turning data into pipeline and revenue, we'd love to hear from you. Apply today! ## About Easygenerator ## Company Overview - **One-liner**: Easygenerator is an AI-powered e-learning authoring platform that enables employees to create and share company-tailored training at scale. - **Entity Type**: Private (funding details not publicly available) - **Headquarters**: Dubai, United Arab Emirates - **Founded**: 2013 - **Founders**: Kasper Spiro (co-founder) ## Core Business - **Primary industry**: E-learning / Learning & Development (L&D) software - **Target customers**: B2B – enterprises, SMBs, and L&D teams; also used by individual internal experts - **Mission / purpose**: “Empowering every employee to share knowledge” and making learning easier and more accessible for organizations worldwide ## Products & Services - **Easygenerator (core platform)**: AI-powered e-learning authoring suite (SaaS) that lets anyone create courses, training videos, and skill‑practice exercises. - **EasyAI**: AI assistant that guides experts through creating structured, didactically sound courses from their knowledge, documents, and ideas. - **EasyCoach**: AI coach that helps employees practice real workplace conversations (voice or text) and receive instant feedback. - **EasyVideo**: AI-powered video creation tool (launched 2026) that turns existing knowledge and decks into training videos with AI avatars and multilingual voiceovers. - **EasyTranslate**: Built-in localization suite supporting 75 languages, allowing teams to translate and update courses without leaving the platform. ## Market Standing - **Valuation / Market Cap**: Not disclosed - **Key Metric**: Total funding – not publicly available; reported metrics include 2,000+ organizations, 75,000+ authors, and over 1,000,000 learners (as of 2020) - **Notable Investors / Partners**: Not publicly listed; the platform is ISO 27001 certified and GDPR compliant, hosted on AWS (Frankfurt data center) - **Growth Signals**: Opened 2 new offices in 2025; launched EasyVideo in 2026; crossed 10,000 authors in 2020 and 1,000,000 learners in 2020; continues to expand globally with offices in UAE, Netherlands, Ukraine, Egypt, South Africa, Colombia, and Philippines ## Competitive Advantages - **Employee-Generated Learning (EGL)**: Pioneered the concept of peer‑driven, continuously updated training – courses are created and maintained by the people closest to the work, ensuring relevance. - **AI‑first approach**: First in the industry to bring AI into course authoring (EasyAI in 2023) and continues to launch AI‑powered features (EasyCoach, EasyVideo). - **Ease of use**: Designed for non‑experts, reducing dependency on L&D teams; anyone in the organization can create training. - **All‑in‑one suite**: Combines authoring, video creation, coaching, and translation in a single platform with predictable pricing. ## Strategic Focus - **AI integration**: Deepening AI capabilities for content creation, skill practice, and video production. - **Global expansion**: Growing office footprint and supporting multilingual training (75 languages) to serve international enterprises. - **Employee‑Generated Learning advocacy**: Continuing to promote EGL as a methodology that keeps training up‑to‑date and relevant. ## Why Work Here - **Culture**: Fast‑paced, customer‑value‑first environment with principles like “we keep the speed: launch, learn and iterate” and “we challenge constructively”. - **Team**: 45 nationalities across offices in Dubai, Rotterdam, Alexandria, Cape Town, Zhytomyr, and remote hubs in Colombia and the Philippines. Hybrid and remote options available depending on location. - **Growth**: Emphasis on internal learning – revenue enablement team provides training, and the tech team shares knowledge through structured processes. External support is available when needed. - **Perks**: Hands‑on experience with the latest AI technologies; career pathing encouraged; award‑winning learning environment. - **Work mode**: Remote‑friendly; some offices are hybrid (e.g., Dubai), others fully remote. ## Sources 1. [easygenerator.com/careers](https://www.easygenerator.com/en/careers/) 2. [easygenerator.com/about](https://www.easygenerator.com/en/about-easygenerator/) 3. [easygenerator.com](https://www.easygenerator.com/en/) 4. 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