--- title: 'SEM Manager at Preply' canonical: 'https://feeny.ai/job/sem-manager-preply-barcelona-r966qm31vcr5' type: 'job' last_seen: '2026-09-09' --- # SEM Manager at Preply - **Company:** [Preply](https://feeny.ai/companies/preply) - **Location:** Barcelona, Spain - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-09-03 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.ashbyhq.com/preply/4411464f-cc57-4a4d-9579-f47ee4398b7c ## Job description WE POWER PEOPLE’S PROGRESS. At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day. MEET THE TEAM! As an SEM Marketing Manager at Preply, you’ll play a key role in scaling and optimizing our global Search Engine Marketing efforts across multiple markets and products. You’ll combine analytical thinking, creative experimentation, and automation-driven execution to deliver sustainable growth while driving learnings across the funnel. ## WHAT YOU’LL BE DOING: - Develop and execute SEM strategies for short- and long-term growth across global and regional markets, ensuring campaigns align with business goals, targets, and LTV/CAC efficiency. - Lead campaign management and automation across Google Ads and Microsoft Ads including keyword expansion, ad copy and landing page testing, performance steering and bidding processes. - Design and run experiments (campaign A/B tests, causal impact studies, geo-based incrementality) to continuously improve ROI, LTV per new student, and overall profitability. - Leverage automation and AI-driven workflows to streamline campaign monitoring, alerting, and reporting. - Measure and optimize performance using Looker dashboards & Snowflake connected data models. Linking paid acquisition to incremental ROI, LTV, and cross-channel efficiency. - Partner closely with Martech and Data teams to ensure tracking reliability, event-level attribution, and smooth integration of SEM data into Preply’s marketing and product ecosystems. - Collaborate with Design, Product, and SEO to localize ad copy, test messaging frameworks, and ensure SEM campaigns reflect Preply’s brand positioning and market nuances. - Act as a key stakeholder manager to define growth priorities, forecast performance, and communicate test learnings and recommendations. - Proactively test new Google Ads features and betas, exploring opportunities in AI Max, Smart Bidding, and PMax before broader industry adoption. - Synthesize insights from experiments and data to inform wider marketing, LTV, and automation strategies, ensuring SEM drives incremental business impact. ## WHAT WE’RE LOOKING FOR: - 5+ years of SEM experience, ideally in a B2C high growth or multi market environment. - Advanced understanding of Google Ads operations and automation. - Strong analytical mindset, comfortable interpreting Looker dashboards & data. - Proven stakeholder management experience - able to align multiple teams (Data, Martech, Product & other marketing channels) around shared goals and influence decision making through clear communication and insights. - Technically fluent, with working knowledge of tracking, attribution, and marketing data pipelines. - Curious and test driven, with a track record of designing meaningful experiments and extracting insights that scale. - Creative problem solver who can balance analytical rigour with experimentation and innovative thinking. - Collaborative communicator, confident managing cross functional projects and presenting results to senior stakeholders. - Self-starter, highly motivated, and comfortable driving initiatives with minimal supervision in a fast paced, data rich environment. ## OUR PRINCIPLES - Care to change the world - We are passionate about our work and care deeply about its impact to be life changing. - We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience. - Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters. - Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen. - Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently. - Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions. - Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks. - Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference. - Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made. - One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress. DIVERSITY, EQUITY, AND INCLUSION Preply.com http://Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. ## About Preply ## Company Overview - **One-liner**: Preply is a human-led, AI-enabled online language learning marketplace that connects over 100,000 tutors with millions of learners worldwide for personalized 1-on-1 lessons. - **Entity Type**: Private (Series D – unicorn, $1.2B valuation as of January 2026) - **Headquarters**: Brookline, Massachusetts, United States (with global hubs in Barcelona, London, Kyiv, and New York) - **Founded**: 2012 - **Founders**: Kirill Bigai (CEO) and Dmytro Voloshyn (CTO) ## Core Business - **Primary industry**: Language learning / EdTech - **Target customers**: B2C (individual learners) and B2B (corporate language training via Preply Business); primarily B2C but growing enterprise segment. - **Mission or purpose statement**: "Power people’s progress" – combining the flexibility of online learning with personalized lessons from expert tutors to create life‑changing experiences. ## Products & Services - **Preply Marketplace**: A platform where learners book 1‑on‑1 live lessons with tutors teaching 90+ languages and 120+ subjects. Tutors manage scheduling, payments, and an integrated video classroom. - **Preply Business**: Corporate language training solution for companies to upskill employees, offering tailored programs and reporting. - **AI‑Powered Tools**: New‑generation AI‑enhanced tutoring features (including AI‑generated content and adaptive learning tools) designed to supplement human‑led instruction. The company also provides enterprise OpenAI licenses to employees. ## Market Standing - **Valuation/Market Cap**: $1.2 billion (post‑money after January 2026 Series D) – becoming a unicorn. - **Key Metric**: Over $100K total funding? Actually total disclosed funding is ~$150M+ (Series A, B, C) plus the $150M Series D. Annual revenue is not publicly available (private company). Key growth metric: 100,000+ tutors across 180 countries. - **Notable Investors/Partners**: WestCap (led Series D), Owl Ventures, Horizon Capital, Hoxton Ventures, Full In Partners, Diligent Capital Partners, Point Nine Capital (led Seed round). - **Growth Signals**: - Unicorn status reached in Jan 2026. - B2B segment “Preply Business” growing. - Completed first employee tender offer in May 2026 to provide early liquidity. - CEO Kirill Bigai named EY Entrepreneur Of The Year® 2026 New England Finalist. - 700+ employees globally; 62+ nationalities represented. ## Competitive Advantages - **Network effects**: Large two‑sided marketplace with 100K+ tutors and millions of learners creates a strong moat in the $115B global language learning market. - **Human‑led + AI‑enabled**: Differentiates from purely self‑study apps (e.g., Duolingo) by combining live human interaction with AI‑powered personalization. - **Global reach**: Tutors from 180 countries teaching 90+ languages, enabling learners to find native speakers for almost any language. - **Trust & quality**: Focus on tutor quality and learner progress, with internal engagement surveys showing 86% of employees proud to work at Preply. ## Strategic Focus - **AI integration**: Deepen AI capabilities to enhance tutoring (content generation, adaptive learning paths) while keeping human interaction central. - **B2B expansion**: Grow Preply Business as a key revenue driver for corporate language training. - **Global hub growth**: Strengthen presence in existing hubs (Barcelona, London, Kyiv, New York) and expand into new markets. - **Talent & culture**: Continue building a people‑first culture with employee liquidity events and strong engagement scores. ## Why Work Here - **Culture**: Guided by five “Preply principles” (Ambition, Keep Perfecting, Care to Change the World, etc.). 86% of employees are proud to work at Preply (2025 survey); 84% would recommend it as a great place to work. - **Work model**: Hybrid working model (flexible remote/in‑office). Main office in Barcelona with hubs in New York, London, and Kyiv. - **Perks**: Competitive salaries, stock options, L&D days, monthly Preply platform allowance, wellness benefit, health insurance, flexible compensation program, after‑work gatherings, offsite events, enterprise OpenAI licenses. - **Hiring process**: 4 stages – TA chat, interviews with hiring team (may include tech test), a final task (case study / peer programming / deep technical discussion), and a Culture Champion interview. - **Global team**: 62+ nationalities and 700+ employees, offering a diverse, collaborative environment. ## Sources 1. [Preply Careers](https://preply.com/en/careers) 2. [Preply About Us](https://preply.com/en/about-us) 3. [Preply Homepage](https://preply.com/) 4. [CB Insights Company Profile](https://www.cbinsights.com/company/preply) 5. [Preply LinkedIn](https://www.linkedin.com/company/preply) ## Other roles at Preply - [Senior Brand Designer](https://feeny.ai/job/senior-brand-designer-preply-barcelona-44jjsn5v1jgp) — Barcelona, Spain - [Senior Data Analyst - B2B](https://feeny.ai/job/senior-data-analyst-b2b-preply-barcelona-tn0mzxdyr1e9) — Barcelona, Spain - [Senior II Full-Stack Engineer (back-end heavy)](https://feeny.ai/job/senior-ii-full-stack-engineer-back-end-heavy-preply-london-0tcnk20meddg) — London, United Kingdom - [Senior Principal Applied AI Scientist](https://feeny.ai/job/senior-principal-applied-ai-scientist-preply-london-4v2mryfa1vns) — London, United Kingdom - [Senior Principal Applied AI Scientist](https://feeny.ai/job/senior-principal-applied-ai-scientist-preply-barcelona-3qjbjcsa1310) — Barcelona, Spain - [Senior Manager, Tutor Brand](https://feeny.ai/job/senior-manager-tutor-brand-preply-barcelona-zg798vmyg1xz) — Barcelona, Spain - [Senior Manager, Tutor Brand](https://feeny.ai/job/senior-manager-tutor-brand-preply-london-npkkyvk4zhcf) — London, United Kingdom - [Video Editor](https://feeny.ai/job/video-editor-preply-barcelona-929wjhnf19fv) — Barcelona, Spain - [Staff Data Scientist](https://feeny.ai/job/staff-data-scientist-preply-london-w1nbvqtq0ey8) — London, United Kingdom - [Customer Care Specialist (Colombia - October)](https://feeny.ai/job/customer-care-specialist-colombia-october-preply-egypt-gq8zp3adeaax) — Egypt