--- title: 'SEM Specialist / Spécialiste SEM at FlightHub' canonical: 'https://feeny.ai/job/sem-specialist-specialiste-sem-flighthub-montreal-mkxtjke8jz8j' type: 'job' last_seen: '2026-10-16' --- # SEM Specialist / Spécialiste SEM at FlightHub - **Company:** FlightHub - **Location:** Montréal, Canada - **Posted:** 2026-01-23 - **Last confirmed live:** 2026-10-16 - **Apply:** https://job-boards.greenhouse.io/flighthub/jobs/7557067 ## Job description ## UNCAGE YOUR AMBITION as an SEM Specialist We are [FlightHub Group](https://flighthubgroup.com/), an ambitious team of people that created [FlightHub](https://www.flighthub.com/) and [Justfly](https://www.justfly.com/). Our brands have grown to become two of the top-ranked travel agencies in North America. We now serve over 3 million customers per year, generating more than 3 billion dollars in sales, and we continue to grow stronger year over year. We dream big, pursue passionately, and follow through with resolute self-belief and rigorous commitment. We are a group of individuals sharing a common vision and values, having come together to pursue a collective mission: overtaking the #1 spot in the world. We are looking for a hands-on SEM Specialist to help execute and optimize paid search campaigns that drive high-intent traffic and measurable revenue. This role is ideal for someone who enjoys working directly in Google Ads, testing ideas, analyzing performance, and learning how search impacts the business. You’ll focus on execution, experimentation, and continuous optimization, while working closely with senior team members on larger strategy and growth initiatives. ## What you’ll do - Manage and maintain keyword lists, match types, and search terms - Build and run ad copy experiments to improve CTR and relevance - Support landing page experiments to improve conversion rate - Analyze Google Ads performance to identify optimization opportunities - Add and maintain negative keywords to reduce wasted spend - Monitor performance by device, region, and query - Assist with bid adjustments and budget pacing - Validate conversion tracking and flag data or tagging issues What success looks like - Campaigns are well-structured, clean, and continuously improving - Experiments are run regularly with clear learnings - Wasted spend decreases over time through smarter targeting - Performance issues and anomalies are caught early ## What we’re looking for - 1–3 years of hands-on experience managing Google Ads campaigns - Strong analytical mindset and comfort working with performance data - Experience running ad copy and landing page tests - Solid understanding of keywords, match types, and Quality Score - Detail-oriented, organized, and comfortable owning execution - Curious, eager to learn, and open to feedback ## Nice to have - Experience with large-scale or high-volume accounts - Exposure to SQL, analytics tools, or experimentation frameworks - Interest in growth, product, or performance marketing beyond ads - Please note this position is in Montreal, Quebec and on-site. Show us your drive and join our team! Check us out https://corporate.flighthub.com/ ## LIBÉREZ VOTRE AMBITION – DEVENEZ Spécialiste SEM Nous sommes FlightHub Group, une équipe ambitieuse qui a créé FlightHub et Justfly. Nos marques sont devenues deux des agences de voyage les mieux classées en Amérique du Nord. Nous servons désormais plus de 3 millions de clients par an, générons plus de 3 milliards de dollars de chiffre d'affaires et continuons à nous renforcer d'année en année. Nous voyons grand, poursuivons nos objectifs avec passion et les réalisons avec une confiance en nous inébranlable et un engagement sans faille. Nous sommes un groupe d'individus partageant une vision et des valeurs communes, qui se sont réunis pour poursuivre une mission collective : devenir le numéro 1 mondial. Nous recherchons un spécialiste SEM pragmatique pour aider à mettre en œuvre et optimiser des campagnes de référencement payant qui génèrent un trafic à forte intention d'achat et des revenus mesurables. Ce poste est idéal pour quelqu'un qui aime travailler directement dans Google Ads, tester des idées, analyser les performances et comprendre l'impact du référencement sur l'activité. Vous vous concentrerez sur la mise en œuvre, l'expérimentation et l'optimisation continue, tout en travaillant en étroite collaboration avec les membres seniors de l'équipe sur des initiatives stratégiques et de croissance à plus grande échelle. Vos missions - Gérer et maintenir les listes de mots-clés, les types de correspondance et les termes de recherche. - Créer et mener des expériences sur les textes publicitaires afin d'améliorer le CTR et la pertinence. - Soutenir les expériences sur les pages de destination afin d'améliorer le taux de conversion. - Analyser les performances de Google Ads afin d'identifier les opportunités d'optimisation. - Ajouter et maintenir des mots-clés négatifs afin de réduire les dépenses inutiles. - Surveiller les performances par appareil, région et requête. - Aider à l'ajustement des enchères et à la répartition du budget. - Valider le suivi des conversions et signaler les problèmes liés aux données ou au balisage. À quoi ressemble le succès ? - Les campagnes sont bien structurées, claires et en constante amélioration. - Des expériences sont menées régulièrement et permettent de tirer des enseignements clairs. - Les dépenses inutiles diminuent au fil du temps grâce à un ciblage plus intelligent. - Les problèmes de performance et les anomalies sont détectés rapidement. Ce que nous recherchons - 1 à 3 ans d'expérience pratique dans la gestion de campagnes Google Ads. - Esprit analytique et aisance dans le traitement des données de performance. - Expérience dans la gestion de tests de textes publicitaires et de pages de destination. - Bonne compréhension des mots clés, des types de correspondance et du niveau de qualité. - Souci du détail, sens de l'organisation et aisance dans la gestion de l'exécution. - Curiosité, soif d'apprendre et ouverture aux commentaires. Atouts appréciés - Expérience avec des comptes à grande échelle ou à volume élevé. - Connaissance de SQL, des outils d'analyse ou des cadres d'expérimentation. - Intérêt pour la croissance, les produits ou le marketing à la performance au-delà des annonces. *Veuillez noter que ce poste est situé à Montréal, au Québec et sur place. ## #LI-CV ## About FlightHub ## Company Overview - **One-liner**: FlightHub is a Canadian online travel agency (OTA) that helps customers find and book the cheapest flight itineraries through a technology-driven platform. - **Entity Type**: Private (subsidiary of Momentum Ventures) - **Headquarters**: Montreal, Quebec, Canada - **Founded**: 2012 - **Founders**: Not publicly available (the company was founded by a team of experienced travel professionals) ## Core Business - **Primary industry/industries**: Online Travel Agency (OTA), Travel Arrangements, E-commerce - **Target customers**: B2C (leisure and business travelers, primarily in North America) - **Mission statement**: "Connecting People to Each Other and to the World" — making travel accessible by offering affordable flights, optimal itineraries, and exceptional customer service. ## Products & Services - **[FlightHub.com](https://flighthub.com)**: The core platform — an online travel booking engine that aggregates and compares flight prices from over 400+ airlines to offer the cheapest itineraries. Type: SaaS-based web platform and mobile booking service. - **24/7 Customer Care & Support**: A dedicated team of agents available around the clock to assist with bookings, changes, and travel issues. Type: Service. - **Passport to Dreams**: A corporate social responsibility initiative supporting community organizations and causes related to travel and connection. Type: Program. ## Market Standing - **Valuation/Market Cap**: Not disclosed (privately held) - **Key Metric**: Annual Revenue of approximately **USD 26.8 million** (estimated from LinkedIn data) — over **30 million** journeys facilitated since founding, and over **5 million customers served per year**. - **Notable Investors/Partners**: Subsidiary of **Momentum Ventures**; maintains exclusive partnerships with **400+ airlines**. - **Growth Signals**: - **Headcount**: 117 employees (+1.2% YoY). - **Job Posting Growth**: +80% year-over-year increase in active job postings. - **Global Reach**: Operates in 11 countries across North America, Africa, Europe, and the Middle East. - **Active Hiring**: Currently posting roles in AI, React Native, Data Analysis, and Product Management, signaling a technology and product-led growth phase. ## Competitive Advantages - **Deep Airline Network**: Exclusive partnerships with over 400 airlines, including major carriers, giving them access to competitive pricing that is hard to replicate. - **Technology-First Approach**: Built by a team of in-house software engineers; heavy investment in technology (AI, data analytics, React Native) to optimize pricing, itineraries, and user experience. - **North American Focus with Global Scale**: Headquartered in Canada, they have a strong foothold in the North American market while serving a global customer base, combining local market knowledge with international reach. - **24/7 Customer Service**: A differentiator in the OTA space, offering round-the-clock support that builds trust and loyalty. ## Strategic Focus - **AI & Product Innovation**: Actively hiring for an "AI Coder" and "Technical Product Manager - AI", indicating a strategic push to integrate artificial intelligence into their platform for better pricing algorithms, personalized recommendations, and operational efficiency. - **New Business Vertical Expansion**: The company is hiring a "Business Unit Leader – New Business Vertical," suggesting plans to diversify beyond core flight booking into adjacent travel services. - **Technology Modernization**: Continued investment in modernizing their tech stack (React Native, cloud infrastructure) to improve the customer and employee experience. - **Talent Acquisition**: Aggressive hiring (+80% YoY job growth) to scale the team, particularly in technical and product roles. ## Why Work Here - **Culture & Values**: The company emphasizes a culture of being "hungry, humble, and honest." They describe their team as "like-minded, ambitious, and driven." - **Work Policy**: Primarily **in-office** at their Montreal headquarters (St. Laurent area). They do not appear to offer a remote-first policy, though some roles may have flexibility. - **Perks & Environment**: Located in Montreal, a vibrant tech hub. The company invests in community giving ("Passport to Dreams") and fosters a collaborative environment. - **Engineering Culture**: Strong focus on in-house development with a tech stack including PHP, React Native, Playwright, and Kubernetes. Teams are structured across Technical, Product, and Research departments. - **Employee Feedback**: Glassdoor-style rating of **3.0/5.0** (245 reviews). Work-Life Balance scores higher (3.4), while Career Opportunities scores lower (2.8), suggesting room for internal growth. - **Diverse Team**: A multicultural workforce with employees spread across Canada, Egypt, the US, Senegal, India, and more. ## Sources 1. [FlightHub Corporate - About Us](https://corporate.flighthub.com/about) 2. [FlightHub Corporate - Careers](https://corporate.flighthub.com/careers) 3. [FlightHub Corporate - Homepage](https://corporate.flighthub.com/) 4. [LinkedIn - FlightHub Company Page](https://ca.linkedin.com/company/flighthub) 5. [Built In - FlightHub Profile](https://builtin.com/company/flighthub) ## Other roles at FlightHub - [Digital Marketing Specialist / Spécialiste du marketing numérique](https://feeny.ai/job/digital-marketing-specialist-specialiste-du-marketing-numerique-flighthub-3a5dmv3ayv5e) — Montréal, Canada - [Customer Service Team Lead / Chef d'équipe du service à la clientèle](https://feeny.ai/job/customer-service-team-lead-chef-d-equipe-du-service-a-la-clientele-flighthub-xqfp46pzj5jt) — Montréal, Canada - [AI Mobile Application Coder / Développeur d’applications mobiles IA](https://feeny.ai/job/ai-mobile-application-coder-developpeur-d-applications-mobiles-ia-flighthub-mcpz55wvdp1h) — Montréal, Canada