---
title: 'Senior ABM Strategist at Power Digital'
canonical: 'https://feeny.ai/job/senior-abm-strategist-power-digital-colombia-eht1r2943mxa'
type: 'job'
last_seen: '2026-09-06'
---

# Senior ABM Strategist at Power Digital

- **Company:** Power Digital
- **Location:** Colombia
- **Work type:** remote
- **Posted:** 2026-06-22
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.greenhouse.io/powerdigitalmarketing/jobs/5169108007

## Job description

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

The Senior ABM Strategist leads B2B account-based marketing and go-to-market strategy across complex client accounts, with a strong emphasis on 6sense, Clay, audience strategy, account prioritization, and activation-ready planning. This role helps clients clarify who they should be targeting, why those audiences matter, how to prioritize them, and how to activate against them across marketing and sales. This person is both strategic and hands-on. One day, they may be leading a client through ICP, persona, buying committee, or target account recommendations. The next, they may be pressure-testing 6sense segment logic, advising on 6QA and buying stage strategy, building or QAing a TAL in Clay, or translating account insights into paid media, sales enablement, and campaign recommendations.

The Senior ABM Strategist is highly client-facing and must be comfortable turning ambiguous B2B challenges into clear plans, usable frameworks, activation-ready audiences, and confident next steps. They understand long sales cycles, buying committees, account-based motions, and the importance of aligning marketing, sales, RevOps, and client stakeholders around a shared GTM strategy.

Role Requirements:

- Lead B2B GTM and ABM strategy across ICP development, persona development, buying committee mapping, account prioritization, TAL development, campaign planning, and activation strategy.
- Own 6sense strategy across applicable clients, including segment creation, audience logic, buying stage interpretation, 6QA usage, account scoring, intent data, activation workflows, and reporting implications.
- Use Clay to support account enrichment, TAL development, manual verification, contact enrichment, segmentation, and account prioritization workflows.
- Translate client business goals, sales priorities, customer data, stakeholder interviews, market signals, and platform insights into clear GTM recommendations.
- Build and pressure-test ICPs, personas, TALs, account tiers, and campaign strategies to ensure they are commercially relevant, defensible, and actionable.
- Develop ABM strategies for strategic, enterprise, and named-account motions, including 1:1, 1:few, and 1:many account-based programs.
- Build account prioritization frameworks using firmographic, technographic, intent, engagement, sales, CRM, and revenue data.
- Identify gaps in client data, targeting logic, lifecycle stages, sales process, platform setup, or marketing activation that may limit GTM performance.
- Partner with Paid Media, Organic Search, Content, Lifecycle, Analytics, Creative, Client Services, and Sales teams to translate ABM strategy into integrated activation plans.
- Develop sales enablement recommendations, messaging themes, account plays, and buying committee insights to support GTM execution.
- Lead client-facing strategy conversations, including discovery calls, deliverable presentations, prioritization discussions, and performance readouts.
- Simplify complex B2B strategy, data, and tooling concepts into clear recommendations and next steps for clients and internal teams.
- Complete new business appraisals and support sales opportunities where B2B, ABM, 6sense, Clay, ICP, TAL, or GTM expertise is needed.
- Create repeatable internal processes for TAL builds, enrichment workflows, account scoring, 6sense audience logic, and ABM activation planning.
- Leverage AI technologies, the Nova ecosystem, and Power Digital workflows to improve research, strategy development, QA, execution, and reporting.

## Key Performance Indicators (KPIs)

- Client Ownership: Independently own strategic workstreams across priority B2B clients within the first 60 to 90 days.
- Strategic Delivery Quality: Deliver client-ready ICP, persona, TAL, ABM, and GTM strategy outputs with minimal rework.
- Tool Proficiency: Demonstrate hands-on ability to build, QA, and advise on 6sense segment logic and Clay workflows within the first 60 days
- Revenue Impact: Support client retention, expansion, and new B2B strategy opportunities through high-quality delivery and strategic partnership.
- Client Retention Rate: 90%
- Support on 8-12 accounts
- Team Retention (of DRs if applicable): 90%

Most Important Things (MITs)

- Own complex B2B strategy and ABM workstreams with confidence and autonomy.
- Translate messy client inputs into clear, activation-ready GTM recommendations.
- Bring hands-on 6sense, Clay, and B2B data strategy experience to improve delivery quality and speed.
- Serve as a trusted client-facing strategist who can operate across both big-picture strategy and tactical execution.

Benefits & Perks:

- Base salary + commission opportunities
- Prepaid Medicine Plan
- 15 paid vacation days (PTO) per year
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 17 observed Colombian national holidays + 2 mental health recharge days per year
- Legal benefits like Prima, Cesantias
- Paid Social Security
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/[.](https://powerdigitalmarketing.com/company/careers/) If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

## About Power Digital

## Company Overview
- **One-liner**: Power Digital is a tech-enabled growth marketing agency that integrates data intelligence, channel expertise, and proprietary technology to drive profitable revenue growth for brands.
- **Entity Type**: Private (backed by private equity)
- **Headquarters**: San Diego, California, United States
- **Founded**: 2012
- **Founders**: Not publicly listed on the website; Grayson Lafrenz serves as Founder & Chairman [powerdigitalmarketing.com](https://powerdigitalmarketing.com/meet-our-leadership-team/)

## Core Business
- **Primary industry**: Digital Marketing / Advertising Services
- **Target customers**: B2B and B2C brands across industries including consumer services, consumer packaged goods (CPG), private equity, healthcare, fashion, and retail. Serves both leading and emerging brands globally.
- **Mission/purpose**: To make profit predictable by operating at the intersection of data, technology, and human intelligence, providing total transparency and accountability for driving business impact [powerdigitalmarketing.com](https://powerdigitalmarketing.com/).

## Products & Services
- **nova (Proprietary Technology Platform)**: A data intelligence platform that analyzes a company’s digital ecosystem using multiple first-party data sources to build informed, custom marketing plans. De-risks investments by optimizing capital allocation and providing actionable insights [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).
- **Growth Marketing Services**: Comprehensive suite including strategic consulting, search engine optimization (SEO), paid search (PPC), paid social media, programmatic media, conversion rate optimization (CRO), lifecycle marketing, content marketing, creative services, and retail marketplace management.
- **Data Intelligence & Analytics**: Consulting and measurement services to provide clear, actionable insights and reporting on ROI and business impact.
- **PR & Affiliate Marketing**: Services to manage public relations and affiliate partnerships.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Annual revenue of **$76.0 million** (LinkedIn estimate) [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).
- **Total Funding**: Raised private equity. A round in 2019 was led by **Periscope Equity**. A secondary market transaction in 2022 was led by **Court Square Capital Partners**, which is now the parent company [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).
- **Notable Investors/Partners**: Court Square Capital Management, L.P. (parent company), Periscope Equity.
- **Growth Signals**: 
  - **Headcount**: 907 employees, with **+26.9% YoY growth** (+483 people year-over-year) [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).
  - **Client Retention**: High retention rate (stated as "because exceeding expectations is our standard") [powerdigitalmarketing.com](https://powerdigitalmarketing.com/).
  - **Performance**: Claims to deliver YoY revenue growth 2.6x faster than the industry average for clients [powerdigitalmarketing.com](https://powerdigitalmarketing.com/).
  - **Global Reach**: Operates in 42 countries, with significant presence in the US, Colombia, India, Brazil, and the UK [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).
  - **Acquisition**: Acquired Factorial Digital in 2019 [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).

## Competitive Advantages
- **Proprietary Technology (nova)**: A key differentiator that provides data-driven marketing plans and capital allocation optimization, reducing guesswork for clients.
- **Integrated Model**: Combines strategic consulting, data intelligence, channel expertise, and technology under one roof, offering a holistic, full-funnel approach rather than siloed services.
- **Transparency & Accountability**: Emphasizes total transparency with "receipts" for what drives business impact, positioning itself as a partner focused on measurable ROI and EBITDA growth.
- **Talent & Training**: Invests heavily in employee development with over 100 training sessions per year, a dedicated onboarding program, and a strong focus on culture and growth mindset [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/).

## Strategic Focus
- **Growth & Scalability**: Continuing to scale the agency globally, with active hiring across multiple countries and departments.
- **Technology-Led Innovation**: Further developing the nova platform and its data intelligence capabilities to maintain a competitive edge in a rapidly changing digital landscape (especially around data privacy and first-party data).
- **Deepening Industry Verticals**: Targeting specific high-growth verticals such as healthcare, CPG, retail, and private equity with specialized teams and services.
- **Talent Acquisition & Development**: Prioritizing building a best-in-class team with a strong growth mindset, as evidenced by their robust training programs and emphasis on employee experience.

## Why Work Here
- **Culture**: Described as collaborative, innovative, and driven by a "growth mindset." The company values having fun while striving for excellence. A dedicated DE&I committee works to educate, celebrate, and give back to diverse communities [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/).
- **Remote/Hybrid Policy**: Offers remote positions across the United States, Latin America (Argentina, Brazil, Colombia, Ecuador, Honduras, Mexico, Peru, Costa Rica), the United Kingdom, and other locations. The company is globally distributed with a remote-first approach for many roles.
- **Benefits**: Includes 401k match, unlimited PTO, paid service hours, mental health recharge days, and medical coverage [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/).
- **Professional Development**: Provides a seamless onboarding training program and over 100 additional training sessions per year for professional and personal development. The company invests significantly in employee growth and internal mobility.
- **Engineering & Tech Culture**: The technology team (nova engineering, data intelligence, product) is integrated with the business, working on proprietary tools that directly impact client outcomes. This offers a unique blend of agency work and product development in a fast-paced, data-driven environment.
- **Diversity & Inclusion**: Actively fosters an inclusive workplace with dedicated initiatives and training, and a diverse global team spanning many nationalities and backgrounds.

## Sources
1. [Power Digital Marketing Official Website](https://powerdigitalmarketing.com/)
2. [Power Digital Marketing - LinkedIn Company Page](https://www.linkedin.com/company/powerdigitalmarketing)
3. [Power Digital Marketing - Careers Page](https://powerdigitalmarketing.com/company/careers/)
4. [Power Digital Marketing - Leadership Team Page](https://powerdigitalmarketing.com/meet-our-leadership-team/)
5. [Power Digital Marketing - Employee Development Page](https://powerdigitalmarketing.com/leading-employee-development-program/)

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