---
title: 'Senior Account Director (F1 hospitality) at Right Formula LTD'
canonical: 'https://feeny.ai/job/senior-account-director-f1-hospitality-right-formula-ltd-london-46bv8xp77mdd'
type: 'job'
last_seen: '2026-09-16'
---

# Senior Account Director (F1 hospitality) at Right Formula LTD

- **Company:** Right Formula LTD
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-04-07
- **Last confirmed live:** 2026-09-16
- **Apply:** https://jobs.lever.co/rightformula/cceeb439-227a-4dda-a887-98f6c3d90c36

## Job description

## About Right Formula

At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.

## Role Overview

The Senior Account Director will take overall responsibility for the strategic direction, commercial management, and delivery excellence across one to two major hospitality-focused Formula 1 partnerships. This senior role combines leadership, client development, and operational oversight, ensuring each partnership delivers exceptional guest experiences, strong commercial return, and measurable brand impact. As the senior client lead, the Account Director will manage the account teams, guide long-term partnership strategy, and serve as a trusted advisor to senior client stakeholders. They will be responsible for translating client business objectives into world-class hospitality and activation programmes, ensuring Right Formula continues to set the benchmark for premium delivery and client service. The role will be based at Right Formula’s offices in Battersea, London, and will require extensive international travel.

## Key Responsibilities

Client Leadership & Relationship Management Act as the senior point of contact for both clients, building and maintaining strong, trusted relationships at senior stakeholder level. Oversee the annual partnership strategy, ensuring hospitality, activation, and communication programmes align with broader brand and business objectives. Lead regular client reviews, reporting, and strategic planning sessions, ensuring performance insights and future opportunities are clearly articulated.

Partnership & Hospitality Strategy Lead the development and execution of hospitality and guest experience strategies that deliver exceptional, brand-aligned experiences across global events. Oversee end-to-end hospitality delivery, from pre-event planning and communications through to on-site management, supplier oversight, and post-event evaluation. Ensure all contractual rights and assets are fully leveraged and tracked, delivering measurable value across both partnerships. Champion innovation and continuous improvement across event delivery, guest engagement, and operational processes. Proactively collaborate with creative, strategy, and production teams to develop innovative activations and campaigns.

## Team Leadership & Delivery Oversight

Lead and mentor a team of Account Managers and Executives, fostering a collaborative, high-performance culture. Oversee project delivery to ensure the highest standards of quality, efficiency, and client satisfaction. Provide clear direction, prioritisation, and resource management across both account teams. Support the professional development of direct reports through coaching, feedback, and structured progression planning. Work closely with the Group Account Director and senior leadership to ensure client objectives align with agency strategy and delivery capability.

Commercial & Financial Management Own and manage account budgets, forecasting, and profitability, ensuring projects are delivered within scope and to target margin. Oversee supplier contracting and negotiations, ensuring strong commercial terms and alignment with agency standards. Identify and pursue account growth opportunities, including renewals, extensions, and new business streams within existing clients. Ensure financial governance, accurate billing, and regular reporting across both accounts.

## Skills & Experience Required

Extensive experience in client, agency, or rights-holder account management within sports, events, or partnership marketing. Proven leadership of premium hospitality and partnership programmes within Formula 1 or international motorsport (essential). Strong track record of managing multiple high-profile clients or accounts simultaneously. Deep understanding of hospitality operations, sponsorship rights, and partnership performance measurement. Demonstrated ability to lead strategic planning, client development, and account growth initiatives. Exceptional relationship management and communication skills, with the gravitas to influence senior client stakeholders. Strong commercial acumen, with experience managing multi-million-pound budgets and driving profitability. Strategic thinker with creative flair, capable of inspiring teams and delivering innovative, client-first solutions. Experienced leader who can motivate, mentor, and develop high-performing teams. Proficient in Microsoft PowerPoint, Excel, and other relevant project management and reporting tools, ideally Monday.com. A proactive, composed, and collaborative leader with a passion for Formula 1 and delivering best-in-class hospitality experiences.

## Role Structure & Benefits

Hybrid working Flexible hours with core working hours between 10am – 4pm Discretionary bonus scheme Gym & Retail Discounts Enhanced Employer Pension contribution Mental Wellbeing Day & Volunteer Day in addition to annual leave Sabbatical Leave in conjunction with long-service Employee Assistance Programme

After successfully passing probation: Private Healthcare £500 per annum individual training budget Cycle to work scheme Payroll giving Season Ticket Loan Work From Anywhere Allowance

## About Right Formula LTD

## Company Overview
- **One-liner**: Right Formula LTD is an award-winning, integrated global sports marketing agency that helps brands maximise the value of their partnerships with sporting teams and championships, with a leadership position in Formula 1.
- **Entity Type**: Private limited company (UK registered)
- **Headquarters**: London, United Kingdom (5 Riverlight Quay, Nine Elms Lane, London, SW11 8DX), with offices in the US and partners worldwide
- **Founded**: 22 July 2009 (UK incorporation date)
- **Founders**: Robin Fenwick (Founder & CEO)

## Core Business
- **Primary industry**: Sports marketing and sponsorship agency services
- **Target customers**: B2B — global brands seeking sports partnerships, hospitality and event activations; key clients include NEFT Vodka, Visa, Cash App Racing Bulls F1 Team, and NTT Data (via The Open)
- **Mission or purpose statement**: "To push the limits of sports marketing" — the agency describes itself as combining "expertise, ingenuity and agility" to help brands accelerate growth through the power of sport.

## Products & Services
- **Partnership Strategy & Identification**: Full-service identification and negotiation of sports partnerships, taking brands "from partnership identification through to the delivery of fully integrated marketing strategies."
- **Integrated Marketing Campaign Design & Delivery**: 360-degree planning and activation of partnership marketing, including creative, strategy, and on-the-ground delivery.
- **Events & Hospitality**: Management of premium hospitality and event experiences tied to major sporting properties (e.g., The Open golf championship, Formula 1 weekends).
- **Formula 1 Specialism**: Dedicated expertise in F1 team and championship partnerships, including client work for Cash App Racing Bulls F1 Team.
- **Global/Regional Delivery**: UK + US-based delivery with worldwide partner network, enabling locally-aware regional campaigns.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company, small/medium size)
- **Key Metric**: Total Funding / Revenue — Not publicly available; no venture funding disclosed
- **Notable Investors/Partners**: NEFT Vodka, Visa, Cash App Racing Bulls F1 Team, NTT Data (The Open); UK Companies House lists company number 06969725, with last accounts filed up to 31 December 2024
- **Growth Signals**:
  - Established dual-market presence with UK and US offices
  - Active job postings across multiple functions (Account, Creative, Technology) — signals investment in expanding the team
  - Named an "award-winning" agency, with a stated leadership position in Formula 1 marketing
  - Broadening portfolio beyond F1 into events/hospitality (e.g., The Open)

## Competitive Advantages
- **Formula 1 leadership**: Described as "the leading agency in Formula 1," with deep relationships and domain expertise in one of the most valuable global sports properties.
- **360-degree integration**: Unlike niche sponsorship brokers, Right Formula offers the full chain — from partnership identification to creative strategy to hospitality delivery.
- **Independence & agility**: Independently-owned and entrepreneurial, allowing faster decisions and custom solutions compared to large network agencies.
- **Global-local delivery model**: UK headquarters plus US offices and worldwide partners give clients regional insight with global reach.

## Strategic Focus
- **Scale the Formula 1 franchise**: Deepen existing F1 client work while expanding into adjacent premium sports (Golf/The Open, hospitality).
- **Diversify services and clients**: Hiring across Product Design and Technology roles suggests investment in digital/creative product capabilities alongside traditional account management.
- **US market expansion**: The Managing Director, US (Ashlee Huffman) and remote US-based roles signal strategic priority on growing North American business.

## Why Work Here
- **Culture**: The agency describes itself as an "entrepreneurial, independently-owned agency in Sport" where employees bring "the world's biggest brands into the heart of the most thrilling sports."
- **Work model**: Hybrid roles available for most positions in London; some US-based roles are offered as Remote.
- **Current openings (at time of research)**: Account Director, Account Manager, Senior Account Manager, Senior Account Director (F1 hospitality), Product Designer, Creative Coordinator (12-month fixed term), and Account Manager roles in Hospitality & Events (F1).
- **Impact**: Opportunity to work directly on high-profile global sports partnerships (Formula 1, The Open) with major brands like Visa and NEFT Vodka.
- **Team environment**: Small, leadership-accessible structure with a visible Leadership Team and Board, promoting direct client ownership and cross-functional collaboration.
- **Location perks**: London office in Nine Elms/Vauxhall area, near the US embassy; US office presence offers transatlantic career mobility.

## Sources
1. [rightformula.com](https://www.rightformula.com/)
2. [jobs.lever.co/rightformula](https://jobs.lever.co/rightformula)
3. [rightformula.com/careers/](https://www.rightformula.com/careers/)
4. [rightformula.com/about/](https://www.rightformula.com/about/)
5. [Companies House - GOV.UK](https://find-and-update.company-information.service.gov.uk/company/06969725)

## Other roles at Right Formula LTD

- [Commercial Operations Manager - 15 month Fixed Term Contract](https://feeny.ai/job/commercial-operations-manager-15-month-fixed-term-contract-right-formula-ltd-mvbnc0v0et3x) — London, United Kingdom
- [Account Manager](https://feeny.ai/job/account-manager-right-formula-ltd-london-azy1ty1vxygk) — London, United Kingdom
- [Account Director](https://feeny.ai/job/account-director-right-formula-ltd-london-fah9ae2msq6d) — London, United Kingdom
- [Senior Account Manager, Hospitality](https://feeny.ai/job/senior-account-manager-hospitality-right-formula-ltd-london-kdr0yb36pqke) — London, United Kingdom