--- title: 'Senior Account Director - Influencer & Social at attn:' canonical: 'https://feeny.ai/job/senior-account-director-influencer-social-attn-los-angeles-ca-new-york-5ewtn7anspak' type: 'job' last_seen: '2026-09-15' --- # Senior Account Director - Influencer & Social at attn: - **Company:** attn: - **Location:** Los Angeles CA & New York, NY - **Posted:** 2026-08-27 - **Last confirmed live:** 2026-09-15 - **Apply:** https://job-boards.greenhouse.io/attn/jobs/8160838 ## Job description Who We Are: At ATTN:, we tell stories that bring smart attention to topics that matter in news, culture, public policy, and advocacy.  We started as a publisher, building a business around attention that amassed a massive audience, giving us rare insights and valuable distribution. Since then, we’ve grown into a media company that creates original IP and bespoke content, provides full-service creative marketing and strategic advisory services, and builds creator-led brand programs for social platforms, non-profits, and client partners. About The Role: A Senior Account Director is a seasoned agency leader who owns executive-level client partnerships, commercial strategy, and team growth. You will serve as a bridge between client C-suites and our internal creative, strategy, production, and media teams, driving revenue and ensuring client goals and creative visions are met across complex, multi-channel programs. You will be a champion of creator-led and influencer marketing, shaping strategies that leverage talent, UGC, and whitelisted creator content to drive measurable outcomes across social platforms. Strategic Client Partnership - Act as primary advisor to top-tier clients, translating business goals into clear strategies and measurable KPIs. - Provide thought leadership on social-first, creator-led, and platform-native approaches; stay ahead of trends and paid/platform capabilities. - Navigate sensitive client needs with composure; proactively de-risk issues and strengthen trust. - Serve as the main link between brand and creators/talent managers; define influencer strategy and measurement frameworks. Growth & Financial Management - Drive organic growth via upsell/cross-sell; shape new scopes, pricing, and margin targets. - Lead/co-lead pitches and RFPs using competitive analyses, case studies, and social playbooks. - Package and price creator/influencer programs, performance-based models, and integrated talent + paid amplification + social commerce. - Negotiate creator rates, usage, and licensing; own portfolio financial health (forecasting, resourcing, budgets, burn, margin) using Asana and Kantata; enforce scoping/change orders/contracts. ## Team Leadership & Culture - Lead, mentor, and motivate Account Directors/Managers/Executives; set clear expectations and growth plans; celebrate wins and coach through losses. - Delegate effectively, empowering ownership while stepping in decisively when needed. - Champion collaborative, cross-functional ways of working across creative, strategy, production, and media. - Upskill teams on creator best practices (contracting/licensing, benchmarking, content feedback, disclosure compliance, paid whitelisting) and train on creator management platforms. Delivery, Optimization & Operational Excellence - Lead end-to-end creator campaigns from brief to reporting, including sourcing/vetting talent (micro to celebrity), timelines, briefs, content approvals, and daily comms with talent management. - Oversee paid and organic social programs—including influencer strategies—on TikTok, Instagram, and YouTube; track performance (e.g., engagement rates), ensure KPI attainment, ROI storytelling, and executive-ready reporting. - Identify performance trends and run strategic optimizations; partner with talent managers/marketplaces/platforms to maximize distribution, whitelisting, and brand safety. - Ensure efficient content workstreams and conflict resolution; model ATTN’s values: Make It Smart, Make It Great, Make It Matter. ## Qualifications - 10+ years in account management, marketing, or public relations within creative/advertising/media/PR agencies, with a proven record leading large or complex accounts. - 5+ years leading creator/influencer programs at scale, including sourcing, negotiation, briefing, whitelisting/allowlisting, and content usage and licensing. - 4+ years managing and mentoring teams with strong cross-functional leadership. - Strong relationships with talent agencies, creator platforms, and influencer tech partners; fluency in affiliate/social commerce models and tracking. - Deep, current expertise in social media across paid and organic; fluency in platform capabilities, influencer strategies, audience targeting, and social KPIs. - Demonstrated business development success: upsell/cross-sell, leading pitches, SOW development, pricing, and negotiation. - Strong financial acumen: budgeting, forecasting, resourcing, margin management; experience with Asana and Kantata or similar tools. - Executive presence with excellent communication, presentation, and negotiation skills; comfortable engaging C-suite stakeholders. - Proactive, solutions-oriented problem solver who performs under pressure and anticipates challenges. - Education: Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree a plus. The salary range for this role is between $150,000-$185,000. Actual compensation is based on a wide array of factors unique to each candidate, including but not limited to demonstrated skill set, years and depth of relevant experience, and some role-dependent factors. We welcome direct conversations with each candidate about compensation in all of our initial calls. Location Candidates can be based in Los Angeles or New York. This is a hybrid role with 3 days expected to be on-site in one of our hubs. Our Commitment to Inclusion & Diversity: As an Equal Opportunity Employer, ATTN: is committed to building and fostering a workplace of diversity and employee inclusion. ATTN: does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. ## About attn: ## Company Overview - **One-liner**: ATTN: is a Los Angeles-based digital media company that produces short-form, mission-driven video content to engage Millennials and Gen Z around social issues. - **Entity Type**: Private (acquired by Candle Media in 2022 for $100M, majority stake re-acquired by founders in February 2026) - **Headquarters**: Los Angeles, California, United States - **Founded**: 2014 - **Founders**: Matthew Segal and Jarrett Moreno ## Core Business - **Primary industry**: Digital Media & Entertainment - **Target customers**: B2B brand partners seeking to reach socially-conscious younger audiences; B2C viewers on social platforms - **Mission**: To break down important societal topics into digestible, entertaining videos and give people context on the issues that matter to them. ## Products & Services - **Brand Partnerships**: ATTN: works with companies to create custom video campaigns that align with social causes and cultural moments. - **Creative Shop**: A full-service creative agency that develops original content, series, and activations for brands. - **Social Content**: Short-form videos distributed across Facebook, Instagram, TikTok, YouTube, and other platforms, generating billions of views. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. Acquired in 2022 for $100 million. - **Key Metric**: Annual Revenue ~$25 million (as of latest data) [linkedin.com/company/attn]. Total funding raised: $37.1 million across three rounds. - **Notable Investors/Partners**: Evolution Media (led Series B and C); clients include PGA TOUR Studios, California Department of Health Care Services, and other purpose-driven brands. - **Growth Signals**: 70% revenue growth reported in 2024; launched a Creative Shop in 2022 that has become a major growth driver; 2.3 billion impressions and 17 billion global views across platforms [attn.com]. However, employee headcount declined 20% year-over-year to 94 staff. ## Competitive Advantages - Deep expertise in translating complex social/political topics into short, engaging video content that resonates with younger demographics. - Strong distribution network with 18 million followers across social platforms, enabling massive organic reach. - Trusted by both public figures and brands to deliver authentic messaging around social good. ## Strategic Focus - Expanding the Creative Shop as a higher-margin, brand-facing revenue stream. - Continuing to partner with purpose-driven brands and government agencies (e.g., health campaigns) to create culturally relevant content. - Rebuilding independent leadership after the 2026 re-acquisition by founders. ## Why Work Here - **Culture**: Mission-driven environment with a focus on social impact and creative storytelling. - **Work Policy**: Hybrid – employees work a flexible mix of remote and on-site at the Los Angeles office. - **Benefits**: Comprehensive health insurance, unlimited PTO, generous parental leave, and a 401k plan [attn.com/careers]. - **Perks & Values**: The company describes itself as hiring “makers, organizers, strategists and creative leaders.” - **Engineering & Tech**: Tech stack includes Python, SQL, Google Cloud, Tableau, and Adobe Creative Suite; engineering is a small but present team. - **Considerations**: Employee reviews on LinkedIn rate ATTN: at 2.9/5, with career advancement scoring 2.5 [linkedin.com]. Headcount decreased 20% in the last year, indicating organizational change. ## Sources 1. [attn.com](https://www.attn.com/) 2. [attn.com/careers](https://www.attn.com/careers/index.html) 3. [linkedin.com/company/attn](https://www.linkedin.com/company/attn) 4. [builtin.com](https://builtin.com/company/attn) 5. 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