---
title: 'Senior Account Executive at AppDirect'
canonical: 'https://feeny.ai/job/senior-account-executive-appdirect-montreal-22jgenmexx4f'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Account Executive at AppDirect

- **Company:** AppDirect
- **Location:** Montréal, Canada
- **Compensation:** $183k–$226k
- **Posted:** 2026-06-26
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/appdirect/jobs/8610052002

## Job description

Pour la version française de cette description de poste, veuillez consulter le lien suivant / For the French version of this job description, please refer to the following link:

- https://job-boards.greenhouse.io/appdirect/jobs/8610058002

## About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

## About Devs.ai, an AppDirect Subsidiary

Devs.ai is an AI-native incubation inside AppDirect and the fastest-growing part of the business. We're a small, high-caliber team building products that change how AI and software gets created and deployed.

We operate like a startup with the backing of a scaled platform, No bureaucracy, no politics. Just smart people shipping fast and solving hard problems. Our flagship products are private AI workspaces that give access to AI chat, agent building, app building, CLI tools, enterprise search, and more.

We're early, we're growing, and we're looking for people who want to build something that matters.

## About You

This is a rare opportunity to join Devs.ai as our founding Senior Account Executive, working directly with the founder and General Manager of the business unit, and playing a critical role in shaping our growth and culture.

You have a track record of succeeding in previous sales roles and the drive to build something from the ground up. You'll partner with the Devs.ai GM, Product team, and Sales Engineering to identify prospects, build meaningful customer relationships, and guide prospective clients on their AI journey. You bring a solid understanding of the B2B AI landscape, strong business acumen, and a consultative approach to sales. You listen carefully to what customers are trying to achieve and connect their goals directly to what the Devs.ai platform can deliver. You communicate clearly at every level, from technical evaluators to executive decision-makers, because in a fast-moving environment like ours, clarity is everything.

Devs.ai is an agentic AI platform for enterprises and the fastest-growing business unit of AppDirect, the leading B2B Subscription Commerce platform company.

What you'll do and how you'll have an impact

- Complete AppDirect’s in-depth onboarding and sales training to become an expert in our messaging, products and services and unique sales approach;
- Identify, qualify and progress our end to end sales process for new business opportunities, delivering an unparalleled level of service to potential customers;
- Be responsible for selling AppDirect’s Devs.ai platform and in parallel, look for opportunities to cross-sell AppDirect’s full suite of products & services in partnership with product sales specialists;
- Execute a vertical/territory plan that will fuel the ongoing growth of your business enabling you to exceed your monthly, quarterly and annual sales quota;
- Cross-functionally coordinate internal resources needed to close new business;
- Represent AppDirect in all customer facing engagements, traveling to customers locations as required and engaging at all levels of an organization;
- Present and advise customers and prospects on established digital commerce best practices.

## What we're looking for

- 5+ years experience as an Account Executive for an enterprise software solution company, with a track record of consistently hitting or exceeding quota;
- BS/BA degree required;
- Strong ability to present compelling value propositions & return on investment in complex environments to a wide variety of individuals; technical and/or executive audiences;
- Working knowledge of the B2B AI landscape — you don't need to be an engineer, but you need to be able to speak credibly about AI products and their business applications;
- Experience managing complex, multi-stakeholder sales cycles from first contact through signed contract;
- Strong written and verbal communication skills.You can distill a complex solution into a clear, compelling value statement that connects directly to a customer's stated goals;
- Comfort operating in an early-stage, fast-moving environment where priorities shift and the playbook is still being written;
- Entrepreneurial spirit, a reputation for integrity and accountability and a strong team ethic.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice

At AppDirect, AI tools may assist our recruitment team with administrative automations — always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy – all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com. The salary band listed below reflects the expected annual base salary or OTE (on-target earnings) for this role at AppDirect and may be subject to change.

Base salary or OTE is just one component of AppDirect’s total compensation package. In addition to base pay, regular employees may be eligible for performance-based bonuses and a full range of benefits.

Canada Compensation Band $182,750—$225,750 CAD

L'échelle salariale indiquée ci-dessous correspond au salaire de base annuel prévu ou à la rémunération cible (OTE) pour ce poste chez AppDirect et est susceptible d'être modifiée.

Le salaire de base ou la rémunération cible (OTE) ne constitue qu'une composante du package de rémunération global proposé par AppDirect. Outre le salaire de base, les employés permanents peuvent prétendre à des primes liées à la performance et à une gamme complète d'avantages sociaux.  Fourchette

Échelle salariale au Canada $182,750—$225,750 CAD

## About AppDirect

## Company Overview
- **One-liner**: AppDirect is a B2B subscription commerce platform that enables businesses to buy, sell, and manage recurring technology services through a unified ecosystem.
- **Entity Type**: Private (Venture-backed)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2009
- **Founders**: Nicolas Desmarais (Chairman & CEO), Daniel Saks

## Core Business
- **Primary industry/industries**: B2B Subscription Commerce, Marketplace Development Platforms, Cloud Services Distribution, IT Services and Consulting
- **Target customers**: B2B – Technology providers (ISVs, telcos), advisors (resellers, MSPs), and businesses (SMB to Enterprise) looking to launch or participate in subscription marketplaces.
- **Mission or purpose statement**: To make technology universally accessible so that anyone can thrive in the digital economy.

## Products & Services
- **AppDirect Platform (Subscription Commerce Platform)**: A unified SaaS platform for selling, buying, and managing recurring technology services. It powers white-labeled marketplaces, automates sales and procurement, and handles monetization (billing, referrals, reseller networks).
- **AppDirect Catalog**: An industry-leading catalog of thousands of cloud products from trusted brands, spanning Software (collaboration, IT management, security), Connectivity (UCaaS, CCaaS, internet, voice, network), Infrastructure (AWS, GCP, Azure, IBM, colocation, SD-WAN), and Energy (electricity, natural gas).
- **Monetization Capabilities**: Tools for self-service billing, referral programs, reseller network management, and partner ecosystem scaling.
- **Procurement Marketplace**: An internal IT marketplace for businesses to find, buy, and manage all their technology services from a single location, including SaaS spend management and subscription management.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (Private company)
- **Key Metric**: Total Funding of **$754.5M** across 10 funding rounds (per LinkedIn). Estimated Annual Revenue of **$281.0M** (per LinkedIn).
- **Notable Investors/Partners**: Partners with 300+ software companies (including AWS, GCP, Azure, IBM). Acquired Tackle.io (for B2B subscription monetization) and Broker Online Exchange (for energy) in 2024-2025.
- **Growth Signals**: Headcount of 764 employees (+6.5% YoY), operates in 17 countries, serves 1,000+ providers, 14,000+ advisors, and 16 million subscribers. Named a 2024 Forrester Wave Leader in Marketplace Development Platforms. Active job postings up +239.1% year-over-year.

## Competitive Advantages
- **Ecosystem Scale**: A massive two-sided network effect connecting technology providers, advisors, and end-businesses, creating a "one-stop-shop" for recurring services.
- **Platform Depth**: End-to-end capabilities covering marketplace launch, catalog management, sales automation, billing, and procurement – reducing complexity for clients.
- **Industry Recognition**: Named a Leader in The Forrester Wave™: Marketplace Development Platforms, validating its market position and technology.
- **Strategic Acquisitions**: Acquisitions like Tackle.io and Broker Online Exchange demonstrate aggressive expansion into adjacent high-growth areas (cloud monetization and energy).

## Strategic Focus
- **Convergence in B2B Subscription Monetization**: Integrating capabilities from acquisitions (Tackle.io) to unify the partner ecosystem and streamline how software is sold and bought.
- **Expanding into Energy & Connectivity**: Capitalizing on rising energy demand and the need for unified communication services, moving beyond traditional software.
- **Global Scale & Platform Modernization**: Continuing to grow its global footprint (17 countries) and enhance the platform's ability to handle complex, multi-product subscriptions for large enterprises and telcos.

## Why Work Here
- **Culture & Values**: A values-driven company ("Be Seen. Be Yourself. Do Your Best Work") with a strong emphasis on employee engagement (81% proud to work at AppDirect, 95% participation in annual engagement survey). Core values include Humility, Ownership, and Intensity.
- **Growth & Development**: High investment in Learning & Development (89% positive rating). Employees report freedom to grow personally and professionally. "Peak Performance" program supports physical and mental well-being.
- **Global & Hybrid**: Operates in 17 countries with a mix of office-based and remote employees. Offices include San Francisco (HQ), Montreal, Chicago, Atlanta, Westlake, Pune, Hyderabad, Calgary, Kirkland, Trois-Rivières, Munich, Bucharest, and Buenos Aires.
- **Impact & Scale**: Opportunity to work on a platform serving 16 million subscribers and 1,000+ providers, with a clear mission of democratizing access to technology.
- **Diversity & Inclusion**: Explicit commitment to equality of opportunity and fostering an environment of inclusion regardless of race, religion, age, sexual orientation, or gender identity.

## Sources
1. [appdirect.com](https://www.appdirect.com/)
2. [appdirect.com/careers](https://www.appdirect.com/careers)
3. [appdirect.com/about](https://www.appdirect.com/about)
4. [appdirect.com/careers/where-we-are](https://www.appdirect.com/careers/where-we-are.html)
5. [linkedin.com/company/appdirect](https://www.linkedin.com/company/appdirect)

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