---
title: 'Senior Account Executive (Mid-market) at SFG20'
canonical: 'https://feeny.ai/job/senior-account-executive-mid-market-sfg20-manchester-z0382vm115c4'
type: 'job'
last_seen: '2026-11-08'
---

# Senior Account Executive (Mid-market) at SFG20

- **Company:** SFG20
- **Location:** Manchester, United Kingdom
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-20
- **Last confirmed live:** 2026-11-08
- **Apply:** https://jobs.ashbyhq.com/sfg20/4d80a294-430c-4804-b664-7a6ae77ec906/application

**Skills:** B2B Sales, SaaS Sales, LinkedIn Sales Navigator, Cognism, ZoomInfo, Lusha, HubSpot, CRM Software, Sales Forecasting, Prospecting, Facilities Management Technologies, CAFM Solutions

> The Enterprise Account Executive drives strategic growth by identifying, engaging, and converting high-value prospects within target industries. The role involves building customer relationships, managing complex sales cycles, and mentoring junior team members to expand SFG20’s influence in the built environment mai...

## Job description

Senior Account Executive

## About us

SFG20 is the industry standard for building maintenance. Providing services and pioneering technologies that empower people to create and sustain safer buildings. Our mission is to make buildings better using our standard, software and expertise. Our vision is to become the leading authority for built environment maintenance that protects and enhances quality of life.

## About the role

As a Senior Account Executive in our Mid-Market team, you'll help organisations tackle complex building maintenance challenges through consultative SaaS selling. You'll own the sales cycle from discovery to close, build relationships with facilities and estates decision-makers, and show customers how SFG20's software and expertise can deliver practical value. You'll have the autonomy to develop your territory, supported by a collaborative team and an established industry standard. This is an opportunity to contribute directly to our next phase of growth.

## What You’ll Be Doing

- Own the full mid-market sales cycle, from prospecting and consultative discovery through to negotiation and close.
- Build and manage a qualified pipeline through independent prospecting and collaboration with the SDR team.
- Understand customers’ facilities and building maintenance challenges, and clearly explain how SFG20’s SaaS solutions address them.
- Engage senior operational stakeholders, lead tailored product demonstrations and navigate complex, multi-stakeholder buying decisions.
- Take ownership of your £500k annual ARR target, maintaining accurate CRM records, pipeline visibility and revenue forecasts.
- Work closely with colleagues across Sales and other teams to progress opportunities and continuously improve your approach.

## What You Will Bring

Must-Haves

- Proven SaaS Sales Success: A track record of owning and closing B2B SaaS deals, ideally with mid-market customers and multiple decision-makers.
- Proactive Pipeline Generation: A self-driven new business hunter who takes ownership of prospecting, opens doors and builds a qualified pipeline from scratch, rather than relying on inbound leads or pre-qualified opportunities.
- Commercial Ownership: Experience carrying an individual revenue target, building and managing pipeline, negotiating commercial terms and forecasting accurately.
- Consultative Discovery: Ability to ask thoughtful questions, understand operational challenges and connect complex software capabilities to clear customer outcomes.
- Adaptability and Accountability: A proactive, coachable approach and the ability to manage priorities in a growing business.
- Solution Communication: Confidence explaining technical software solutions, delivering tailored demonstrations and responding to customer questions.
- Stakeholder Management: Ability to engage operational and senior decision-makers, navigate longer sales cycles and work with internal specialists to progress deals. Great-to-Haves
- Experience selling to facilities, estates, operations or other technical and operational stakeholders, or across relevant industry sectors.
- Experience applying structured sales methodologies (such as MEDDPICC, Challenger or SPIN) to complex, multi-stakeholder opportunities.
- Experience working effectively in a remote or hybrid team and using CRM and sales tools such as HubSpot, Teams or Gong.

Our Benefits

- 26 days holiday + bank holidays (with the option to buy more)
- Company pension scheme
- Life assurance for added peace of mind
- Private medical insurance with BUPA
- Enhanced family-friendly benefits
- Perkbox, offering a wide range of discounts, perks and everyday savings
- Volunteering leave to support causes that matter to you
- Octopus Electric Vehicle scheme, offering a more affordable way to drive electric
- Access to wellbeing support via WeCare
- and more!

Location Home-based, with regular travel to our Manchester Spinningfields office, as well as client meetings and events. Candidates should be within reasonable commuting distance of Manchester.

Additional Information All candidates must be able to demonstrate a pre-existing right to work and travel within the UK. We are unfortunately not able to offer sponsorship. Documentary evidence will be required. All offers are subject to satisfactory vetting and reference checks.

## Equal opportunities for everyone

Diversity and inclusion are our priorities, and we’re ensuring we have lots of support so our people can grow at SFG20 and do their best work! We embrace diversity by fostering an inclusive environment where everyone feels welcome, safe and able to bring their whole self to work. We’re an equal opportunity employer. Applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or disability status. If there’s anything we can do to accommodate your specific situation, please let us know.

## About SFG20

## Company Overview
- **One-liner**: SFG20 is the industry-standard building maintenance compliance platform that provides customisable maintenance schedules and software (Facilities-iQ) to help building owners, facility managers, and contractors control risk, achieve compliance, and ensure buildings are safe and efficient.
- **Entity Type**: Private (division of BESA, a non-profit trade association)
- **Headquarters**: London, United Kingdom
- **Founded**: 1990
- **Founders**: Not publicly available

## Core Business
- Primary industry: Building maintenance compliance, facilities management software, and technical standards.
- Target customers: B2B – facility managers, building owners, FM consultants, and contractors across healthcare, education, local government, housing associations, and sports sectors.
- Mission or purpose: “Make buildings safer and better using our standard, software and expertise.” [careers.sfg20.co.uk](https://careers.sfg20.co.uk/)

## Products & Services
- **[SFG20 Standard]**: The authoritative library of over 1,500 maintenance schedules covering 200+ asset classes, updated annually by a team of technical authors to align with UK regulations and best practices.
- **[Facilities-iQ Platform (SaaS)]**: A software platform that provides access to the SFG20 standard, AI-powered asset mapping and search, audit-ready compliance tracking, seamless integration with CMMS/CAFM/IWMS systems, and automated update notifications. Claimed to cut maintenance costs by up to 20% and save 60% on admin time. [sfg20.co.uk](https://www.sfg20.co.uk/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed.
- **Key Metric**: Annual revenue estimated between $5M–$25M (source: LinkedIn) and over 2,500 customers worldwide, including NHS trusts, councils, and universities.
- **Notable Investors/Partners**: Part of The Building Engineering Services Association (BESA), a long-standing non-profit. Integration partners include major CMMS/CAFM providers.
- **Growth Signals**: Headcount grew 25% year-over-year to 58 employees (as of early 2026). Active recruitment for roles such as Senior Account Executive. Strong adoption in UK public sector and enterprise FM.

## Competitive Advantages
- **Industry Standard**: SFG20 is the recognised standard for building maintenance in the UK; compliance is often mandated or strongly recommended by regulators.
- **Regulatory Alignment**: Content is continuously reviewed and updated to reflect UK legislation and technical standards, reducing legal and safety risks for customers.
- **AI-Powered Tools**: AI-assisted asset mapping and search streamline the process of building a compliant maintenance regime.
- **Integration Ecosystem**: Seamless connectivity with major FM systems reduces manual data entry and errors.

## Strategic Focus
- Digital transformation of maintenance management through AI and automation.
- Expanding integration capabilities and mobile accessibility.
- Maintaining and evolving the SFG20 standard to stay ahead of regulatory changes.
- Growing the customer base in healthcare, education, and local government sectors. [sfg20.co.uk](https://www.sfg20.co.uk/)

## Why Work Here
- **Culture**: Values include ownership, agility, collaboration, and excellence. Emphasises teamwork, voice, and results. [careers.sfg20.co.uk](https://careers.sfg20.co.uk/)
- **Flexible Working**: Hybrid or remote roles available with flexible hours to balance work and life. [careers.sfg20.co.uk](https://careers.sfg20.co.uk/)
- **Benefits**: 26 days holiday (plus 8 bank holidays), ability to buy up to 5 extra days, loyalty increases. Private medical insurance (BUPA), employee assistance programme (WeCare), generous pension (Smart Pension), enhanced maternity/paternity/adoption leave, EV salary sacrifice scheme (Octopus Electric Vehicles). [careers.sfg20.co.uk](https://careers.sfg20.co.uk/)
- **Mission-Driven**: Opportunity to contribute to a mission with wide-reaching positive impact on building safety and quality of life.
- **Team**: Rated “Excellent” on Trustpilot. Small but growing team (58 people) with a collaborative, innovative atmosphere. [sfg20.co.uk](https://www.sfg20.co.uk/)

## Sources
1. [sfg20.co.uk](https://www.sfg20.co.uk/)
2. [careers.sfg20.co.uk](https://careers.sfg20.co.uk/)
3. [uk.linkedin.com](https://uk.linkedin.com/company/sfg20)
4. [builtin.com](https://builtin.com/company/sfg20)
5. [endole.co.uk](https://open.endole.co.uk/insight/brand/249780-sfg20)

## Other roles at SFG20

- [Senior Account Manager](https://feeny.ai/job/senior-account-manager-sfg20-manchester-q9011g7p1j58) — Manchester, United Kingdom