--- title: 'Senior Account Executive – UK & Ireland (Future Hiring) at SugarAI' canonical: 'https://feeny.ai/job/senior-account-executive-uk-ireland-future-hiring-sugarai-london-qj11ewkshbg6' type: 'job' last_seen: '2026-09-14' --- # Senior Account Executive – UK & Ireland (Future Hiring) at SugarAI - **Company:** SugarAI - **Location:** London, United Kingdom - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-08-17 - **Last confirmed live:** 2026-09-14 - **Apply:** https://jobs.lever.co/sugarcrm/e8cbcb71-c6ea-4924-b88d-db0d0470adbe ## Job description ## About SugarAI UK Limited SugarAI is redefining CRM for the age of AI. We’re delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next. More than two decades after our founding, we’re entering a new chapter with clarity and momentum—building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We’re focused on solving complex, real-world challenges where relationships, context, and precision make all the difference. Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done. If you’re excited to help shape what’s next in AI-driven CRM—and build technology that drives real outcomes—we’d love to meet you. The Account Executive (AE) will manage an assigned UK territory to drive revenue growth through direct sales to small and medium-sized enterprises (SMEs). This hybrid role combines office-based collaboration with remote working and is ideal for an experienced sales professional who can independently manage a territory while building strong internal and customer relationships. The AE will own the full sales cycle, from outbound prospecting through to close and handover, with a focus on securing high-margin, long-term customers and increasing market share. This role reports directly to the Manager of New Business Sales and offers the opportunity to continue developing sales skills within a supportive, learning-driven organisation. Key Responsibilities: - Consistently meet and exceed individual sales targets, quotas, and activity metrics - Identify and target accounts through outbound prospecting to generate self-sourced pipeline - Own and progress direct sales opportunities, collaborating with internal teams to win new business - Partner effectively with a Business Development Representative (BDR) to build and convert pipeline - Develop and execute a structured territory plan aligned to business objectives - Maintain accurate pipeline management, forecasting, and reporting within the CRM Skills & Experience: - Minimum of 5+ years’ experience in a quota-carrying SaaS or B2B sales role - Proven track record of exceeding sales targets - Demonstrated success generating and closing self-sourced pipeline - Experience selling CRM or SaaS solutions (e.g. SugarCRM, Salesforce, Microsoft Dynamics, HubSpot) preferred - Strong forecasting discipline with the ability to manage to quarterly targets - Excellent written, verbal, and presentation skills - Fluent English speaker We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team. Benefits and Perks: Beyond a stellar work environment, friendly people, and inspiring work, we have some sweet benefits and perks: - UK Pension Scheme - Private medical and dental insurance - Health &Wellness Reimbursement Program - Unpaid sabbatical leave - Educational Resources - Career & Personal Development Program - Various discount programs (i.e. travel, virtual exercises classes, etc.) - We are a merit-based company with many opportunities to learn, excel and grow your career! ## About SugarAI ## Company Overview - **One-liner**: SugarAI (formerly SugarCRM) is a precision selling platform that uses AI to analyze CRM and ERP data, surfacing opportunities and threats to guide B2B sellers toward their next best actions. - **Entity Type**: Private (owned by AKKR) - **Headquarters**: San Francisco, California, USA (with a major office in Denver, Colorado) - **Founded**: 2004 - **Founders**: Not publicly available ## Core Business - **Primary industry**: CRM / Enterprise Sales Software (Sales Intelligence, Sales Automation) - **Target customers**: B2B enterprises, particularly in account-based, relationship-driven industries (manufacturing, financial services, etc.) - **Mission statement**: “Help sales leaders reach their highest potential” by turning fragmented customer and revenue signals into clear, prioritized action. ## Products & Services - **SugarAI Platform** (SaaS): AI-powered sales platform that integrates with CRM and ERP systems. Features include automated opportunity surfacing, threat detection, meeting preparation intelligence, and coaching insights for managers. - **SugarAI Integrations**: No-code/low-code workflow builder and pre-built connectors with modern and legacy systems (including most ERPs). Fully supported migration services. - **SugarAI Marketplace**: Extensions and custom configurations for marketing, sales, and service teams to create a 360-degree customer view. ## Market Standing - **Valuation**: Not disclosed - **Key Metric**: - **Annual Revenue**: ~$200M (source: LinkedIn) - **Total Funding**: $139.1M over 9 rounds, including a $40M Series F led by Goldman Sachs (2013), and earlier rounds led by New Enterprise Associates - **Notable Investors/Partners**: Goldman Sachs, New Enterprise Associates - **Growth Signals**: - 4,000+ customers in 120+ countries, 1M+ users - 96% customer satisfaction (self-reported on website) - Workforce distributed across 23 countries; offices in San Francisco, Denver, Romania, UK, Australia ## Competitive Advantages - **AI-driven precision**: Highlights real opportunities and threats from CRM + ERP data, reducing manual data analysis. - **Deep ERP integrations**: Supports almost every ERP system, enabling unified revenue signals. - **Configured for complex sales**: Tailored for account-based, long-cycle industries rather than generic CRM. - **360-degree customer view**: Connects marketing, sales, and service data to break down departmental silos. ## Strategic Focus - Continuing to invest in AI capabilities to surface actionable next steps for sellers and managers. - Expanding into new verticals and geographies while deepening integrations with enterprise back-office systems. - Improving sales coaching and pipeline management through real-time intelligence. ## Why Work Here - **Work model**: Hybrid – teammates within 25 miles of an office work on-site 3x per week. Remote-friendly with home-office stipend. - **Culture**: Quarterly engagement surveys, emphasis on employee satisfaction. - **Benefits**: Dental insurance, career development programs, and total rewards compensation. - **Engineering culture**: Products are built using modern tech stacks (Databricks, etc.); roles open for Senior Software Engineers, Data Engineers, Product Managers. - **Caution**: Employer ratings on Glassdoor/Indeed are mixed (LinkedIn: 2.8/5, Indeed: 3.7/5). Work-life balance and compensation rated higher than culture/career advancement. ## Sources 1. [sugarai.com](https://sugarai.com/) – Company homepage and product details 2. [sugarai.com/about](https://sugarai.com/about/about-us) – Mission and history 3. [linkedin.com/company/sugarcrm](https://linkedin.com/company/sugarcrm) – Employee count, revenue, funding, ratings 4. [indeed.com](https://www.indeed.com/cmp/Sugarai?campaignid=mobvjcmp&from=mobviewjob&fromjk=8f206415c2717a04&tk=1jsqnivphkup4800) – Careers, salary bands, reviews 5. [builtin.com/company/sugarcrm](https://builtin.com/company/sugarcrm) – Office locations, hybrid policy, perks ## Other roles at SugarAI - [Account Executive - New Logo](https://feeny.ai/job/account-executive-new-logo-sugarai-united-states-h49xtbqms7m2) — United States - [Account Executive - New Logo](https://feeny.ai/job/account-executive-new-logo-sugarai-denver-3enafdc6dwnv) — Denver, CO - [EMEA Core CSM](https://feeny.ai/job/emea-core-csm-sugarai-united-kingdom-f0pfnq7t0m3v) — United Kingdom - [Junior Engineer](https://feeny.ai/job/junior-engineer-sugarai-craiova-5s8fzxfsmk9p) — Craiova, Romania - [Director, Account Management](https://feeny.ai/job/director-account-management-sugarai-denver-w13nw4vhbbhj) — Denver, CO - [Solutions Consultant- EMEA](https://feeny.ai/job/solutions-consultant-emea-sugarai-london-1rc2szqz4s05) — London, United Kingdom - [Business Development Representative](https://feeny.ai/job/business-development-representative-sugarai-solihull-thftsmdt7mbq) — Solihull, United Kingdom - [Software Engineer (Future Hiring)](https://feeny.ai/job/software-engineer-future-hiring-sugarai-west-midlands-tgaybxa2dxqn) — West Midlands, United Kingdom - [Sales - Account Executive, Business Development, Customer Success, Channel](https://feeny.ai/job/sales-account-executive-business-development-customer-success-channel-sugarai-7jzg7v3yn3ec) — United States - [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-sugarai-craiova-wf21sctkwg5j) — Craiova, Romania