---
title: 'Senior Account Manager at SFG20'
canonical: 'https://feeny.ai/job/senior-account-manager-sfg20-manchester-q9011g7p1j58'
type: 'job'
last_seen: '2026-11-08'
---

# Senior Account Manager at SFG20

- **Company:** SFG20
- **Location:** Manchester, United Kingdom
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-08
- **Apply:** https://jobs.ashbyhq.com/sfg20/da53a41b-6d43-4389-b947-684cd2bb65e4

## Job description

Senior Account Manager

## About us

SFG20 is the industry standard for building maintenance. Providing services and pioneering technologies that empower people to create and sustain safer buildings. Our mission is to make buildings better using our standard, software and expertise. Our vision is to become the leading authority for built environment maintenance that protects and enhances quality of life.

## About the role

The Senior Account Manager owns and grows an established portfolio of customers, driving renewals, upsell and cross-sell opportunities while strengthening long-term relationships and accelerating software adoption. The role supports clients to optimise building maintenance strategies through our innovative solutions. With a consultative approach, the Senior Account Manager navigates complex sales cycles and ensures seamless migration to our latest software solutions, empowering customers to build safer, more efficient buildings.

Location Home-based, with regular travel to our Manchester Spinningfields office, as well as client meetings and events. Candidates should be within reasonable commuting distance of Manchester.

## Key Responsibilities

- Account Management: Build and nurture strong, strategic, long-term relationships with mid-market and enterprise clients, understanding their business needs and aligning SFG20 solutions to their strategic objectives.
- Retention and Growth: Identify and convert upsell and cross-sell opportunities across an existing customer portfolio, while working with internal teams to strengthen retention and customer lifetime value.
- Renewals: Proactively manage contract renewals, ensuring continued business growth.
- Solution Selling: Tailor our software solutions to each client’s needs, positioning SFG20 as a strategic partner.
- Product Demonstrations: Deliver engaging presentations and product demonstrations that clearly communicate the value proposition.
- Migrations: Proactively support customers moving from legacy products to Facilities-iQ, communicating the commercial and operational benefits of the transition.
- Contract Management: Manage contract negotiations to secure renewals while maintaining strong customer satisfaction. Balance customer needs with business objectives to maximize account profitability.
- Adoption: Work closely with Software Trainers to maximize user adoption and ensure a frictionless transition.
- Collaboration: Work cross-functionally with Customer Success, Sales (SDR/BDR & KAM), L&D, Marketing, and Product Development to deliver exceptional service and drive shared success.
- Data-Driven Performance: Use CRM data to prioritise accounts, maintain accurate renewal and expansion forecasts, monitor KPIs and identify opportunities for commercial growth.
- Industry & Product Expertise: Stay ahead of trends in SaaS, facilities management, and building maintenance to keep clients informed and empowered. Essential experience
- 5 Years + Proven B2B SaaS account management experience, with measurable success against revenue growth and retention targets.
- Strong background in managing client relationships, renewals, and software adoption with mid-market or enterprise segments.
- Demonstrated ability to drive high-value deals, manage complex sales cycles, and navigate contract negotiations.
- Excellent communication and presentation skills, with the ability to articulate the value of complex SaaS solutions.
- A consultative approach to account management, with a deep understanding of customer needs.
- Ability to build account plans and tailor engagement to customer needs, renewal timelines and growth potential.
- Experience using CRM platforms (HubSpot or similar) to track performance and drive engagement.
- Highly organised, with the ability to manage multiple accounts and priorities effectively.
- Curious, innovative, and eager to learn. With a competitive mindset and a strong desire to win.
- Experience forecasting pipeline, handling objections, and delivering innovative solutions to client challenges.

Desirable

- Knowledge of Facilities Management technologies or CAFM solutions
- Understanding of compliance-driven industries and regulatory requirements in building maintenance.

Additional Information All candidates must be able to demonstrate a pre-existing right to work and travel within the UK. We are unfortunately not able to offer sponsorship. Documentary evidence will be required. All offers are subject to satisfactory vetting and reference checks.

Our Benefits

- 26 days holiday + bank holidays (with the option to buy more)
- Company pension scheme
- Life assurance for added peace of mind
- Private medical insurance with BUPA
- Enhanced family-friendly benefits
- Perkbox, offering a wide range of discounts, perks and everyday savings
- Volunteering leave to support causes that matter to you
- Octopus Electric Vehicle scheme, offering a more affordable way to drive electric
- Access to wellbeing support via WeCare
- and more!

## Equal opportunities for everyone

Diversity and inclusion are our priorities, and we’re ensuring we have lots of support so our people can grow at SFG20 and do their best work! We embrace diversity by fostering an inclusive environment where everyone feels welcome, safe and able to bring their whole self to work. We’re an equal opportunity employer. Applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or disability status. If there’s anything we can do to accommodate your specific situation, please let us know.

## About SFG20

## Company Overview
- **One-liner**: SFG20 is the industry-standard building maintenance compliance platform that provides customisable maintenance schedules and software (Facilities-iQ) to help building owners, facility managers, and contractors control risk, achieve compliance, and ensure buildings are safe and efficient.
- **Entity Type**: Private (division of BESA, a non-profit trade association)
- **Headquarters**: London, United Kingdom
- **Founded**: 1990
- **Founders**: Not publicly available

## Core Business
- Primary industry: Building maintenance compliance, facilities management software, and technical standards.
- Target customers: B2B – facility managers, building owners, FM consultants, and contractors across healthcare, education, local government, housing associations, and sports sectors.
- Mission or purpose: “Make buildings safer and better using our standard, software and expertise.” [careers.sfg20.co.uk](https://careers.sfg20.co.uk/)

## Products & Services
- **[SFG20 Standard]**: The authoritative library of over 1,500 maintenance schedules covering 200+ asset classes, updated annually by a team of technical authors to align with UK regulations and best practices.
- **[Facilities-iQ Platform (SaaS)]**: A software platform that provides access to the SFG20 standard, AI-powered asset mapping and search, audit-ready compliance tracking, seamless integration with CMMS/CAFM/IWMS systems, and automated update notifications. Claimed to cut maintenance costs by up to 20% and save 60% on admin time. [sfg20.co.uk](https://www.sfg20.co.uk/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed.
- **Key Metric**: Annual revenue estimated between $5M–$25M (source: LinkedIn) and over 2,500 customers worldwide, including NHS trusts, councils, and universities.
- **Notable Investors/Partners**: Part of The Building Engineering Services Association (BESA), a long-standing non-profit. Integration partners include major CMMS/CAFM providers.
- **Growth Signals**: Headcount grew 25% year-over-year to 58 employees (as of early 2026). Active recruitment for roles such as Senior Account Executive. Strong adoption in UK public sector and enterprise FM.

## Competitive Advantages
- **Industry Standard**: SFG20 is the recognised standard for building maintenance in the UK; compliance is often mandated or strongly recommended by regulators.
- **Regulatory Alignment**: Content is continuously reviewed and updated to reflect UK legislation and technical standards, reducing legal and safety risks for customers.
- **AI-Powered Tools**: AI-assisted asset mapping and search streamline the process of building a compliant maintenance regime.
- **Integration Ecosystem**: Seamless connectivity with major FM systems reduces manual data entry and errors.

## Strategic Focus
- Digital transformation of maintenance management through AI and automation.
- Expanding integration capabilities and mobile accessibility.
- Maintaining and evolving the SFG20 standard to stay ahead of regulatory changes.
- Growing the customer base in healthcare, education, and local government sectors. [sfg20.co.uk](https://www.sfg20.co.uk/)

## Why Work Here
- **Culture**: Values include ownership, agility, collaboration, and excellence. Emphasises teamwork, voice, and results. [careers.sfg20.co.uk](https://careers.sfg20.co.uk/)
- **Flexible Working**: Hybrid or remote roles available with flexible hours to balance work and life. [careers.sfg20.co.uk](https://careers.sfg20.co.uk/)
- **Benefits**: 26 days holiday (plus 8 bank holidays), ability to buy up to 5 extra days, loyalty increases. Private medical insurance (BUPA), employee assistance programme (WeCare), generous pension (Smart Pension), enhanced maternity/paternity/adoption leave, EV salary sacrifice scheme (Octopus Electric Vehicles). [careers.sfg20.co.uk](https://careers.sfg20.co.uk/)
- **Mission-Driven**: Opportunity to contribute to a mission with wide-reaching positive impact on building safety and quality of life.
- **Team**: Rated “Excellent” on Trustpilot. Small but growing team (58 people) with a collaborative, innovative atmosphere. [sfg20.co.uk](https://www.sfg20.co.uk/)

## Sources
1. [sfg20.co.uk](https://www.sfg20.co.uk/)
2. [careers.sfg20.co.uk](https://careers.sfg20.co.uk/)
3. [uk.linkedin.com](https://uk.linkedin.com/company/sfg20)
4. [builtin.com](https://builtin.com/company/sfg20)
5. [endole.co.uk](https://open.endole.co.uk/insight/brand/249780-sfg20)

## Other roles at SFG20

- [Senior Account Executive (Mid-market)](https://feeny.ai/job/senior-account-executive-mid-market-sfg20-manchester-z0382vm115c4) — Manchester, United Kingdom
- [Senior Account Manager](https://feeny.ai/job/senior-account-manager-zuru-minneapolis-nga8qky48qdz) — Minneapolis, MN / United States
- [Senior Account Manager](https://feeny.ai/job/senior-account-manager-rvo-health-united-states-sgkbgfrc6w3b) — United States
- [Senior Account Manager](https://feeny.ai/job/senior-account-manager-everbridge-united-states-9t6rm4zkfc83) — United States
- [Senior Account Manager](https://feeny.ai/job/senior-account-manager-keyloop-selangor-cpyjabqnkfhh) — Selangor, Malaysia
- [Senior Account Manager](https://feeny.ai/job/senior-account-manager-ogilvy-perth-8nqksrz2tv5w) — Perth, Australia
- [Senior Account Manager](https://feeny.ai/job/senior-account-manager-colibri-group-1-4yemdc8qn76z) — 1
- [Senior Account Manager](https://feeny.ai/job/senior-account-manager-asg-fully-us-or-0j3mh59w2bmx) — Fully US OR, Canada
- [Senior Account Manager](https://feeny.ai/job/senior-account-manager-lokalise-latvia-spain-united-kingdom-kt7p1d6k2d5s) — Latvia / Spain / United Kingdom
- [Senior Account Manager](https://feeny.ai/job/senior-account-manager-alma-paris-a6vzkg68qqws) — Paris, France