--- title: 'Senior Affiliate Business Development Manager (13 Month Maternity Cover) at Betsson Group' canonical: 'https://feeny.ai/job/senior-affiliate-business-development-manager-13-month-maternity-cover-betsson-sxg7j83ahnpt' type: 'job' last_seen: '2026-11-02' --- # Senior Affiliate Business Development Manager (13 Month Maternity Cover) at Betsson Group - **Company:** Betsson Group - **Location:** Malta - **Posted:** 2026-10-28 - **Last confirmed live:** 2026-11-02 - **Apply:** https://job-boards.greenhouse.io/betsson/jobs/8288752 ## Job description The Business Development Manager is responsible for driving new affiliate business growth, owning the affiliate onboarding and incubation process, and governing affiliate deal management standards across the Affiliate Team. The role is accountable for identifying, onboarding, activating, and validating new affiliate partnerships before transferring commercial ownership to an Account Manager. In addition, the role owns affiliate deal governance processes, commercial reporting, market intelligence, and continuous improvement initiatives that support scalable growth. The Business Development Manager works closely with Account Managers, Analytics, Finance, Compliance, and Market Teams to ensure all affiliate partnerships are launched efficiently, comply with internal standards, and deliver sustainable commercial value. ## Key Responsibilities & Areas of Ownership New Business Development - Identify, evaluate, and pursue new affiliate partnership opportunities in strategic markets. - Build and manage relationships with prospective affiliates during the acquisition and onboarding phase. - Conduct commercial assessments of potential partners, including traffic quality, commercial viability, and strategic fit. - Negotiate initial commercial terms within approved deal frameworks and escalation thresholds. - Develop market-entry affiliate pipelines for new and emerging markets Primary Ownership - Own and continuously improve the Affiliate Onboarding & Incubation function. - Affiliate onboarding coordination. - Deal setup and platform configuration. - Campaign launch preparation. - Tracking validation and attribution verification. - Initial traffic review and quality assessment. - Early-life performance monitoring. - First-stage commercial optimization. Handover Ownership The Business Development Manager remains accountable until all of the following are completed: - Traffic sources have been reviewed and approved. - Affiliate is contractually onboarded. - Affiliate has launched live traffic. - Tracking has been validated. - Initial performance review has been completed. Following successful completion of these stages, ownership transfers to the assigned Account Manager. Deal Governance & Process Management Primary Ownership : Own the affiliate deal governance framework and associated operational processes. - Maintaining deal approval procedures and documentation standards. - Driving process efficiency and consistency across markets. - Ensuring commercial frameworks are aligned with approved business rules and governance requirements. - Identifying process improvements and standardization opportunities. Second-Level Deal Review : Act as second-level reviewer for affiliate deals prior to final approval. - Commercial rationale. - Compliance with approval thresholds. - Budget alignment. - Consistency with established market standards. - Documentation completeness. Not Responsible For : - Final commercial ownership of affiliate agreements. - Ongoing commercial negotiations with existing affiliates. - Market budget ownership. Approved Traffic Source Governance Maintain the central repository of approved affiliate traffic sources and market-specific commercial models. - Maintaining records of approved traffic acquisition methods. - Documenting market-specific restrictions and requirements. - Tracking applicable commercial frameworks and profit-share structures. - Coordinating updates with Compliance, Legal, Brand, and Market stakeholders. Market Intelligence & Commercial Benchmarking Primary Ownership : - Monitor and report on affiliate market developments across key markets. - Competitor commercial benchmarking. - Market trend analysis. - Emerging affiliate model identification. - Acquisition channel monitoring. - Industry best-practice sharing. Deliverables : - Quarterly key market intelligence summaries. - Competitor deal benchmark reviews for key markets. - Recommendations for commercial optimization. New Market Assessment Support Support the Head of Affiliates in evaluating new market opportunities. Responsibilities include: - Affiliate landscape assessments. - Competitor mapping. - Commercial opportunity analysis. - Affiliate acquisition strategy recommendations. - Market launch readiness evaluations. Training & Team Enablement Act as the subject matter expert for affiliate deal governance, onboarding processes, and commercial best practices. Responsibilities include: - Delivering training sessions. - Supporting onboarding of new team members. - Maintaining process documentation. - Promoting consistent adoption of best practices. - Providing guidance on affiliate-specific use of MyAffiliates, Palantir, Power BI, and related tools. ## Key Performance Indicators The Business Development Manager will primarily be measured on: Business Development - New qualified affiliates onboarded - Revenue contribution from new affiliates onboarded - Strategic affiliate acquisitions Onboarding & Incubation - Time-to-launch - Time-to-NDC - Incubation portfolio performance Deal Governance - Deal approval SLA adherence - Deal approval - Compliance with approval frameworks - Process efficiency improvements - Reporting quality and accuracy Strategic Contribution - Market intelligence outputs - Commercial optimization recommendations By submitting your application, you understand that your personal data will be processed as set out in our [Privacy Policy](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.betssongroup.com%2Fprivacy-policy%2F&data=02%7C01%7C%7C3a20ee474bdc4c6e3c0708d7f25cecc8%7Cc514bc364b3348d2bbb1a3c97d4bf41d%7C0%7C0%7C637244353233614389&sdata=AU%2Fhd6%2BEo1YFOdJ4nv%2FfKCYpmRNmvuzPrTyiZlbgys4%3D&reserved=0) ## About Betsson Group ## Company Overview - **One-liner**: Betsson Group is a global iGaming operator offering sportsbook, casino, and gaming products through a portfolio of well-known brands, powered by a proprietary technology platform. - **Entity Type**: Public (wholly owned by Betsson AB, listed on Nasdaq Stockholm Large Cap; ticker: BETSSON B) - **Headquarters**: Malta (with offices in Stockholm, Budapest, Tallinn, Athens, Buenos Aires, and more) - **Founded**: 1963 (heritage as a pioneering gaming company; Betsson AB established in 2001) - **Founders**: Not publicly available ## Core Business - **Primary industry**: iGaming (online sports betting, casino, and interactive gaming) - **Target customers**: B2C (players), with growing B2B sportsbook platform offering to other operators - **Mission statement**: "To deliver the best customer experience in the gaming industry." - **Vision**: "To be a long-term, leading online gaming company." ## Products & Services - **Betsson**: Flagship online casino and sportsbook brand, operating in multiple regulated markets. - **Betsafe**: Sportsbook and casino brand with a strong presence in the Nordics, Baltics, and other European markets. - **NordicBet**: Casino and sports betting brand primarily serving Scandinavian customers. - **StarCasino**: Casino brand focused on the Italian and other regulated markets. - **InkaBet**: Sportsbook and casino brand targeting South American markets, e.g., Peru. - **Zecure Gaming**: B2B platform and white-label solutions for partner operators. - **Proprietary Platform**: End-to-end technology (sportsbook trading, casino aggregation, payments, responsible gaming tools) developed and operated in-house. ## Market Standing - **Valuation/Market Cap**: Parent Betsson AB is publicly traded; market cap varies (approx. SEK 20-25 billion as of H1 2025). Exact figure not provided in search results. - **Key Metric**: Annual Revenue – Not directly available in provided sources; Betsson AB reports publicly (e.g., Q1 2025 revenue was €238.4 million). For latest, refer to parental financial reports. - **Notable Investors/Partners**: Betsson Group is wholly owned by Betsson AB, whose largest shareholders include Nordea, Swedbank Robur, and other institutional investors. - **Growth Signals**: 3,000+ employees across 20 offices; 75 nationalities; expansion into new regulated markets (e.g., Greece, Brazil, Peru); B2B sportsbook platform now offered to third parties; robust headcount growth and continuous hiring. ## Competitive Advantages - **Proprietary technology** built over decades, giving full control over product roadmap, scalability, and security. - **First‑mover heritage** (since 1963) and deep regulatory expertise across dozens of licensed markets. - **Diverse brand portfolio** allows local adaptation while leveraging a common platform and operational excellence. - **Strong focus on responsible gaming** and compliance, building trust with regulators and players. - **Agile, cross‑functional teams** and a “One Betsson” culture that fosters collaboration and innovation. ## Strategic Focus - **Talented People**: Invest in hiring, retention, and internal mobility (promotion rates, rotations, leadership programs). - **Quality Products**: Continue to enhance the proprietary platform and launch new features for sportsbook and casino. - **Operational Excellence**: Scale efficiently while maintaining high uptime, security, and customer experience. - **Geographic Expansion**: Enter high‑potential regulated markets (e.g., Latin America, Southern Europe) and grow B2B partnerships. ## Why Work Here - **Culture**: International, inclusive, and collaborative – 75 nationalities represented, 40% women in workforce. “One Betsson” spirit emphasizes teamwork and innovation. - **Work‑life balance**: Hybrid model – 3 days in office / 2 days remote; flexible hours; home‑office allowance; wellness support. - **Growth**: Internal recruitment priority; job rotations, training, leadership programs; real career progression. - **Perks**: Private health insurance, wellness benefits, learning opportunities, and a dynamic environment where “passion meets purpose.” - **Tech hubs**: Engineering teams in Malta, Stockholm, Budapest, Tallinn, and Athens, working on a high‑traffic proprietary platform. ## Sources 1. [betssongroup.com – About Us](https://betssongroup.com/about-us/) 2. [betssongroup.com – Home](https://betssongroup.com/) 3. [betssongroup.com – Careers Overview](https://betssongroup.com/careers/) 4. [betssongroup.com – Why Betsson?](https://betssongroup.com/careers/why-betsson/) 5. 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