---
title: 'Senior Affiliates Manager at SoFi'
canonical: 'https://feeny.ai/job/senior-affiliates-manager-sofi-new-york-488faeqz27kw'
type: 'job'
last_seen: '2026-10-15'
---

# Senior Affiliates Manager at SoFi

- **Company:** SoFi
- **Location:** New York, NY
- **Posted:** 2026-10-09
- **Last confirmed live:** 2026-10-15
- **Apply:** https://sofi.com/careers/job/8019831003?gh_jid=8019831003

## Job description

[Employee Applicant Privacy Notice](https://www.sofi.com/sofi-employee-applicant-privacy-notice/)

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role:

SoFi’s Affiliate Marketing Team is seeking a Senior Affiliates Manager to join us as we continue to expand and evolve our affiliate partnerships across multiple verticals.  This role will lead our “Banking” vertical, with primary ownership across our Checking & Savings, Smart Card, Invest, and Crypto products.  You’ll work closely with cross-functional teams to shape and execute affiliate strategy, drive growth and performance across the portfolio, and ensure strong operational and compliance discipline. You’ll also lead internal stakeholder and partner engagement while overseeing key areas including reporting and analytics, forecasting, budgeting, and program optimization.

What you’ll do:

- Lead the Banking affiliate portfolio across Checking & Savings, Smart Card, Invest, and Crypto, owning strategy, performance, and growth across the vertical
- Develop and execute affiliate strategies that drive sustainable, efficient growth, balancing volume, acquisition economics, member quality, and long-terMat business objectives
- Build, manage, and grow high-value affiliate partnerships, from prospecting and negotiation through activation, optimization, and expansion
- Translate performance data, market insights, and partner trends into clear strategic recommendations and actionable growth opportunities
- Own portfolio-level forecasting, budgeting, performance management, and optimization, ensuring affiliate investment is aligned to business goals and deployed efficiently
- Use data and analytics to continuously optimize campaign strategy, partner mix, placements, creative, and channel economics
- Identify opportunities to improve the affiliate funnel from lead through revenue, partnering with internal teams and affiliates to unlock incremental growth and improve performance
- Establish and evolve the affiliate partner strategy, including prioritization, relationship development, recruitment, and expansion of strategic accounts
- Serve as a senior affiliate leader and trusted strategic partner to Business Units, Growth Engineering, Data Science, Marketing, Compliance, and other cross-functional teams, aligning stakeholders around priorities and driving initiatives from strategy through execution
- Lead executive-level and cross-functional conversations with the ability to influence decisions, resolve complex issues, and represent Affiliate Marketing's perspective across the organization
- Identify opportunities to strengthen the Affiliate organization’s strategy, operating model, processes, and capabilities to support continued growth and long-term channel scalability
- Mentor and develop team members, sharing affiliate expertise and helping build a high-performing, data-driven culture across the channel
- Highly self-motivated and success-driven professional, capable of generating relationships through own initiative

What you’ll need:

- 3+ years in Affiliate Marketing
- 7+ years of experience
- Bachelor’s degree
- Strategic, data-driven mindset with demonstrated experience optimizing, scaling, and growing performance-based partnerships
- Proven ability to translate complex data into actionable insights and business recommendations
- Exceptional communication, relationship-building, and stakeholder management skills, with the ability to influence internally and externally, and across functions and levels
- Experience with affiliate marketing platforms and data/reporting tools such as Impact, Tableau, Snowflake, or similar
- Ability to thrive in a fast-paced, performance-driven environment while balancing competing priorities and driving results
- Strong organizational and time management skills, with the ability to independently manage a broad portfolio of urgent priorities
- Understanding of and commitment to affiliate compliance, including applicable state and federal regulations and internal policies
- Experience in financial services or fintech preferred

## Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our [Benefits at SoFi](https://sofietyinfo.sofi.com/sofi-benefits) page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

[New York applicants: Notice of Employee Rights](https://dol.ny.gov/system/files/documents/2022/02/ls740_1.pdf)

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

We are unable to accommodate remote work from Hawaii, Alaska or Puerto Rico at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

## About SoFi

## Company Overview
- **One-liner**: SoFi is a next-generation fintech company using innovative, mobile-first technology to help 14.7 million members reach financial independence and “get their money right.”
- **Entity Type**: Public (Ticker: SOFI on Nasdaq)
- **Headquarters**: San Francisco, California, USA (with offices in Seattle, New York, Frisco, Cottonwood Heights, Helena, Murray, Greenville, Claymont, and more)
- **Founded**: 2011
- **Founders**: Founded by Stanford business school students (originally as Social Finance, Inc.) — specific names not listed in the provided sources.

## Core Business
- **Primary industry/industries**: Personal finance / financial services (banking, lending, investment, credit, insurance)
- **Target customers**: B2C (individual members seeking loans, banking, investing, credit cards, mortgages, travel rewards) and B2B (employer‑facing “SoFi at Work” benefits and financial wellness programs)
- **Mission**: “To help people reach financial independence to realize their ambitions.”

## Products & Services
- **[SoFi Checking & Savings](https://www.sofi.com/)**: FDIC‑insured checking and savings accounts with no fees, competitive APY, and early direct deposit.
- **[SoFi Invest](https://www.sofi.com/invest/)**: Commission‑free stock trading, crypto trading, automated investing, and IPO access.
- **[SoFi Personal Loans](https://www.sofi.com/personal-loans/)**: Unsecured personal loans for debt consolidation, home improvement, etc. (up to $100K).
- **[SoFi Student Loan Refinancing](https://www.sofi.com/student-loans/)**: Refinancing for federal and private student loans (the first company to offer this).
- **[SoFi Mortgages](https://www.sofi.com/mortgage/)**: Home purchase and refinance loans.
- **[SoFi Credit Card](https://www.sofi.com/credit-card/)**: 2% unlimited cash back rewards on all eligible purchases.
- **[SoFi Travel](https://www.sofi.com/travel/)**: Booking portal powered by Expedia, allowing members to save and earn rewards.
- **[SoFi Insurance](https://www.sofi.com/insurance/)**: Comparison and access to auto, home, renters, pet, and life insurance.
- **[SoFi at Work](https://www.sofi.com/at-work/)**: Employer‑sponsored financial wellness benefits, including student loan contributions and refinancing.
- **[Galileo](https://www.sofi.com/our-story/)**: Financial technology platform (API‑based) for card issuing and digital banking, operated as a subsidiary.

## Market Standing
- **Valuation/Market Cap**: Publicly traded on Nasdaq (SOFI). Current market cap is not directly provided in the sources; refer to SoFi’s latest SEC filings or financial data platforms.
- **Key Metrics**:
  - **14.7 million members** (as of 2025‑2026) — [sofi.com](https://www.sofi.com/)
  - **$117 billion+ in funded loans** — [sofi.com](https://www.sofi.com/)
  - **$34 billion+ in debt paid off by members** — [sofi.com/our-story](https://www.sofi.com/our-story/)
  - **$12.5 billion+ in rewards earned** — [sofi.com](https://www.sofi.com/)
  - **Annual Revenue**: See SoFi Technologies 2025 Annual Report (SEC filing) for latest financial results — [sec.gov](https://www.sec.gov/Archives/edgar/data/1818874/000181887426000034/sofitech2025ars.pdf)
- **Notable Investors/Partners**: Not detailed in provided sources; historically received a $1 billion funding round in 2016 (the first U.S. fintech to do so) — [sofi.com/our-story](https://www.sofi.com/our-story/)
- **Growth Signals**:
  - Received federal approval to become a national bank (2023) — [sofi.com/our-story](https://www.sofi.com/our-story/)
  - Reached 10 million members in 2022 and 14.7 million by early 2026 — [sofi.com](https://www.sofi.com/)
  - 121 open roles listed across 16 locations as of mid‑2026 — [sofi.com/careers](https://www.sofi.com/careers/)
  - Continuous product expansion (travel, credit card, bank, etc.)

## Competitive Advantages
- **All‑in‑one fintech ecosystem**: Banking, lending, investing, insurance, and travel in a single mobile‑first app — hard for single‑product fintechs to replicate.
- **SoFi National Bank**: FDIC‑insured checking and savings, giving SoFi a direct banking charter that reduces reliance on third‑party partners.
- **Galileo Platform**: Powers card issuing and digital banking for many fintechs, creating a network effect and deeper technology moat.
- **Member‑centric rewards**: SoFi Plus membership program bundles benefits (higher APY, bonus rewards, career coaching).
- **Student loan repayment as employee benefit**: Unique perk for attracting talent (as well as offering SoFi at Work to other employers).

## Strategic Focus
- **Deepen member engagement**: Cross‑sell more products within the single app to increase lifetime value.
- **Grow the bank**: Expand deposits, lending, and banking services under the national bank charter.
- **SoFi at Work**: Scale B2B benefits offering to acquire members through employers.
- **International/vertical expansion**: Potential for new product lines (e.g., SoFi Travel, insurance marketplace).
- **Maintain cost discipline**: Leverage technology to keep customer acquisition costs low while improving unit economics.

## Why Work Here
- **Culture**: Defined by “The SoFi Way” — act as a founder, relentless problem solver, and partner to members and colleagues. Emphasis on transparency, trust, and cross‑collaboration.
- **Flexible Work**: Some teams offer remote, hybrid, or full‑time in‑office based on role; managers help decide the best setting. SoFridays (no meetings after 2 p.m. local time) protect focus time.
- **Benefits**:
  - **$200/month student loan contribution** to help employees pay down debt — [sofi.com/careers](https://www.sofi.com/careers/)
  - Comprehensive health, vision, dental, life, disability; fertility & family planning options; flexible time off
  - Tuition reimbursement up to $5,250/year + regular training and leadership programs
  - **SoFi Gives**: 16 hours of paid volunteer time off per year
  - **SoFi Circles**: 8 Employee Resource Groups fostering inclusion and belonging — [sofietyinfo.sofi.com/why-sofi](https://sofietyinfo.sofi.com/why-sofi)
- **Learning & Development**: Career pathways, manager excellence framework, and mentorship programs.
- **Monthly All‑Hands with CEO** for direct transparency.
- **Locations**: Major hubs include San Francisco, Seattle, New York, and Frisco (Texas); remote work is not available from Hawaii or Alaska due to insurance coverage — [sofi.com/careers](https://www.sofi.com/careers/)

## Sources
1. [SoFi Careers Page](https://www.sofi.com/careers/) — benefits, culture, job openings, locations
2. [SoFi Homepage](https://www.sofi.com/) — member count, funded loans, key metrics
3. [SoFi Our Story / About](https://www.sofi.com/our-story/) — founding history, milestones, mission
4. [SoFi 2025 Annual Report (SEC)](https://www.sec.gov/Archives/edgar/data/1818874/000181887426000034/sofitech2025ars.pdf) — financials
5. [SoFi Candidate Resource Website (Why SoFi)](https://sofietyinfo.sofi.com/why-sofi) — flexible work, culture, SoFi Gives, learning programs, SoFridays

## Other roles at SoFi

- [Paralegal - Service of Process/Legal Intake](https://feeny.ai/job/paralegal-service-of-process-legal-intake-sofi-united-states-7kbz0nb9j8xv) — United States
- [Paralegal - Litigation/Arbitration](https://feeny.ai/job/paralegal-litigation-arbitration-sofi-united-states-yb0fxzp5skqy) — United States
- [Payroll Specialist](https://feeny.ai/job/payroll-specialist-sofi-united-states-teq5j3yb0fb3) — United States
- [Sanctions Advisor](https://feeny.ai/job/sanctions-advisor-sofi-united-states-sp0cbt399z8e) — United States
- [Staff Enterprise Security Engineer](https://feeny.ai/job/staff-enterprise-security-engineer-sofi-seattle-a5xwp2q0jvfc) — Seattle, WA / San Francisco, CA / Cottonwood Heights, UT / New York City, NY / Frisco, TX
- [Crypto Core Operations Analyst](https://feeny.ai/job/crypto-core-operations-analyst-sofi-jacksonville-wv7y7d3bz5s8) — Jacksonville, FL / Cottonwood Heights, UT
- [Treasury Crypto Manager](https://feeny.ai/job/treasury-crypto-manager-sofi-new-york-y8v2qdp1q3vp) — New York, NY
- [Sr. Product Manager, Borrow and Operations](https://feeny.ai/job/sr-product-manager-borrow-and-operations-sofi-charlotte-qw73qxnt6n76) — Charlotte, NC / Jacksonville, FL / Frisco, TX
- [Senior Director, Affiliates](https://feeny.ai/job/senior-director-affiliates-sofi-charlotte-7vbcbekwvxe2) — Charlotte, NC / San Francisco, CA / New York City, NY
- [Director, Sanctions Program Owner and Advisor](https://feeny.ai/job/director-sanctions-program-owner-and-advisor-sofi-united-states-fspv8ttv6daa) — United States