---
title: 'Senior AI Content Creator (x/f/m) at HelloFresh'
canonical: 'https://feeny.ai/job/senior-ai-content-creator-x-f-m-hellofresh-berlin-b394vrnhmyqb'
type: 'job'
last_seen: '2026-09-15'
---

# Senior AI Content Creator (x/f/m) at HelloFresh

- **Company:** HelloFresh
- **Location:** Berlin, Germany
- **Posted:** 2026-09-15
- **Last confirmed live:** 2026-09-15
- **Apply:** https://careers.hellofresh.com/global/en/job/8113656?gh_jid=8113656

## Job description

AI Content Creator - Content Creation

## The role

As a Senior AI Content Creator in the HelloFresh Studio, you are part of the AI Content Creation team and play a leading role in developing and scaling AI-powered content creation across mainly photography, but also supporting video, design, and emerging creative formats.

You combine a strong background in commercial visual production with hands-on expertise in generative AI. You have a refined visual eye and strong creative judgment, allowing you to create high-quality content yourself and recognize what makes an image or video successful. Beyond creating individual assets, a key part of your role is translating creative direction and successful approaches into reliable, production-ready workflows that expand the Studio's AI capabilities. Working closely with art directors, photographers, retouchers, video, design, and tech, you identify where AI can improve creative possibilities, production efficiency, and scale. You help define best practices, evaluate emerging technologies, and continuously develop how AI is used in visual production across the Studio.

## What you’ll do

- Create high-quality AI-powered content across commercial photography and video, including lifestyle, food, product, and campaign content, translating creative direction into assets ready for real production and marketing use.
- Develop and refine AI content creation workflows, prompts, techniques, and reusable approaches using tools such as Krea, Higgsfield, Claude, ComfyUI, and emerging platforms.
- Work closely with Art Directors, Photographers, Video, Design, and Post-Production to translate creative concepts and established visual approaches into scalable AI-powered production workflows.
- Use your creative judgment and production experience to continuously improve visual quality, realism, consistency, and efficiency across AI-generated content.
- Partner with Workflow Specialists to identify automation opportunities and help turn successful creative processes into scalable or automated content-generation workflows.
- Evaluate emerging AI models, tools, and techniques, testing their practical value and introducing those that meaningfully improve creative output or production.
- Define and share best practices, standards, and documentation for AI content creation, and support colleagues in developing their AI capabilities.
- Stay closely connected to developments in generative AI, actively experimenting with new approaches and identifying opportunities to expand what the Studio can create.

## What you’ll bring

- 5+ years of professional experience in commercial photography, retouching, art direction, or a closely related visual production discipline, with a strong understanding of professional photography and/or video production.
- Advanced hands-on experience creating high-quality visual content with generative AI tools and integrating AI into real creative or production workflows.
- A refined visual eye and strong creative judgment, with an excellent understanding of photography, composition, lighting, colour, visual storytelling, realism, and what makes commercial imagery feel premium and intentional.
- Proven ability to interpret creative briefs and translate creative direction into high-quality visual content and repeatable production approaches.
- Strong collaboration and communication skills, with the ability to work effectively across creative, production, and technical teams.
- You are proactive, curious, and solution-oriented, with a strong sense of ownership, an experimental mindset, and genuine enthusiasm for emerging AI technologies.

Please include a portfolio of your recent and relevant work.

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

## Other roles at HelloFresh

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- [Senior Planning Associate](https://feeny.ai/job/senior-planning-associate-hellofresh-aurora-il-ztrvtaef2f7c) — Aurora IL, United States
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