---
title: 'Senior Analyst, Digital Marketing - Email Marketing at Qualtrics'
canonical: 'https://feeny.ai/job/senior-analyst-digital-marketing-email-marketing-qualtrics-reston-ffedys0jqyy3'
type: 'job'
last_seen: '2026-10-27'
---

# Senior Analyst, Digital Marketing - Email Marketing at Qualtrics

- **Company:** Qualtrics
- **Location:** Reston, VA
- **Compensation:** $88k–$106k
- **Posted:** 2026-10-26
- **Last confirmed live:** 2026-10-27
- **Apply:** https://www.qualtrics.com/careers/us/en/job/8325815?gh_jid=8325815

## Job description

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

Email Marketing Manager

## Why We Have This Role

Qualtrics is experiencing incredible growth through the delivery of an exceptional product, and world-class sales and marketing efforts. The Email Marketing Manager will focus on building high-performing email segments, executing rigorous deployment processes, and delivering excellence across assigned email campaigns. This role requires a detail-oriented, proactive email marketer who can manage the end-to-end campaign workflow, work at scale with global partners, and bring forward-thinking innovations and flawless execution to our data-driven email journeys.

## How You’ll Find Success

- Be a subject matter expert on your campaigns, using data to guide cross-functional teams toward effective email journeys.
- Project manage campaign requests to ensure timely delivery, smooth cross-functional coordination, and adherence to SLAs.
- Partner with Marketing Operations to ensure campaign strategies translate seamlessly into functional database segments.
- Collaborate with the global email strategy lead to test new concepts, share frontline insights, and help optimize broader email programs.

## How You’ll Grow

- As a member of our global marketing organization, you will be part of a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
- You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
- We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.

Things You’ll Do

- Manage the email campaign request workflow via Asana to prevent audience conflicts and rush errors.
- Review builds, troubleshoot design issues in Knak, sync assets, and schedule campaigns in Marketo.
- Perform rigorous QA on subject lines, pre-header text, CTAs, and overall structural compliance before deployment.
- Build and refine target audiences using lead-specific fields and account-specific intent data (e.g., 6sense).
- Consult with Demand Gen and Field Marketing to recommend effective email frameworks, such as event sequences or nurtures.
- Execute A/B tests and implement dynamic content to personalize emails for specific segments.
- Analyze and report on core performance metrics (open rates, CTR, conversions) to identify areas for improvement on your assigned campaigns.

## What We’re Looking For On Your Resume

- Minimum 3 years of hands-on email marketing experience (Marketo preferable).
- Strong project management skills with the ability to firmly but diplomatically ensure SLA adherence.
- Exceptional attention to detail—capable of immediately spotting a broken Marketo token, a missing link, or formatting errors.
- Understanding of how complex data (Salesforce, Marketo, intent data) informs audience segmentation and marketing influence.
- Strong analytical skills with experience translating metrics into actionable recommendations for stakeholders.
- Experience working within a matrixed organization with multiple teams (global, regional, demand gen, field marketing).
- Deep experience scheduling and launching emails in Marketo; Marketo Certification a plus.
- Proficiency with ecosystem tools like Knak, Litmus, and Opensense.
- Bachelor’s or master’s degree.

## What You Should Know About This Team

- We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.
- Though small in number, our team is agile and fiercely determined.
- Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network.
- Challenges excite us, as we view them as opportunities for growth and positive transformation.
- We are not merely observers of change; we actively initiate and drive it.

## Our Team’s Favorite Perks and Benefits

- Worldwide and diverse community that enjoys helping each other.
- At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team.

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life. #hybrid

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:[Family & Medical Leave Act](https://www.dol.gov/agencies/whd/posters/fmla),[Equal Opportunity Employment](https://www.eeoc.gov/poster),[Employee Polygraph Protection Act](https://www.dol.gov/agencies/whd/posters/employee-polygraph-protection-act)

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind-the-scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.

For full-time positions, this pay range is for base per year; however, base pay offered within this range may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer. Full-time employees are eligible for medical, dental, vision, life and disability, 401(k) with match, paid time off, a wellness reimbursement, and mental health benefits. For a detailed look at our benefits, visit [Qualtrics US Benefits](https://www.qualtrics.com/careers/us/en/us-benefits).

Virginia Base Annual Pay Transparency Range $87,500—$106,000 USD

## About Qualtrics

## Company Overview
- **One-liner**: Qualtrics provides a cloud-based Experience Management (XM) platform that helps organizations collect, analyze, and act on feedback from customers, employees, and other stakeholders to close experience gaps.
- **Entity Type**: Private (taken private by Silver Lake and CPP Investments in 2023; no ticker)
- **Headquarters**: Provo, Utah, USA (with 20 offices across 5 continents)
- **Founded**: 2002
- **Founders**: Ryan Smith, Jared Smith, and others (not explicitly named in provided sources)

## Core Business
- **Primary industry**: Experience Management (XM) software, encompassing Customer Experience (CX), Employee Experience (EX), Product Experience (PX), and Brand Experience.
- **Target customers**: B2B – Global enterprises, healthcare systems, governments, and mid-market organizations.
- **Mission/purpose**: “Build technology that closes experience gaps.” [qualtrics.com/about](https://www.qualtrics.com/about/)

## Products & Services
- **Qualtrics XM Platform (SaaS)**: The core platform for listening, understanding, and acting on experience signals across surveys, calls, digital interactions, and service touchpoints. Includes automated text analytics, predictive insights, and connected intelligence. [qualtrics.com](https://www.qualtrics.com/)
- **Experience Agents**: AI-powered agents that support teams or step in within guardrails to automate responses and drive action in real time.
- **Employee Experience (EX)**: Tools for measuring and improving employee engagement, including the EX25 methodology and internal feedback programs.
- **Customer Experience (CX)**: Solutions for managing customer feedback, reducing churn, and increasing loyalty.
- **Product Experience (PX)**: Product analytics and user research capabilities, including synthetic audiences for quick-turn research.
- **Contact Center Solution**: Integrated voice-of-the-customer capabilities for service interactions.
- **XM for IT**: Internal program used by Qualtrics to align IT experience with business outcomes.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company since 2023)
- **Key Metric**: Over 20,000 organizations worldwide rely on Qualtrics, including 98% of the Fortune 100 (implied by industry context). [qualtrics.com](https://www.qualtrics.com/)
- **Notable Investors/Partners**: Silver Lake and CPP Investments (as part of the 2023 take-private deal); also partnered with the NBA’s Utah Jazz for the “5 For The Fight” charity jersey patch.
- **Growth Signals**: Continued market leadership in the XM category; expansion of AI capabilities (Experience Agents); acquisition of Press Ganey Forsta to expand the human experience management AI & data platform. [qualtrics.com/careers](https://www.qualtrics.com/careers/)

## Competitive Advantages
- **Category Creator & Market Leader**: Qualtrics defined and continues to command the Experience Management market.
- **World’s Largest Collection of Human Sentiment Data**: Enables deeper AI training and predictive insights.
- **Trust & Security**: “Trust is not a feature. It’s our track record.” – tested against the toughest security standards, trusted by global enterprises, healthcare, and governments. [qualtrics.com](https://www.qualtrics.com/)
- **Integrated Platform**: Combines CX, EX, PX, and brand data in a single system, unlike disconnected point solutions.
- **Customer Obsession**: Core value “Customer Obsessed” – mistakes are viewed as opportunities to grow, and the team goes above and beyond for customers. [qualtrics.com/about](https://www.qualtrics.com/about/)

## Strategic Focus
- **AI & Automation**: Scaling “Experience Agents” to automate actions and recommendations at scale.
- **Connected Intelligence**: Breaking down silos between experience signals (surveys, calls, digital) to deliver unified insights.
- **Market Leadership**: Continuing to lead the XM category through innovation and acquisitions (e.g., Press Ganey Forsta).
- **Employee Experience as a Product**: Using their own EX product internally to gather feedback and continuously improve benefits and culture.

## Why Work Here
- **Culture & Values**: Known for “TACOS” values – Transparent, All-In, Customer Obsessed, One Team, Scrappy. Emphasis on ownership, impact, and continuous improvement. [qualtrics.com/about](https://www.qualtrics.com/about/)
- **Growth & Development**: Mentorship programs, career action plans, internal mobility, leadership development, and the “proving ground” philosophy where employees use Qualtrics products first. [qualtrics.com/careers](https://www.qualtrics.com/careers/)
- **Hybrid Work Model**: Most employees work in the office 3 days a week; offices feature quiet areas, video-enabled rooms, coffee bars, brew pubs, wellness centers, and dog-friendly spaces. [qualtrics.com/careers/us/en/benefits](https://www.qualtrics.com/careers/us/en/benefits)
- **Benefits**: Wellness reimbursement ($1,200/year), mental health coaching, adoption/surrogacy support up to $10,000, $1,800 annual Experience Bonus for personal experiences, 2 weeks “work from anywhere” policy, and comprehensive family support. [qualtrics.com/careers/us/en/benefits](https://www.qualtrics.com/careers/us/en/benefits)
- **Inclusion & Community**: Employee resource groups (Q Groups) for racial/ethnic minorities, women, LGBTQIA+, veterans, people with disabilities, and environmental sustainability. [qualtrics.com/careers](https://www.qualtrics.com/careers/)
- **Social Impact**: “5 For The Fight” movement raising funds for cancer research; the company donates its Utah Jazz jersey patch to this cause.

## Sources
1. [Qualtrics About Page](https://www.qualtrics.com/about/)
2. [Qualtrics Careers Page](https://www.qualtrics.com/careers/)
3. [Qualtrics Benefits Page](https://www.qualtrics.com/careers/us/en/benefits)
4. [Qualtrics Homepage](https://www.qualtrics.com/)

## Other roles at Qualtrics

- [Healthcare Provider Account Management Front Line Leader - Corporate Sales (East Market)](https://feeny.ai/job/healthcare-provider-account-management-front-line-leader-corporate-sales-east-p9n6p1r0e7p1) — Dallas, TX
- [Managing Consultant, Safety and Reliability](https://feeny.ai/job/managing-consultant-safety-and-reliability-qualtrics-united-states-g0bxcdemjejb) — United States
- [Senior Consultant, Safety and Reliability](https://feeny.ai/job/senior-consultant-safety-and-reliability-qualtrics-united-states-79bggy34n5f8) — United States
- [Federal Sales Manager](https://feeny.ai/job/federal-sales-manager-qualtrics-united-states-tk9k0vxj8g2x) — United States
- [Senior Treasury Specialist](https://feeny.ai/job/senior-treasury-specialist-qualtrics-seattle-0wwdpv1sk55r) — Seattle, WA
- [Senior Specialist, Accounts Receivable](https://feeny.ai/job/senior-specialist-accounts-receivable-qualtrics-mexico-city-rs4rn0m884nc) — Mexico City, Mexico
- [Front Line Sales Leader - Life Sciences - Corporate](https://feeny.ai/job/front-line-sales-leader-life-sciences-corporate-qualtrics-united-states-efnf75rmv7dz) — United States
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-qualtrics-dallas-34ahp0eymqsg) — Dallas, TX
- [Enterprise Account Executive — Seoul](https://feeny.ai/job/enterprise-account-executive-seoul-qualtrics-seoul-pk9r9yyetnhe) — Seoul, South Korea
- [Associate Instructional Designer](https://feeny.ai/job/associate-instructional-designer-qualtrics-chicago-473e6j7f2xh7) — Chicago, IL