---
title: 'Senior Analyst, Marketing Analytics at Point Digital Finance, Inc.'
canonical: 'https://feeny.ai/job/senior-analyst-marketing-analytics-point-digital-finance-inc-united-states-tpa464fgswbw'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Analyst, Marketing Analytics at Point Digital Finance, Inc.

- **Company:** Point Digital Finance, Inc.
- **Location:** United States
- **Posted:** 2026-08-28
- **Last confirmed live:** 2026-09-09
- **Apply:** https://point.com/hiring?gh_jid=8761725002

## Job description

## About Point

✨ Real Impact, Real People: Our mission at Point is to make homeownership more valuable and accessible. Your work directly helps homeowners access their wealth, achieve financial flexibility, and realize life changing goals.

✨ Funding: With over $175M raised from top investors like Andreessen Horowitz, WestCap, Greylock, and Prudential, we’re scaling fast! You have the opportunity to join us at a pivotal stage.

✨ Game-changing Product: We're building a category defining company in home equity. We’ve earned a 4.7 Trustpilot rating and an A+ from the BBB, a testament to the value we provide to our 20,000+ customers.

✨ Great Place to Work: Our employees love working here! We are a [Certified Great Place to Work and a Fortune Best Workplaces in the Bay Area](https://www.greatplacetowork.com/certified-company/7037273).

✨ Remote First Culture, Genuine Connection: Work from anywhere in the U.S., while staying closely connected through virtual collaboration, team gatherings, and a people-first culture.

Local or 100% Remote

## About the role

We are looking for a Sr. Analyst, Marketing Analytics to join our Growth Marketing analytics team. You will work closely with channel owners to support measurement and reporting across one or more of our paid media channels: SEM, Paid Social, Display, and CTV — own the digital marketing measurement tooling, building and maintaining dashboards, writing and updating SQL queries for deeper analysis, and keeping our measurement infrastructure accurate and reliable.

This role is well-suited for someone who can work independently and is proactive. Our team uses AI tools as a regular part of how we work — for coding, analysis, and building repeatable workflows — and we look for people who can use them to amplify their impact.

This role balances hands-on execution — dashboards, data models, measurement tooling — with the analytical work of understanding the data.

## Your responsibilities

- Channel Reporting & Root Cause Analysis: Own regular performance monitoring and generating insights to optimize campaigns  across one or more of SEM, Paid Social, Display, and CTV. When performance shifts, dig in — identify the cause, rule out alternatives, and bring a clear explanation.
- Dashboard Development & Maintenance: Build and maintain performance dashboards in Sigma that give channel owners a clear, reliable view of what's happening across paid media.
- SQL & Data Model Maintenance: Write, update, and maintain SQL queries and dbt models to support reporting and analysis needs as channels and business requirements evolve.
- Martech & Measurement Operations: Configure and QA pixels in Google Tag Manager, manage conversion uploads via Hightouch, and troubleshoot measurement issues as they arise.
- Campaign Experimentation: Support the design and analysis of A/B tests and geo-experiments across creative, audience, and media tactics.
- Attribution & Measurement: Contribute to ongoing attribution, incrementality, and forecasting work, including measurement for emerging channels like CTV. Help maintain frameworks and flag where models may need revisiting.

## About you

- 4+ years of experience in marketing or media analytics, in a direct-to-consumer performance marketing environment with multi-million dollar monthly budgets, preferably in financial services.
- Strong SQL skills. Comfortable writing and debugging queries independently. Exposure to dbt and GitHub is a must.
- Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool.
- Solid understanding of paid media channels and the metrics that drive them: CPC, CPA, ROAS, CAC.
- Familiarity with martech and measurement tooling: pixel configuration, conversion tracking, and troubleshooting. Experience with Google Tag Manager and/or Hightouch.
- Familiarity with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus.
- Self-directed: comfortable picking up a project and moving it forward with minimal guidance.
- Comfortable using AI tools as part of your day-to-day workflow.

Compensation at Point will be determined by skills, experience, and geographic location. Point has identified the expected annual base salary for this role at this level based on the market by tiers (Region | Location | Market Salary):

- Tier 1 | San Francisco Bay Area, New York, and Seattle | $126,700 - $156,450
- Tier 2 | Austin, Boston, Chicago, Denver, Los Angeles, Miami, Philadelphia, Portland, Sacramento, San Diego, Santa Barbara & Washington DC | $113,100 - $139,650
- Tier 3 | All other US metro areas | $109,700 - $135,450

This does not include any other potential components of the compensation package, including equity, benefits, and perks outlined above. At the launch of each position, we benchmark compensation to the appropriate role and level utilizing competitive compensation data from various data sources as references. At the offer stage, we use the signal we received from our interviews, coupled with your experience, location, and other job-related factors, to determine final compensation.

Location Requirement: This is a remote position. However, candidates must reside in one of Point’s states of operation: AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI. Our benefits

- Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).

- Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays.

- Flexible remote and onsite work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ.

- Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, Point offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full base pay.

- Equity: We offer meaningful equity because we believe in sharing the value you help create. Your contributions directly impact our growth, and your equity gives you a stake in our future success.

- Financial wellness: We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.

- Extra work/life benefits: We provide monthly stipends for internet, mobile plans, wellness perks, a one-time home office reimbursement, and company provided equipment including a MacBook and monitor.

Point is proud to be an equal-opportunity employer. We provide employment opportunities regardless of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. Each individual at Point brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides better services to customers, and helps us all grow and learn.

[California Consumer Privacy Act Notice](https://point.com/cpra-hr-applicant-privacy-notice)

## About Point Digital Finance, Inc.

## Company Overview
- **One-liner**: Point is a fintech platform that helps homeowners unlock their home equity through a Home Equity Investment (HEI) with no monthly payments or a HELOC, enabling them to access cash without taking on traditional debt.
- **Entity Type**: Private (Series C)
- **Headquarters**: Palo Alto, California, USA
- **Founded**: 2014
- **Founders**: Eddie Lim, Eoin Matthews, Alex Rampell

## Core Business
- Primary industry/industries: Financial Technology (Fintech), Home Equity Lending, Real Estate Technology
- Target customers: B2C — U.S. homeowners who need access to home equity but want to avoid monthly payments or have non-traditional income (e.g., self-employed, retirees).
- Mission or purpose statement: "Making homeownership more valuable and accessible for everyone."

## Products & Services
- **Home Equity Investment (HEI)**: A lump-sum cash payment (up to $600k) in exchange for a share of the home’s future appreciation. No monthly payments, no income requirements, and a minimum credit score of 500. Repayment is due at the end of a 30-year term or upon sale/refinance.
- **Home Equity Line of Credit (HELOC)**: A revolving line of credit (up to $750k) secured by the home. Borrowers pay interest only on the amount drawn. Requires a 680+ credit score. Funds can be accessed in as little as 5 days.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company).
- **Key Metric**: Total funding — Over $175M raised (Series C led by WestCap in 2022).
- **Notable Investors/Partners**: WestCap, Andreessen Horowitz, Prudential Financial, DAG Ventures, Redwood Trust, Nomura.
- **Growth Signals**: 
  - Surpassed $2.5 billion in total Home Equity Investment originations (2026).
  - Helped over 25,000 homeowners.
  - Completed the industry’s first securitization backed entirely by HEIs.
  - Expanded team to over 300 employees.
  - DBRS Morningstar created a rating methodology for HEIs, signaling institutional adoption of the asset class.

## Competitive Advantages
- **First-mover in HEI securitization**: Point and Redwood Trust completed the first rated HEI securitization, opening the asset class to institutional investors.
- **No monthly payments product**: The HEI is a unique alternative to a HELOC or cash-out refinance, appealing to homeowners who want to avoid adding a monthly bill.
- **Flexible credit requirements**: HEI requires only a 500+ credit score and no income verification, widening the addressable market.
- **Strong investor backing**: Backed by top-tier VCs (a16z, WestCap) and insurance giants (Prudential), giving it deep capital reserves and credibility.

## Strategic Focus
- **Scaling originations**: Continuing to grow the number of homeowners served and total equity unlocked.
- **Expanding institutional capital**: Deepening relationships with investors via securitizations and new capital commitments.
- **Geographic expansion**: Entering new states across the U.S.
- **Product innovation**: Refining the HEI and HELOC offerings and potentially adding adjacent home equity products.

## Why Work Here
- **Culture**: Rated a "Great Place to Work" (2026 certification). 95% of employees say it’s a great place to work. 99% say executives embody the company's best characteristics. Named #36 on Fortune’s Best Workplaces in the Bay Area™ 2025 (Small and Medium category). Voted #1 small company to work for in the Bay Area by Built In SF (2022).
- **Remote/hybrid policy**: Remote-first company with a downtown Palo Alto HQ. Employees work from 27 states and Washington D.C.
- **Benefits**:
  - Competitive compensation with equity options.
  - 95% of medical, dental, and vision premiums covered (70% for dependents).
  - 100% coverage for life insurance and short-term/long-term disability.
  - Unlimited paid time off + 10 paid holidays.
  - Fully paid parental leave (with 4 weeks of part-time transition back to work at full pay).
  - $50/month cell phone stipend, $50/month internet stipend, $150 home office reimbursement.
  - 401(k) retirement plan.
- **Diversity**: 49% of employees are women (14% more than industry average). 56% have dependents.
- **Engineering culture**: Described as a fast-growing startup where employees are "empowered to make an impact on the future of the company and the lives of customers."

## Sources
1. [point.com/about](https://point.com/about)
2. [point.com/](https://point.com/)
3. [point.com/careers](https://point.com/careers)
4. [cbinsights.com](https://www.cbinsights.com/company/point-digital-finance)
5. [dfpi.ca.gov](https://dfpi.ca.gov/wp-content/uploads/2025/01/4.-Point-Digital-Finance-Inc.pdf)

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