--- title: 'Senior Analyst, New Business Development at FloSports, Inc.' canonical: 'https://feeny.ai/job/senior-analyst-new-business-development-flosports-inc-austin-kbaapffvkjsh' type: 'job' last_seen: '2026-09-23' --- # Senior Analyst, New Business Development at FloSports, Inc. - **Company:** FloSports, Inc. - **Location:** Austin, TX - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-09-16 - **Last confirmed live:** 2026-09-23 - **Apply:** https://jobs.ashbyhq.com/flosports/8d34fdda-dd79-4e7d-8bdb-84b7e9073041 ## Job description FloSports is a world-class sports media company strategically positioned to be the essential  destination for passionate sports fans, delighting them with live event coverage, breaking news,  highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day  by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport  verticals and hundreds of streaming partners. FloSports is creating the home for college  conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling,  and more, and we are looking for innovative and passionate people like you to help us! ## THE ROLE: FloSports is seeking a highly analytical and commercially minded Senior Analyst to help identify, evaluate, and advance new sports, media rights partnerships, and revenue opportunities. The Senior Analyst will build market and opportunity theses, develop business cases, evaluate deal economics, support diligence and negotiations, and help move opportunities through FloSports’ decision-making process. The role will partner closely with Rights Acquisition, sports vertical leaders, Advertising, Finance, Content, Production, and Operations. Success will be measured by the quality and growth of the opportunity pipeline, the speed and rigor of deal evaluation, and the successful evaluation and launch of new sports and partnerships. Based in Austin, Texas, this role reports to the Director of Business Operations. A few characteristics which will make you successful in this role: - You’re entrepreneurial, comfortable testing hypotheses, and persistent in advancing opportunities through ambiguity and roadblocks. - You’re collaborative and a quick study who can identify attractive commercial opportunities and the key drivers of scalable growth. - You’re humble, receptive to feedback, and willing to roll up your sleeves and do the work yourself when needed. - You can synthesize ambiguous problems and break them down into structured, manageable steps to solve. ## RESPONSIBILITIES: Growth Strategy and Market Intelligence - Analyze audience behavior, participation trends, media consumption, competitive offerings, and emerging sports categories. - Assess potential subscription, advertising, sponsorship, event, and distribution revenue associated with new opportunities. - Conduct market mapping to identify underserved sports and emerging audience opportunities. - Maintain market intelligence on rights availability, pricing benchmarks, competitors, and prospective partners. New Business Pipeline Development - Partner with leaders across FloSports’ sports verticals to identify emerging trends, size and value new opportunities, and assess barriers to successfully pursuing them. - Build and maintain a prioritized pipeline of sports, rights holders, events, and strategic partners. - Develop target lists, opportunity theses, deal proposals and present recommendations to senior leadership. Deal Evaluation and Execution - Build business cases for prospective rights acquisitions and partnerships and evaluate alternative deal structures. - Evaluate prospective media rights agreements by modeling audience growth, subscription and advertising revenue, production and marketing costs, deal structure, and expected returns. - Review the performance of recently launched partnerships against their approved business cases and apply those findings to future deal structures. - Improve the tools, data, and workflows used to identify opportunities and execute deals efficiently. Communications and Coordination - Coordinate internal stakeholders to move opportunities from initial evaluation through approval and execution. - Participate in partner outreach and discussions, develop meeting materials, and drive follow-up actions. - Develop pipeline forecasts and scenario analyses that estimate the timing, probability, investment requirements, and financial contribution of new opportunities. - Prepare concise, executive-ready materials that communicate opportunity recommendations, key assumptions, expected returns, risks, and proposed actions. ## KNOWLEDGE, SKILLS AND ABILITIES: - 4+ years of experience in media-rights acquisition, business development, corporate strategy, investment analysis, transaction advisory, or strategy consulting. - Strong understanding of business valuation, deal economics, revenue modeling, scenario analysis, and investment decision-making. - Ability to manage multiple active opportunities, diligence workstreams, and time-sensitive executive requests. - Understanding of subscription metrics—including acquisition, plan mix, pricing, retention, churn, renewal behavior, and customer lifetime value. - Ability to synthesize complex information into concise, decision-oriented narratives for senior executives and cross-functional stakeholders. - Strong business judgment, intellectual curiosity, and the ability to prioritize the most material drivers. - Experience using generative AI and automation tools to accelerate market research, opportunity screening, diligence, financial analysis, or deal preparation. - Ability to work independently, challenge assumptions constructively, and develop recommendations supported by data. - Advanced proficiency in Microsoft Excel and/or Google Sheets, including formulas, pivot tables, data validation, scenario modeling, and executive-ready charts. - Experience with business intelligence, data visualization, CRM, planning, or financial-reporting platforms; familiarity with tools such as Salesforce, Tableau, Looker, Power BI, or similar platforms is beneficial. ## BONUS - Experience in streaming media, live sports, digital media, entertainment, or subscription businesses. - Familiarity with sports-rights partnerships, live production, video technology, or direct-to-consumer platforms. - Experience working in a growth stage company. ## OUR COMMITMENT TO DIVERSITY: At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential. ## OUR BENEFITS: - Recognized three years in a row as a Top Workplace by the Austin-American Statesman - Flexibility at work - you can take control of your profession and personal schedule - All-hands events hosted in beautiful Austin, Texas - Annual equity awards for all top performers - Competitive and comprehensive medical, dental and vision plans - Peace of mind through company-paid short-term disability, long-term disability and life insurance - Generous 401(K) company match vested immediately - Progressive parental leave policies - Flexible paid time off - Hack-a-thons and a full calendar of team-building and social events - Company donation to youth teams and leagues that our employees coach - Stocked snack bar, catered lunch and breakfast tacos every week ## About FloSports, Inc. ## Company Overview - **One-liner**: FloSports is a global independent sports media company that delivers live event streaming, original content, and comprehensive sports data solutions to passionate and underserved sports communities. - **Entity Type**: Private (Series D) - **Headquarters**: Austin, Texas, United States - **Founded**: 2006 - **Founders**: Mark Floreani, Martin Floreani, Madhu Venkatesan ## Core Business - **Primary Industry**: Spectator Sports / Sports Media & Entertainment - **Target Customers**: B2C (passionate sports fans and athletes in underserved sports), B2B (rights holders, leagues, advertisers) - **Mission/Purpose**: To serve passionate and underserved sports communities by providing a platform to connect with the sports they love through live competition, original content, and owned events. ## Products & Services - **Live Event Streaming**: Streaming over 100,000 events per year across more than 20 sports, including motorsports, wrestling, hockey, track & field, cheer, and NCAA athletics. - **On-Demand Video Content**: A library of replays, highlights, and original programming for subscribers. - **Original Video Programming**: Production of documentaries and studio shows focused on various sports. - **Athlete Profiles and Stats**: Detailed profiles, performance history, and rankings for athletes. - **FloCollege**: A dedicated vertical for college sports coverage and data solutions. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. - **Key Metric**: Annual Revenue of **$110.0M** (latest estimate) [growjo.com]. Total funding raised: **$104.4M** across 5 rounds [growjo.com]. - **Notable Investors/Partners**: Dream Sports (led Series D in 2025), World Wrestling Entertainment, Warner Bros Discovery, Causeway Media Partners, DCM Ventures, 1745 Ventures, Fertitta Capital [growjo.com, crunchbase.com]. - **Growth Signals**: - Revenue of $110M with 558 employees (+8.3% YoY headcount growth) [growjo.com]. - Raised a $25M Series D round in April 2025 led by Dream Sports, signaling continued investor confidence and growth capital [growjo.com]. - Recently promoted Mark Floreani to President and is investing $75M into its platform for a significant growth phase [flosports.tv]. - Operates in 12 countries and has made several strategic acquisitions (HockeyTech, DirtonDirt, MileSplit, Speed Shift TV) [growjo.com]. ## Competitive Advantages - **Deep Niche Focus**: Dominates the streaming and content space for underserved, passionate sports communities (wrestling, track & field, cheer, hockey, motorsports) that are often ignored by larger broadcasters. - **Vertical Integration**: Owns and operates events, produces original content, and streams live competitions, creating a self-reinforcing ecosystem. - **Scale of Content**: Streams over 100,000 events per year across more than 20 sports, creating a massive, defensible content library [crunchbase.com]. - **Strategic Acquisitions**: Has acquired key players in niche sports (HockeyTech, MileSplit, DirtonDirt, Speed Shift TV) to consolidate market share and data [growjo.com]. ## Strategic Focus - **Platform Investment**: Investing $75M into its technology platform to enhance the user experience and scale its streaming capabilities [flosports.tv]. - **Expansion of FloCollege**: A dedicated vertical for college sports, led by a VP & General Manager, indicating a push into the collegiate market [growjo.com]. - **Deepening Niche Dominance**: Continuing to acquire and build out content for underserved sports like wrestling, hockey, track & field, and motorsports. - **Global Reach**: Expanding its international footprint, currently operating in 12 countries [growjo.com]. ## Why Work Here - **Mission-Driven Work**: Opportunity to build products for deeply passionate, underserved sports communities where your work has a direct impact on fan and athlete engagement. - **Growth Trajectory**: The company is at an inflection point, investing $75M into its platform and recently raising a Series D, indicating strong momentum and resources for ambitious projects [flosports.tv]. - **Engineering & Product Focus**: With a large technical team (67 people) and active roles for Staff Software Engineers and Engineering Managers, there is a clear focus on building and scaling a complex streaming platform [growjo.com]. - **Culture**: The company emphasizes a "FloCulture" built around five elements as detailed by the CEO, focusing on serving underserved audiences and building a passionate team [flosports.tv]. - **Work Policy**: Based in Austin, TX with multiple offices in the city. The specific remote/hybrid policy is not explicitly stated but likely varies by role. - **Notable Perks**: Opportunity to work on a platform that serves over 100,000 events annually for deeply passionate fan bases. The company is at an inflection point with significant investment, offering the chance to work on high-impact projects. ## Sources 1. [flosports.tv](https://www.flosports.tv/about) 2. [flosports.tv](https://www.flosports.tv/careers) 3. [growjo.com](https://growjo.com/company/FloSports) 4. [linkedin.com](https://www.linkedin.com/company/flosports) 5. [crunchbase.com](https://www.crunchbase.com/organization/flosports) 6. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/flosports) ## Other roles at FloSports, Inc. - [Associate Content Creator, FloTrack](https://feeny.ai/job/associate-content-creator-flotrack-flosports-inc-austin-aw5v7nzg7r71) — Austin, TX - [Content Creator, FloBikes](https://feeny.ai/job/content-creator-flobikes-flosports-inc-austin-82bf0nextt7r) — Austin, TX - [Lead Content Creator, FloLacrosse](https://feeny.ai/job/lead-content-creator-flolacrosse-flosports-inc-austin-2yvfcqbk7wnx) — Austin, TX - [Social Media / Content Designer](https://feeny.ai/job/social-media-content-designer-flosports-inc-austin-7sgrfrs68v6b) — Austin, TX - [SEO & AEO Content Specialist — Audience Development](https://feeny.ai/job/seo-aeo-content-specialist-audience-development-flosports-inc-austin-s6gy6ert3f8y) — Austin, TX - [Content & Social Contractor, FloElite](https://feeny.ai/job/content-social-contractor-floelite-flosports-inc-austin-nxe4vqbfe30y) — Austin, TX - [Vice President, Global Content Acquisition & Market Growth](https://feeny.ai/job/vice-president-global-content-acquisition-market-growth-flosports-inc-austin-g7m284as5fad) — Austin, TX - [Program Manager, Business Operations](https://feeny.ai/job/program-manager-business-operations-flosports-inc-austin-hx3c11dgx0kx) — Austin, TX - [Financial Systems Analyst](https://feeny.ai/job/financial-systems-analyst-flosports-inc-austin-jywhcnn7b2d7) — Austin, TX - [Customer Service Representative](https://feeny.ai/job/customer-service-representative-flosports-inc-united-states-sa1nk7e0gn66) — United States