---
title: 'Senior Analyst, Retail Media Strategy & Activation at Kepler Group'
canonical: 'https://feeny.ai/job/senior-analyst-retail-media-strategy-activation-kepler-group-philadelphia-g1mp5s6m62ea'
type: 'job'
last_seen: '2026-09-11'
---

# Senior Analyst, Retail Media Strategy & Activation at Kepler Group

- **Company:** Kepler Group
- **Location:** Philadelphia Pennsylvania, United States
- **Posted:** 2026-06-29
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/keplergroup/jobs/8036345

## Job description

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

- We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
- We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
- We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

## THE TEAM

Kepler’s Strategy & Activation team is comprised of forward-thinking media architects who blend technical platform mastery with high-level marketing intuition. We design integrated media ecosystems across a variety landscapes. Our team stays ahead of data privacy shifts and emerging tech to ensure our clients aren't just participating in the market—they’re defining it.

## THE ROLE

As a Senior Analyst, Retail Media Strategy & Activation, you will be a key driver in translating client business objectives into sophisticated, commerce-driven media blueprints. You will oversee the full lifecycle of a campaign—from strategic ideation and tactical planning to hands-on optimization and insight generation.

We are looking for a "Strategic Trader"—someone who understands the why behind the how, leveraging data to tell a retail performance story, and pivoting tactics across paid social and retail networks in real-time to drive incremental growth.

What You Will Do:

- Partner with clients to map brand business goals to advanced retail media activation strategies across Walmart Connect, Target Roundel, and emerging commerce platforms.

- Lead the end-to-end execution of complex retail media campaigns, ensuring seamless integration between sponsored products, display banners, and on-site/off-site placements.

- Own hands-on activation, pacing, and optimization within retail aggregation networks, specifically requiring deep operational excellence in Criteo.

- Go beyond basic metrics to analyze the "so what." Use retail sales data, digital shelf metrics, and ROAS to uncover deep consumer insights and optimize for long-term value (LTV).

- Develop and execute robust A/B testing frameworks (bidding strategies, keyword match types, and creative formats) to constantly push the boundaries of what’s possible on retail platforms.

- Act as a strategic consultant for your clients, translating technical retail platform updates and network shifts into actionable business opportunities during weekly and monthly performance reviews.

Desired Skills and Experience:

- 1–3+ years of full-time experience in digital media optimization, with a clear focus on Retail Media Networks (RMNs) or performance e-commerce.
- Hands-on experience activating retail media through Criteo. Strong experience or familiarity with Walmart Connect and/or Target Roundel is highly preferred.
- Familiarity with managing product feeds, item-level/SKU management, and inventory-driven optimization variables.
- Familiarity with retail media management tools such as Pacvue, Skai, or similar commercial ad tech platforms is a strong plus.
- Proven ability to move beyond execution into "Activation Strategy"—understanding how product margins, creative assets, and retailer first-party audience segments work together.
- Advanced analytical skills with the ability to turn complex Excel datasets (pivots, data analysis) into compelling slide decks and strategic performance narratives for clients.

Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation:

- Base Salary: $73,500 - $85,000

Benefits:

- Healthcare/Dental/Vision
- Unlimited PTO
- 401k Contributions
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
- Annual Work From Anywhere 4 weeks per year

Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.

Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking[here](https://www.keplergrp.com/notice-on-fraudulent-job-offerings)

## About Kepler Group

## Company Overview
- **One-liner**: Kepler Group is a data-driven marketing agency that fuses advanced analytics, AI, and human insight to help Fortune 500 brands clarify their digital strategy and drive measurable growth.
- **Entity Type**: Private (part of the kyu collective, alongside IDEO and Sid Lee)
- **Headquarters**: New York, NY, USA (with 10 global offices)
- **Founded**: 2012
- **Founders**: Six industry pioneers (names not publicly listed; current leadership includes global CEO Remy Stiles)

## Core Business
- **Primary industries**: Digital marketing, data analytics, media planning & activation, commerce, creative, influencer marketing, B2B.
- **Target customers**: Large enterprise brands (Fortune 500), B2B and B2C across retail, tech, finance, etc.
- **Mission statement**: “Clarify the digital universe” – helping brands find the signal among complexity and focus on what matters most.

## Products & Services
- **Kip™ (Kepler Intelligence Platform)**: Proprietary SaaS platform for audience insights, planning, deployment, optimization, and measurement across digital channels.
- **Kip AIR™ (AI Recommendation Index)**: Tool that measures how visible, credible, and recommendable a brand is within influential AI models.
- **Media & CRM Consulting**: Strategic planning and activation across search, social, programmatic, retail media (Amazon), and CRM.
- **Creative Services**: AI-powered creative development and production.
- **Analytics & Measurement**: Custom measurement playbooks, modeling, and responsible reporting.
- **B2B & Influencer Marketing**: Specialized services leveraging AI for targeting and scale.
- **Commerce & Amazon**: Certified Amazon Ads Advanced partner helping brands optimize marketplace presence.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private).
- **Key Metric**: Over 600 employees (Comets) across 10 offices; serves Fortune 500 brands.
- **Notable Investors/Partners**: Part of kyu collective (alongside IDEO, Sid Lee, SYPartners). Partners include Google (Premier Partner), Meta (Business Partner), Amazon Ads (Advanced Partner), and 50+ other adtech/martech providers.
- **Growth Signals**: Grew from 6 people in 2012 to 600+ in 10 global offices; offers an externship program (Kepler U) to close industry opportunity gap; launched Kip AIR in 2025/2026.

## Competitive Advantages
- **Proprietary technology**: Kip platform provides an integrated, data-driven marketing stack that is rare among agencies.
- **AI-first approach**: Early adoption of AI for creative, measurement, and brand perception (Kip AIR).
- **Strong partner ecosystem**: Deep certifications and premier partner status with major platforms (Google, Meta, Amazon).
- **Human + data blend**: Combines advanced analytics with creative and strategic thinking (“Precisely Human & Radically Relevant”).
- **kyu Collective backing**: Access to cross-disciplinary expertise from design, innovation, and brand strategy.

## Strategic Focus
- **AI-led innovation**: Continuing to develop AI-powered tools and services (Kip AIR, creative AI) to maintain differentiation.
- **Global expansion**: Adding offices and talent across EMEA, APAC, and Americas.
- **Talent pipeline**: Scaling Kepler U and investing in learning & development to build the next generation of digital marketers.
- **Sustainability**: ISO 14001 certified, Ecovadis Bronze, and active community responsibility programs.

## Why Work Here
- **Culture**: Emphasizes innovation, integrity, collaboration, sustainability, and inclusion. Employee resource groups, volunteering, matched charity contributions.
- **Work flexibility**: “Work from Anywhere” four weeks per year; home office and phone/internet reimbursement.
- **Perks**: Stocked kitchens, team events, generous PTO with enforced minimums, paid caregiver leave, adoption assistance, retirement plans with company contributions.
- **Learning & Development**: Kepler U, hackathons, tuition reimbursement, learning stipend, mentorship program.
- **Growth**: Rapidly growing agency (600+ employees, new roles continuously posted) – opportunities to shape the company’s direction.
- **Engineering culture**: Dedicated Head of Engineering and Head of DevOps/CISO; tech stack includes proprietary AI and data platforms.

## Sources
1. [keplergrp.com](https://www.keplergrp.com/) – Company overview, services, mission, technology.
2. [keplergrp.com/who-we-are](https://www.keplergrp.com/who-we-are) – History, leadership, partner details, kyu collective.
3. [keplergrp.com/values-and-benefits](https://www.keplergrp.com/values-and-benefits) – Values, benefits, perks, culture details.
4. [keplergrp.com/careers](https://www.keplergrp.com/careers) – Careers overview, current job openings and categories.
5. [job-boards.greenhouse.io/keplergroup](http://job-boards.greenhouse.io/keplergroup) – Active job listings (52 jobs across data, marketing, finance, etc.).

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